The three days National Conference of State Tourism Ministers at Dharamshala, Himachal Pradesh concluded on September 20 in the presence of Union Tourism Minister Shri G. Kishan Reddy. Tourism Ministers of 12 States including Madhya Pradesh, Arunachal Pradesh, Assam, Goa, Haryana, Mizoram, Odisha, Tamil Nadu, Uttar Pradesh, Punjab, Maharashtra, and Himachal Pradesh attended the conference.

During concluding remarks, Shri G Kishan Reddy thanked all the State delegates and sector representatives for their valuable suggestions. Shri Reddy urged that all states share and adopt best practices to boost the tourism sector. States must organize such conferences at the state level with district officers of different departments and stakeholders to improve and promote tourism destinations. Shri Reddy emphasized on the importance of Yuva Tourism Clubs and said these clubs can become a game changer for the sector.

Shri Reddy also informed that National Flag will be installed at tourist places. He also appealed to the states and stakeholders to install flags at all hotels and tourist places. The Union Minister said that such conferences will be organized from time to time to provide an opportunity to learn from one another and hoped that this will yield desired results very soon.

Talking about the outcome of the conference, Secretary Tourism Shri Arvind Singh said India will play a pivotal role in contributing towards global tourism recovery driven mainly through domestic tourism. All the major tourism indices have started showing signs of recovery towards the pre-pandemic levels such as domestic air passenger traffic, hotel occupancy, and tourist footfalls. The National Tourism Policy has been drafted with a holistic vision and strategy to revive India’s Tourism and targets to achieve USD 1 Trillion by the sector in 2047. Against this backdrop, the Ministry is also paving the way for developing responsible and sustainable tourism destinations. The Government of India will continue to support MSMEs in tourism and capitalize on the employment generation potential in the sector. Various initiatives under the ongoing schemes of the Ministry of Tourism are planned to be strengthened to ensure a complete recovery from the disruption caused to the tourism economy due to the pandemic.

Shri Arvind further said that India plans to position itself as a major tourism destination during its presidency of G20 for 2023. We plan to ensure due rigor, and dedication and showcase our cultural richness while welcoming the world to our nation. We plan to bring in necessary interventions including Visa Reforms, Ease of Travel, traveler-friendly Immigration Facilities at Airports, and openness to international travel, and these major topics were deliberated during the two-day meet.

Informing about the goals for the India Tourism Sector for 2024 he said that we will strive to recover to pre-pandemic level by mid-2024. The country is estimated to achieve 50 Bn USD GDP contribution from Tourism, 30 Bn USD in Foreign Exchange Earnings, and 15 Mn foreign arrivals by 2024.

He further said that India is estimated to grow at 7-9% CAGR in the coming decade and 250 Bn USD GDP contribution from Tourism, 137 Mn jobs in the Tourism sector, 56 Bn USD in Foreign Exchange Earnings, and 25 million foreign arrivals are expected to be achieved by 2030. We commit to deliver plans aligned with these goals and commitments to ensure positioning of India as one of the leaders in the tourism sector by 2047.

On the last day of conference sessions on Role of digital technology for the marketing and promotion of tourism destinations, the Emerging importance of homestays in the Indian hospitality sector, Ayurveda, Wellness, and Medical Value travel, and lastly on Forest and wildlife tourism were organized.  Secretary Electronics and Information Technology, GoI Shri Alkesh Sharma, Secretary Skill Development and Entrepreneurship, GoI Shri Rajesh Aggarwal, G20 Sherpa Shri Amitabh Kant, Member NITI Aayog Dr. Vinod Kumar Paul, Additional Secretary Health & Family Welfare Shri Lav Agarwal, Secretary Tourism Shri Arvind Singh, DG Tourism Shri G. Kamala Vardhana Rao, and other senior officers of the Ministries also graced the event.

  • Chief Minister of Uttar Pradesh Shri Yogi Adityanath and Minister of State for Tourism and Defence Shri Ajay Bhatt also graced the event
  • So far under the PRASHAD Scheme, Uttar Pradesh and Uttarakhand together have close to 25% of the total allocation of approximately Rs. 1200 crores towards pilgrimage, spiritual and heritage rejuvenation: Shri G. Kishan Reddy
  • Shri Reddy highlighted, “When we remove the soul from our body, there is nothing remaining, similarly the spiritual heritage and culture of our country needs to be protected for the nation to thrive and Hon’ble Prime Minister Sri Narendra Modi has been leading from the front on this”.

Union Minister of Tourism, Culture and Development of North Eastern Region (DoNER) Shri G. Kishan Reddy along with Chief Minister of Uttar Pradesh Shri Yogi Adityanath and Minister of State for Tourism and Defence Shri Ajay Bhatt inaugurated various components developed at the Govardhan Bus Stand under the project “Development of Govardhan, Mathura” under PRASHAD Scheme of the Ministry of Tourism today virtually.

The Union Minister Sri G. Kishan Reddy said that under the leadership of Prime minister India has achieved the historic feat of administering 150 crore vaccinations. The Minister also reminded the stakeholders that Covid has not yet ended, and requested all to follow all necessary protocols and precautions to stay safe and healthy. “When we remove the soul from our body, there is nothing remaining, similarly the spiritual heritage and culture of our country needs to be protected for the nation to thrive and Hon’ble Prime Minister Sri Narendra Modi has been leading from the front on this.” The   Prime Minister is focused on enhancing pilgrim accessibility and their experience through connectivity, infrastructure and better facilities, the Minister added. He said that for realizing the Prime Minister’s vision,  the Ministry is working tirelessly towards improving the overall facilities and tourism infrastructure. The PRASHAD scheme is being implemented to improve the Tourism infrastructure like facilitation centers for tourists such as Information and Interpretation Centers, ATM and Money exchange facilities, Eco-friendly buses, lighting, parking, toilets, cloak rooms, first aid centers, rain shelters and internet connectivity at the Tourist locations.

Noting the projects implemented  in the state, the Minister Sri Kishan Reddy said “So far under the PRASHAD Scheme, Uttar Pradesh and Uttarakhand together have close to 25% of the total allocation of approximately Rs. 1200 crores towards pilgrimage, spiritual and heritage rejuvenation”. “Moreover, Rs. 500 crores has been allocated for the state of Uttar Pradesh alone through the SWADESH DARSHAN scheme towards strengthening Tourism infrastructure within the state of Uttar Pradesh through various spiritual circuits such as the Ramayana and Buddha circuits”, the Minister added.

The Union Minister also highlighted the various programmes being conducted as a part of Azadi ka Amrit Mahotsav, as India celebrates its 75th year of independence. He requested for maximum people participation for the programmes that were being conceived keeping in mind our rich cultural heritage such as the Rangoli making competition and also programmes that were designed to invoke patriotic fervor among the masses such as the competition that requires composing patriotic songs. The Minister also congratulated the individuals and officials behind the successful completion of the project.

The occasion was graced by the august presence of Shri Dr. Neelkanth Tiwari, Minister of State (IC) for Tourism, Culture, Religious Affairs, Protocol(MOS) , Smt. Hema Malini, Member of Parliament , Lok Sabha, Mathura Region , Shri Arvind Singh (I.A.S), Secretary (Tourism), Ministry of Tourism, Government of India and Shri Mukesh Meshram (I.A.S) Principal Secretary(Tourism) , Uttar Pradesh.

The project for “Development of Govardhan Mathura” under the PRASHAD scheme was approved by the Ministry of Tourism with the cost of INR 39.73 Cr. in January 2019. The components viz. ‘Multi Level Car Stand Block, Cloak Room & Toilets, Boundary wall and Surface development at Govardhan Bus Stand’ has been successfully completed with the cost of INR 15.82 Cr.

Other components sanctioned under the project include development of Mansi Ganga, Chandra Sarovar, Govardhan Parikrama and interventions at Kusum Sarovar. The illumination of the Kusum Sarovar is already completed and dedicated to the nation in February 2021. The work for all other components is in advanced stages of completion.

The components developed under the project have resulted in facilitation of pilgrims and enhancement of the pilgrimage experience. The interventions implemented have resulted in regulation of pedestrian traffic on the Govardhan Parikrama Path.

The ‘National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive’ (PRASHAD) is a Central Sector Scheme with complete financial assistance by the Government of India. The scheme has been launched under the leadership of  Prime Minister by the Ministry of Tourism in the year 2014-15 with the vision of focused infrastructure development to harness pilgrimage and heritage tourism destinations for its direct and multiplier effect upon employment generation and economic development. The scheme aims at infrastructure development to envisage world class infrastructural development of the sites with special emphasis on Tourist Facilities including Tourist Facilitation Centres, way-side amenities Parking, Public convenience, Illumination and Sound and Light Shows.

In addition to the above-mentioned project at Govardhan, 5 more projects. have been sanctioned in the state of Uttar Pradesh under PRASHAD scheme of Ministry of Tourism. The total outlay of the projects sanctioned under the PRASHAD scheme for Uttar Pradesh is INR 139.75 Cr. The sanctioned projects include Development of Mathura Vrindavan as Mega Tourist Destination, Construction of Tourist Facilitation Center at Mathura, Development of Varanasi and Development of Cruise Tourism in River Ganga. Majority of components implemented under these projects have already been completed and dedicated to nation.

The Union Minister praised the state government for the optimum use of the funds released by the Government of India for creating the facilities of international standards. He further assured the state government for every cooperation and support required from the Ministry of Tourism in the sector.

Key Highlights

As commercial flight operations ramp up to pre-COVID levels, I urge the citizens of the country to strictly follow Covid protocol to stay safe and healthy: Shri G Kishan Reddy

Union Minister for Tourism, Culture & DoNER, Shri G.Kishan Reddy handed over cheques/ sanction letters to the first lot of stakeholders who have been granted the loan/ in-principle approval under the LGSCATSS at an event today in New Delhi. Secretary Tourism Shri Arvind Singh, DG Tourism Shri G Kamala Vardhana Rao, ADG Tourism Smt. Rupinder Brar and senior officers from the Ministry of Tourism and the participating banks were also present in the event.

Later, the Union Minister addressed the gathering and acknowledged the efforts of stakeholders of the travel trade sector, senior officers from the Ministry, and the Banks and granted the loan / in-principle approval for a loan under the Loan Guarantee Scheme for COVID Affected Tourism Sector Services (LGSCATSS). The Minister acknowledged that the Tourism sector was one of the most affected service sectors and those dependent on the tourism sector faced a significant depletion in incomes.

Shri G Kishan Reddy said, “The Prime Minister Sri Narendra Modi desired that sectors such as Tourism be extended financial support so that Tour Operators, Travel Agents, Tourist Transport Operators, Regional level Tourist, and the local guides can sustain themselves in the time of change”

LGSCATSS provides support to approved Tour Operators, Travel Agents, Tourist Transport Operators, Regional level Tourist and local guides by the State governments and Union Territories in the form of credit under the Credit Guarantee Scheme at concessional rates. The purpose of extending financial support/relief to the tourism stakeholders and service providers was to mitigate their hardships due to the Covid-19 pandemic and to help them revive their business and livelihood.

The Union Minister said  “currently there is a discussion on the impact of the third wave, but I believe that strict adherence to COVID protocol will help overcome the situation. I urge the citizens of the country to strictly follow the Covid protocol to stay safe and healthy”. He said that under the leadership of Sri Narendra Modi, the scientists have developed the vaccine indigenously, and the Government has already administered around 125 crore doses. He also recognised the effort of Indian scientists and entrepreneurs and said that it was a proud moment for India as even developed countries are queuing up for India-made vaccines.
The Minister also encouraged families to visit at least two tourism destinations each year and this will help future generations to know about our rich heritage. Various circuits are being developed and connected to make it accessible for tourists. The Minister also stated that the Ministry of Railways is running specialised trains by leveraging skilled professionals to connect the Buddhist destinations and Ramayan circuit.

Since 2014, approximately Rs. 5,500 crores has been sanctioned towards development of infrastructure in tourism destinations chosen by states through the SWADESH darshan scheme with the aim of developing these destinations to international standards. More than Rs. 1,200 crores has also been sanctioned towards pilgrimage rejuvenation and spiritual heritage augmentation through the PRASHAD scheme. As part of Azadi ka Amrit Mahotsav, 75 destinations will be declared by the government and the destinations will be developed in coordination with the other ministries for facilitating the tourists. The destinations will be made accessible to the International tourists with infrastructure which includes International airports.

The Minister also spoke about various initiatives and interventions made during COVID-19 to develop tourism. Around 5 lakh visas will be issued to foreign tourists without any charges and 170 countries are now a part of the e-visa approval facility. The Government of India has also appointed exclusive officers to promote the country’s tourism in 20 missions abroad in countries such as Canada, United States, United Kingdom, France, Germany, Singapore, Korea, Japan