Indiapressreleases

Total Post: 233

Pune-based Agritech start-up ‘Kisanserv’ radically transforming price discovery & infusing efficiency in market linkage, serves 1 million + customers during pandemic and plans to expand to other cities

‘Kisanserv,’ the bootstrapped AgriTech company, serves over 1million+ customers, caters to 100+ corporate houses with 300+ retailers onboarded, and a GMV of USD 3 million – all of this just during the pandemic. Based out of Pune currently, the company has ambitious plans to grow 10x by next year and launch in Mumbai, Hyderabad within the next month.

The pandemic and consequent lockdowns disrupted several supply chains, and Kisanserv chose to tap into this challenging situation and turn it to around its head to have its best year yet.

Founded by a team of experienced business leaders within Food sourcing, IT, and investment banking,  the company was launched in 2015 through their proprietary technology ‘BiDB’. They envisioned BiDB as a transparent platform for suppliers and bidders for Fruits and Vegetables. With success and constant upgradations, they added bulk buying capabilities with ‘BiDB+’ through Predictive AI and machine learning leveraging historical data.

In 2020, when the Government announced lockdowns that led to consequent disruptions in global trade, the Maharashtra Zilla Parishad authorities approached the Kisanserv team to supply fruits and vegetables to the citizens of Pune and Pimpri Chinchwad. This event was a turning point for the company, which was until then primarily a B2B player with a sizeable presence in regional and international trade.

Commenting on the sequence of events then, Mr. Niranjan Sharma, Co-Founder, and CEO of Kisanserv said, “When we were approached, we were excited to partner and help our citizens. The issue was the time it would take us to deploy at scale to reach out to millions of customers in a week’s time, but we managed to reach this feat ground-up with great support from Government. This feat proved to be a landmark for us and helped Kisanserve a household brand overnight. The realization dawned on us that due to our strong roots within the ecosystem, we can cater to all sets of customers and partners, rather than restrict ourselves. Shortly after that, we started Kisanserv D2C and Saajhedaari (Retailer partnerships) initiatives, and the multiplier effect we are experiencing is heartening to see serving over millions of customers in Pune alone through our network partners.”

Kisanserv now is ready to expand to Mumbai, and Hyderabad where they are already in partnerships with several leading corporates. Next year, they plan to reach out to 10 mn customers and add technology and supply chain operations capabilities.

The Co-Founder and CEO Niranjan Sharma was also Founding Director of Malawi Mangoes, which developed 1500 acres of Alphonso Mango farm in Malawi Africa and sourced 1st alphonso mango from Africa (Outside India), which is a well-documented story in agriculture research papers. He was also among the starting teams of reliance retail and has 20+ years of experience within the Food sourcing industry.

About Kisanserv https://kisanserv.com/

Founded in April 2015, Kisanserv through its technology platform enables farmers/suppliers to sell its fresh produce directly to restaurants, companies, local eateries, and retail consumers. The product catalog includes fresh produce of fruits, vegetables, & groceries. It has over 100+ business partners, 1 million customers served, and has grown 10x in GMV in the last two years. 

Leading Coupon and Deals Website, Saving.in Reveals Interesting Insights Into the Coupon Market in India in a Detailed Market Research Report

CHENNAI, India, August 15, 2021/ — Saving.in, a dedicated coupon website for the Indian market, has published a comprehensive market research report on the coupon market in India.

The detailed research includes several interesting insights, such as:

The hypergrowth of the e-commerce market: E-commerce revenue in India is expected to grow to $79.5 billion in 2025 from $18.2 billion in 2017.

Market size estimation: The overall value of distributed coupons in India is forecasted to grow to USD 124 billion in 2025 at a CAGR of 20.6% during the forecasting period of 2021-27.

Increasing internet and mobile penetration being key growth drivers: Smartphone users in India are expected to contribute to almost 20% of the global market. With the internet penetration rate going up to nearly around 45% in 2021, the country ranked second in the world in terms of active internet users at 1.37 billion.

User Location: Though 51% of users of e-coupons and online deals still come from the top 6 cities in India, other Tier 1 and Tier 2 cities contribute 49% of the market.

“Increasing number of women having access to the internet and mobiles combined with rapid women empowerment saw an increase in the percentage of women users in terms of usage of coupons from around 27% in 2015 to 42% in 2021. Fashion followed by electronics and beauty, health, and food and dining are the top demanding product categories for coupon usage,” said Manojkumar, Founder of Saving.in

Saving.in’s report on the coupon market in India also includes usage trends of the online/digital coupons, SWOT and competitor analysis, change in age-wise, demography, and gender composition among online shoppers, coupon users by device, and more.

The content in the report is generated based on online published media such as Statista, M&C Saatchi Performance, Shop Pirate, GrabOn, CupoNation, NextBigWhat, Deal Street, and Website IQ.

About Saving.in

Founded in 2019, Saving.in is a leading coupon and deals website in India that offers a convenient platform to discover discounts on great products. Its collection includes local businesses and national companies. Leveraging the relationships the company has established, its team curates a directory with the leading promotional offers available.

Contact

E-mail: hello@saving.in

Website: https://saving.in/

GynoCup: The reliable and eco-friendly approach towards female hygiene

“Menstruation”, a biological process that paves way for many cultural and religious restrictions in women. And such restrictions made girls uneducated and thereby lacking proper awareness about menstrual hygiene. As the world changes, women get educated and think about menstrual hygiene management and related issues. From a piece of cloth to sanitary pads and tampons, women empowerment strikes. But the relevant question is, is menstrual hygiene safe in the hands of sanitary pads and tampons? Absolutely no!

According to the latest survey of MHAI (Menstrual Hygiene Alliance of India), over 121 million girls use ordinary sanitary pads and tampons due to unawareness about the hidden health issues and environmental problems caused by sanitary pads. So what is the solution? Here the menstrual cup comes into play. The features and beneficiaries of menstrual cups make it very popular among youth, especially for the last five years. This wide popularity gives rise to many brands of menstrual cups. So which is better?

Gynocup, a better option with increased menstrual health and lower waste generation has become a revolution in the feminine menstrual hygiene industry. Gynocup has developed from the team “Mild Cares”, a company which was established in 2019 by Sandeep Vyas & Rachana Vyas. The primary objective of the founders is to transform the menstrual hygienic condition of India into a healthy one and help womanhood. As India is deeply unaware about the menstrual hygiene and spreading unwanted cultures related to periods, Mild Cares thinks of transforming women’s hygiene in a better way. The foundation of Mild Cares leads to the invention of many products including Gynocup that help women to achieve a pleasant and healthy hygienic life. Other than Gynocup, Mild cares initiated the production of reusable stand and pee, disposable stand and pee, female intimate wash, Gynocup natural intimate wipes, men intimate wash, Gynocup wash Toilet seat cover, etc. So, overall Mild Cares focuses on your personalized health and hygiene.

Why is Gynocup being woman’s BFF

The development of Gynocup was born with an idea that no more women regret their womanhood or blame their birth due to the endless pain and irritation caused by periods. Gynocup was born after a series of experiments and researches and thereby the team came to know about how we can help women to reduce the burdens and health issues when they menstruate. Gynocup is designed in a manner that gives you a perfect and comfortable fit, moreover, the high-quality medical-grade silicone offers you enough protection from rashes, itchiness, and infections.

The special features of Gynocup make it unique from other menstrual cups available on market.

  • Cost-effective and reusable: Just calculate the amount that we spend to buy packets of sanitary pads for one month. A menstrual cup doesn’t cost that much, moreover, it has a lifetime of 8 to 10 years, which means it is reusable
  • Chemical-free and long time: While using sanitary napkins we were bothered about the odor, leakage, etc and we change pads frequently. But Gynocup gives you odorless non-leakage protection that continues for 12 hours. Gynocup is BPA-free with no plastics, dyes, or any other chemicals thereby secureness from TSS, cancer, or vaginal infections.
  • Ecofriendly: The waste generated by the use of plastic-made sanitary napkins creates huge environmental issues globally. So switching to Gynocup can limit this problem to a huge extent. The reusable factor of Gynocup for up to 10 years decreases a huge amount of toxic wastes on earth.

Being a woman is a gift of nature, no feminine soul should get humiliated due to her periods. So Gynocup is devoted to its clear vision of a future that is sustainable, healthy, and empowered. The track record of Gynocup proves its endless contribution to society by providing a healthier and better menstrual experience to countless girls and women.

India being the major contributor of superstitious beliefs and taboos about the menstruation of women, it’s clear that Indian villages are not well aware of the hygiene which is adequate for a woman during her periods. Yet now, some women use clothes during their periods and have not even heard about sanitary pads. So Mild Cares tries to create awareness about the menstrual cups and proper hygiene management during one’s periods. According to Mild Cares survey in villages, only 1 in 500 knows about menstrual cups. So investing heavily in educating women about the importance of best practices can create a huge difference in India’s menstrual hygiene section. And Gynocup continuously invests for that huge difference. The main aim is to reduce and slowly remove the taboo associated with periods and simply normalize periods in our society. The untold stomach pains and hidden stress should not be untold and hidden anymore. Not be ashamed of telling about periods, because it’s a biological process and the reason for the existence of humans.

For More Information, Visit at – https://www.mildcares.com/, https://gynocup.com/

Aksha Kamboj led KBJ group announces future ventures, set to expand with ethanol production

KBJ Group, based in Mumbai, India is a rapidly growing brand under the leadership of Aksha Kamboj. KBJ Group is a multi-industry business and deals in the bullion, hospitality, real estate, agriculture, and jewellery sectors.

The company’s Executive Director Aksha Kamboj is all set to expand its business in 2022. KBJ group is stepping foot in the chemical industry next year. They will begin their venture with ethanol (Ethyl Alcohol) production. The business will be setting up a plant in Bihar for the same. “We are in talks with the Industry Minister of Bihar to proceed with the set-up of the plant,” Aksha Kamboj said referring to the progress of their venture. Her husband, Mohit Kamboj aka Mohit Bharatiya too is working on this expansion and regulating their set-up in Bihar.

Ethanol is a crucial ingredient in a vast majority of common-use things such as drugs, cosmetics, etc. Hence it has a huge market size and the ingredient is always in demand. Recognizing this need, KBJ Group decided to become an active player in the chemical industry and work towards fulfilling this demand. “We want to be a key part in helping India achieve its goals,” says Aksha Kamboj, referring to the Indian government’s goal to promote ethanol-blended vehicle fuel and increasing domestic ethanol production.

With expertise, the right resources, and proper planning, KBJ Group is all set to begin with ethyl alcohol production in 2022. Aksha Kamboj, her husband Mohit Kamboj aka Mohit Bharatiya, and the entire KBJ Group are thrilled about their new venture.

‘Contemporary technology and quality innovation,’ KBJ Group’s Mishka Bullion and Jewellery expresses two core promises

Established in 2011, Mishka Bullion and Jewellery is a part of KBJ Group, a private conglomerate in Mumbai. Founded by Mohit Kamboj aka Mohit Bharatiya, KBJ Group has explored and made a mark in multiple sectors like bullion, real estate, agriculture, and hospitality. KBJ Group is currently headed by Aksha Kamboj, an executive director in the company.

Mohit Kamboj aka Mohit Bharatiya and Aksha Kamboj have two kids named Mishka Kamboj and Avyaan Kamboj. A new venture into the jewellery arena, Mishka Bullion and Jewellery is named after their daughter Mishka Kamboj.

With founder Mohit Kamboj aka Mohit Bharatiya coming from a family of jewellery business and having already achieved success with KBJ Jewellery, the KBJ Group is exploring a further vision with Mishka Bullion and Jewellery. “This company is founded on the pillars of quality, excellence, and creativity,” says executive director Aksha Kamboj. Mishka Bullion and Jewellery has been continually raising the bar to deliver the highest standards in machine-made bangles and jewellery.

Furthermore, the company has expressed two core promises in its working- contemporary technology and quality innovation. “We will continue to make jewellery that captures the essence of modern style with technology and innovation,” promises Aksha Kamboj. The KBJ Group also hopes to take Mishka Bullion and Jewellery to international markets with their continued excellence.

Naming KBJ Group’s venture after their daughter Mishka Kamboj has been a proud feeling for Aksha Kamboj and Mohit Kamboj aka Mohit Bharatiya. They intend to only grow and elevate Mishka Bullion and Jewellery in the future.

Pharmaveda revolutionizing the field of indigenous medicine

India, 13th August 2021: Pharmaveda is a company developing and manufacturing specialty ayurvedic medicines that have revolutionized the field of indigenous medicine from just hypothesis to proof in light of modern understanding of human physiology, biochemistry & pharmacological sciences. The Pharmaveda team consists of reputed scientists, researchers, doyens of the Indian Pharma Industry with huge experience, management experts, and administrative professionals. The company’s mission is to answer basic questions about ayurvedic medicines like what is their site and mode of action, in a language understood by modern sciences.

Ayurvedic medicines have been proved to improve longevity, enhance strength, and rejuvenate the body with very few incidences of side effects, due to their natural botanical & mineral origin. Pharmaveda has been very popular because of the way its products are developed. They blend the traditional knowledge and wisdom drawn over the centuries about Ayurveda, with modern research to combine them into products. The company follows safe manufacturing practices and has an in-house quality assurance lab with sophisticated analytical instruments under the leadership of Dr. Shefali Tungare, the Director of Quality Assurance.

Pharmaveda

Their product range has a variety of medicines like P-28, P2G, Psyllivac, Remaav, Detoxina, flo, Lomotral, Motabs, Capello etc. Team Pharmaveda has done pioneering work in immune-potentiation with ayurvedic medicines which lead to the development of the immune boosting medicine – Reimun. The clinical evaluation of Reimun as a stand-alone treatment modality in severely immunodeficient patients afflicted with HIV/AIDS & TB, has been conducted in various premier teaching medical intuitions of repute in India, and the data from these studies have been presented and accepted in major medical conferences across the globe.

Made with immunomodulatory ingredients like Katira, Chorak, Dudhal, Lalongo, giloy & ashwagandha, bhasma, etc., Reimun is a globally renowned immunity booster that has been approved by the FDA and has been in the market for 23 years without any reported sideeffects. The product (whose clinical trials showed that no patient displayed any adverse effects after even five years of follow-up) is produced in a cGMP, ISO 22000:2005, HACCP certified manufacturing facility, assuring the quality and safety of it.

The body of immune-boosting evidence in terms of robust clinical trials is what separates Reimun from claims by others. In fact, the Medicine Updates volumes of 2007, 2014 & 2019, published by the Association of Physicians of India, have also documented the role of Reimun as an immunomodulator in the treatment of tuberculosis including MDR-TB. Moreover, its use as an immunomodulator has also been endorsed by CCRAS, the nodal scientific body of the Government of India’s AYUSH Ministry.

In this era hit by the covid-19 pandemic, Reimun even helps strengthen immune defenses against the virus. Infection with SARS-CoV-2 practically depresses all the WBC subsets, especially all types of lymphocytes with a significant fall in the WBC numbers. Reimun revitalizes and stimulates the bone marrow-thymus axis to increase the generation of new immune cells to replace those that are dying.

Reimun provides several micronutrients such as iron, zinc, calcium, manganese, magnesium along with bioflavonoids, alkaloids, saponins, glycosides, etc. making it safe to be consumed by young and old alike (including geriatric or aged population). In short, Reimun revitalizes our immune system to make it alert and elicit a prompt & robust immune response against invading pathogens to keep people in good health.

Pharmaveda

Dr. Satish Vaidya, one of the founders of Pharmaveda said,“We have drawn huge inputs from my teachers who were internationally reputed scientists, pharmacologists, biochemists, and practitioners from both modern medical specialties& Ayurveda. Our vision behind creating Pharmaveda was to show the world the holistic approach of Ayurveda which is based on the concept of 3 humors or tridoshas – Vata, Pitta &Kapha – and the balance of it for good health can also be rationally explained in terms of modern-day pharmacology & biochemistry. I wanted to put the well-defined, remarkable, and distinct biological effects of ayurvedic & herbal drugs to good use in the service of our people.”

To learn more, visit:

Pharmaveda

www.ayushchakra.com

KBJ Group Forays Into Farming With New Business Named KBJ Farming, Aims To Revolutionize Agriculture

A company that has been striding up the ladder of success since its inception, KBJ Group is a private conglomerate set in Mumbai, India. Diversification and expansion have been the forte of the company, founded by Mohit Kamboj aka Mohit Bharatiya. Bullion, jewellery, real estate, and hospitality are only a few of the many sectors in which the company, led by Aksha Kamboj, currently has holdings.

Taking their journey of expansion further, KBJ Group has recently entered the agriculture sector. The new venture, called KBJ Farming is the company’s pursuit of bringing positive changes in the agricultural field in India. “Agriculture is an integral part of India and its development. We want to contribute to it,” says Aksha Kamboj, an executive director of the KBJ Group.

KBJ Group has revealed that improving the quality and quantity of the agricultural produce in the country is the core focus of KBJ Farming. The company has been founded on the belief that indigenous farming must be grown and supported. With KBJ Farming, the conglomerate hopes to bring a positive revolution in the agricultural sector.

“We are developing KBJ Farming with research, expertise, and good planning,” Aksha Kamboj adds, talking about the progress of their new venture. Everyone at KBJ Group is hard at work to ensure that KBJ Farming accomplishes all its goals. Under the leadership of Aksha Kamboj and the years of experience garnered by Mohit Kamboj aka Mohit Bharatiya, KBJ Farming is set to achieve its vision.

At present, the company is setting up a processing unit for the import, export, and distribution of agricultural produce. Aksha Kamboj, Mohit Kamboj aka Mohit Bharatiya are overlooking this process and steadily leading KBJ Farming toward success.

KBJ Bullion and Jewellery shares the story behind its long-standing success

A distinguished name in the jewellery market, KBJ Bullion and Jewellery is one of the first ventures of KBJ Group. Mohit Kamboj aka Mohit Bharatiya founded KBJ Group in 2005, which then went on to establish KBJ Bullion and Jewellery. Since then, the company has grown steadily and has created a space for itself in the jewellery sector. KBJ Group and all its ventures are currently in charge of Aksha Kamboj, an executive director of the group, and Mohit Kamboj aka Mohit Bharatiya’s wife.

Family legacy and learning from a family business are two important factors that have helped KBJ Bullion and Jewellery achieve all that it has. Before starting his own company, Mohit Kamboj aka Mohit Bharatiya had spent most of this youth learning business skills from his father who had a gold and jewellery business in Varanasi.

With KBJ Bullion and Jewellery, this accumulated wisdom was combined with market research, a skilled team, and dedication to quality. This resulted in KBJ Group succeeding to make a mark with the new company. Aksha Kamboj recalls the company’s journeys and talks about how a commitment to keeping up with the latest market trends, creating a unique jewel craft, and offering a value-for-money experience has sustained KBJ Bullion and Jewellery so far. She also emphasizes Mohit Kamboj aka Mohit Bharatiya’s valuable role in developing the company.

In addition, Aksha Kamboj has also shared the significance of KBJ Bullion and Jewellery in elevating KBJ Group’s growth. “It was one of our first companies. The joy of getting it up, running, and thriving inspired us to do more and expand more,” she says.

Looking at KBJ Group’s dynamic ventures, it is easy to understand the significance of KBJ Bullion and Jewellery in their journey. Aksha Kamboj, Mohit Kamboj aka Mohit Bharatiya, and the entire KBJ Group continue to create new bars of excellence in various sectors across India.

Digital version of “0 (zero)” – the ending song of anime “The Case Study of Vanitas (Vanitas no Carte)” is available now!

LMYK is a talented singer, popular for her debut song “Unity” – the theme for the Japanese dubbed version of “The Legend of Hei” movie. Now, her new song “0 (zero)” has been selected as the ending theme for the TV anime “The Case Study of Vanitas”. The anime (Japanese animated show) is based on the latest work by Jun Mochizuki, the author of the popular manga “Pandora Hearts” which sold over 5.5 million copies. The digital version of this theme has been released today! Fans who love the anime and have been waiting for the song showed excitement, and commented thoughts on social media, “When this song was first released, it stuck with me from the first time I heard it, and I was really looking forward to listening to the full version”.

To coincide with today’s digital release of “0 (zero)”, the English & Japanese version of this video has been released simultaneously. The anime is distributed internationally, and it is great to see an attempt to use the English version in English-speaking regions. These two music videos were directed by the up-and-coming filmmaker Soh Ideuchi. He captures the world of the song and the artist from a unique perspective, making a creation that can be called a visual poem.  

The TV anime “The Case Study of Vanitas” non-credit ending movie has already received over 500,000 views on YouTube with enthusiastic comments domestically and internationally. It will be exciting to see fans react to the latest video.

“0 (zero)” music video English version: https://youtu.be/yCNxE56ag1s

On September 8 (Wed), a limited-edition CD with a rare especially drawn anime will be released. This cover photo has been revealed recently as well. Which will be a fan favorite with Vanitas and Noé drawn like the design of playing cards. The CD will also include LMYK’s debut song “Unity”, in response to requests from fans of the movie “The Legend of Hei”. Check it out. Continue to be on the lookout for LMYK.

■Artist Biography

LMYK

Singer-songwriter, born and raised in Osaka, Japan to a multicultural household with a Japanese mother and a German father. While attending college in New York City she starts writing music and performing. Her music catches the ear of legendary music producers Jimmy Jam and Terry Lewis who offer to produce her music. Seamlessly weaving Japanese and English lyrics, her gentle voice delivers a much-awaited new global standard to subscription music services.

She made her debut with “Unity” the theme song for Japanese dubbed version of animation movie “The Legend of Hei” released on November 6, 2020. She will release a new song “0 (zero)” in 2021.

LMYK OFFICIAL website: https://www.lmyk.jp/

■NEW RELEASE

0 (zero)

August 11, 2021 (Wed)

DL & ST release: https://erj.lnk.to/XgFc4QWN

September 8, 2021 (Wed)

CD (Limited edition) release

Price: 1,200 Yen (tax not incl.)

Packaging: Tall size digipak with specially drawn anime【Limited edition】

Tracklist:

M1. 0 (zero) [TV anime “The Case Study of Vanitas” ending theme]

M2. 0 (zero) -English version

M3. Unity [theme for Japanese dubbed version of the movie “The Legend of Hei”]

■Anime details TV animation “The Case Study of Vanitas”

©Jun Mochizuki/SQUARE ENIX, “The Case Study of Vanitas” Project

●Staff

Original work: Jun Mochizuki (published in monthly “Gangan JOKER” SQUARE ENIX)

Director: Tomoyuki Itamura

Series Composition: Deko Akao

Character Design and Chief Animation Director: Yoshiyuki Ito

Sub Character Design: Chiyo Nakayama

Prop Design: Shinpei Ishibashi

Visual Concept and Color Design: Izumi Takizawa

Art Design: Shūhei Tada

Art Director: Shingo Kanai

Director of Photography: Ying Ying Zhang

3DCG Director: Takuma Miyake

Editing: Rie Matsubara, Akane Shiraishi

Music: Yuki Kajiura

Sound Director: Kazuhiro Wakabayashi

Sound Effects: Shizuo Kurahashi (Soundbox), Sachiko Nishi (Soundbox),

Animation Production: Bones

●Theme songs

Opening theme: Sasanomaly “Sora to Utsuro”

Ending theme: LMYK “0 (zero)”

●Cast

Vanitas: Natsuki Hanae
Noé: Kaito Ishikawa
Jeanne: Inori Minase
Luca: Shino Shimoji
Dominique: Ai Kayano
The Teacher: Akira Ishida
Murr: Miyu Komaki
Dante: Taro Kiuchi
Johann: Koji Yusa
Riche: Riho Kuma

●Copyright details

©Jun Mochizuki/SQUARE ENIX, “The Case Study of Vanitas” Project

Official website: https://vanitas-anime.com/

<For any press inquiries regarding LMYK >

Sony Music Labels Inc.

EPIC Records Japan A&R 3 Kaji/Kumabe SMEJ Global Marketing candice.abe@sonymusic.co.jp

Ministry of Tourism celebrates Azadi Ka Amrit Mahotsav- India@75 in collaboration with Association of Indian Universities (AIU)

Students and youth must take out at least 75 hours in next one year and involve themselves in nation building: Shri G Kishan Reddy

  • Union Minister of Education Shri Dharmendra Pradhan says, This is our moral responsibility to educate our youth about our glorious past and at the same time prepare them for the path of global leadership
  • Minister of State for Tourism Shri Shripad Yesso Naik and Minister of State for Tourism Shri Ajay Bhat also graced the event
  • During the webinar, a series of 12 episodes was launched that will take the participants on a virtual journey of Incredible India

On the eve of India’s 75th Independence Day celebration today on Saturday, the 14th August 2021, the Ministry of Tourism in collaboration with the Association of Indian Universities (AIU)  held a webinar. During the webinar, a series of 12 episodes was launched that will take the participants on a virtual journey of Incredible India. The event was inaugurated by Union Minister of Tourism, Culture and Development of North Eastern Region (DoNER) Shri G Kishan Reddy. The Union Minister of Education and Minister of Skill Development & Entrepreneurship Shri Dharmendra Pradhan was the esteemed Chief Guest of the event.  Minister of State for Tourism Shri Shripad Yesso Naik, Minister of State for Tourism Shri Ajay Bhat along with Col Dr. G. Thiruvasagam , President AIU, Shri Arvind Singh, Secretary Ministry of Tourism graced the occasion.

The Minister of Culture, Tourism and the Development of Northeastern Region (DoNER) Shri G. Kishan Reddy exhorted students to take out at least 75 hours in the next one year and involve themselves in nation building. Speaking at the inauguration of a year-long 12 episode based series of sessions that will take the participants on a virtual journey of India, Shri G. Kishan Reddy, said “We hope that the students will take out at least 75 hours in next one year to do any activity of their choice. This can be participating in Swacch Bharat Abhiyaan in your native villages or involving in a campaign with your village sarpanch or mayor or local representative to hoist the national flag”. He also suggested students to dedicate these 75 hours to any other activities of interest that could include planting trees to increase our green cover, teaching at an orphanage, volunteering at an old age home, or helping in the uptake of digitization and digitally empowering the poor.

In March 2021, “Azadi ka Amrit Mahotsav” started a 75-week countdown to our 75th anniversary of Independence and will end on 15th August, 2023. “Azadi ka Amrit Mahotsav is not only a celebration of India’s 75th year of independence, but also a promise to the future generations that, with their participation, India will continue on the path of growth and progress”, the Minister said. The Minister also spoke about Prime Minister looking at Azadi Ka Amrit Mahostavas an opportunity to develop a common vision for India at its 100th year of independence. “In fact, our youth have the most important role in ‘Azadi ka Amrit Mahotsav’. Prime Minister rightly said that the Mahotsav is not just about the last 75 years of Independence, but a moment to develop a common vision for the next 25 years”. “We need to ensure that the road to 2047 is marked by progress and prosperity. And to achieve this, I urge the youth to become the torchbearers and architects of India@100 as a Vishwa guru”, he added.

Union Minister of Education and Minister of Skill Development & Entrepreneurship Shri Dharmedra Pradhan spoke about the importance of India’s struggle for freedom which enlighten our path towards progress. He thanked Ministry of Tourism and Association of Indian Universities for an innovative idea of launching programme by keeping in mind the participation of youth and students of our country. Shri Pradhan spoke about the sacrifices of our great Indian freedom fighter Shahid Bhagt Singh, Khudiram Bose, Chandrashekhar Azad and how youth was and is the most important part of our Nation’s development and progress. The relevance of the programme launched by the Ministry of Tourism in association with AIU today wherein the efforts would be taken not only by University Students, but school students will also join this programme. It is preserving of our rich culture and heritage and at the same time move on the path of progress & development. This is our moral responsibility to educate our youth about our glorious past and at the same time prepare them for the path of global leadership.

Minister of State for Tourism Shri Ajay Bhat spoke about the Prime Ministers vision for celebrating the Azadi Ka Amrit Mahotsav and its importance.

Minister of Tourism for State Shri Shripad Yesso Naik mentioned about the Ministry of Tourism’s initiative to outreach to students and youth of our nation through its famed #Dekho Apna Desh series. Shri Naik further said that this series of 12 episodes will highlight the culture and heritage of India & celebrating the India’s achievements.

Smt. Rupinder Brar, Additional Director General , Ministry of Tourism welcomed the dignitaries and the attendees. The webinar was started with National Anthem. In the opening remarks, Col Dr. G. Thiruvasagam, President, Association of Indian Universities emphasised on quantum of knowledge and its importance in today’s era. Shri Arvind Singh, Secretary, Ministry of Tourism spoke about the launching of Azadi Ka Amrit Mahotsav a 75 weeklong celebrations of India’s Independence by Prime Minister Shri Narendra Modi in March 2021 from Sabarmati Ashram in Gujarat. Shri Singh further stated that it is imperative that our children and youth are exposed to the rich tapestry of India’s glorious past and a grand future.

The inauguration programme featured live streaming of a 20 minute film titled ‘India@75-A Journey’. The film was conceptualised, written, directed, and brought together by Culturalsamvaad. The film is an endeavour to help the youth of India to appreciate the multi-hued fabric of India’s rich and plural culture, her vast heritage, infinite wisdom and her indomitable spirit so that they can shape the glorious further of this ancient land.

In the concluding remarks, Ms. (Dr) Pankaj Mittal, Secretary General gave vote of thanks and spoke about the participation of school students, University students, youth in the programme and holistic development of students. Before the webinar conclude Smt. Brar reminded again about the website where one can record the Rashtragaan in one’s own voice and upload on the website https://rashtragaan.in/

The live webinar was attended by 7,633 people and around 16,800 attended the webinar through social media platforms of the Ministry of Tourism. Till 6 pm 10,650 participated in the online quiz featured on Mygov website.