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Nutreat life promises Rural women empowerment through handcrafted nutritious foods

Nutreat life promises Rural women empowerment through handcrafted nutritious foods

Jyothi Pappu’s journey of curating healthy recipes with sustainable business

Rapid urbanization is making people turn towards instant foods to match their fast lifestyle. However most foods available in the market are processed with harmful preservatives. Jyothi took this as a challenge to reintroduce lost healthy recipes as far as the porridge. Yes, “The Porridge”, first prepared food of mankind and we have successfully organized “first ever porridge tasting party in India” last December 2021.

Jyothi recollects “I started preparing traditional baby foods for my baby boy in the year 2012 as I wanted to keep him away from all the packaged food stuff. He was really lucky to have all the handcrafted foods by my mom & grand mom. I gifted the same to my friends kids with which they completely fell in love. But it was not an idea to market these until one of my friends suggested to. It was my husband Satish K P (Works as CE at ONGC) who really trusted my idea of handcrafting foods and marketing with traditional recipes with the name “Nutreat” and funded me.  In 2016 December our local super chain market gave us a chance to shelf our products and received a complete different response. People from a village liked it but felt very expensive” She recalls.

However we had a decent business from this super market chain and got offer from local baby shop too. Everything was smooth but the business was upside down when we wanted to introduce the same in the nearby cities. That was a time where everyone used import their baby foods from UK, US and Australia and even the market loaded up with same. People are really not ready to use local Indian foods. It took nearly 1 year to get a decent customer base and by the year 2017 our customers were upper middle class and highly influential. Every thing was word of mouth they loved the concept of stone grinding and experienced it live.

Pandemic – The Game Changer

In the year 2020 when the whole world was in lock down we worked hard and sent the parcels with high risk as many babies were dependent on our foods and even the pregnant women. We got permission from our district collector and shipped all the parcels pan India with out any delay during the first lock down.

At same time in collaboration with an NGO -Smart Village Movement we took the step of employing more rural women who lost their jobs due to pandemic. However convincing rural women to work with stone grinders was not that easy, we had to offer them double the price. While even convincing new customers during pandemic also gave us a challenge. They were quite afraid of the safety till we made our services live. Yes we handcrafted Nutreat live, we made them watch their order live on Insta, FB and even personal WhatsApp calls.

Customers were really impressed and even our order rate raised at once with our unique approach. Now we have 120+ rural women (20 optional) associated with us who really handcraft the foods for babies, women, everyday care and seasonal jams, cookies etc. Everything is done on pre-order basis and no single tin is stored. It’s fresh, real and healthy” She says.

Inspired by traditions

While the industry is buzzing with several baby and health foods, Nutreat works completely in reverse direction. All the recipes were inspired by lost traditional recipes of India and other countries which were slightly modified for this generation.

Jyothi says “I grew up listening to stories on India, its culture, mythology and heritage this made me fell in love with it. So travelling the journey of restoring traditional food habits of India. Every recipe has its own story and uniqueness. I love digging into our traditional recipes and talking a lot with elders whenever possible. My best friend Swetha N joined me in this journey as Managing Director during pandemic who shares her part in designing recipes sometimes.

We customize foods according to customers choice which is our USP and all recipes are seasonal and crafted with 100% local ingredients procured from small farmers who grow naturally. Till now we have teamed up with 11 farmers all over India.

The Porridge story

While handcrafting baby and other health foods I wanted to re-introduce mankind’s first prepared food porridge and educate the people about its health benefits over any other beverages.

In this we have organised India’s first ever Porridge Tasting Party where we served 6 instant porridges for about 20 members who are foodies, health lovers, Doctors etc. This was a grand success and took Nutreat to next level where many Franchisee enquires happened and now we are ready to open 2 Franchise outlets in Bangalore and Hyderabad in the month of February.

Jyothi beats many copycats with her unique recipe strategy and customizing Nutreat according to customers’ choice. They have almost 130+ handcrafted foods for all age groups starting from the 6th month and customized around 7000+ recipes. Of all Protein rich porridge, Nutri 28, Ragi Almond are hot cakes while seasonal jams would never been kept behind.

Jyothi claims the company increased its revenue more than four times in 2021, and the target is to double it this year.

For more information – https://www.nutreatlife.com/

 

Neeraj Epilepsy Clinic To Launch Free Check-Up Camp For 2 Weeks On International Epilepsy Day 2022 – Awareness Days

Epilepsy is a disorder related to the central nervous system which leads to abnormalities in the activities performed by the brain. It further leads to seizures or occasions when an individual suffers from unusual sensations and loss of awareness. Both males and females, of any age or ethnic background, remain at the risk of suffering from epilepsy.

Epilepsy is also referred to as a seizure disorder by many. If an individual suffers from two unprovoked seizures, they will be said to be diagnosed with epilepsy. By ‘unprovoked’, we mean that the seizures would not be caused by a general medical condition like low blood sugar or alcohol withdrawal. While brain injury leads to an unprovoked seizure at times, most of the time its cause remains unknown or undiscovered.

To promote awareness around this epilepsy, government authorities in different countries have taken several effective past in the last several years. International Epilepsy Day, for instance, is an event that has been designed to promote awareness of this medical disorder in more than 120 countries. As a part of this initiative, a large number of people from different backgrounds come together on the second Monday of February every year and work towards highlighting the issues faced by those who suffer from this disorder.

Neeraj Epilepsy Clinic is one institution in India that has been at the forefront when it comes to raising awareness around epilepsy and how it affects people’s lives. Neeraj Epilepsy Clinic, notably, is one of the top institutions that have received approval from the Government of India for Ayurveda treatment of epilepsy. This year, Neeraj Epilepsy Clinic will be launching a free check-up camp for two weeks on the occasion of International Epilepsy Day 2022 – Awareness Days.

Talking about this initiative, Dr. Gupta, Director of Neeraj Clinic, says, “If epilepsy is detected in the early days of an individual suffering from it, there is a high chance of it being treated successfully. Many a time, people discover the fact that they are suffering from epilepsy very late as they don’t undergo regular medical check-ups. Through this two-week-long camp, people can get their Nadi Pariksha (Pulse Diagnosis) check-up done by Ayurvedic Doctors for free.”

Neeraj Clinic has taken several important initiatives in the recent past that have greatly helped epilepsy patients heal and recover from this ailment. Last year, Neeraj Clinic had launched a week-long yoga and holistic treatment program that was attended by a large number of people. For 47 years, Neeraj Clinic has been using this knowledge of Combination Therapy to successfully treat epilepsy patients. Till now Neeraj Clinic has successfully treated more than 157000 patients worldwide.

“In Ayurveda, epilepsy is referred to as ‘apasmara’. This term roughly translates to ‘loss of consciousness. Those who practice Holistic Lifestyle on a regular basis, witness a massive improvement in their blood circulation, concentration, breathing and physical endurance. It also provides great relief to the nervous system. Through Ayurveda and Yoga, we have successfully been able to treat several individuals who were suffering from epilepsy”, he says.

With the way things have been planned, the two-week free check-up camp organized by Neeraj Epilepsy Clinic should add great value to International Epilepsy Day 2022 – Awareness Days this year. Dr. Gupta has been working towards realizing his dream of an Epilepsy Free India for years and this free medical check-up camp is a solid step in that direction. To get more information about the camp, visit https://www.epilepsytreatment.org/.

Based in the holy town of Yog Nagri Rishikesh, Dr. Gupta’s Neeraj Clinic has garnered accolades from reputed national and international medical organizations. The clinic’s contribution towards eradicating epilepsy has been documented by several leading publications across the globe. A book on epilepsy, authored by Dr. Gupta, has been referred to be used in more than 240 medical universities based in Indian and abroad. Neeraj Epilepsy Clinic has also been blessed by the former President’s, Prime Minister’s and renowned celebrities for the remarkable work done in the field of Epilepsy Treatment.

https://www.epilepsytreatment.org/best-epilepsy-treatment-clinic-in-india/

Kiyoe Yoshioka’s song, ‘Dekoboko’ is going to be the opening theme song of the Japanese Anime, “A Couple of Cuckoos”

Kiyoe Yoshioka’s song, ‘Dekoboko’ is going to be the opening theme song of the Japanese Anime, “A Couple of Cuckoos”

Kiyoe Yoshioka, who is the vocalist of Ikimonogakari, is going to be singing the opening theme song for the TV animation series, “A Couple of Cuckoos,” airing on TV Asahi from April in 2022. This will also be her first ever solo act.

“A Couple of Cuckoos” is a manga series telling a love story which started from the incident that babies switched at birth, written, and illustrated by Miki Yoshikawa, who also created “Flunk Punk Rumble,” and “Yamada-kun and the Seven Witches”.

The first volume of this manga series was published on the 15th of May 2020 by Kodansha and was quickly sold out in every book shop. This is an extremely popular manga series which compelled Kodansha to produce 10 editions in the shortest amount of time in their history.

It has been announced that the manga is going to be adapted into a TV animation airing from April 2022, and the opening theme song will be Kiyoe Yoshioka’s ‘Dekoboko’. This new song ‘Dekoboko’ is created by Haruko Nagaya from the band Ryokuoushoku Shakai. Haruko Nagaya is very close to Kiyoe Yoshioka both as friends and also in business as they are often on TV programs together. This song has an authentic pop sound with a very charming feeling. It blends with the world of the anime “A Couple of Cuckoos” to show many different exciting feelings. The song ‘Dekoboko’ will be available for streaming and download on various music platforms from Sunday the 17th of April 2022.

The cover art of the song ‘Dekoboko’ and new artist photograph have been revealed as well.

The artwork was done by Mr.HARU (koe Inc.) who also worked on Kiyoe’s last single ‘Massara’. He creates a pop feeling as if he took the color and brightness from the song itself. Furthermore, the main PV of TV Anime “A Couple of Cuckoos” has been released on KADOKAWA  Anime YouTube Channel. You can listen to some parts of the song ‘Dekoboko’ there.

Akari Kito who voiced Erika Amano in the anime “A Couple of Cuckoos” made a comment about the song ‘Dekoboko’ by Kiyoe Yoshioka being the opening theme song. Amari Kito said, “I was so thrilled to find out that Kiyoe Yoshioka will sing the opening theme song for the TV anime “A Couple of Cuckoos”. Since I am a part of her generation, I am so excited!! It is an awesome song with Kiyoe Yoshioka’s pure voice and melody and lyrics reflecting the freshness of the work, full of the sweet and bitter feelings of love.”

Kiyoe Yoshioka said, “I am so honored to be a singer for the song ‘Dekoboko’ which is the opening theme song of “A Couple of Cuckoos”. ‘Dekoboko’ is an amazing love song created by Haruko Nagaya. It will definitely make people excited! Everyone from the band, Ryokuoushoku Shakai, took part in playing the music. I am so glad!! I would be so happy if I could be able to support the main characters in the anime, who are pushed by destiny, as well as the entire animation of “A Couple of Cuckoos”!! Please enjoy the anime and the song ‘Dekoboko’!”

Also, the iTunes pre-order/Spotify pre-save campaign has started at 00:00 (JAPAN TIME) Tuesday the 18th of January, which is prior to the release on Sunday the 17th of April. From this campaign, you could get a ‘Dekoboko’ original pen case. If you submit the form for this campaign with the necessary details by 23:59 Saturday the 16th of April, 100 people will get “a ‘Dekoboko’ original pen case” by lottery.  Please check more details from the campaign page or the Ikimonogakari official site.

The song is the first song released in 2022 for Kiyoe Yoshioka. Please look forward to it!

Release Information

Kiyoe Yoshioka ‘Dekoboko’ (Opening theme song for TV animation series “A Couple of Cuckoos,” on TV Asahi)

  • Streaming / download will be available from Sunday the 17th of April 2022

★iTunes pre-order URL

(※Start accepting at 00:00 on Tuesday the 18th of January): https://erj.lnk.to/EuCPlq

(Finish accepting at 23:59 on Saturday the 16th of April 2022)

The pre-order/pre-save campaign gives you the chance to win a ‘Dekoboko’ original pen case has begun!

More details here: https://cp.digle.tokyo/dekoboko/

Kiyoe Yoshioka

Kiyoe Yoshioka was born on the 29th of February in 1984. She is the vocalist of a J-Pop unit called Ikimonogakari. Kiyoe became the vocalist after she spontaneously joined the duo unit performing live on the street. The unit Ikimonogakari, which consisted of Yoshiki Misuno and Hotaka Yamashita at that time, was performing on the 3rd of November 1999. They gradually got attention due to their continuous efforts in their local cities Atsugi and Ebina, and they made their major debut with the single ‘SAKURA’ in March 2006. Since then, they have made many hit songs including ‘arigato’, ‘YELL’, ‘Bluebird’and ‘Kaze ga fuiteiru’. In January 2017 they made the announcement as a “Grazing announcement”, and they stopped their activities as a group temporarily. Then in November 2018 they resumed their activity with the announcement of “Shepherding announcement”. They established the new company called “MOAI” in April 2020. In June 2021, they announced Hotaka Yamashita’s resignation in summer 2021. Since then, the group restarted their activity as two members. Kiyoe Yoshioka started her solo activity in February 2018, and she released her cover album “Utairo’ in October 2018. And in May 2020,her solo project “Kiyoe Yoshioka’s every day is the day for Nursery rhyme～singing with family!～” has begun. In July 2021, she released a cover of the song, ‘Natsuiro no Omoide’ by TULIP and at the same time she started “Kiyoe Yoshioka Official YouTube Channel”. In November 2021, she released the song ‘Massara’ which was composed with singer songwriter Motohiro Hata. In December, she performed at an online solo event called “Kiyoe Yoshioka × THE PREMIUM MALT’S Premium night, Premium bubble (Hour)- !!!” In 2022, it was announced that she sings the opening theme song for TV Asahi animation of “A Couple of Cuckoos.”

Touchstone Introduces Local SEO With Up-To-Date Technology and Updates

Touchstone Infotech has shared the information about the various services it provides to make requirements related to local SEO successful.

Touchstone Infotech is a digital marketing company that helps businesses to grow online by bringing their search engine ranking higher, using Local SEO strategies. Local SEO plays a key role in increasing a company’s ranking on the first page of Google local search results. The company describes how businesses of all kinds can reap enormous benefits if they adapt to the latest update that Google releases regularly. To make their business more visible in local search results, the company fixes issues for clients to increase their local SEO ranking. In this way, they can drive more traffic to their websites and make people aware of their services and solutions more effectively. Moreover, potential customers get a better idea of the type of business of clientele since Google search pages show contact information like phone numbers, addresses, and the exact location on the map and website.

According to the company owner, Touchstone has generated more than 10,000 calls + leads for their clients each month by utilizing local SEO strategies. The expert provided further information about the tools they use to make Local SEO for their clients successful. According to them, while offering local SEO services to their clients, the company keeps track of the latest updates and uses the best tools for local SEO, such as SEMrush, Zoho Social, and Ahrens, to achieve better results.

The company outlined some more details about what it can do within a short timeframe to increase the level of virtual traffic and footfall to its clients’ websites. To increase brand visibility and inform prospects about the brand’s services, the company uses both off-page and on-page strategies. Using the latest technology, they optimize voice search results for Siri, Google, Alexa voice search applications.

The company owner mentioned a service that assists several businesses and is instrumental in resolving a common issue that online businesses face often. This issue is the ‘Suspended Listings’ on Google Business Profile. The company specializes in assisting with suspended listings and restarting them in a very short period. In addition, the clients who work with Touchstone are always treated professionally, and their opinions and feedback are always valued. The company provides regular reports to clients regarding the progress of their Local SEO project and ensures transparency at every step.

For further information visit- https://www.touchstoneinfotech.com/

About Company:

Touchstone Infotech LLP is a one-stop technology service provider offering a variety of digital products and services. The company offers a variety of innovative digital solutions to meet its clients’ business requirements.

 Touchstone Infotech provides marketing and IT services to businesses in the United States, India, Canada, and Australia since 2013. In 2015, the company began offering Local SEO services in India, and it has offices in both Delhi and Bengaluru.

You can contact us at – Support@touchstoneinfotech.com

SPC GROUP EMBRACES TECHNOLOGICAL PARADIGM SHIFT WITH A NEW BRAND IDENTITY

New Delhi, 19th January – Premier Corporate Advisory and Outsourcing Partner, SPC Group adopted a new brand identity to reflect the cultural and technological shift and will now operate under a new corporate identity, SPC NXT.

The new logo embodies a cutting-edge digital typeface to signify the adoption of emerging technologies within the Group and help the client transform their businesses. Further key values of the Group are signified firstly through the question-mark-themed highlighted “P” in SPC signifying the ever-inquisitive nature and hunger for knowledge, and secondly through a forward-moving emoticon, highlighted in the “X” in NXT to reflect the Group’s onward journey into a technology-led and technology-enabled business environment.

“Technology is the key enabler for all businesses today – big or small. Automation, Information Security, Blockchain will all lead to data-driven decision-making and will be the key drivers for success in the Web 3.0 Era. At SPC NXT we are your trusted partners to advise and lead your business into the Next Phase of transformation”, added Karan Gupta, Non-Executive Chairman at SPC NXT said.

Alongside the visual refresh, SPC NXT has changed its tagline from “Knowing Changes Things” to “Transforming Business”. The ideology implies the Group’s strategic focus on assisting clients to navigate the digital transformation and strategic initiatives for growth in the Web 3.0 era.

The Brand redesign was entrusted with a dynamic and cutting-edge Croatia based Design agency – AnninDesign, At the helm, was Nina Budic, Chief Designer Officer who, with her team of 7 professionals, undertook the task of understanding SPC’s vision, conceptualizing the new brand, creating, and developing the visual brand identity, guidelines and templates, along with the website revamp.

In a recent significant development, SPC NXT has partnered with the world’s leading Regulatory Technology Company – Coinfirm.

On this ambitious development, Karan cited, “SPC’s partnership with Coinfirm will enable us to serve India’s Banking sector and Enforcement Agencies, leveraging highly advanced blockchain technologies in the Regulatory space to enable tracking cryptocurrencies over the blockchain network, tracing stolen/ lost Crypto Assets, prevention and red flagging of transactions”.

“SPC NXT is already uniquely positioned within the blockchain advisory space and has been working with India’s enforcement agencies and banks on asset tracking and forensic advisory. We are proud to partner with them to create a safer blockchain ecosystem. Together, I believe we can help companies to adhere to crypto compliances laws as well as make the space more secure and corrupt-free in a very tangible way in India”, – – Mircea Mihaescu, CEO of Coinfirm

With this rebranding in place, SPC NXT will continue to be a trusted, integrated solutions provider to its clients, and enable technological advancement in the Web 3.0 era.

Changes in Health Insurance That Will Benefit Policy Holders

Changes in Health Insurance That Will Benefit Policy Holders

The global pandemic of COVID-19 has increased the demand for health insurance policies and products. The spreading virus has made people aware of how much they need some monetary support for medical expenses in case of medical emergency or hospitalization. But people are only inclined to buy the health insurance policy if it meets their basic requirements at an affordable price. Hence, The Insurance Regulatory and Development Authority of India (IRDAI) has made some recent changes in the health insurance policies in order to make sure that insurance policies are more customer-friendly and all the customers receive quality treatment at a pocket-friendly price. Over the years, many changes and regulations have played a crucial role in promoting the growth of the insurance industry.

Let’s look at some necessary changes made by the concerned authorities that will help a large population to invest in health insurance policies and protect themselves and their loved ones.

  • Launch of Arogya Sanjeevani policy:

Arogya Sanjeevani policy is a standardized insurance plan, launched on 1st April 2020, under an indemnity plan to allow affordable health insurance coverage. Policyholders can enjoy a sum insured of up to INR 10 lakhs and get coverage for their entire family under this policy. Since the health insurance products available in the market can be confusing and overwhelming to understand. Arogya Sanjeevani provides a standard health plan that has been introduced by every insurer to support Indian policy seekers to purchase health insurance.

  • Specialized policies for COVID treatment and hospitalization:

Treatments for COVID-19 and the cost of hospitalization can be expensive, especially for people experiencing severe coronavirus symptoms. The introduction of the Corona Kavach policy has helped policyholders get treatment without having to worry about hospital expenses. These plans allow people to cover themselves and their families against the pandemic. These standard health plans cover COVID related claims on an indemnity (Corona Kavach) or on a fixed-benefit (Corona Rakshak) basis.

  • Easy instalments:

During the pandemic, in order to reduce the financial burden on the policyholders, IRDAI, allowed policyholders to pay Health insurance premiums in instalments. Now, most of the insurance providers offer EMI options on premium payments. So, as a policyholder, you can now pay premiums on a monthly, quarterly, or half-yearly basis. However, with monthly or quarterly payments, you will get a lesser free-look period than yearly premiums.

  • Transparency in exclusions:

IRDAI is making sure that there is less ambiguity in the policy wordings. Declaring that there should be standardisation of health exclusions, including simplification of the definition of pre-existing diseases. Under the mandate, it is stated that the insurers should specify the excluded diseases in their policy terms and conditions, and the policyholders can declare a disease after 3 months of the policy purchase. Hence, the diseases that the insurer will not cover for 4 years from the date of purchase of the policy, are specified clearly in the policy-related documents.

  • Prioritizing mental health:

In times like this, depression and anxiety are silent killers, and people do not seek treatment for mental health-related illnesses thinking they are not as a severe ailment. However, IRDAI has been making efforts to change the same and has asked insurers to include mental problems, genetic diseases, neurodevelopment disorders, and psychological disorders in the health insurance policies.

The changes in the health insurance sector are helpful to the policyholders and people seeking to buy health insurance plans. Since buying health insurance and securing yourself and your family against any unforeseen emergency is one of the most crucial things you can do.

This article is authored by Ravichandran N, the Chief Technical Officer at Kotak General Insurance, and views expressed in this article are the author’s personal views.

How India’s most loved hypebeast brand UrbanMonkey made it to SharkTank

How India’s most loved hypebeast brand UrbanMonkey made it to SharkTank

Urban Monkey was founded with the intention to provide much-needed products to skateboarders, athletes and underground artists in India. Yash Gangwal, founder of Urban Monkey has been skateboarding since the age of 12 and is a Hip Hop enthusiast. They started designing and selling caps and skateboards, today they are considered India’s largest headwear brand.

Although Urban Monkey is considered a specialist in caps and accessories, but they have also successfully launched many categories in the streetwear and lifestyle sector since 2013.

The emergence of streetwear fashion has become the latest craze in the world of youth style. Streetwear fashion has also gained a lot of popularity in India. Earlier, it used to be a reserved style for artists and countercultures. Now, you can see streetwear being adopted by many men and women in India. Urban Monkey has made it possible to choose style and comfort without compromising on style and quality. They specialise in streetwear and hypebeast clothing to get your street style on point.

“Our Journey started in a small office in Charni road with 0 employees. At that time we were barely making any money, but I was always hanging out with the skaters and rappers in Mumbai, trying to help any way we could. In 2016 we started collaborating with Dharavi United and that’s where it all began after two years of working with and supporting young artists Urban Monkey got a break with their products being heavily used in Gully Boy, starring Ranveer Singh. Now, Urban Monkey sells over 50,000 products yearly and has a team of 21.”, says Yash Gangwal.

Urban Monkey is a pioneer New Age Indian Streetwear brand for Unisex Clothing in India.

Even being bootstrapped due to acceptance from the community Urban Monkey has managed to collaborate with the likes of Rannvijay Singha, Raftaar, Bhuvan Bam and Gully Gang.

Urban Monkey may be synonymous with Hip Hop in India but are also widely popular amongst Dancers, Musicians, Athletes and Creators.

At Shark Tank Urban Monkey got 3 offers from Peyush Bansal, Aman Gupta and Ashneer Grover.

“It’s heartening to see that our vision and hard-work has been appreciated by such noted Entrepreneurs and Venture capitals. We will continue to strive to be at the forefront of new age Streetwear fashion and support the Hip Hop and Underground Community in India.”, says Yash Gangwal.

Website: https://www.urbanmonkey.com/

Instagram: https://www.instagram.com/urbanmonkeyindia/

YouTube: https://www.youtube.com/channel/UCLrkhsE1dSd3gsnUeYnxrmQ/featured

Facebook: https://www.facebook.com/urbanmonkeyindia

लग्न ठरले.कॉम – महाराष्ट्रातील सर्वजातीय वधू-वरांसाठी हक्काचे व विश्वासू व्यासपीठ

लग्न हा प्रत्येकाच्या आयुष्यातील सर्वात महत्वाचा निर्णय आहे. (एखाद्याच्या उर्वरित आयुष्यावर परिणाम करणारा निर्णय.) नेहमीच, हा विषय अत्यंत काळजीपूर्वक आणि लक्ष देऊन हाताळला जातो, तसेच एकूण एक पायरी दुहेरी विचारात घेतली जाते. लग्नासाठी अनेक विविध समारंभांचे नियोजन आणि अंमलबजावणी करणे आवश्यक असते.

परंतु या योजनेची सर्वात महत्वाची पायरी म्हणजे योग्य जोडीदाराची निवड कारण जीवनाला योग्य जोडीदार मिळाला कि आयुष्यच सुंदर होते.

म्हणूनच, हि निवड विचारपूर्वक केली पाहिजे. लग्न ठरले.कॉम (lagnatharle.com) हि एक अशी वेबसाईट आहे, जेथे केवळ मराठी समुदायाला विशेष प्राधान्य दिलेले आहे सोबतच भरपूर स्थळे उपलब्ध असल्यामुळे तुमच्या निवडीच्या वाटचालीत अत्यंत उपयुक्त ठरेल.

यात महाराष्ट्रातील प्रत्येक मराठी जातीतील मुला-मुलींचा समावेश आहे. येथे तुम्ही  96 कुळी मराठा ते वंजारी अशा महाराष्ट्रातील प्रत्येक जातीतील संभाव्य जोडीदार शोधू शकता. या व्यासपीठावर मोफत नाव नोंदणी करताना कायद्यानुसार लग्नासाठी पूरक वयाची अट वगळता इतर कोणतेही बंधन नाही.  प्रत्येकजण आपल्या जातीतील किंवा आपल्या पसंतीच्या जातीतील आपणास अनुरूप असा जोडीदार शोधू शकतो.

https://youtu.be/lT_sbUFp9Xk

यूजर्सच्या सुरक्षेच्या दृष्टीने देखील या प्लॅटफॉर्मवर तयार केलेल्या सर्व प्रोफाइलची योग्य पडताळणी केल्यामुळे कोणत्याही बनावट प्रोफाइल किंवा चुकीची माहिती मिळण्याची शक्यता जवळजवळ शून्य आहे. वापरकर्त्यांनी त्यांच्या प्रोफाइलसाठी आधार कार्ड किंवा पॅन कार्ड यांसारखे सरकारमान्य ओळखपत्र देणे आवश्यक असल्यामुळे हे सुनिश्चित करते की प्रत्येक यूजर अथवा वापरकर्ता केवळ वास्तविक उमेदवाराने तयार केलेली कायदेशीर प्रोफाइल पाहत आहे. तरीही संस्थेमार्फत आवाहन करण्यात येते कि लग्ना साठी स्थळ सुनिश्चित करताना प्रत्येकाने आपल्या परीने माहितीची खातरजमा आपले नातलग, मित्र मंडळी मार्फत करून घ्यावी.

लग्न ठरले ग्राहक सेवांच्या गुणवत्तेवर अधिकाधीक भर देते आणि नवीन किंवा मदतीची आवश्यकता असलेल्या वापरकर्त्याला पूर्ण सहकार्य पुरवते. नाव नोंदणीनंतर, वापरकर्त्यास एक विनामूल्य संबंध व्यवस्थापक (रीलेशनशिप   मॅनेजर) देखील नियुक्त केला जातो जो त्यांना प्रक्रिया आणि प्रोफाइलच्या सेटअपमध्ये मार्गदर्शन करू शकतो. प्रोफाइल फोटो आणि प्रोफाइलवरील कोणतीही माहिती कधीही बदलली जाऊ शकते. संस्थेच्या वेबसाइटची मांडणी हि सर्व थरातील वापरकर्त्यांच्या दृष्टीने केली आहे जेणेकरून वापरकर्त्यासाठी त्यांचे प्रोफाइल ऑपरेट करणे आणि त्यांच्या आवडीप्रमाणे अनुरूप जोडीदाराचा शोध घेणे हा एक सहज सुलभ अनुभव होतो.

वेबसाइट वरील माहितीची मांडणी अतिशय अद्ययावत पद्धतीने करण्यात आली आहे.  वेबसाइट वरून योग्य जोडीदाराची निवड करण्यासाठी, कस्टमाइज्ड सर्च चा पर्याय उपलब्ध आहे, ज्याचा वापर करून आपणास उपलब्ध असलेल्या विविध फिल्टर्स च्या आधारे वेबसाइट वरील बहुतांश प्रोफाईल्स मधून आपणास अनुकूल अशा प्रोफाईल्स आपण निवडू शकतो.

लग्न ठरले.कॉम वर सर्व प्रकारची स्थळे उपलब्ध असून या ठिकाणी आपणास ग्रामीण भागापासून ते शहरी भागापर्यंत, तसेच उच्च शिक्षणापासून ते निम्न अथवा अगदी अशिक्षित प्रोफाईल्स चे पर्यायहि उपलब्ध आहेत. जर तुम्ही घटस्फोटित स्थळाचा शोध घेत असाल तरी या ठिकाणी तुम्हाला अनेक घटस्फोटित पर्यायही पाहता येतील.

विशेष म्हणजे या सर्व अद्ययावत सुविधा लग्न ठरले संस्थेच्या माध्यमातून अतिशय माफक दारात पुरवत आहे. या संस्थेच्या माध्यमातून इतर मॅट्रिमोनी साइट्सच्या तुलनेत, युजरला कमी खर्चात सदस्यत्वाचे अधिक फायदे मिळत आहेत. तसेच वेबसाइट वरून आपण वार्षिक सदस्यत्व घेतल्यास आपणास रु. १ लाखांपर्यंतचे आकर्षक गिफ्ट वोउचर्स अगदी मोफत मिळते.

या बाबत संस्थेच्या संस्थापकांशी चर्चा केली असता ते म्हणतात, “हा प्लॅटफॉर्म माझ्यासाठी दीर्घकालीन प्रकल्प आहे. मला मराठी समुदायातील वधू-वरांसाठी एक सुरक्षित ठिकाण निर्माण करायचे होते जे दोन व्यक्तींना विवाहबंधनात जोडू शकेल. प्रत्येक व्यक्तीला असा जोडीदार मिळावा जो त्यांना समजू शकेल आणि आयुष्यभर साथ देईल. तसेच अविवाहित लोकांसह, घटस्फोटित व्यक्तींना देखील व्यासपीठावर प्राधान्य दिले जाईल.” सोयीस्कर आणि सुलभ वेबसाइट च्या माध्यमातून संस्थापकांचा दृष्टिकोन हा स्पष्ट होतो.

सदस्यत्वाचे फायदे :

1) मेम्बरशिप वैधता – ३६० दिवस

2) प्राधान्य तत्त्वावर ग्राहक सेवा

3) रीलेशनशिप   मॅनेजर रीलेशनशिप   मॅनेजर

४) एकूण ४५० प्रोफाईल्स / बायोडाटा घेण्याची मुभा  (रु.४ / बायोडाटा )

५) फोटो गॅलरी – 2 फोटो

६) अद्ययावत सर्च सुविधा

७) आपले फोटो किंवा माहिती कधीही बदलण्याची मुभा

८) वार्षिक सदस्यत्वावर रु. १ लाखांपर्यंतचे आकर्षक गिफ्ट व्हाउचर्स

लग्न ठरलेच का?

1) आधार कार्ड, पॅन कार्ड द्वारे पडताळणी केलेल्या प्रोफाईल्स

2) इतर विवाह संस्थांपेक्षा कमी दरात मेम्बरशिप सुविधा

3) कमी दरात अधिका अधिक सुविधा

Website – https://lagnatharle.com/

Union Minister for Tourism & Culture Shri G. Kishan Reddy attends the Retreat Ceremony at National War Memorial and pays tribute to the martyrs

Union Minister for Tourism, Culture and DONER Shri G. Kishan Reddy attended the Retreat Ceremony at the National War Memorial and paid tribute to the martyrs who have sacrificed their lives for the Nation and displayed distinguished acts of valour during wartime, in New Delhi today. Shri Reddy also observed the Next of Kin ceremony at the Memorial which is held every evening before sunset.

Shri G. Kishan Reddy took a round of the Memorial and saw the murals depicting epic battles and Operations of the Indian Armed Forces to protect the country. Shri Reddy also paid virtual homage to the martyrs.

In his media interaction after the ceremony, the Union Minister appealed to everybody especially the youth to visit National War Memorial built in the memory of martyrs who died in the line of duty. And as we celebrate Azadi ka Amrit Mahotsav, Shri Reddy urged that the students of all the States and Universities must come and visit the National War Memorial, which imbues every one with a patriotic zeal.

The National War Museum represents the gratitude of a nation to its Armed Forces. The Memorial helps to strengthen the sense of belonging, high moral values, sacrifice, and national pride in our citizens. It stands testimony to the sacrifices made by our soldiers during various conflicts, United Nations Operations, Humanitarian Assistance and Disaster Response Operations since Independence. Since its inauguration in 2019, the NWM has become very popular among citizens and tourists visiting Delhi.

The National War Memorial was inaugurated and dedicated to the nation by the Prime Minister on 25th Feb 2019. Apart from the main Memorial, there is dedicated area for Busts of 21 soldiers who have been conferred with ‘Param Vir Chakra’, the Nation’s highest gallantry award in war. The memorial complex is in harmony with the existing layout and symmetry of the majestic Rajpath and Central Vista. Solemnity of the ambience is maintained with an emphasis on landscaping and simplicity of architecture. The design of the main memorial exemplifies that supreme sacrifice made by a soldier in the line of duty not only makes him immortal, but also depicts that the spirit of a soldier remains eternal.

To augment the reach of the National War Memorial to a younger and wider audience, the digital appeal of the Memorial has been enhanced with creation of National War Memorial Website, Mobile App and placement of Interactive Screens.

NWM Website / Mobile App showcase the Memorial history, significance, concept and details of the Battle Casualties. The features incorporated in the website / app include multilingual interaction in 21 regional languages to facilitate easier comprehension for visitors from all over the country.

A Daily Retreat Ceremony and a Daily NoK (Next of Kin) Ceremony by Next of Kin of a martyr are held before sunset at the National War Memorial. The Memorial sees a daily footfall of around 6000-8000 visitors on weekdays and 15000-20000 on weekends.

‘What’s Culture Got To Do With It’ – New Book by Hamsini Shivakumar of Leapfrog Strategy Consulting On Branded Content

Gurugram, Haryana, 17 January 2022

Leapfrog Strategy Consulting’s founder semiotician, Hamsini Shivakumar recently compiled an e-book, Branded Content: What’s Culture Got To Do With It. The book is downloadable <here –  https://www.buzzincontent.com/ebook.php > This book, authored for Buzz In Content, is intended as a guide for understanding the Hows and Whys of Branded Content.

The team at Leapfrog Strategy, led by Hamsini Shivakumar, had already published around 75 white papers or articles, each of which took research and analyses of different Branded Content campaigns; this translated into a phenomenal amount of research around branded content. As a semiotics expert, Hamsini Shivakumar explains, “Branded Content is a fairly new concept without proper definition and rules. It is, more often than not, misplaced with traditional advertising. But a growing number of content creators or artists, if you will, are learning by doing. The aim of my book ‘Branded Content: What’s Culture Got to do with it?’ is to widen perspectives and deepen the knowledge of content practitioners, and that, I hope, will enrich the ecosystem of content creation.”

About the book, the team of semioticians say, “In this book, we look at content from a cultural lens to produce structured knowledge on the topic. Our approach is part theory and part application which means that while examining the existing literature on the topic, we also substantiate it with contemporary examples.”

A representative of Leapfrog Strategy Consulting, a semiotician herself, explained the journey of Branded Content and how cultural discourse is the missing part that helps put things in place.

Content is key to deep engagement

The ecosystem of content creation has seen a drastic change in terms of audience interaction since the onset of the digital marketing boom. Content has long been looked upon as the product of the advertising process and not a part of it. Traditional advertising accounts for creation, production, distribution and the measurement of the effectiveness of the content but they overlook what stands in the heart of this gigantic process- content itself. Content has the power to drive conversations, evoke emotions and hence have a potential impact on the audience. Thus based on its execution, content can form the basis of a deeper engagement for brands.

And Then Brands Turned Into Publishers

Earlier marketers and brands were mere investors of media channels that produced content for the audience. These gripping channels created stuff that kept their consumers engaged and always anticipating for more. Hence, in between that when advertisements popped up, the audience watched that as well since it lowered their viewing cost. But this traditional method of advertising is not piquing the interest of the people anymore.

Brands have also realised that with the advent of social media and digital marketing, their need to market themselves goes way beyond the scope of conventional media channels. Hence, they have introduced the idea of IMC or Integrated Marketing Communication. These concepts converge with a greater importance being given to the brand vis-à-vis product and the need to build brands via a multiplicity of touchpoints. With the help of Integrated Marketing Communications, marketers have started directly engaging with the audience via the content that they are consuming. In this way, brands can bring light to their visions and worldviews and build real-time connections with their audience.

With investment in Integrated Marketing Communication, one can say that marketers have turned into quasi-publishers and content creators but have not yet become full-fledged content creators like a media channel would be.

Content Creation In Various Social Media

Social media can be given a lot of credit for creating a large number of content creators. A huge amount of impetus lies on them, for completely reconfiguring the way marketers, publishers and content consumers are looked upon. The audiences are content consumers and creators, and marketers are advertisers and creators both. Hence, media channels have taken this situation to their advantage. They have now started creating mediums and platforms via which they can direct the relevant audience to their news, opinions, stories, etc.

What’s Culture Got To Do With It?

In such a situation, it is of paramount importance that the brand comprehends the impact of culture on its content. Because these platforms give them a unique space to interact with their consumers which are aligned with their vision, directly. Culture helps their audience understand what the brand stands for, especially in terms of sensitive issues, since we already mentioned earlier that content can drive essential conversations and mold opinions.

Branded Content: What’s Culture  Got To Do With It was launched on December 17th at the BuzzinContent Awards.

To study how cultural discourse can shape the thinking of your audience, and how to produce content that aligns with culture, download the e-book from https://www.buzzincontent.com/ebook.php

To learn more about how semiotic thinking can be applied to brands and cultural lens to content, contact Hamsini Shivakumar at email to hamsini@leapfrogstrategy.com

Leapfrog Strategy is a brand strategy consulting firm with cutting edge expertise in semiotics. The team helps clients devise an edgy strategy for brands, analyses contemporary trends and content and the role they play in brand engagement. To know more about Leapfrog Strategy Consulting, visit – https://in.linkedin.com/company/leapfrog-strategy-consulting

Contact:    Leapfrog Strategy Consulting Pvt Ltd

Email:       hamsini@leapfrogstrategy.com