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Ashwagandha or Actives? Why CITTA Says You Don’t Have to Choose.

Ashwagandha or Actives? Why CITTA Says You Don’t Have to Choose.

CITTA redefines Indian skincare by pairing age-old rituals with proven scientific actives because Indian skin deserves both.

Pune, India – 12 August 2025: For decades, Indian consumers have been caught between two worlds, the comfort of age-old skin rituals passed down by generations and the allure of science-backed actives dominating global skincare. But CITTA, a fast-growing premium Indian brand in skin, hair, body, and baby care, is proving that you don’t have to choose.

With its core philosophy deeply rooted in tradition backed by science and “Modern Science. Indian Soul.” –  CITTA is rewriting the skincare rulebook by formulating products that merge ancient Indian wisdom with modern dermatological efficacy.

Why This Matters for Indian Skin

Indian skin is melanin-rich, often sensitive, and exposed to tropical climate challenges from intense UV to high humidity and pollution. Many global formulations aren’t designed with these factors in mind, leading to ineffective or even damaging results.

CITTA’s hybrid formulations are designed specifically for Indian biology, lifestyle, and climate, making them more relevant and effective than one-size-fits-all global products.

“Indian skin deserves more than a turmeric label or a Western copy-paste,” says Akanksha, passionate product lead, CEO & co-founder of CITTA.

“Our products are born from India’s time-tested rituals, but they go through rigorous scientific validation in the lab. Because tradition without proof is nostalgia, and science without culture is just sterile.”

When Ashwagandha Meets Actives

CITTA’s latest range celebrates hybrid skincare:

  • Ashwagandha + Hyaluronic Acid: Stress-relief meets hydration. Perfect for Indian skin fatigued by pollution, screens and seasonal shifts.
  • Turmeric + Niacinamide: The glow of haldi enhanced by the pigmentation-reducing power of niacinamide.

Each formula is tailored to melanin-rich, sensitive, tropical-climate-prone Indian skin a category long underserved by global brands.

Science. Soul. Skin.

CITTA doesn’t identify as an Ayurvedic or herbal brand. Instead, it represents a third way in skincare where rituals are honoured, but not blindly followed. And where ingredients are emotional, but also evidence-backed.

Its products are:

Dermatologically tested and approved, clinically formulated and have skin-friendly pH, free from parabens, sulphates, and unverified herbal claims.

Designed and manufactured in India, for Indian skin and values.

From Dadi-Nani’s Kitchen to the Dermatologist’s Desk

The CITTA journey began with a personal frustration, the lack of safe, effective baby products that respected Indian traditions without compromising on safety. This question sparked the brand’s creation:

“Can I create something safe, rooted in tradition, but made with science?” says Monisha, Cosmetic Engineer, mother of two, and Co-founder of CITTA.

“As a mother, I wanted products that I could trust without second-guessing ingredients. As a cosmetic engineer, I knew how to transform our dadi-nani ke nuskhe into lab-validated, stable formulations that truly work for Indian skin.”

Today, that vision has grown into a brand trusted by thousands of Indian parents and skincare enthusiasts and available on online platforms, in curated offline stores, and even in pediatric clinics.

The COO’s Perspective

While Monisha and Akanksha lead the product innovation, CITTA’s scale and market impact owe much to its operational vision.

“Our mission goes beyond selling skincare,” says Tanay, COO & Co-founder of CITTA.

“We are building a global-ready Indian brand that can stand on the same shelves as the world’s most respected names without losing its Indian soul. That means rigorous supply chain standards, responsible sourcing, and pricing that delivers true value to the consumer.

About CITTA

CITTA is a skin, hair, body, and baby care brand designed for Indian skin, rooted in age-old rituals and powered by modern science. The brand is committed to redefining clean, culturally relevant skincare for Indian consumers with formulations that are sensorial, effective and deeply familiar.

Suchitra Academy International School MUN 7.0 Sets New Benchmarks in Student Diplomacy with 359 Delegates, 8 Committees, and Groundbreaking Simulations

Suchitra Academy International School MUN 7.0 Sets New Benchmarks in Student Diplomacy with 359 Delegates, 8 Committees, and Groundbreaking Simulations

Hyderabad (Telangana) [India], August 12: The Seventh Edition of Suchitra MUN (Model United Nations), held on August 1st and 2nd at Suchitra Academy International School, emerged as a landmark event in student diplomacy, drawing 359 delegates from 45 leading International schools across Hyderabad. The two-day conference was guided by this year’s powerful theme: MISCERE. FABRICARE. DUCERE – Blend. Forge. Lead, and showcased the future of global leadership through dialogue, debate, and dynamic problem-solving.

The event featured 8 dynamic and diverse committees, offering students an immersive experience in diplomacy, global policy, and international relations. From addressing human rights violations in the UNHRC to robust parliamentary debates in the Lok Sabha, delegates engaged with urgency and clarity–demonstrating an inspiring command of complex global issues.

Two major firsts set Suchitra MUN 7.0 apart:

Debut of the UNODC Committee: For the first time, the United Nations Office on Drugs and Crime was simulated with a historic Commission on Narcotic Drugs (CND) setup. Featuring “freeze dates” for historical accuracy, delegates navigated past and present policy decisions with remarkable strategic insight.

First-Ever Simulation of the International Esports Federation (IESF): This cutting-edge committee brought the world of competitive gaming into the MUN sphere–exploring digital governance, tech policy, and esports regulation on a global scale. A pioneering step not just for Suchitra MUN, but for the entire MUN ecosystem in India.

Another highlight was the high-stakes Crisis Committee (CCC) that explored a fictional World War III scenario. With real-time updates and unexpected turns, delegates demonstrated adaptability, teamwork, and high-pressure diplomacy at its best.

Throughout the event, the International Press Team played a vital role in capturing the energy and emotion of the conference–through timely coverage, engaging interviews, and powerful photography.

What truly set this edition apart was the sense of connection and transformation. From pre-speech nerves and midnight research sessions to passionate speeches and spontaneous alliances, Suchitra MUN 7.0 wasn’t just about global issues–it was about building global citizens.

“Suchitra MUN isn’t just a conference–it’s a launchpad for young leaders. It empowers students to speak up, think critically, and act with empathy,” said a representative from the Secretariat.

Website: suchitra.in

Coimbatore’s Next Real Estate growth investment spot? All Roads Lead to Eachanari!

Coimbatore’s Next Real Estate growth investment spot? All Roads Lead to Eachanari!

Sree Pooja Promoters Leads the Way in luxury gated community plots and land sale in Coimbatore

If you’re searching for land for investment in a fast-growing part of Coimbatore, look no further than Eachanari. What was once a quiet suburban pocket is now emerging as a vibrant real estate hub — well-connected, in-demand, and rapidly appreciating in value.

With seamless access to NH544 Salem–Kochi Highway, and road links to Palakkad, Pollachi, Tiruppur, and Kochi, Eachanari has become the gateway to South Coimbatore. Add to that the upcoming removal of the Eachanari toll by August 2025, and you’ve got a location that’s primed for both residential living and smart land investment.

Why Eachanari is the Best Bet for Land Buyers

With L&T Tech Park, and only 2.5 km from Podanur, Eachanari offers the perfect balance of peaceful living and urban accessibility. With its proximity to top schools, industrial corridors, and commercial hotspots, it’s no surprise that demand for plots in Eachanari is rising steadily.

And Eachanari isn’t alone. Nearby areas like Malumichampatti and Madukkarai are also turning into high-potential zones for plots and land for investments in Coimbatore — ideal for those who think long-term.

Where to Buy Plots in Eachanari? Start with the Most Trusted Name in Town

For over two decades, Sree Pooja Promoters has been at the forefront of Coimbatore’s land development story. Known for its reliability, legal transparency, and strong focus on appreciation, the brand has developed hundreds of successful projects in and around Eachanari, Malumichampatti, and Madukkarai.Their 100% track record in land value growth makes them the go-to name when it comes to land for investment.

Their latest project, Vyaazham by Sree Pooja Promoters, is a gated community layout in Eachanari, Coimbatore, designed for future-ready living. With luxury gated community plots in Coimbatore, Vyaazham offers not just land — but a lifestyle.

Enjoy amenities like:

  • Kids’ play area
  • Meditation lawn
  • Jogging track
  • Half basketball court
  • Event lawn
  • Solar street lights
  • Wide internal roads
  • Storm water drainage
  • Landscaped green zones

All located inside a peaceful, secure, and well-planned layout. Explore gated community plots in Eachanari, Coimbatore, along with premium plots in Malumichampatti and Madukkarai. From luxury gated layouts to high-appreciation investment plots in Coimbatore, every project is backed by the trust and proven track record of Sree Pooja Promoters. With a legacy of delivering value, transparency, and growth, this is where smart land investment begins. Schedule your visit to Vyaazham today and explore Coimbatore’s next big growth story.

Sirca Paints Hosts Exclusive Architects’ Gathering in Bhopal, Fostering Relationships Through Design and Dialogue

Sirca Paints Hosts Exclusive Architects’ Gathering in Bhopal, Fostering Relationships Through Design and Dialogue

Bhopal (Madhya Pradesh) [India], August 12: In a continued effort to nurture meaningful conversations within the architecture and design fraternity, Sirca Paints India Ltd. recently hosted an exclusive Architects’ Meet on 2nd August 2025. The curated gathering served as a dynamic platform for exchanging ideas around craftsmanship, the evolving language of design, and the innovative use of materials in contemporary practice.

The event brought together some of Bhopal’s most respected and forward-thinking minds in architecture and interior design. Key attendees from the Sirca team included Joint Managing Director Mr. Apoorv Agarwal and Associate Director Mr. Chirag Goel. Notable guests from the design community included Ar. Ashish Bhattacharya (Designing Cell), Ar. Akshay Selukar (H & A Consultants), Ar. S.M. Hussain (Shelter), Ar. Ritesh Hirwani (Design Unit), Ar. Ayush Jain (Asthetix Interiors), along with leading interior designers such as ID. Piyush Tilwani (Kalavihaan), ID. Priyanka Mishra (Eclectic Design), ID. Kunal Janyani (KJ Design), ID. Juhi Kalyani (Ashiyana Interior Studio), ID. Simmi Juneja (SJN Designs), and ID. Kennii Oberoi (Kennii Oberoi & Associates).

Known for its premium Italian wood coatings and sophisticated ornamental finishes, Sirca has consistently stood for precision, durability, and aesthetic excellence. The Bhopal meet much like its recent edition in Gwalior reflected the brand’s ethos of becoming more than just a product supplier. It positioned Sirca as a collaborator in the creative process, a partner that understands and responds to the real-time challenges and aspirations of the design community.

Set against the refined backdrop of The Taj Hotel, the evening unfolded as an immersive networking experience marked by authentic conversations, shared ideas, and a deep appreciation for craft. Far from a conventional product showcase, it was a celebration of meaningful relationships: a space where Sirca’s signature wood coatings and OIKOS wall textures connected directly with the creative minds shaping the built environment.

Designed to foster purposeful connections, the gathering brought together a carefully selected group of architects and interior designers from Bhopal and nearby regions. Instead of showcasing a lineup of finishes, the focus was on opening a dialogue rooted in curiosity, collaboration, and a shared passion for design excellence.

Attendees interacted with real-time samples, feeling the textures, examining the finishes, and immersing themselves in the nuances of craftsmanship that Sirca is known for. The showcase of OIKOS wall textures and Sirca’s wood finishes served as a catalyst for deeper conversations on how these materials could contribute to more expressive, enduring design outcomes.

The event not only highlighted Sirca’s evolving portfolio of finishes but also underscored its role as more than a materials provider as a creative ally and an engaged participant in the broader design conversation. For Sirca, the evening was less about showcasing products and more about listening about understanding how the language of space is shifting, and how materiality can support that evolution.

As the evening drew to a close, what remained wasn’t just the impression of rich textures and polished surfaces, but the resonance of meaningful exchange, the spark of new ideas, the beginning of shared aspirations. With gatherings like these, Sirca continues to invest in the relationships and insights that will shape its journey forward.

For more information, visit www.sircapaints.com or follow @sircapaints on Instagram.

KOFFi Launches India’s First Business Fund Parking Platform – Helping Businesses Earn 7-8% on Daily Balances

KOFFi Launches India’s First Business Fund Parking Platform – Helping Businesses Earn 7-8% on Daily Balances

New Delhi [India], August 12: Many businesses in India know the frustration- cash sits idle in the bank between payrolls, tax payment or vendor bills. That’s short-term funds just waiting for something better. KOFFi- a Pune based fintech startup, founded in 2023, aimed precisely at this challenge.

When Prajwal Manalwar returned to India after two decades of fintech experience in Silicon Valley, he noticed a surprising gap. While large corporations smartly manage their short-term funds, most Indian SMBs leave this cash idle in current accounts, earning almost nothing. Prajwal saw an opportunity to bring institutional-grade fund parking solutions to Indian businesses in a simple and accessible way.

KOFFi, a SEBI-registered platform, enables businesses to park their idle funds directly with partner Tata AMC through a secure BSE network. The platform offers curated, highly safe fixed-income mutual funds that primarily invest in short-term government and high-quality

corporate securities. Even when parked for just a few days, businesses can earn 7-8% p.a., with next-business-day (T+1) liquidity ensuring quick access to their funds whenever needed. (Check their Returns Calculator)

“Your business funds should work for you; not for your bank. That is exactly why I created KOFFi,” emphasizes Prajwal Manalwar, Founder & CEO.

Decade-long product leadership at PayPal helped Prajwal build a platform closely aligned with business fund parking needs. KOFFi’s AI-driven fund recommendations, continuous fund monitoring, and smart fund-swapping features to optimize returns based on market conditions. Its goal-based fund parking enables businesses to align savings for upcoming business objectives. Withdrawals can be scheduled in advance to match payroll or vendor payment dates, and multiple team members can access the platform, making it easy for finance teams to collaborate and manage funds seamlessly.

“There’s over ₹25 lakh crore parked in current accounts or low-yielding FDs. I’m a bit surprised to see that businesses in India are still stuck with traditional banking options. This is the space where KOFFi sees enormous potential to create impact.” Prajwal adds.

KOFFi already serves several well-known businesses across India. And one Pune-based IT company parks ₹50 lakh of payroll funds for three weeks each month, earning around ₹6 lakh a year effortlessly.

In the months ahead, KOFFi is looking to deepen its integrations with banking and payroll platforms, making fund disbursements and withdrawals even smoother. The company is also building advanced analytics to help CFOs better predict idle cash flows and maximise returns with greater accuracy.

Learn more at their website: www.koffi.com

Envisioning a Diabetes-Free India: Can Ancestral Ayurveda Deliver Hope for Chronic Disease Management?

Envisioning a Diabetes-Free India: Can Ancestral Ayurveda Deliver Hope for Chronic Disease Management?

New Delhi [India], August 12: India stands at a crossroads as chronic diseases–especially diabetes–reach epidemic levels, impacting millions of families across the nation. With over 77 million diabetics today and a projected rise to 134 million by 2045, the healthcare system faces unprecedented strain. Amid this health crisis, Matsyaveda, an Ayurvedic brand with roots stretching back to 1890, is lighting a new path in holistic wellness.

Amidst the several health-related challenges driven by modern lifestyle and environmental factors, Matsyaveda brings renewed faith in Ayurveda–a system that for centuries has offered holistic, root-cause wellness. Matsyaveda’s products are not just ancient recipes repackaged; they are herbal formulations developed to support overall health and holistic management of chronic health challenges.

Product blends are built on centuries-old recipes. These formulations utilize potent botanicals like bitter gourd (karela), Giloy and Ashwagandha–ingredients traditionally known to support healthy metabolism, blood sugar, and immune function. The proprietary blending and traditional processing methods at Matsyaveda ensure that the natural efficacy of each ingredient is preserved.

Traditional Processing, Maximum Potency: Why Matsyaveda Works

What distinguishes Matsyaveda is its commitment to quality and efficacy at every step. All herbs are sourced from pristine regions, sun-dried, and processed using “Bhavana”–the traditional wet grinding and levigation method described in classic Ayurvedic texts. Unlike many commercial brands, Matsyaveda does not use artificial fillers, preservatives, or aggressive heat-treatments that can degrade medicinal value.

Every product is manufactured in a US-FDA registered facility, which is GMP, ISO, and FSSAI-compliant. All products are rigorously lab-tested for quality, safety, purity and potency. Customers can trust that what’s on the label is what’s in the bottle–a transformative standard in an industry where trust has often been lacking.

Results Backed by Experience: Powerful Testimonials and Growing Medical Endorsements

Matsyaveda’s approach has won the appreciation of both patients and practitioners. “We are receiving increasing interest from healthcare professionals and customers in our holistic wellness products,” shares Shashank Garg, Matsyaveda’s co-founder. Repeat order rates are above 60% and international demand is surging–testament to the brand’s effectiveness and the universal appeal of natural care.

Profitable, Bootstrapped, and Purpose-Driven

Matsyaveda’s remarkable journey has been achieved without outside investment. The company remains fully bootstrapped and has been EBITDA positive every year since the brand was launched. This independence lets Matsyaveda stay true to its mission: focusing on quality over quantity and patient results over aggressive expansion. Revenue growth has outpaced many industry benchmarks, fueled by word-of-mouth endorsements and genuine customer trust.

Founder’s Vision: A Call for a Healthier India

The brand’s vision is deeply personal. Shashank Garg, former Silicon Valley Software Engineer and now Matsyaveda’s co-founder, experienced first-hand the power of Ayurveda after significantly improving his own chronic asthma symptoms through traditional Ayurvedic herbs and practices. “My journey showed me that disease management is possible when you honor the body’s natural systems,” says Shashank. “Our dream goes beyond products; it’s about creating a movement–a diabetes-mukt Bharat (diabetes-free India) where people trust nature’s pharmacy and reclaim holistic wellness.”

What’s Next: From India to the World

As Matsyaveda’s chronic disease management offerings find fans from Delhi to Dubai and New York, the brand is determined to keep innovating and growing on the foundation of efficacy and ethical practices. With a legacy of over 130 years, a blend of traditional wisdom and modern discipline, and a mission-backed team, Matsyaveda is poised to become the next household name in Ayurveda. The brand’s wellness products can be found on their official website, along with major e-commerce platforms like Amazon, Flipkart, Tata 1mg, and Meesho.

About Matsyaveda:

Started in 1890, Matsyaveda is a trusted Ayurvedic brand from New Delhi, blending traditional wisdom with modern standards. Known for authentic, traditionally manufactured herbal formulations, Matsyaveda provides holistic support for metabolic and lifestyle health, with products that are developed for wellness and maintenance in alignment with Ayurvedic principles. The company uses pure natural herbs, traditional sun-drying, and Bhavana processes in US-FDA registered, and FSSAI, GMP and ISO-certified facilities. Committed to quality, ethics, and sustainability, Matsyaveda serves customers across India and the world.

Visit www.matsyaveda.com for more information.

For media or product inquiries, contact:

Ishita Aggarwal

ishita@matsyaveda.com

www.matsyaveda.com

Health and Regulatory Disclaimer

Matsyaveda products are traditional Ayurvedic formulations intended to support general health and wellness. They are not intended to diagnose, treat, cure, or prevent any disease. All product claims made herein are grounded in traditional Ayurvedic knowledge and comply with applicable Indian regulatory guidelines, including those established by FSSAI and AYUSH. Matsyaveda products do not replace medical treatment prescribed by healthcare professionals.

Testimonial Disclaimer

Any customer testimonials or practitioner experiences referenced represent individual accounts and do not guarantee similar outcomes for all users.

No Medical Advice

This press release is for informational purposes only and does not constitute medical advice. Individuals should consult a qualified healthcare professional before starting any new health or wellness regimen.

Trademark Notice

MATSYAVEDA® and related logos are registered trademarks of Matsyaveda Herbals LLP

Issued in public interest

Market Maestroo amongst first Finfluencers to secure SEBI Registered Research Analyst Licence

Market Maestroo amongst first Finfluencers to secure SEBI Registered Research Analyst Licence

New Delhi [India], August 12: Market Maestroo Private Limited has achieved a groundbreaking milestone by becoming amongst the first finfluencer-led companies to secure registration as a SEBI Registered Research Analyst (RA), the company announced on Tuesday.

The Securities and Exchange Board of India (Sebi) has granted the coveted registration to Market Maestroo, positioning the firm at the forefront of a new era in India’s financial advisory landscape.

Market Maestroo specializes in value investing research and identifying stocks trading below their intrinsic value, bringing institutional-grade analysis to retail investors.

Aggressive expansion roadmap

The company has outlined an ambitious growth strategy, aiming to become India’s biggest research analyst firm by 2027. As part of this vision, Market Maestroo plans to significantly expand its team by onboarding multiple research analysts across the country.

“Our objective is clear – to build the largest and most trusted research analyst platform in India by 2027,” said company director Ankit Yadav. “We will be aggressively recruiting qualified research analysts to join our mission. The current shortage of registered professionals in the country presents a massive opportunity for us to scale and serve millions of underserved investors.”

Addressing systemic challenges

Market Maestroo’s leadership emphasized the critical need for registered financial guidance in India. With approximately 150 crore people requiring financial advice and only 2,000-3,000 registered advisors available, the company sees tremendous scope for growth and impact.

Director Kritika Yadav highlighted the broader implications of their achievement: “Being amongst the first finfluencers to receive SEBI RA registration is not just our success – it’s a catalyst for the entire industry. We hope this encourages other financial content creators to pursue proper registration and compliance. Our vision extends beyond just our company; we want to transform how financial advice is delivered in India.”

Market Maestroo’s strategic vision

The firm’s approach centers on democratizing access to quality research while maintaining the highest standards of compliance and accuracy. The company plans to leverage technology and a distributed team of research analysts to reach investors across tier-2 and tier-3 cities.

“By 2027, we envision Market Maestroo as the go-to platform for retail investors seeking reliable, research-backed investment guidance,” added Ankit Yadav. “Our model of combining traditional research excellence with modern distribution will set new industry standards.”

Launch timeline and services

Market Maestroo is set to launch its comprehensive research services by Diwali 2025, with its official website expected to go live shortly. The platform will focus on value investing strategies and provide detailed analysis on undervalued securities.

Industry transformation

The company’s registration marks a significant shift in India’s financial advisory ecosystem, where traditional boundaries between content creation and formal financial services are evolving. Market Maestroo’s success could pave the way for other finfluencers to pursue similar regulatory compliance.

The firm’s registration comes at a time when SEBI is actively encouraging more professionals to join the registered research analyst framework to improve the quality of financial advice available to retail investors.

Market Maestroo gets SEBI nod as Registered Research Analyst

Market Maestroo gets SEBI nod as Registered Research Analyst

The financial advisory firm marks a milestone with SEBI clearance for research analyst services, set to launch value investing focused research

New Delhi, India, 12 August: The Securities and Exchange Board of India (SEBI) has granted registration to Market Maestroo Private Limited to operate as a registered research analyst, the company confirmed on Tuesday.

The company has become the first finfluencer-led company to secure the SEBI-RA licence, marking a revolutionary milestone in India’s financial advisory landscape.

Market Maestroo specializes in value investing strategies and identifying stocks trading below their intrinsic value for long-term wealth creation.

“Please note that the Securities and Exchange Board of India has granted certificate of registration to Market Maestroo Private Limited to act as a Registered Research Analyst,” the company stated in its announcement.

Leadership with global expertise

The firm is led by directors Ankit Yadav and Kritika Yadav, both bringing significant international financial expertise to the Indian market.

Ankit Yadav, a wealth manager with USA credentials, brings over 15 years of global financial experience as an economist. He is known for his expertise in value investing and IPO investment strategies, with a focus on long-term investing approaches.

Kritika Yadav holds a CFP (Certified Financial Planner) designation from the USA and is among only approximately 2,000 CFP professionals in India. She also holds an MBA in Finance, bringing comprehensive financial planning expertise to the firm.

Value investing focus and launch plans Addressing India’s financial guidance gap

Market Maestroo positions itself around value investing principles, focusing on providing research on undervalued securities for its clients. The company plans to launch its comprehensive research services by Diwali, with a website launch expected soon.

The firm aims to address a critical gap in India’s financial ecosystem. With 140+ crore people in the country requiring financial guidance, there are only 2,000-3,000 registered advisors available – a stark mismatch that leaves millions vulnerable to misinformation and incorrect advice.

“We are thrilled to receive this approval and begin our journey as registered research analysts,” said company director Ankit Yadav. “This represents our commitment to bringing institutional-quality research expertise to Indian investors. We have brought a revolution to the country, and in the coming time, we will be adding more research analysts to our team to enhance financial expertise across India. Today, millions of people are still victims of misinformation and wrong advice, and we want to correct this systemic issue.”

Kritika Yadav emphasized the firm’s transformative vision: “We are extremely delighted that we are the first finfluencers to receive registered analyst registration from SEBI. This will also promote others to join with SEBI and provide registered advice under compliance framework. We are now positioned to bring a true financial revolution to the country. Financial literacy and providing accurate, research-backed guidance has been our dream from the beginning. We’re excited to make sophisticated investment strategies and reliable financial advice accessible to every Indian investor who has been underserved by the current system.”

Expansion plans and team building

The company plans to onboard additional research analysts in the coming months to scale its operations and reach more investors across the country.

Growing investment advisory sector

The approval adds Market Maestroo to India’s expanding registered research analyst ecosystem, as more firms seek to provide professional equity research to retail and institutional investors.

The firm’s registration comes at a time when investor interest in independent research and value investing strategies is growing in the Indian market.

Ananta Capital Acquires Majority Stake in Rubans, One of India’s Fastest-Growing Fashion Jewelry Brand

Ananta Capital Acquires Majority Stake in Rubans, One of India’s Fastest-Growing Fashion Jewelry Brand

Mumbai (Maharashtra) [India], August 11: Ananta Capital has completed the acquisition of a majority stake in Fonte Fashions India Private Limited, the parent company of Rubans, a digitally native, fast-growing fashion jewellery brand redefining affordable luxury for Indian women.

Founded in 2017 by Chinu Kala, Rubans began as a single mall kiosk fueled by ambition and a deep understanding of India’s evolving fashion sensibilities. In just a few years, it has grown into a leading name in the fashion jewelry space — blending contemporary aesthetics with Indian elegance to create a trend-first, high-impact brand that resonates with millions of style-conscious women across the country.

Speaking on the investment, Ashutosh Taparia, part of the Taparia family and Founder & Managing Partner of Ananta Capital, said:

“Rubans is a rare blend of creative excellence and commercial agility — a brand that understands the pulse of the modern Indian woman. Under Chinu’s dynamic leadership, Rubans has scaled with vision, resilience, and an innate sense of style. We are especially proud to welcome Rubans into the Ananta portfolio — a milestone that reflects our belief in backing bold, driven entrepreneurs who are reshaping the consumer landscape. We’re excited to partner with Chinu and Amit as they lead Rubans into its next era of growth.”

Sanjeev Taparia, part of the Taparia family, added:

“India’s appetite for curated, high-quality yet affordable jewellery is rising rapidly. Rubans is uniquely positioned to meet this demand. We see immense headroom for growth and are thrilled to back the brand’s next phase of scale.”

Rubans plans to use the new capital to deepen its design and product innovation, and strengthen its omnichannel presence across leading marketplaces and offline touchpoints. Investments will also be made in marketing, community-building, and strengthening brand recall among new-age consumers.

Chinu Kala, Founder of Rubans, shared:

“Rubans is not just a brand — it’s a dream I’ve built brick by brick. Partnering with Ananta marks a powerful new chapter in that journey. Their deep understanding of consumer brands and long-term mindset makes them the perfect strategic partner as we scale Rubans into India’s go-to destination for women’s fashion accessories.”

Amit Kala, Co-founder of Rubans, added:

“This partnership is a validation of the hard work our team has put in and the brand loyalty we’ve built. With Ananta’s strategic guidance and support, we’re confident about taking Rubans to even greater heights.” Ananta Capital’s investment in Rubans adds to its foray into the Fashion/lifestyle space, having recently acquired significant strategic investment in Bacca Bucci (A fast-growing D2C Sneaker brand).

Backed by Mumbai-based Taparia Family, Ananta Capital has controlling investments in leading beauty and wellness brands such as Bellavita, Betteralt, ThriveCo, Bevzilla – all under the Guardian group. The Guardian Group also owns the Guardian Pharmacy chain and holds the India master franchise for GNC, a global nutritional supplements brand. The fund also owns a majority stake in prominent home furnishing brands – Sleepycat and Springwel. Additionally, Ananta Capital has invested in companies like Open Secret, Liquiloans, Stovekraft (exited), Pickrr (exited), Alivaa Hotels and PG Electroplast (exited).

For media inquiries, please contact:

Ananya Bhatt, abhatt@anantacapital.in

About Ananta Capital:

Ananta Capital is a private equity firm headquartered in Mumbai. With a diverse portfolio and a track record of successful investments, Ananta Capital is committed to partnering with visionary entrepreneurs to unlock value and drive sustainable growth. Ananta Capital’s portfolio includes Bellavita, Bevzilla, BetterAlt, Thrive Co., Springwel Mattresses, Sleepycat, Open Secret, Bacca Bucci, GNC India (Guardian Pharmacy) Pickrr (exited), Liquiloans, Stovekraft (exited), Alivaa Hotels and PG Electroplast (exited) (Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). PTI PWR

Cricmax Connect Showcases Cricket Development Vision to U.S. Senator Cory Booker

Cricmax Connect Showcases Cricket Development Vision to U.S. Senator Cory Booker

New Delhi [India]/ USA, August 11: In a unique convergence of sport, culture, and shared vision, Cricmax Connect, the community-driven cricket movement founded by Indian entrepreneurs in the U.S., marked a symbolic milestone by engaging with U.S. Senator Cory Booker at a private gathering in New Jersey.

The interaction, led by Cricmax Connect founder Vinay Bhimjiani, was part of a high-profile gathering bringing together influential voices from U.S. politics and South Asian-led innovation. While the evening primarily supported Senator Booker’s leadership initiatives, it sparked a spirited exchange on the evolving role of cricket in American life, especially within the growing Indian diaspora and the next generation of multicultural youth.

A key highlight from the event was Senator Booker receiving a custom Cricmax jersey with the number “25:05”, a tribute to his historic 25-hour, 5-minute Senate floor speech, a gesture honouring his endurance, advocacy, and progressive leadership. The Senator also signed a cricket bat and engaged in a discussion about cricket’s rising popularity in New Jersey, home to a thriving South Asian community.

“Cricket is more than a sport; it’s a cultural heartbeat for millions,” said Vinay Bhimjiani, Founder & CEO of Cricmax Connect. “For us at Cricmax Connect, it’s about using cricket as a bridge to create inclusive spaces for youth, celebrate diaspora identity, and reimagine how the sport can thrive in America. Meeting with Senator Booker, a leader who embodies inclusion and resilience, is a powerful signal that the American narrative is ready to embrace cricket in a bigger way. We hope this conversation becomes a stepping stone for deeper collaborations, especially in community development and education through sport.”

The Cricmax Connect team shared their vision to expand cricket chapters across New Jersey, modeled on their successful community format in New Jersey and Los Angeles. The interaction signals the beginning of broader conversations around sport as soft power, with cricket offering a new lens for cross-cultural dialogue between India and the U.S.

This engagement marks a step forward in positioning cricket as a meaningful soft power and community-building tool in America, with Indian-origin entrepreneurs leading the charge.