From Corporate Life to Organic Farming: The Inspiring Journey of Earthy Tales

From Corporate Life to Organic Farming: The Inspiring Journey of Earthy Tales

Earthy Tales, a leading name in organic food, is once again making a mark with their food products, grown 100 per cent chemical-free. With a deep belief in the power of organic farming and an intense commitment to quality, Earthy Tales has been serving the Delhi/NCR region with fresh, healthy, and sustainable food options for the past seven years.

“When you choose Earthy Tales, You can be sure about what you are consuming, like my family.”

These words from Deepak Sabharwal, the Co-Founder of Earthy Tales, pretty much sum up the mission and vision of this brand. Deepak is an MBA by qualification but a farmer by heart. After a fruitful 20-year corporate journey with reputed companies like TATA, Pepsi, and GE, he decided to follow his dream call. And since 2012, the journey for him started at his family farms in Pushkar, Rajasthan, which lasted for almost four years cultivating the art of natural farming. Today, Deepak’s heart beats dreaming to make the world a place where food is grown sans the use of chemicals and pesticides, for a healthier tomorrow.

A Legacy of Trust and Quality

Deepak Sabharwal, A Father, An Organic Farmer, & Co-Founder of Earthy Tales, infuses his immense corporate experience with personal farm expertise into the brand. The same commitment to farming sans the chemicals is reflected in the entire gamut of products at Earthy Tales, which includes:

Organic Fruits & Vegetables: Fresh, naturally grown produce delivered to your doorstep in the Delhi/NCR region.

Stoneground Organic Flour Custom-Milled Based on Requirements: Bringing out the nutritional integrity and flavor of the grains.

Cold-Pressed Cooking Oil without Chemicals: Ideal and healthy oils for all your cooking needs.

A2 Desi Gir Cow Ghee: Made from the best-quality milk of grass-fed A2 desi cows.

Unpolished Organic Pulses: Nutrition and healthful pulses.

Natural Sweetener: Jaggery & Gud – A healthy alternative to refined sugar.

Pure Organic Whole Spices: The perfect blend of taste and aroma in your food.

Other Products: A wide range of organic products to cater to your daily needs.

Convenience and Commitment to Serving

Caring about the customer’s satisfaction is what Earthy Tales is all about. Convenience is guaranteed within the next day of placing the order. For selected pin codes of Delhi and NCR, the brand even provides the same-day delivery option. That’s not all; their hassle-free lifetime return policy makes sure that no questions are asked for return and replacement, ensuring that the customer stays happy at all times. Above all, Earthy Tales delivers all across India, except fruits and vegetables, within 4-5 days, ensuring that their products reach each and every corner of India.

Supporting a Sustainable Future

Earthy Tales works in partnership with more than 500 organic farmers, consolidating their power under one roof of sustainable farming. That, however, is not just about ensuring that the best quality produce reaches the customer; it also gives dozens of farming families a source of income. With an ever-growing families of more than 12,000 satisfied customers, Earthy Tales is at the vanguard of the organic food movement.

Join the Organic Revolution

Earthy Tales invites and urges everyone to join the organic revolution. By associating with their products, you make a finer choice not just for you but for a nobler cause — a choice that shall be sustainable and fair to the planet as well as its people who cultivate it.

About Earthy Tales

Earthy Tales is the largest supplier of organic fruits, vegetables, and a variety of other such organic products in Delhi/NCR. Earthy Tales was started by Deepak Sabharwal with a zeal for chemical-free farming, which will deliver the purest and healthiest choice of food to its customers. With a witness to quality, sustainability, and customer satisfaction, it is changing the rules of food consumption.

Visit Earthy Tales Website to know more: https://www.earthytales.in/shop

Contact Information

Earthy Tales Organic Private Limited

www.earthytales.in

support@earthytales.in

+91 931 182 5942

Agricon supports IRRI to perform On-Farm Trials with Chhattisgarh’s farmers

Agricon supports IRRI to perform On-Farm Trials with Chhattisgarh’s farmers

International Rice Research Institute (IRRI)South Asia Regional Centre, Varanasi collaborated with Chhattisgarh Agricon Samiti, to perform direct on-ground trials with farmers of 2 districts of Chhattisgarh, Raipur & Durg. Varieties developed by scientists and state agriculture universities were put on trial directly into farmer’s fields. Through this practical approach not only variety’s performance in the field was observed but also feedback from farmers group and their observation was given consideration.

Starting of Trials: Trials started in July 2021. These trials were conducted in 2 different modes: On-farm trials (OFT)and Varietal Cafeteria (VC). In OFT 7 paddy varieties provided by IRRI and a local popular variety of the area was distributed to farmers by team members of Chhattisgarh Agricon Samiti. These varieties were cultivated in farmers land, using farmer’s regular package of practices. Demonstration of VC was done with one farmer in Raipur in which 30 on-trial varieties were demonstrated. In varietal cafeteria farmers and other stakeholders like agriculture department, scientists, interact, learn, evaluate, and decide on their favourite varieties.

“Farmers training cum evaluation” was organised at the varietal cafeteria and other OFT sites. Field visit and feedback session was conducted during October 2021 in the presence of scientists of IRRI(Varanasi) Dr. Kuntal Das, Dr. Sarvesh Shukla, and Dr. Sanket Thakur of Chhattisgarh Agricon Samiti. Farmers shared their feedback and problems related to the varieties with the scientists.

In the varietal cafeteria, an evaluation training and feedback workshop was conducted before harvesting of the crop. 50 farmers participated in the event along with Mr. Gayaraam joint director agriculture, Raipur, dr. Sanket Thakur (agriculture scientists) Mr. Gajendra Chandrakar agricultural scientist from Indira Gandhi Agriculture University, Mr. R.K Kashyap Deputy Director Agriculture. The evaluation process involved aspects like the height of the crop, number of panicles, number of grains per panicle, and other agronomical observations along with ease of cultivation.

The workshop encouraged farmers to identify preferred characteristics in the paddy plant. Evidence-based trial and evaluation improved awareness about various new and improved varieties among farmers.

Training on “Quality Seed Production”
Training on “Quality Seed Production”

Quality Seed Production and inclusion of women

This trial of paddy varieties was formulated with an approach of “providing seeds to producing seeds”. After harvesting and evaluation by farmers, a farmer’s favourite variety was selected for seed production. The training was conducted on “Quality Seed Production of Rice” by Chhattisgarh Agricon Samiti.45-50 women participated in this training and learnt to produce quality seeds. These seeds will be used for OFT in Rabi season. These trials are now being carried out for rabi season with 45 farmers of Raipur and Durg.

Positive Outcomes:

Farmers were supported and motivated in the adaption of emerging and improved varieties of paddy along with aspiring them for quality seed production.

IRRI received performance analysis, farmers’ acceptance, and behavioural analysis from the trial which will support them for further research.