MostPlay, a rapidly growing online casino platform, has recently announced Koushani Mukherjee as its new official brand ambassador.  From now onwards till further notice, she will be the face of this online casino platform. Hence, she will be featured in marketing activities, ad campaigns, special offer announcements, and other relevant activities.

This collaboration is the beginning of a new era for MostPlay in Asian markets such as India, Bangladesh, Nepal and Pakistan. As Koushani Mukherjee is a well-known face in Bengali cinema, Bengali audiences of MostPlay will be excited for this association. She rose to fame after winning the title of Miss Beauty of Kolkata title in 2015.

She has also acted in multiple Bengali movies and TV serials. This is the mark of her wider audience reach.

MostPlay already has a strong hold in Asian markets and has won millions of hearts because of its massive game library and localized payment methods. However, this association with Koushani will ensure that this best online casino platform will witness a massive boom in its user base.

With a massive following of over 2.2 million on Instagram, Koushani brings significant reach and influence. Just as MostPlay targets a diverse market, its popularity among diverse demographics is an ideal representation for MostPlay.

Speaking about the partnership, a spokesperson for MostPlay said, “We are excited and glad to welcome Koushani Mukherjee on board as the official brand ambassador. Koushani’s charisma, widespread popularity, and strong connection with her audience perfectly embody the spirit and energy of MostPlay. We’re positive about this association.

This excitement is two-way, as Koushani Mukherjee has stated, “I am thrilled to partner with MostPlay. This online platform has a wider audience, and I am also very passionate about watching sports. I am glad to be a part of a platform that fosters healthy online betting habits amongst the audience.”

About MostPlay:

MostPlay is one of the best online casino platforms, operational in countries such as India, Pakistan, Nepal and Bangladesh. The platform provides online sports and casino betting opportunities remotely. Its users can access the website and mobile betting app in Hindi, English, and Bangla.

From simple slots to engaging live dealer casinos, everything is available under one roof with a single click.

About Koushani Mukherjee:

Koushani Mukherjee is one of the most celebrated Indian actresses who debuted in 2015. Since then, she has become a famous public figure. A former Miss Beauty of Kolkata, she is active in social work. She was featured on the cover of FFACE Fashion Calendar in 2019

Disclaimer:
This article is intended for informational and promotional purposes only. Online gambling and casino activities are subject to local laws and regulations. Readers are advised to ensure they are in compliance with the legal requirements of their jurisdiction before participating in any online betting or casino platforms. MostPlay promotes responsible gaming and does not endorse or encourage illegal or underage gambling. The views and statements made by the brand ambassador, Koushani Mukherjee, are her own and do not constitute professional or legal advice. Please gamble responsibly.

Moscow, April 30 – The official launch of the 300-day countdown to the Games of the Future was held in Kazan, the city hosting the Games, and Moscow. The countdown launch ceremony featured famous Russian athletes and was co-hosted by an AI voice assistant.

The Games of the Future is a unique international tournament supporting the phygital* concept that unites classic sport, eSports and technologies. The Games will feature 16 innovative disciplines, each of them combining classic sports and cybersports in a single competitive process. All disciplines are divided into five categories: sport, tactical, combat, technical and Speed-Run.

The sport challenge is an innovative double-event where athletes compete at first in a videogame and then in its physical analogue. The tactical challenge combines several disciplines where laser tag is coupled with videogames of the genres like shooter and Battle Royale. In the combat challenge athletes must prove their mettle in videogames of the genre MOBA (the winners will meet in the Phygital Super Final). The technical challenge includes drone racing and robot fights. The challenge of Speed-Run consists of two parts: speed games and the Phygital Super Final.

The Games of the Future will take place from February 23 to March 2, 2024, and will bring together around 2,000 participants, with the total prize fund of $25 million. The eхpected number of viewers on streaming platforms is over 150 million.

Deputy Prime Minister of Russia Dmitry Chernyshenko and Rais (Head) of the Republic of Tatarstan Rustam Minnikhanov took part in the launch of the countdown. According to Chernyshenko, the Games of the Future is more than just a sport, as it lies at the intersection of science, education, technology and sports, which is important for harmonious development of individuals. “We are looking forward to spectacular competitions and the famous hospitality of Tatarstan. More than 50 countries have already expressed their interest to take part in the Games of the Future, and athletes from 15 countries are taking part in the Phygital Games organized on the eve of our main tournament” – commented Chernyshenko.

In preparation for the Games of the Future, Kazan is hosting Phygital Games – a series of competitions meant to showcase phygital sports. The upcoming events include phygital football and tactical combat games in May 15-19, 2023, as well as phygital hockey competitions in June. Every Phygital Games tournament has its own prize pool. The phygital games will be livestreamed and available worldwide.  Participation in the Games of the Future and Phygital Games-2024 is open for athelets from any country. To learn more about the Games and apply for participation in tournaments, visit the official website https://en.gofuture.games/to-the-teams/

About Phygital Movement

The concept of Phygital is based on the combination of digital and physical activities for harmonious personal development. The Phygital approach is aimed at creating a culture of seamlessly combining digital and physical activities in different walks of life to achieve better results and out-of-the-box solutions. The Phygital movement includes the following directions:

  • Phygital Games – an experimental competition that combines virtual and real formats
  • Phygital Learning – a new concept of education, a different way of thinking and a creative look at habitual things.
  • Phygital Centers —places of attraction for the fans of sports and eSports and also for the representatives of phygital subculture.