Visit Maldives Unveils Katrina Kaif as Global Brand Ambassador for the Sunny Side of Life

Visit Maldives Unveils Katrina Kaif as Global Brand Ambassador for the Sunny Side of Life

New Delhi [India], June 11: Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is delighted to announce Katrina Kaif, lifestyle icon, as the Global Brand Ambassador for the Maldives. This exciting collaboration comes on the heels of Visit Maldives’ special Summer Sale Campaign, designed to entice more travellers to discover the breathtaking natural beauty, vibrant marine life, and exclusive luxurious experiences that the Maldives offers.

Katrina Kaif is a globally recognised icon, a distinguished performer, and an award-winning entrepreneur whose influence spans industries and continents. With an acclaimed portfolio of blockbuster films and many prestigious awards, her contributions to Indian cinema are prolific. Beyond her on-screen success, she has demonstrated exceptional entrepreneurial acumen–redefining the role of women in business. As a recipient of the prestigious Forbes Icon of Excellence honour, Katrina has firmly established herself as a leading voice at the intersection of business and entertainment.

Speaking about her new role as the Sunny Side of Life’s Global Brand Ambassador, Katrina said, “The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”

Ibrahim Shiuree, CEO & MD of Visit Maldives, commented on the appointment: “We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world.”

The Summer Sale Campaign features exclusive offers and value-packed deals across luxury resorts, boutique guesthouses, and family-friendly accommodations throughout the Maldives, currently live across key global markets including the UK, Russia & CIS, the DACH region, Italy, Poland, Spain, and India. Collectively, these diverse and well-timed initiatives, tailored for travellers seeking unforgettable summer escapes, underscores Visit Maldives’ commitment to strengthening global destination presence and driving bookings for Summer 2025 and beyond.

Kartina Entertainment Welcomes The Cast of Tiger 3 to Russia

Salmaan Khan and Katrina Kaif are off to Russia for shooting the International leg of ‘Tiger 3’ the much awaited movie from the YRF Camp. Kartina Entertainment, leading line-production company in Russia is looking forward to such big budget movies being shot in Russia. Sarfaraz Alam, CEO of Kartina Entertainment informs that Russia provides best locations and sets for high octane stunt scenes for the film.

“Russia is a hit destination these days for shooting. Best locations, best price, great talent and hard working people make Russia number one choice today for many Bollywood Production Houses. After we successfully handled Rising Sun Film’s – Sardar Udham, directed by Shoojit Sircar, We have been approached by big companies like Yash Raj, Dharma, Excel, RSVP, Color Yellow and more for line production in Russia.” said Sarfaraz Alam while speaking to a reporter. “We have good connections in the government here for assisting with getting permissions, government rebates etc.” he added.

As the charter flight carrying Salman, Katrina, Director Maneesh Sharma, the entire cast and crew of Tiger 3 lands at Russia, all the arrangements for smooth shooting of the film have been made. All the sets, locations and russian crew have been meticulously selected and arranged. The direction team under Maneesh has prepped for months for this schedule and Aditya Chopra is clear that the shoot needs to happen smoothly.

Tiger 3 is envisioned to be a visually spectacular theatrical experience, with never-seen-before action sequences. The shooting will primarily take place in Saint Petersburg. Russia is a known destination for many hollywood as well as bollywood movies. Salmaan Khan has previously shot in Russia including for the movie Lucky: No Time For Love, where Russia was the central location for the whole film.

The movie is the 3rd installment of Salmaan’s Tiger Franchise. While not much is known about Tiger 3, Salman Khan will return as RAW agent Tiger and Katrina Kaif will reprise her role as ISI agent Zoya. Emraan Hashmi will play the antagonist as an ISI agent.

Kartina Entertainment and Sarfaraz Alam look forward to working on many more Bollywood movies in Russia.