Lieutenant Governor of Jammu and Kashmir, Shri Manoj Sinha on May 23 inaugurated ‘3rd Tourism Working Group Meeting’ at SKICC Srinagar in presence of Union Minister of State (Independent Charge) Science & Technology; MoS PMO, Personnel, Public Grievances, Pensions, Atomic Energy and Space, Dr Jitendra Singh; Union Minister of Culture, Tourism and the Development of the North Eastern Region, Shri G Kishan Reddy and Union Minister of State for Tourism and Defence Shri Ajay Bhatt. The inaugural ceremony was attended by the delegates of G20 nations, international organisations and invited countries.

Speaking on the occasion, Lieutenant Governor J&K, Sh. Manoj Sinha said, under India’s G20 Presidency, the G20 tourism working group is focusing on five inter- connected priority areas that will provide a roadmap for tourism as a tool for achieving sustainable development goals.

Sh. Sinha further said, under the leadership of Prime Minister Shri Narendra Modi, Jammu & Kashmir will soon find its place in the top 50 destinations in the world and it will be on the travel bucket list of global travellers. J&K is developing the country’s largest book village on the banks of Wular lake as the aim is to make the countryside and popular destinations more sustainable and preserve the beauty of fascinating heritage sites, emphasized LG J&K.

Sh. Sinha said, after a long pause of almost four decades, J&K has revived the relationship with Bollywood and launched a film policy in 2021 to attract more investment into film sector and to make Jammu Kashmir most popular film shooting destination.

“It is a poetry. It’s a land of realisation. It is an energy field vibrating with the ageless Indian cultural values. Tourism in Jammu Kashmir is also a reflection of multi-religious and multi-cultural ethos of India. Under the guidance of Hon’ble Prime Minister Narendra Modi Ji, we have ensured that the transition in tourism sector in the backdrop of pandemic focuses on needs of travellers, interests of industry stakeholders, creates employment opportunities and promote environmental awareness,” Sh. Sinha said.

Speaking during the inaugural session, Dr. Jitendra Singh said, the logo and the theme together convey a powerful message of India’s G20 Presidency, which is of striving for just and equitable growth for all in the world.

While welcoming the delegates, Dr. Jitendra Singh said, the theme of India’s G20 Presidency- “Vasudhaiva Kutumbakam” or “One Earth, One Family, One Future” – is drawn from the ancient Sanskrit text of the Maha Upanishad. The theme affirms the value of all life– human, animal, plant, and microorganisms & their interconnectedness on the planet earth and in the wider universe, Dr. Singh emphasized.

Dr. Singh said, J&K has advanced with unique infrastructure like the world’s highest rail bridge ‘Chenab Bridge’ higher than the Eiffel tower and India’s longest highway tunnel Chenani-Nashri Tunnel, is also Asia’s longest bi-directional highway tunnel which are the magnets of attraction for tourism sector in J&K.

Dr. Singh said, he is delighted to share that the Basohli art form has obtained the Geographical Indication (GI) tag bringing international recognition to the Union Territory of Jammu and Kashmir.

Dr. Singh maintained that the five priorities in 3rd Tourism Working Group constitute the key building blocks for accelerating the transition of the tourism sector and in achieving the United Nations sustainable development goals 2030.

Sh. G. Kishan Reddy while speaking during the inaugural session said, Ministry of Tourism is keen to work with G20 nations to promote sustainable tourism in India and around the world.

Sh. Reddy further said, a significant progress has been made in the five key priority areas under 3rd Tourism Working Group Meeting namely Green Tourism, Digitalization, Skills, MSMEs and Destination Management. These priorities are key building blocks for accelerating the transition of the tourism sector and achieving the targets for 2030 SDGs, he emphasised.

Sh. Reddy said, Tourism Working Group is progressing in the right direction and the joint effort of G20 nations, international organisations and invited countries will result in the achievement of inclusive and action oriented decisive guidelines for the tourism industry.

G20 Sherpa, Sh. Amitabh Kant said, the commendable progress has been made in the five key priority areas under 3rd Tourism Working Group Meeting under Green Tourism, Digitalization, Skills, MSMEs and Destination Management. Tourism is a major driver of growth, a major driver of job creation, Sh. Kant emphasized.

Sh. Kant said, tourism sector has a very critical role to play in skilling, re-skilling for the tourism sector and this skilling can play a major role in job creation.

The delegates of G20 nations, invited countries and international organisations besides union Minister of State for Tourism and Defence Shri Ajay Bhatt, Chief Coordinator, G20, Sh. Harsh Vardhan Shringla and Secretary Tourism, Sh. Arvind Singh were also present during the inaugural session.

Ministry of Tourism, Government of India organised Roadshows at New Delhi and Mumbai on 26th and 27th April with the objective of raising awareness among stakeholders in the Travel and Tourism Industry about the forthcoming 1st Global Tourism Investors’ Summit. The Minister for Tourism, Culture and DoNER, Shri G. Kishan Reddy chaired the two Roadshows along with senior Ministerial officers.

Addressing attendees at the Roadshow, Shri G. Kishan Reddy said, “Considering the plethora of experiences the Indian tourism industry offers, such as wellness tourism, adventure tourism, eco-tourism, rural tourism, spiritual tourism and several others, both the State and Central Governments recognise the role that tourism can play in driving economic growth. Therefore, private investment, particularly in hotels and other tourism-related infrastructure, is critical.”

The Delhi event saw the presence of eminent industry stakeholders including Mr. Ajay Bakaya, MD of Sarovar Hotels, Mr. Patu Keswani, Chairman and MD of Lemon Tree Hotels, Mr. Deep Kalra, Co-Chairman of CII National Committee, Tourism and Hospitality and Founder & Chairman of MakeMyTrip and Mr. Nakul Anand, Executive Director of ITC Ltd amongst others. They shared their insights on the sector’s overview and its future prospects.

Key dignitaries at the Mumbai Roadshow, held on 27th April, included Shri Saurabh Vijay, Principal Secretary (Tourism), Government of Maharashtra, Shri Hareet Shukla, Secretary (Tourism), Government of Gujarat, Shri Vivek Shrotriya, Additional Managing Director, Madhya Pradesh Tourism Board, Shri Pawan Jain, Joint Director, Department of Tourism, Government of Rajasthan also attended and expressed their views during the event.

Prominent industry leaders including Mr. Vishal Kamat, Co-Chair, CII WR Sub Committee on Tourism and Hospitality, CEO, Kamat Hotels India Limited, Mr. Anuraag Bhatnagar, CEO, The Leela Palaces, Hotels and Resorts, Cdr Nevil Malao, VSM (Retd), Vice President Head – Cruise & Navy Cell, J. M. Baxi & Co., Mr. Dhimant Bakshi, CEO, Imagica, Mr. Santhosh Kutty, CEO – Hotels, Mahindra Hotels and Resorts one to one interaction with Hon`ble Minister of Tourism, Shri G. Kishan Reddy at the Roadshow in Mumbai.

During the Business Seminar, Shri G. Kishan Reddy stated that, inspired by the ambitious vision of Prime Minister, the Government is working dedicatedly towards the sustained growth and promotion of tourism in India in Mission Mode. Various initiatives are being undertaken to provide both domestic and inbound tourists with memorable experiences. In addition to promoting the Global Tourism Investor summit, the roadshow also provided an opportunity for the Ministry of Tourism to gather feedback from the industry stakeholders.

The objective of the forthcoming Global Tourism Investors’ Summit is to highlight India’s travel and tourism sector as an ideal investment destination and give investors as well as the Central and State Governments a forum to explore investment opportunities. The participating states will have the opportunity to showcase strengths and unique offerings in terms of investible ready projects in the states to attract investments for tourism infrastructure. The Summit is also expected to facilitate meaningful discussions and collaborations between the Government and the private sector to promote the speedy growth and development of India’s tourism industry.

The first Global Tourism Investors’ Summit (GTIS) 2023 is being organized in partnership with Invest India as the Investment Promotion and Facilitation partner, and Confederation of Indian Industry (CII) as the Industry Partner, with an objective of providing a common platform for global and domestic players to interact and explore investment opportunities in the Indian travel and hospitality sector. The Summit, being organized under the ageis of India`s G 20 Presidency, offers an opportune platform for investors from the G20 countries to explore the Indian tourism industry products among other areas of bilateral/multilateral engagements.

Ministry of Tourism, Government of India in association of department of Tourism, Government of Rajasthan has organized G20 Tourism Expo in Jaipur from 23rd to 25th April 2023.

In line with India’s G20 Presidency coinciding with celebration of Azadi ka Amrit Mahotsav Amrit Kaal, Ministry of Tourism, Government of India is attempting to develop India’s Tourism Sector on a mission mode under the visionary leadership of Prime Minister Shri Narendra Modi. Elaborating the same, Shri Arvind Singh, Secretary, Ministry of Tourism, Government of India 0n April 24, said that India plans to develop 50 new tourism destinations across the country and envisages making 59 new air routes operational to boost tourism in the country.

Speaking during inaugural session of G20 Tourism Expo organized by Ministry of Tourism, Government of India along with FICCI and Department of Tourism, Government of Rajasthan, Shri Arvind Singh said, “Amidst India’s G20 Presidency, India’s Tourism sector is showing one of the strongest recoveries in the Asia Pacific region. Despite the challenges posed by the pandemic, India registered 6.19 million foreign Tourists arrivals in 2022 registering a growth of 305% as compared to 1.52 million in 2021. To promote tourism further, we plan to promote Green Tourism and open 50 new Tourism destinations and launch publicity in overseas market.”

The Ministry of Tourism has already organized two G20- Tourism working Group Meetings and is exploring promotion of Green Tourism, Digitalization, Skill development, promotion of MSMEs and Destination Management. Besides, the Government is also focusing on robust infrastructure development. “We are taking a 360-degree view of developing the Tourism infrastructure with focus on enhancing rail, road, and Air connectivity. We have recommended 59 new routes to the Ministry of Civil Aviation under the Udaan Scheme, which is very successful and out of these 51 Tourism routes have already been operationalized,” said Shri Singh while highlighting the initiatives taken for the deepening of the tourism sector in the country.

Mr. Vishwendra Singh, Minister of Tourism, Government of Rajasthan On April 24, informed that the state government plans to revive 23 old air-strips spread all over Rajasthan which will give boost to tourism sector in the state. Delivering his inaugural address at G20 Tourism Expo, Shri Vishwendra Singh said, “ Under our newly introduced Rural Tourism policy, we are going to re-develop 23 air-strips with private sector support. This will provide a big impetus to tourism in Rajasthan, especially in rural areas and create humongous employment opportunities.”

“Rajasthan has also formed a path-breaking Rural Tourism policy which other states should emulate. The policy is expected to boost wildlife tourism, cultural and religious tourism across the state,” said Shri Vishwendra Singh. Enumerating the initiatives taken by Rajasthan GovernmentSmt. Gayatri Rathore, Principal Secretary – Tourism, Art & Culture, Government of Rajasthan said, “Rajasthan is home to about 75% of heritage properties in India, many of which have been renovated and restored through public private partnership and are now being used for royal-weddings and film shoots. Our department has recently formulated Rural Tourism Scheme to promote Tourism in rural Rajasthan and create employment opportunity.

Welcoming the delegates and dignitaries Shri Dipak Deva, Chairperson, Tourism & Culture Committee of FICCI said, “The recovery of tourism worldwide has been phenomenon and India is leading from the front. We hope to keep the momentum aiming at 11 million FTAs. India’s G20 Presidency will add strength to India’s drive”.

Speaking on the occasion, Dr. Jyotsna Suri, Past President, FICCI & CMD of The Lalit Suri Hospitality Group said, “India’s G20 Presidency is an incredible opportunity of not only to host meetings, but also a fantastic platform to showcase India’s diverse culture, cuisine, heritage and its treasure of tourism destinations. It is also a great opportunity for tourism industry to showcase itself.”

During the inaugural of G20 Tourism Expo, several dignitaries, including Ambassador of Republic of South Korea to India His Excellency Mr. Chang Jae-bok were present. Attended by the stalwarts of tourism, travel and hospitality sector of India, the event will witness some of the leading names of governance, policy making and industry coming together on one platform to deliberate on the future of India’s travel and tourism industry.

The G20 Tourism Expo is being organized simultaneously with the 12th edition of Great Indian Travel Bazaar (GITB). GITB, one of the biggest events of inbound tourism in India, is co-organized by Ministry of Tourism, Government of India along with Department of Tourism, Government of Rajasthan and Federation of Indian Chambers of Commerce and Industry (FICCI). The special G20 Tourism Expo will include panel discussions, ambassadors’ roundtable, cultural eventing, game of golf and other programmes.

Being held after a gap of three years, GITB will witness over 11,000 B2B meetings of 283 tour operators from 56 countries, including 150+ from G20 countries, with the representatives of Tourism Boards from 11 states namely – Chhattisgarh, Kerala, Karnataka, Goa, Odisha, Madhya Pradesh, Punjab, Tamil Nadu, Uttarakhand, and Uttar Pradesh, apart from Rajasthan along with more than 290 Indian Exhibitors.

The premier tourism event is supported by leading national and regional associations like Hotel & Restaurant Association of Rajasthan (HRAR), Indian Heritage Hotels Association (IHHA) and Rajasthan Association of Tour Operators (RATO). The first edition of the GITB was held in 2008 and since then has grown from strength to strength and is considered a force to recon within inbound travel mart of India.

The working group meeting was preceded by a Side Event on the 1st April on the theme, Adventure Tourism as a vehicle for achieving Sustainable Development Goals’. At the panel discussion panelists held discussions highlighting the best practices, success stories, prospects, and issues in the field of Adventure tourism. The panel discussion was attended by representatives from United Kingdom, Mexico, Canada, Germany, Japan, Brazil.Among other topics discussions were held on promoting Adventure tourism and presentations on Global and Indian scenario of Adventure tourism were given. The delegates and participants also visited Tea Estate & enthusiastically participated in the moonlight tea leaf plucking and tea tasting.

The inaugural session was graced by Minister of Tourism, Culture and DONER Sh. G. Kishan Reddy; and Minister of State for Minority Affairs Shri John Barla.

In the session,Union Minister Shri G.K Reddy announced that the vision is to make India a one trillion dollar tourism economy by 2047 – our 100th year of Independence.He also informed that the Ministry of Tourism has also formulated a Draft National Tourism Policy. The new Policy is a holistic framework for sustainable and responsible growth of the tourism sector in the country and aims at improving framework conditions for tourism development in the country, supporting tourism industries, and strengthening tourism to highlight India’s commitment to achieving Sustainable Development Goals 2030.

All the G20 member States (including Troika – Indonesia & Brazil) shared their comments and suggestions on the 1st Draft Outcome and the five priorities introduced by India.

The second session of the tourism working group meeting was planned in Presentation & Open Discussion format. The session discussed all five priorities one by one. A presentation on each priority was made by Turkiye, Saudi Arabia, Australia, Indonesia and Italy on Green Tourism, Digitalization, Skills, Tourism MSMEs, and Destination Management respectively. Each presentation was followed by detailed discussion among member countries, invitee countries and international organizations.

Concluding the meeting, Chair (India) expressed gratitude towards all the G20 Members, Invitee countries, International Organizations for endorsing the five priorities and successfully conducting the meeting

In another side event , on “Tourism in Mission Mode: Advantage of Adventure Tourism” presentations by the participants highlighted the benefits, issues and challenges in the promotion of adventure tourism. Ideas were discussed with respect to making India a globally competitive Adventure Tourism hub. The model law on Adventure safety and way of developing vibrant villages as adventure destinations were discussed.

On April 03, delegates enjoyed a joyous ride on the DHR from Ghum station to Darjeeling station. The delegates also visited Batasia loop and War memorial. Ghum station is highest railway station in the country.

The delegates also met governor of West Bengal Dr. C.V. Ananda Bose at Governor’s house. In the evening the participants enjoyed a cultural performance at Chaurasta, Darjeeling.

During their stay at Mayfair Tea Resort , the delegates had an opportunity to attend a Yoga session.

The Ministry of Tourism introduced all the Delegates to local art & craft at Siliguri and Darjeeling. MSME & tourism Department of West Bengal organized art and craft stalls of local arts for Delegates.

Himalayan Mountaineering Institute, Darjeeling also exhibited their equipment at the Mall Road during the meeting. The Ministry of Tourism also promoted local products of West Bengal by handing souvenirs to Delegates from ODOP list of items like Wooden Owl set from Burdwan District, Dokra GI Hook fish from Bankura District, Banglshree Silk Pocket Square from Malda District and Chitpore Attar from Kalimpong District.

Going forward, the Tourism Working Group will reconvene for two more meetings including a Ministerial meeting which will take place in Goa. A Ministerial Level Communique and the Goa Roadmap for Tourism as vehicle for achieving Sustainable Development Goals are the planned deliverables.

In order to deliberate, ideate and devise strategies for promoting “Tourism in Mission Mode”, the Ministry of Tourism organized a two-day Chintan Shivir on March 28 and March 29 at New Delhi where all the States, Industry Associations and Industry leaders took part.

The agenda for discussions on the first day was set by Minister of Tourism, Culture and DONER, Shri G. Kishan Reddy. He outlined the vision of the Government to leverage tourism as a vehicle for socio-economic development, job creation and achieving sustainable development goals for the country. He stated that this is the most opportune moment to unveil a shared vision for future of India’s tourism, guiding its course for next 25 years to make India as the most sought-after travel destination in the world when India celebrates 100 years of Independence in 2047. He pointed out the three key pillars of developing tourism in mission mode – active participation of the States, Convergence of Government Programs and Public Private Partnerships. He stated that one major step would be to develop National Strategies and Models for providing guidance to the States in developing their tourism potential. The Ministry has recently formulated National strategies for development of various tourism sectors such as Rural Tourism, Adventure Tourism, MICE Tourism, Ecotourism, Medical Tourism, Sustainable Tourism.

Shri Arvind Singh, Secretary, Ministry of Tourism, Government of India stated that the 02 day Chintan Shivir will provide a platform to all stakeholders to conduct fruitful interactions and share good practices followed across the country and a stage to share unique  ideas involving technological solutions in travel sector, sustainability in tourism and responsible travel with the aim to take the benefits of tourism to the grass root level.

The first day`s agenda of discussions was divided into 6 Sessions deliberating on Incredible India@100 – Shared vision of Central Government, States and Industry, Policy Benchmarking and Ease of Doing Business, Investible Projects and Public Private Partnerships, “Global Best Practices and Capacity Building for Tourism Investments” by UNWTO, Developing MICE Tourism and Wedding Tourism and Innovation and Digitalization and Startups in Tourism Sector. Some of the key speakers were representatives from the industry stakeholders viz. FAITH, India Convention Promotion Bureau (ICPB) as well as from international organizations like World Tourism Organization (UNWTO) and the State Governments. UNWTO discussed the development of a Tourism Investment Strategy (TIS) through the UNWTO framework on Organizational, Attractiveness, and Promotion Strategy which will provide a structured approach to developing a comprehensive investment strategy that takes into account factors such as the local business environment, the potential for growth in the tourism industry, and the availability of financing options.

State of Rajasthan made a comprehensive presentation on granting of industry status to the tourism and hospitality sector along with benefits accrued to the industry from the same.

State Government of Maharashtra and Chhattisgarh showcased the investible projects in order to attract investment in tourism and hospitality sector. Union Territory of Lakshadweep Islands also shared successful case studies of public private partnership. In cognizance of the importance of the MICE sector as well as the Wedding Destination sector, a separate Session was kept on the two niche segments for deliberating on various policies, initiatives and strategies for development of MICE tourism and Wedding tourism in the Country. MICE Tourism brings higher revenue and year-round business for the destination overcoming seasonality. At the same time, MICE needs its own ecosystem before a destination can succeed as MICE destination. Wedding destinations are also fast emerging segment in India.

State of Telangana showcased how MICE tourism in the state of Telangana was being developed and promoted through the dedicated Hyderabad Convention Visitors Bureau.

During the event, the Ministry of Tourism also felicitated the States to recognize the best practices followed by them in six major categories under Swadesh Darshan Scheme.

The Government has recently announced to promote development of Tourism Sector in Mission Mode with active participation of the States and convergence of Government schemes and Public Private Partnership.

As an initiative of India`s G 20 Presidency, the Ministry of Tourism is organizing the 1st Global Tourism Investors’ Summit on May 17-19, 2023. Chintan Shivir will also provide opportunity to deliberate on the strategies and preparations for successful organization of 1st Global Tourism Investors’ Summit.

Ministry of Tourism organized a roundtable interaction with heads of mission in New Delhi on March 23 as a run up to first Global Tourism Investor’s Summit.

As an initiative under India’s G20 Presidency, the Ministry of Tourism, Government of India shall be organizing the country’s first Global Tourism Investors’ Summit (GTIS) in New Delhi from 17-19 May 2023.

The Roundtable Interaction with Heads of Missions was chaired by Shri G.Kishan Reddy, Minister of Tourism, Culture and DONER. While addressing the Heads of the Missions at Vigyan Bhawan on March 23, Shri Reddy remarked that guided by the Vision of  Prime Minister, tourism development and promotion is being undertaken in Mission Mode by the Government. He also stated that the current investment landscape of the country makes it an appropriate destination for investment in various sub sectors of the Indian tourism industry such as Hospitality & Lodging, Wellness tourism, Adventure tourism, Eco-Tourism, Rural Tourism and others. The Minister thanked all the participating Missions for attending the Roundtable Interaction and invited them to actively participate in the forthcoming Investors Summit and be a part of India`s growth  and development in the tourism sector.

Shri Arvind Singh, Secretary, Ministry of Tourism mentioned that in order to showcase investible opportunities to investors, till now 25 states have shared 350 plus investable projects with a total investment potential of around Rs. 64,000 Cr. (USD 7.7 billion) with the Ministry of Tourism. He stated that GTIS will also have several knowledge sessions focused on topics such as sustainability, digitalization, technology, insights, state-specific issues, and other sub-sectors of tourism. These sessions will facilitate business-to-business (B2B) and business-to-government (B2G) engagements.

Mr. K B Kachru, Member, CII National Committee on Tourism and Hospitality stated that GTIS is the right platform for all the tourism & hospitality industries operating outside India to come, witness the huge Indian market, and leverage the available investment opportunities.

 A total of 42 Foreign Missions participated on March 23, this Year’s Interaction. The G-20 Presidency will give India’s tourism sector an unparalleled opportunity to highlight India’s tourism offerings and share India’s tourism success stories on a global stage. India’s tourism market is set for a growth trajectory due to improved infrastructure, global connectivity, higher disposable incomes and the development of niche tourism products opening opportunities for foreign investors.

 Tourism sector has emerged as one of the fastest growing economic sectors and has a significant impact on trade, job creation, investment, infrastructure development and social inclusion. The objective of GTIS 2023, being organized in partnership with Invest India as the Investment Promotion and Facilitation partner and Confederation of Indian Industry (CII) as the Industry Partner, is to provide a common platform for interactions between global and domestic players and explore the investment opportunities in the Indian travel and hospitality sector.

India has a diverse portfolio of niche tourism products which includes cruises, adventure, medical, wellness, sports such as Golf and Polo, MICE (meetings, incentives, conferencing, exhibitions), ecotourism, film, rural and spiritual tourism and the Investor Summit will provide a two-way platform for showcasing of the unique offerings of India while the potential investors from foreign countries can identify the state-specific investment possibilities in the segment unique to that State. A web-site www.gtistourism.in has also been developed which will help in taking forward the public-private engagements beyond the event as well. All the G20 countries are expected to participate at the mega event.

100% FDI in the tourism and Hospitality sector is allowed under automatic route. In the last 8 years from 2014-2022, India has received FDI inflows worth USD 9.2 billion in the hotel and tourism sector whereas India had received FDI inflows worth USD 7.2 billion from 2000-2014.  States are also actively working on policies and providing incentives and concessions to attract private investments for Homestays, MICE infrastructure, Wellness tourism, Eco tourism etc. In line with the push towards streamlining of approvals, the Ministry of Tourism is integrating with National Single Window System (NSWS) platform and reduce the number of approvals required to setup a new project in Tourism & Hospitality sector. 7 States are actively working with NSWS to provide a unified interface to identify and apply for approvals required for setting up a hotel.

Prime Minister Shri Narendra Modi, On March 3, addressed the post-budget webinar on “Developing Tourism in Mission Mode’, organized by Ministry of Tourism. This is a series of post-budget webinars being organized by the Government with an aim to brainstorm ideas for effective implementation of the initiatives announced in the Union Budget-2023.

In his address, the Prime Minister, Shri Narendra Modi said that tourism has always been a part of our social and cultural civilization. India`s tourism comprises of multiple aspects and can be promoted as coastal tourism, wildlife tourism, adventure tourism, cultural tourism, beach, mangrove, Himalayan, spiritual tourism and others. This year`s Budget prioritizes the development of tourist destination in a holistic manner and it aims to develop at least 50 tourism destinations which can then be promoted globally. He stated that with the development of tourist amenities at destinations, the tourism sector will definitely flourish. As an example, with the reconstruction of the Kashi Vishwanath Temple corrido, 7 crore tourists have visited the city. Kashi Vishwanath Dham and Kedarnath Dham are live models highlighting the fact that ease of travelling encourages increased tourist footfall. Further technological advances and digitalization with better infrastructure and cleanliness will help to boost tourism. Apps for tourists and digital connectivity can be modernized to make it accessible to all tourists. There has been an increase in the number of foreign tourists visiting India. With a proper strategy to promote India globally, the footfall is also bound to increase substantially. The Union Budget 2023-24 has allocated an amount of Rs 2400 crores to the Ministry of Tourism.

Prime Minister described Destination Weddings as an upcoming niche and emerging sector which had the potential for increasing tourism. The exchange of intercultural wedding rituals amongst the States can boost the sector further. Further events like global Conferences and sporting events has the potential to create stupendous level of infrastructure. He cited the example of the recent FIFA World Cup 2022, which benefitted Qatar`s economy massively.

The Post Budget Webinar had 6 breakout sessions deliberating on Destination Centric Approach for Tourism Development, Convergence – The Power of Collaboration, Strengthening Public Private Participation in Tourism Sector, Driving Innovation and Digitalization in Tourism Sector, Impacting lives at grass root level through Tourism and Cultural Heritage for Promotion of Tourism. The sessions saw active participation from different panelists from State, Central Ministries as well as Industry associations, District administrations, local bodies, experts in the field of tourism and hospitality, Invest India etc.

Speaking at the concluding session, Minister of Tourism, Shri G. Kishan Reddy thanked Prime Minister for showing the path for developing tourism sector in mission mode as well as all the panelists and speakers for their suggestion and ideas to overcome the challenges and move towards implementation of the budget announcements. He stated that the biggest employment generating sector could very well be the tourism sector after textiles industry. Government of India, state governments, private stakeholders and civil society should closely work together to promote the tourism industry of the country. This sector is one of the sectors to generate maximum employment with the least capital investment, he said.

Secretary Tourism, Shri Arvind Singh on the occasion said that this year’s budget has given us new vision for tourism development and it focuses on promotion of tourism in mission mode, with active participation of states, convergence of government programmes and public-private partnerships. He also said that the budget proposes facilitation of tourism infrastructure and amenities in border villages under the Vibrant Village programmes and encourages setting up a Unity Mall in the state capital or most prominent tourism center or the financial capital for promotion and sale of their own ODOPs (one district, one product), GI products and other handicraft products, and for providing space for such products of all other States.

Shri Arvind Singh highlighted the fact that this year’s budget advocates a shift from department centric and scheme centric approach to a destination centric approach for planning, development and management of tourism

On the occasion Secretary Culture, Shri Govind Mohan said that the Ministry of Culture has the basic objective of preserving, disseminating and also promoting Indian Culture and Indian culture is a very rich repository of ideas, of places, of facets of our heritage, of performing arts, visual arts, monuments which are of immense interests to the tourists not only within India but also abroad.

He also informed that to begin with the Ministry of Culture will develop 5 big cultural spaces in India and going forward more spaces will be developed. These are the places where the tourists will be exposed to the best of Indian music, dance performances, book reading, painting competitions, quizzing competitions and other cultural activities in the integrated fashion.

Secretary Culture also highlighted the importance of technology and said that using AI, VR and other digital techniques the monuments can be developed as more interesting places for the younger generation. He also said that PPP’s have the potential creating value around these monuments and make them living example of wealth and beauty India offers.

A number of suggestions and ideations emanated from the deliberations, which are broadly as follows :-

  1. Planning of the destinations is crucial for the development of the destinations. The model on the lines of Ekta Nagar needs to be replicated.
  2. Destination Management is important which should be done taking into account the government agencies, private partners and local communities.
  3. It is important to device a mechanism which institutionalizes an enabling framework for promoting public private partnership in the tourism and hospitality sector.
  4. Expeditious role of national digital tourism mission which can provide a similar tourism interface between tourism stakeholders and services to the tourists. Convergence of skilling, capacity building and enterprises development at the destination for various cutting edge job opportunities in tourism and hospitality sectors.
  5. Promoting ease of doing business particularly for hospitality sector which is to take various promotions from multiple departments and agencies from the government. Visitor management system should be in place to manage over crowing at the destinations. There is a need to introduce courses of skilling of tour guides across the country and at all the destinations.
  6. India has innumerable heritage monuments which can attract domestic and foreign tourists provided they have quality tourist amenities and tourist experiences. Specific schemes should be introduced for such tourism centric development at these heritage sites.

Link of the webinar : https://youtube.com/live/cOYm5okQjp0?feature=share

The Union Tourism Minister, Shri G. Kishan Reddy launched important initiatives on February 16 for tourism promotion in the country in the presence of MoS, Tourism Shri Ajay Bhatt. He launched a unique initiative ‘Best Tourism Village Competition Portal’ and Rural Tourism Portal. The Global Tourism Investor Summit 2023 portal was also launched on the occasion.

The Ministry of Tourism is organizing 1st Global Tourism Investors’ Summit during 17-19 May 2023 to showcase investible projects and opportunities in tourism and hospitality sector in India to domestic and international investors. This is being organised in the backdrop of India’s G20 Presidency this year.

India is also observing ‘Visit India Year 2023’ on which a presentation was made. In order to develop tourism in mission mode and to accelerate India’s rise towards world leadership in tourism sector, the Ministry of Tourism has launched Visit India Year 2023. It is a unique, collective movement that invites the world to explore India during 2023 – a historical year of India’s G20 presidency as well as grand celebrations of India@75 Azadi ka Amrit Mahotsav.

On the occasion, the Union Minister of Tourism, Shri G. Kishan Reddy also interacted with Media on several key achievements of the Ministry of Tourism during the last few years and future strategy for promoting tourism in the country.

Shri Reddy highlighted the whole of government approach followed by the Government in promoting and developing tourism sector in the country with focus on connectivity, civic infrastructure, tourist amenities and soft infrastructure.

He said that the country is taking a new flight of development with the mantra of “Vikas Bhi aur Virasat bhi” under the guidance of Prime Minister.  India is seeing a rapid revival of Foreign Tourist Arrivals post Covid  and India will soon become a major destination of the world with the Whole of Government approach policy.

The Union Minister further said that in 2014, 76.8 lakh foreign tourists had come to India and in 2019 this number stood at 1.09 crore before Covid. Despite tourism being the most affected sector due to Covid, but still in 2022 this number has increased to 61 lakh. Union Minister also said that one crore foreign tourists are expected to visit India this year.

Shri Kishan Reddy also spoke about the phenomenal spurt in domestic tourism. Giving the example of Jammu and Kashmir, he said that in 2022, J&K received a staggering 1.84 cr tourists breaking all previous records since Independence.

He informed that the Government, for the first time focussed on the development of spiritual destinations and PRASHAD (National Mission on Pilgrimage Rejuvenation and Spiritual and Heritage Augmentation Drive) scheme was launched by the Ministry of Tourism in 2015. Till date, under PRASHAD scheme, a total of 45 projects for an amount of Rs.1586.10 Crore have been sanctioned.

He further informed that the Ministry of Tourism introduced Swadesh Darshan scheme in 2014-15 with focus on integrated development of theme-based tourist circuits in the country. 76 projects were sanctioned for an amount of Rs.5315.59 Crore under various themes such as eco, heritage, Himalayan, coastal theme etc. The Scheme has now been revamped as Swadesh Darshan 2.0 with the objective to develop sustainable and responsible tourist destinations in the country. The Ministry has selected 50 destinations for development in the country.

The Ministry of Tourism has also sanctioned 51 projects for an amount of Rs.737.89 Crore from 2014-15 to 2022-23 under Assistance to Central Agencies scheme for various projects such as sound and light show, development cruise terminals, border tourism projects such Attari Post Tourism Infrastructure, Tanot Post Tourism Infrastructure etc.

He informed that the Ministry of Tourism sanctioned 59 tourism routes under Regional Connectivity Scheme (RCS) UDAN-3 to provide better connectivity to important tourist places including Iconic sites. Out of this, 51 are already being provided viability gap funding, he said.

The Ministry is also working with Ministry of Road Transport and Highways to improve the road connectivity to various tourist destinations and setting up of wayside amenities.

Ministry of Tourism is also working with Ministry of Ports, Shipping and Waterways to promote cruise tourism both in oceans and inland waterways and has funded several cruise terminals projects. The Ministry is working with Ministry of Environment, Forest and Climate Change for promotion of wild life tourism and eco-tourism and has funded several projects under Swadesh Darshan Scheme.

The Ministry of Tourism has been working very closely with Ministry of Home Affairs and Ministry of External Affairs for easing of the Visa Regime in the country to facilitate seamless travel. The Ministry strongly supported launch of e-Visa regime on 27.11.2014 and subsequently e-Tourist Visa. It was initially introduced for 46 countries, which provided a major boost to inbound tourism. At present, the e-Tourist visa facility is available for the nationals of 165 countries. Post pandemic, the Government also announced 500,000 free visas to the tourists. The Ministry of Tourism, in association with the Ministry of External Affairs, has appointed Tourism Officers in 20 countries in 2021, who will promote Indian tourism in those countries.

During 2019, there was reduction in tax on hotel rooms with tariffs of ₹1,001 to ₹7,500/night to 12%; those above ₹7,501 to 18% to increase India’s competitiveness as a tourism destination vis-à-vis other competing markets in the region.

He also highlighted that the Ministry has introduced several IT based reforms and electronic portals were set up for hotel classification and travel trade recognition. These has been further revamped into National Integrated Database of Hospitality Industry (NIDHI), a technology driven system for providing services to Hospitality and travel industry.

The Minister further informed that the Government introduced International Tourism Mart (ITM) in 2014 with focus on promoting tourism in North Eastern region.

The Government has further formulated “a Coordinated Strategy for Revival of India as a Global Centre of Buddhist Culture and Tourism with Special Focus on Bodhgaya”. Inauguration of Kushinagar Airport will further boost Buddhist tourism in the country and the Ministry of Tourism in collaboration with IRCTC organized a Buddhist Circuit FAM Tour and Conference from 4th – 8th October 2021 at Bodhgaya and Varanasi.

The Ministry of Tourism launched the Dekho Apna Desh initiative in January 2020. More than 150 webinars have been conducted so far.

Talking about skill development initiatives of the Ministry, the Minister informed that the Ministry of Tourism is imparting hospitality and tourism education to our youth through 21 CIHMs, 28 SIHMs, 12 FCIs and one IITTM with four regional centres apart from Indian Culinary Institute and National Council for Hotel Management and Catering Technology and Indian Institute of Skiing & Mountaineering (IISM) Gulmarg.

Keeping in view the role of youth in all spheres of nation building, the Ministry of Tourism has launched a program for Yuva Tourism Club across the country to engage youth with tourism. It will provide youth with better understanding of their culture, heritage and tourism by engaging in a variety of activities. It will also create awareness about the career opportunities in the field of tourism and hospitality.

Developing Tourism in Mission Mode

Under India’s G20 Presidency since 1st Dec 2022 and in the backdrop of Azadi Ka Amrit Mahotsav, the Government has resolved to develop tourism in mission mode with focus on convergence and public private partnership.

Under India’s G20 Presidency more than 200 meetings are being organized at 56 locations which will give unprecedented opportunity to these destinations to come on the tourism world map.

India will consolidate the gains from transformation in connectivity and infrastructure, growing economic power and tremendous improvement in the framework conditions for growth of tourism in the country to promote and develop tourism in mission mode during Amrit Kaal. It has set out a vision to make India one trillion USD tourism economy by 2047 with 100 million international visitors.

Ministry of Tourism has formulated Draft National Tourism Policy. The National Tourism Policy is part of the vision of New India on high trajectory of growth and prosperity. The new Policy is a holistic framework for sustainable and responsible growth of tourism sector in the country. The Policy aims at Improving framework conditions for tourism development in the country, supporting tourism industries, strengthening tourism support

Visit India Year campaign will highlight India’s commitment to sustainable & rural tourism. It will propel India as a seamless, modern and smart tourism destination.

The President of India Smt. Droupadi Murmu, laid the foundation stone for the project ‘Development of Pilgrimage Facilities at Bhadrachalam Group of Temples’ on December 28 at Sri Seetha Ramachandra Swamivari Devasthanam, Bhadrachalam in the Bhadradri Kothagudem District of the state of Telangana. She also laid the foundation stone for another project called ‘Development of Pilgrimage and Heritage Infrastructure of UNESCO World Heritage Site at Rudreshwara (Ramappa) Temple’ at Mulugu in the state. Both these projects have been approved under the PRASHAD (National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive) Scheme of the Ministry of Tourism, Government of India.

Addressing the gathering, the President noted that the famous temples of Telangana are visited by lakhs of pilgrims and they form the major component of domestic and foreign tourists.  She said that tourism increases the livelihood opportunities and income of the people and also strengthens the local economy. The President appreciated the Ministry of Tourism for boosting the spiritual and cultural tourism by developing pilgrimage sites under the ‘PRASHAD’ scheme. Launched in the year 2014-15, the scheme aims to provide integrated infrastructure development to pilgrimage and heritage tourism destinations in the country.

The temple at Bhadrachalam, Sri Seetha Ramchandra Swamyvari Devasthanam, is said to be more than 350 years old and is closely associated with epic of Ramayana. It is believed that Lord Rama with his wife Goddess Sita and brother Lakshmana spent some part of their 14 years of exile at a village called Parnasala, a part of Dandakaranya forest near Bhadrachalam Temple. The project ‘Development of Pilgrimage Facilities at Bhadrachalam Group of Temples, Telangana’ has been approved by the Ministry of Tourism at an estimated cost of Rs 41.38 Crores.  The components sanctioned include infrastructural interventions like Pilgrimage Amenity Centre, Parking Area development, Kalyan Mandapam, Street-scaping, Souvenir shops, Rain and Shade Shelters and Railings, E-Buggies facilities for Senior citizens and Divyaangjans, overall civil infrastructure improvement, Drinking Water and Toilet Facilities, Food Court, Solar Based Lightings, CCTV Surveillance and Digital Interventions.

President Smt. Droupadi Murmu laid the foundation stone of the project PRASHAD at Bhadrachalam

Noting that tribal people, especially from the Koya community, gather to offer prayers to Sammakka Saralamma jaathra, the President said that such festivals and gatherings strengthen social harmony. “With these activities, our traditions continue to grow from generation to generation. It is imperative to keep our culture, traditions and customs alive”, she said. Appreciating the Vanvasi Kalyan Parishad, Telangana, for organising this Sammelan, she said that the Parishad is constantly striving for the overall development of the forest dwellers. The running of development centers organizing camps in tribal areas to take women forward in the direction of economic empowerment by Vanvasi Kalyan Parishad were commendable, said the President.

President of India inaugurates Sammakka Saralamma Janjati Pujari Sammelan at Bhadrachalam (L)

President Smt Droupadi Murmu with the tribal dancers (R )

The President Smt. Droupadi Murmu, later, virtually inaugurated two Ekalavya Model Residential Schools (EMRS) in Komaram Bheem Asifabad and Mahabubabad districts of Telangana. The Eklavya Model Residential School would be in every block with more than 50% tribal population of Scheduled Tribes and at least 20,000 tribal persons.  The objective of EMRS is to provide quality upper Primary and Secondary and Senior Secondary level education (Class VI to XII) to Scheduled Tribe (ST) students in remote areas.

For More details about EMRS:

https://static.pib.gov.in/WriteReadData/userfiles/file/NoteonEMRSInaugurationinTelangana2812CF53.pdf

The event at Bhadrachalam was graced by Dr.(Smt.) Tamilisai Soundararajan Governor, Telangana, Shri G. Kishan Reddy, Union Minister of Tourism, Culture & DoNER, Shri Puvvada Ajay Kumar, Minister of Transport, Telangana and Smt. Maloth Kavitha, Member of Parliament, Mahabubabad.

The President subsequently travelled to the Ramappa Temple in Mulugu district. The Ramappa temple of Lord Shiva, a perfect example of architectural brilliance, was built in 1213 AD by the Kakatiya rulers and has been inscribed on UNESCO’s World Heritage list.  This heritage temple attracts over 10 Lakh visitors every year and has a high visibility amongst the tourist circuit.

The President Smt. Droupadi Murmu inaugurated the project ‘Development of Pilgrimage and Heritage Infrastructure of UNESCO World Heritage Site at Rudreshwara Temple (Ramappa)’. This scheme which was approved by the Ministry of Tourism headed by Shri G. Kishan Reddy with the estimate of Rs 62 Crores. It aims to make Ramappa Temple, a world class pilgrimage and tourist destination, by providing state-of-the-art facilities for visitors while maintaining essence of heritage and tranquility of the site.

The scheme has approved three sites for interventions namely:

(i) 10 Acre of Site (A) with Interpretation Centre, 4-D Movie Hall, Cloak rooms, Waiting halls, First -Aid Room, Food Court, Drinking Water and Toilet Facilities, Bus and Car Parking, Drinking Water and Toilet Facilities, Souvenir shops.

(ii) 27 Acres of Site (B) with Amphitheatre, Sculpture Park, Flower Garden, Road Developments, Drinking Water and Toilet Facilities, E-Buggies facilities for Senior citizens and Divyaangjans

(iii) Ramappa Lakefront Development.
The event at the Ramappa temple was graced by Dr. (Smt.) Tamilisai Soundararajan Governor, Telangana,  Shri G. Kishan Reddy Union Minister of Tourism, Culture & DoNER,  Dr. V. Srinivas Goud  Minister for Prohibition & Excise, Sports & Youth Services, Tourism & Culture and Archaeology, Telangana, Smt Satayavati Rathod Minister for ST Welfare, Women and Child Welfare, Telangana, Shri Errabelli Dayakar Rao Minister for Panchayat Raj and Rural Development & RWS,Telangana and Smt. Danasari Anasuya Seethakka, MLA, Mulugu.

Ministry of Tourism, Government of India is participating in World Travel Market (WTM) 2022 from 7th to 9th November in London which is one of the largest international travel exhibitions. The theme of this year`s exhibition is ‘The Future of Travel Starts Now’. With the reopening of the country to foreign tourists, after a gap of almost 2 years, this year`s participation of India is particularly significant. After world’s largest vaccination drive, the country is ready for international tourists. India is participating in WTM 2022 to showcase itself as a preferred destination for tourism.

During 2019, the contribution of travel & tourism to India`s GDP was 5.19% of the total economy. In 2019, the Indian tourism sector accounted for 79.86 million jobs (direct and indirect employment). The consistent efforts of the Central and the State Governments has helped the tourism industry to gradually recover from the Covid-19 pandemic shock to the pre pandemic levels.

A total of 16 stakeholders, including from State Governments, other Central Ministries, Confederation of Indian Industry (CII) as the industry partner, DMCs, tour operators, hoteliers, travel agents, online travel agents, facilitators of medical value travel are participating as co-exhibitors in the India Pavilion. The objective is to showcase the diverse tourism products and services including Medical Value travel, luxury trains and the gamut of tourism products to the international business community. This year, the Indian delegation is being led by Shri Arvind Singh, Secretary (Tourism), Government of India includes Shri Rakesh Verma, Additional Secretary and other senior officials from the Ministry, besides representatives from the Indian travel and tourism stakeholders.

The Indian Government is cognizant of the country’s potential in the tourism industry and has taken several steps to make India a global tourism hub. During the visit to WTM 2022, the Indian delegation led by Sh. Arvind Singh, Secretary Tourism, Government of India will showcase the varied tourism offerings of India to the global tourism industry stakeholders such as tour operators, travel agents, media etc. As India is poised for massive growth in the tourism sector in the future, this visit shall also offer an opportunity to the Indian Government delegation to showcase the investment opportunities and potential which India offers to the global investors.

India is also gearing up for the G20 Presidency which is scheduled to start from 01st December 2022. Under its Presidency, the country is expected to host over 200 meetings across 55 cities in the country. The G-20 Presidency will give India’s tourism sector an unparalleled opportunity to highlight India’s tourism offerings and share India’s tourism success stories on a global stage.

The Ministry of Tourism is aiming to develop the tourism sector especially in the aftermath of COVID Pandemic to new heights and accelerating the transition to achieve sustainable development targets of 2030.

Key Highlights

  • Secretary Tourism and High Commissioner of India to UK inaugurate the Indian Pavilion at WTM2022
  • Over 20 participants at Indian Pavilion of WTM
  • Theme of this year`s exhibition is ‘The Future of Travel Starts Now’
  • India to be promoted as a multi-product and around-the-year destination with sustainability at WTM

Ministry of Tourism has taken a space of 650 sq. mtr., over 20 participants around Indian Pavilion to participate in the Exhibition. The formal inauguration of the Indian Pavilion was done by Mr. Arvind Singh, Secretary, Ministry of Tourism, Govt. of India and Mr. Vikram Dora swami, High Commissioner of India to the UK in presence of Tourism Ministers of Kerala, Odisha, Karnataka, Maharashtra, Puducherry, and Tamil Nadu. The inauguration of the India Pavilion was done with Ribbon Cutting, Lamp Lighting, Ganesh Vandana and Welcome Remarks by Secretary, the Ministry of Tourism, and Welcome Remarks by the High Commissioner of India to the UK.

After the inauguration, the Indian delegation and participants went around the Indian Pavilion and booths of various participating states and other stakeholders. During the day, Incredible India organized various Cultural Performances, Yoga Sessions, Heena, and of course Bollywood Dance Performances. Secretary, Ministry of Tourism attended the session on “Growing Consumer Demand for Responsible Tourism” held at Future Stage and “Preparing for the next crisis: Reaching for long term sustainability” held at Sustainability Stage, WTM venue.

Later Mr. Arvind Singh Secretary and Mr. Rakesh Kumar Verma Additional Secretary, Ministry of Tourism held discussions with officials of ABTA to promote tourism between the two countries. Mr. Rakesh Kumar Verma held meetings with the travel trade and media and briefed them about the measures taken by the Ministry of Tourism to promote tourism post-pandemic.

The highlight of India’s participation of WTM in the first day was India Evening at Copper Chimney, West Field Mall. The invitees to India Evening were members of Travel Trade from India and the UK and the India Diaspora. India Evening on 7th November 2022 witnessed the participation of several Tourism Ministers and Secretaries of various State Governments participating in WTM 2022. The India Evening provided a platform for interaction and discussion to promote India as a multi-product and around-the-year destination with the sustainability

Secretary, Ministry of Tourism, Government of India Shri Arvind Singh while delivering the welcome remarks at the India Evening emphasized the priorities and objective of Ministry of Tourism to showcase the diverse tourism products and services including Medical Value travel and wellness, luxury trains and the gamut of tourism products to the international business community.