Prime Minister, Shri Narendra Modi inaugurated various development projects in Varanasi which includes Tourist Facilitation Centre under the Project “Development of Varanasi Under PRASHAD Scheme – Phase II” and operation of Cruise Boat from Assi Ghat to Raj Ghat under the Project “Development of River Cruise in Varanasi under PRASHAD Scheme”. Governor, Uttar Pradesh Smt. Anandiben Patel, Chief Minister of Uttar Pradesh Shri Yogi Adityanath, Minister Shri Nilkanth Tiwari and M. P. Shri Surendra Narayan Sinha were also present on this occasion.

The ‘National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive’ (PRASHAD) is a Central Sector Scheme fully financed by the Government of India launched by the Ministry of Tourism in the year 2014-15 with the objective of integrated development of identified pilgrimage and heritage destinations. The scheme aimed at infrastructure development such as entry points (Road, Rail and Water Transport), last mile connectivity, basic tourism facilities like Information/ Interpretation Centers, ATM/ Money exchange, eco-friendly modes of transport, area Lighting and illumination with renewable sources of energy, parking, drinking water, toilets, cloak room, waiting rooms, first aid centers, craft bazaars /haats/ souvenir shops/ cafeteria, rain shelters, Telecom facilities, internet connectivity etc. The project “Development of Varanasi Under PRASHAD Scheme – Phase II” was approved by the Ministry of Tourism with the cost of Rs. 44.69 crores in Feb. 2018. The components viz. ‘Panchkoshi Path’, ‘Pilgrim Facilitation Center’, ‘Rameshwar’, ‘Road Development’ and ‘Signages’ have been successfully completed and dedicated to the nation. The project “Development of River Cruise in Varanasi under PRASHAD Scheme ” was approved by the Ministry of Tourism with the cost of Rs. 10.72 crores in Feb. 2018. The components viz. ‘Passenger Cum Cruise Vehicle’, ‘Modular Jetty’, ‘Audio Visual Interventions’, and ‘CCTV Surveillance’ have been successfully completed and dedicated to the nation.

Prime Minister praised the state government for the optimum use of the funds released by the Government of India for creating the facilities of international standards.

Union Minister Shri G Kishan Reddy took charge as Union Tourism Minister at Transport Bhavan in New Delhi today. Simultaneously, Shri Ajay Bhatt also took charge as Minister of State in the Ministry of Tourism. The other new Minister of State for Tourism, Shri Shripad Yesso Naik was also present on the occasion.

Shri Kishan Reddy has also been assigned the charge of Union Minister of Culture as well as Development of North-Eastern Region. He was earlier holding the charge of Minister of State in the Ministry of Home Affairs.

Speaking to media, Sh. Reddy said that the Ministry will work to fulfill the Prime Minister’s vision of ‘New India’ by investing in strengthening our cultural roots and promoting the Tourism sector.

Shri G Kishan Reddy was elected as a Member of Parliament to 17th Lok Sabha in 2019, from Secunderabad Constituency, Telangana.

Sh Reddy has led several unique initiatives like his work for the child-heart patients which became a movement and won him the Best Child-Friendly Legislator Award in the AP Legislative Assembly by UNICEF (United Nations). He also started a campaign against terrorism and organised International Youth Conference against Terrorism (IYCT) in New Delhi in which over 193 delegates participated from over 54 countries. He also conducted “Seema Suraksha Jagaran Yatra and ‘Telangana Poru Yatra’.

Sh Reddy has also received the Outstanding Youth Leadership Award for the year 2009 by Maryland India Business Round Table (MIBRT), USA and Conferred a medal by Union of Bulgarian Commandos for his contribution towards Global Peace at Sophia, Bulgaria.

Shri G. Kishan Reddy, who people affectionately and respectfully refer to as ‘Kishananna’, is a live example of what one can achieve through sheer determination and hard work. He has travelled extensively across the world representing India and its young leadership in various for a which includes his visits to USA, Israel, China, Nepal, France, U.K., Canada, Morocco, Malaysia, Bulgaria, Singapore, Egypt, Thailand, Hong Kong.

Shri Ajay Bhatt is an advocate by profession and has been a Member of various important committees at National Level. He is from Uttarakhand and elected to 17th Lok Sabha from Nainital Udham Singh Nagar Constituency. He is Widely travelled and has got keen interest in social and cultural activities.

In continuation of week long celebration of International Day of Yoga 2021, the Ministry of Tourism organised a webinar “Yoga: The way of life” in the presence of Minister of State for Tourism & Culture (I/C) Shri Prahlad Singh Patel and Gurudev Sri Sri Ravi Shankar. During the webinar, Tourism Minister welcomed Gurudev Sri Sri Ravi Shankar and stated how yoga has helped during pandemic period and is contributing to wellbeing of people across the globe. Yoga is an invaluable gift of India’s ancient tradition, centuries-old techniques aimed towards healing, growth, and self-realisation. Yoga is a holistic approach towards healthy body, mind and soul, the Minister explained.

Gurudev Sri Sri Ravi Shankar spoke about the yoga and pranayam and its significance in today’s scenario. He also mentioned that yoga is the key to the happiness for an individual as well as community. Yoga not only brings benefits such as health and joy, but also uplifts the spirit and enhances intuitive ability which is much needed for governance. He also mentioned about how yoga and meditation helped people to fight depression and manage the situations without getting stressed.

During the discussion, Shri Arvind Singh Secretary (Tourism) took viewpoint of Gurudev Ji on post pandemic how to attract foreign tourists or promotion of India at an International level. Gurudev ji urged upon promoting India’s heritage & culture, niche products, special focus on North-East region and to showcase India’s ancient heritage as well as the modern India. Smt. Rupinder Brar, Additional Director General (Tourism) thanked Gurudev Sri SriRavi Shanka ji for his time to attend the webinar and invaluable guidance on the International Day of Yoga 2021.

Earlier in the morning, Sh Prahlad Singh Patel led the yoga performance at the historic Red Fort in which the officers of Tourism and Culture Ministries participated including Tourism Secretary Sh Arvind Singh and Addl DG, Tourism, Ms Rupinder Brar. Tourism Ministry also supported Culture Ministry in organising yoga performances at heritage sites across India under the campaign ‘Yoga, An Indian Heritage’.

Ministry of Tourism’s field offices across India and overseas held several weeklong activities celebrating the International Day of Yoga 2021 including live demonstrations of yoga from yoga experts, Yoga events with restricted number of participants, various online contests including drawing, poster designing, yoga postures, quiz competitions workshops etc.

Fifty-one days. 17,000 kilometres. 28 states. 6 union territories. Innumerable stops throughout rural India. One car and a 10-year-old companion. The numbers in Dr Mitra Satheesh’s travel diary are undoubtedly impressive but it’s the effort, thorough planning and determination underlining the journey that is more laudable. A true hodophile, the Kerala-born Dr Mitra believes in travelling with a purpose – which, in her case, was to tour the depths of rural India, highlight places that have fallen off the map, and discover the country through a new prism. And that’s exactly what she achieved when she embarked on this life-altering trip in March this year, driving across the length and breadth of the country in her trusted Maruti S-Cross with her fifth-grader son for company.

Supported by Incredible India and the Ministry of Tourism, Dr Mitra’s expedition, titled ‘Oru Desi Drive’, is probably a rare instance of a woman attempting to crisscross the nation with a young child. “Strangely, I was never too fond of travelling or long-distance driving,” laughs Dr Mitra, a 41-year-old professor in the Government Ayurveda College in Kerala. “I would travel for work during which I’d go around the city with my friends but never took it too seriously.”

It was a solo trip to Bhutan in May 2019 that changed her perspective. Itching for a break, Dr Mitra ended up going alone to the Himalayan kingdom when her plans to fly to Europe got scuttled. The sojourn was a game changer as she felt overwhelmed, not just by the stunning landscape but also the region’s art and culture scene. The trip planted a seed in her mind to attempt something similar in her own country. What came over the next few months was a mini ‘Discovery of India’. “I went to Rajasthan, Nagaland, Manipur, Delhi, and Amritsar and in each state, I tried to embed myself into the local flavours,” she says.

Coronavirus struck in 2020 but the desire to take up a more impactful journey lingered. With transport being suspended, the only choice was to drive on her own. Initially, she roped in some friends who were enthused about a road trip but when they dropped out due to various reasons, Dr Mitra decided to go ahead on her own.

After the COVID restrictions eased, she wasted no time in driving from her hometown Kochi to Hampi, exploring the entire stretch over a period of six days. The next destination was the Nilgiris, essentially to meet and interact with the tribal group, the Todas. This time, she took her son along. “I was surprised by how well he adjusted. Even when I went around the village meeting locals, he kept himself engaged,” she says.

An eight-day Karnataka trip covering Coorg, Belur, Belawadi and Melukote followed.

“The more I drove, the more I enjoyed it. Based on these trips, I calculated how much I would need to drive if I went on an all-India tour. I figured it would cover almost 20,000 kilometers.”
Hampi proved to be a pilot run for Dr Mitra, who spent early-2021 planning her pan-India tour meticulously. Spending hours on research, seeking information from travel groups, and selecting locations and activities that caught her attention, she drew up a detailed roadmap. The plan was to drive up the eastern coast, reach the northeast, and cover the states in that region, then head up north to the Himalayas and later drive down via the Western coast – all within 100 days. The objective: visit at least one village per state and discover its glorious arts, crafts and culture, thus promoting tourism that explores rural India.

Equipping herself for the long journey was no easy task! From attending a workshop to learn the basics of car mechanism (changing flat tyres, carrying the right equipment, and so on) to packing weather-appropriate gear, some food and medicines to last three months, Dr Mitra left no stone unturned. What bolstered her attempt was the support she received from Incredible India and the Ministry of Tourism that allowed her to use the logo and spread the word. Soon, Dr Mitra was set for the adventure with her little son in tow.

The first stop was Kanyakumari, situated at the southernmost tip of India, from where she went to a place called Pattamadai in Tirunelveli. “This village had a 400-year-old Muslim community that wove rare mats on a floor loom using locally-grown grass. The mats were gorgeous, priced at nearly Rs 12,000, but what made them more special was that while they were woven by poor Muslim weavers, they were patronised by the Brahmin community of Tamil Nadu during their most pious ceremonies,” she says.

Every stop thereafter threw up similar stories of wonder and charm of rural India. Discovering Roman ruins in a village seven kilometres from Pondicherry, admiring the Scroll paintings at Cheriyal, 60kms from Hyderabad, the dancing dolls of Kondapalli in Vijaywada, the famous Ratnam pens in Rajahmundry, and meeting Bond tribals in Koraput, Orissa… her journey into the rural heart and soul of the country was not just a discovery of its captivating syncretic culture but an exploration of its geographical, artistic, culinary and historical diversity.

The journey then resumed towards the north, taking them to Sonamarg in Kashmir and Zo Jila Pass in Ladakh, but that’s when the second wave of COVID-19 struck hard. “We knew we couldn’t go deep inside the villages. So, I decided to drive back to Kerala via Jammu, Uttarakhand, Dehradun, Jaipur, Ujjain, Gujarat, Maharashtra, and Goa.”

The pandemic may have put a lid on her travels for now but Dr Mitra can’t wait to hit the roads again. “I will resume my journey with a trip to Gujarat first,” she says. With every nook and corner of India providing a veritable treasure trove for the discerning traveller, Dr Mitra says it’s time to shine the spotlight on lesser-known areas. “It is tough to pick any one destination but I was spellbound by the beauty of Sonamarg and Zo Jila, the warmth of the locals in Assam and Chhattisgarh’s raw and rustic locales.”

The many memories and unforgettable experiences she garnered are now being compiled into a book that she hopes will prove to be the perfect guide to a rural traveller, but if there is one lesson that stands out from her experience it is that most people have very little knowledge or appreciation about the wealth in rural India. “Rural tourism has so much potential but often even authorities don’t have knowledge about these destinations,” she laments.

Perhaps the answers and the solution lie in the choices that we as tourists make. Maybe it’s time for intrepid roadies and rovers to take a leaf out of Dr Mitra’s book and learn to look inwards when planning their next holiday. Incredible India has a lot to offer – all they need is a will to look beyond the shiny city lights and take the road less travelled.

In order to promote the various Tourism potentials of Jammu & Kashmir and to address the various opportunities in Travel, Tourism & Hospitality in the Union Territory Of Jammu & Kashmir the Ministry of Tourism, Government of India & Department of Tourism, Government Of Jammu & Kashmir in association with FICCI (Knowledge Partner), and IGTA organised a unique networking platform ‘Tapping the Tourism Potential of Kashmir: Another Day in Paradise’ recently at Srinagar. The Lt. Governor of the Union Territory of Jammu & Kashmir, Shri Manoj Sinha and Union Minister of State for Tourism & Culture (I/c) Shri Prahlad Singh Patel inaugurated and virtually addressed the delegates at the event. The objective of the event was to showcase the myriad tourism products of the Union Territory of Jammu & Kashmir and promote tourism to Jammu & Kashmir as the destination for leisure, Adventure, Eco, Wedding, films and MICE Tourism. Secretary Tourism, GoI Shri Arvind Singh; Adviser to Lt. Governor of J&K, Mr Baseer Khan; Secretary Tourism, Govt of Jammu & Kashmir Mr Sarmad Hafeez; Additional Director General,MoT, Smt. Rupinder Brar and other senior officers were also present at the inaugural session.

The event received participation from who’s who from the Travel, Tourism & Hospitality sector, key Industry stakeholders and Policy makers from Kashmir and various parts of India.

A special event of one to one B2B meetings was also organized among key industry stake holders from Travel, Tourism & Hospitality Industry of Jammu and Kashmir and the delegates from rest of India at Srinagar. The meetings were attended by local tour operators, hoteliers, houseboat owners, transport companies and other key stake holders of Travel, Tourism & Hospitality from Kashmir as Sellers. The buyers included top notch Tour operators, DMC’s, Film personalities, Eco tourism specialists from various parts of India.

Addressing the gathering virtually during inaugural session Shri Manoj Sinha mentioned that the UT of J&K will come out with a new policy on Film shooting to attract film makers and promote the region as a hot spot film shooting destination.

Minister of State (IC) Tourism and Culture, Government of India, Shri Prahlad Singh Patel mentioned that the abrogation of Article 370 and other subsequent development works has given a big boost to tourist influx in the region.

Speaking on the occasion, Advisor to the Lt. Governor, Government of Jammu & Kashmir, Mr. Baseer Khan mentioned that it is encouraging to see that post lockdown the tourist footfalls at the UT of Jammu & Kashmir has increased significantly and coming 3-4 months during the summer season more tourists are expected to visit the destination. He also said that his Government is planning a long list of new destinations that could be showcased to attract more tourists.

Secretary of Ministry of Tourism, Government of India, Shri Arvind Singh said that they are keeping no stones unturned to revive tourism for Jammu and Kashmir, the effort started from the winter and the process will continue in summers especially for the domestic tourists.

Secretary- Tourism, Government of Jammu & Kashmir, Mr. Sarmad Hafeez, on the occasion highlighted some of the historical tourism sites in the region and their importance.

Additional Director General, Ministry of Tourism, Government of India, Smt. Rupinder Brar mentioned that the rise of domestic tourism is the sign of revival and the conference will deliberate upon the strategies to showcase best tourism products of Jammu & Kashmir to attract domestic tourists.

Director -Tourism, Government of Jammu & Kashmir, Dr. G.N. Itoo earlier made a presentation to the audience showcasing various tourist destinations of Jammu & Kashmir.

During plenary session on “Taking Kashmir to the next level as a preferred tourist Destination” the experts touched upon on various strategies on how best in a post pandemic world the tourists visit can be increased in the region. In other session on “Making Kashmir more eventful” the panel touched upon the Wedding, MICE and Film Tourism potential of Kashmir. In another session on “Showcasing the diverse Tourism products of Kashmir” the experts debated on the various niche tourism potentials of Kashmir including Culture, Heritage, Film, Leisure & Golf Tourism. In the session “Wazwan, Zaffran, and Shikara – the story continues…” the experts said that Kashmir should not be mentioned as a “Restricted Area” for any Foreign Tourists. Global experts can be consulted to develop Tourism in Kashmir. International destinations similar to Kashmir like Switzerland etc should be seen as a case study for the betterment of Tourism in Kashmir. To promote Kashmir as a Culinary tourism destination, separate visual strategies like a logo , video , images etc. related to food and cuisines should be considered.

To promote the Gastronomical Heritage of Kashmir the Ministry of Tourism, Government of India organized live cooking classes with Master Chef India winner and celebrity Chef Pankaj Bhadouria & Chef Ranveer Brar. Both the Chefs visited and procured ingredients from the local market of Srinagar and gave live demonstrations of their cooking skills in Kashmiri cuisine to delegates and students of the Institute of Hotel Management (IHM) Srinagar. The objective of the session was aimed at promoting the local culinary & cuisines of Kashmir to the rest of India and the world.

An Exhibition of various Kashmiri garments, embroideries and food were organized at the conference venue. Along with this there was a Shikara and boat ride at Dal Lake for the delegates, which was followed by a beautiful Laser Show cum musical fountain at the Dal Lake. The laser show project, which is now is permanent feature at the SKICC in Dal Lake, has been funded by the Ministry of Tourism.

The Tulip garden of Kashmir is a unique tourism site which has featured in several Bollywood films has the potential of attracting tourists from all over the world. It is the largest tulip garden in Asia spread over an area of about 30 hectares. It is situated on the foothills of Zabarwan Range with an overview of Dal Lake. The garden was opened in 2007 with the aim to boost floriculture and tourism in Kashmir Valley. The best time to visit the Tulip Garden is between March-end and early April.

To promote Kashmir as an International Golf Tourism destination and to showcase the world class Golf Infrastructure of Kashmir, a Golf Tournament was organized at the Royal Spring Golf Course between the delegation of Golfers from various parts of India and local Golfers from Srinagar which was followed by an Award ceremony.

Kashmir has the potential to become India’s top and World’s one of the leading Golf Tourism destinations. Jammu & Kashmir offers outstanding opportunities for golf players all through the summer (April to November). Golfing in Jammu and Kashmir is always a delight and one of the main attractions among the tourists.

Ambassador of Vietnam H.E. Pham Sanh Chau who has been in various parts of the world compared the various natural beauty of Kashmir with various other natural beauty of the world incusing Canada, Switzerland, other parts of Europe, Vietnam and many more. As per him, one can find the beauty of the entire world in Kashmir itself.

High Commissioner of Kenya His Excellency Willy Kipkorir Bett and Spouse of High Commissioner of Kenya Her Excellency Faith Jemvtai Bett both were completely overwhelmed with the Royal springs Golf course of Srinagar and mentioned it as a world class Golf destination. Her Excellency Bett also mentioned that she has become a great fan of Kashmiri cuisines. She specifically mentioned that she will try out a few dishes at home.

Ambassador of Georgia H.E. Archil was overwhelmed by the beauty of Gulmarg and he enjoyed Skiing during his visit to Gulmarg. He mentioned the slopes at Gulmarg are ideal for skiing and is one of the best in the world.

The Union Minister of State for Tourism and Culture (I/C), Shri Prahlad Singh Patel addressed a webinar ‘India’s Heritage: Powering Tourism’ organized by Ministry of Tourism on the occasion of World Heritage Day 2021 today. He also inaugurated the Online Exhibition on Ramayana, the Epic by Maharishi Valmiki which is the very first online exhibition on the Ramayana. The online exhibition showcases forty nine (49) miniature paintings collections of National Museum, New Delhi from different art schools of India, dating from the 17th through the 19th century.

The weblink for the online exhibition is https://nmvirtual.in/Virtual_Tour/Ramayan/

During his address, Shri Patel said that World Heritage Day is being celebrated since the last 39 years only while our heritage is thousands years old. The Minister explained that India has a unique heritage of temples, dance, music, shastras which can’t be found anywhere in the world and protecting these invaluable inheritances for future generations is a collective responsibility and requires a renewed focus on community participation and awareness in addition to the regulatory and administrative framework. Sh Prahlad Singh Patel said that we now need to deliberate and work seriously in the field of heritage. It is the responsibility of the younger generation to carry forward the task of promoting the vast heritage of the country with proper facts and timelines. This can be done by them successfully since they are adept at technology and have more resources which provide invaluable tools with the help of which they can trace history and events more accurately, the Minister elaborated. This should be taken up by them as a challenge, he said.

Shri Patel added that our heritage sites and monuments have a close association with diverse artistic traditions and cultures. We have several ancient sites and temples but they have not received their due at the global platform which they deserve. The Minister said that it is essential to bring together our pool of good quality human resource comprising of conservationists, archaeologists and historians who can throw proper light on the vast heritage and take it on to the world platform in a professional manner. It is also important to keep building this pool of essential human resources simultaneously, the Minister urged.

Shri Patel said that we are trying to boost tourism and our culture and heritage are the major attractions for the tourists. Towards this end, we must have long term plans which will include systematic development of our culture and heritage and showcasing it at appropriate forums to get concrete results, with the involvement of the younger generation.

Shri Patel said that celebrations across world cultures and spreading awareness on historic sites are the need of the hour. All around the world, the culmination of experts from diverse fields like architecture, archaeology, performing and visual art, culture have contributed towards preserving the tangible and intangible heritage cultural monuments for the younger generations. I hope, this panel discussion comprising of such eminent and knowledgeable personalities, will go a long way in preserving our precious heritage. I congratulate and wish you all the best for this noble endeavour.

Webinar “India’s Heritage Powering Tourism’ was organized to explore the extensive and splendid tangible and intangible heritage of India and its importance in enriching tourist experience. The brain storming session was modulated by ADG, Tourism Ms Rupinder Brar and attended by following eminent personalities from various fields:

  • Mr. Abhay Mangaldas – House of Mangaldas
  • Mr. Harshvardhan – No footprints
  • Ms.Shailja Katoch – House of Kangra
  • Dr Shruti Nada Poddar – Nada Yoga
  • Ms. Krithika Subrahmanian – Svatma
  • Ms. Sudakshna Thampi – Yoga & Spiritual Healing
  • Dr Shovana Narayan – Kathak Maestro
  • Mr. Dinesh K Patnaik – Director General, ICCR
  • Ms. Lovleen Sagar – Distant Frontiers

World Heritage Day 2021 theme this year is “Complex Pasts: Diverse Futures”.