Empowering Tween Girls Through Purposeful Skincare: Meet the Founders Behind TIVA, India’s First Personal Care Brand for Ages 8-12

Empowering Tween Girls Through Purposeful Skincare: Meet the Founders Behind TIVA, India’s First Personal Care Brand for Ages 8-12

In a saturated personal care market often dominated by products catering to either toddlers or adults, two women entrepreneurs–Sonam Daruka and Shweta Sinha–are rewriting the narrative with TIVA, India’s first skincare brand created exclusively for girls aged 8 to 12.

Co-founded by Sonam Daruka, a serial entrepreneur and mother of a 7-year-old, and Shweta Sinha, an analytics leader and mother to an 8-year-old, TIVA is more than just a business venture. It is a purpose-led brand born out of a personal insight and a deep understanding of an underserved yet critical age group–pre-teen girls.

“We grew up in a time when skincare meant sharing the same soap with everyone in the family. But today’s girls are evolving faster–they’re curious, expressive, and ready for self-care. Yet, the market has very little that speaks directly to them,” says Sonam.

The Genesis of TIVA

The inspiration for TIVA came from their shared experiences as mothers and professionals. While navigating the parenting journey, Sonam and Shweta noticed a recurring gap: a lack of safe, age-appropriate personal care products tailored for young girls transitioning from childhood to adolescence. Existing brands were either too babyish or too mature, leaving tweens overlooked in a booming Rs8000+ crore personal care market.

TIVA as a Brand with a Mission

Launched with a vision to empower young girls through self-care, TIVA is designed to be gentle, fun, and empowering. The brand focuses on dermatologist-tested, chemical-free formulations made specifically for tween skin, combining natural ingredients with vibrant packaging and affirming messages.

For girls, TIVA offers ownership and identity in their self-care routines–products that feel made just for them. For parents, especially mothers, it offers trust and safety–products they can confidently introduce to their daughters.

Creating a Community, Not Just a Product Line

What distinguishes TIVA is not just the innovation in its products but the community it is building. With initiatives like TIVA TV, the brand offers a digital platform for girls to explore self-expression and creativity. This thoughtful approach is resonating with a growing tribe of modern Indian parents who are mindful of not just what their children use, but why.

“TIVA is a celebration of every girl’s journey–her confidence, her curiosity, and her dreams,” adds Shweta.

Market Opportunity & Brand Differentiation

As India’s Gen Alpha cohort continues to expand, so does the demand for products tailored to their unique lifestyles. TIVA is strategically positioned at the intersection of wellness, identity, and social good. Its first-mover advantage in the tween personal care category gives it a competitive edge in a market ripe for disruption.

Availability & Outreach

TIVA products are currently available via Amazon India, the brand’s official website, and its fast-growing Instagram community. The brand is also actively engaging customers through storytelling and influencer collaborations.

Ways to reach TIVA

care@thetiva.com

www.thetiva.com

Instagram: @tiva.girls

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Nari’yal Revolutionizes Skincare with Coconut-Centric Innovation

Nari’yal Revolutionizes Skincare with Coconut-Centric Innovation

Nari’yal, a pioneering brand in the Indian skincare industry, is making headlines with its unique coconut-based product line. Embracing the philosophy that true beauty is more than skin-deep, Nari’yal has carved a niche in the highly competitive beauty market.

The brand’s remarkable presence at prestigious events like the Elle Carnival 2023 and Vogue Beauty Festival 2023, alongside its availability on major e-commerce platforms like Amazon, Jio Mart, and Tata 1mg, underscores its growing influence. Nari’yal’s commitment to harnessing the natural goodness of Thai Nam Hom coconuts in their products reflects a deep understanding of consumer needs for gentle, effective, and environmentally friendly skincare solutions.

Key products such as the Pore Blaster Face Wash, Body Brightening Oil Serum, and Cream of Coco Body Lotion exemplify Nari’yal’s dedication to quality and innovation. By offering a skincare line that not only nurtures the skin but also promotes a sense of self-love and authenticity, Nari’yal is not just selling products; it’s advocating a lifestyle. This approach positions Nari’yal not just as a brand but as a beacon of holistic beauty and wellness in the industry.

Expanding on Nari’yal’s impact in the skincare industry, the brand’s strategic participation in major beauty events like Elle Carnival and Vogue Beauty Festival has significantly boosted its visibility and appeal among consumers. These platforms have allowed Nari’yal to showcase its unique product line, further solidifying its position as a leader in innovative skincare solutions. The brand’s commitment to using high-quality, natural ingredients has resonated well with a market increasingly leaning towards organic and sustainable products.

In its journey towards redefining beauty standards, Nari’yal continues to explore new frontiers in skincare. With an eye on global trends and customer preferences, the company is constantly innovating to meet the evolving needs of its consumers. This relentless pursuit of excellence and adaptability not only ensures Nari’yal’s sustained growth in the competitive beauty market but also cements its reputation as a brand that truly understands and caters to the essence of modern skincare.

Suganda launches its new Arbutin and Tranexamic Serum for dull skin and to fight pigmentation

At Suganda, we recognize the dull skin type and hence understand that a multi-layered approach is required to tackle pigmentation and to provide significant results to those concerned with dull skin. So, we formulate skincare that is effective in nature to give you a complete upgrade of your skin tone and texture.

We are delighted to introduce our newest product, the Arbutin and Tranexamic Serum, a revolutionary formula with 5 active ingredients that tackles hyperpigmentation in all its forms for visible skin brightening results.

The serum is specially formulated for dull skin and to fight pigmentation, which is why it contains effective anti-pigmentation actives that inhibit melanin production via multiple pathways and tackles various signs of dull skin like dark spots, age spots, discolouration, blemishes, acne scars, and melasma.

 

The serum is formulated with 5 anti-pigmentation actives that target different pathways and 2 skin hydrating ingredients. The formula combines powerful skin brightening ingredients like Alpha Arbutin, Tranexamic Acid, Acetyl Glucosamine and Sulfora White, Niacinamide making it an all-rounder treatment for pigmentation. It not only fades and lightens the different signs of dull skin like dark spots, age spots, discolouration, blemishes, acne scars, and melasma but it also prevents hyperpigmentation from developing in the future.

The serum further helps to even out the skin’s texture by reducing the appearance of wrinkles and fine lines, as a result helping you to maintain a complexion that is not just clear but is also firm and youthful.

Suganda’s Arbutin and Tranexamic Serum can be purchased from https://suganda.co/products/arbutin-tranexamic-acid-serum/ as well as leading e-commerce retail channels.

More on the brand:

Every Suganda product is formulated keeping three things in mind :

  • Potent blend of ingredients
  • It should be effective with synergies and do what it claims, i.e. to resolve your skin concerns.
  • It should include restorative properties to slow down the signs of skin ageing.
  • It should be extremely gentle on the skin and not cause any further damage to it.

Fueled by these principles, we work persistently to ensure that you get functional skincare solutions that both prevent and cure your skin troubles with the potent combination of proven natural ingredients and clinical science.

All of Suganda’s products are available on ​​suganda.co, Amazon, Sublime Life, Foxy and Vanity Wagon, Nykaa, Macarron.