Backed by Global Investors, 30+ Enterprises, and Rapid Global Expansion

[Gurgaon, India | May 5, 2025] –  byteEDGE, is defining a new category of Enterprise AI Knowledge Performance System that is designed for rapid dissemination of organizational mission critical knowledge in instantly digestible short videos, has raised $1.5M in seed round led by TRTL Ventures, a leading Japanese VC along with global and Indian angel investors.

Already adopted by over 30 global enterprises, byteEDGE is addressing a $40B+ market opportunity in enterprise mission critical knowledge transfer—one of the biggest silent killers of productivity and revenue in the modern workforce. Founded by a former Skillsoft & Hewlett Packard Asia Pacific MD and a former PwC Partner, the company is launching operations in the US and Middle East and preparing for its next $3M raise for international expansion amid strong interest from tier-1 global VCs.

“We’re building for rapid mission-critical knowledge transfer for today’s modern workforce” said Kamal Dutta, CEO & Co-founder. “Every business today is sitting on a goldmine of insights trapped in PDFs, PowerPoints, and portals, we bring a consumer-grade experience to unlocking that with a reel-first, AI-powered mobile experience that today’s workforce actually wants to engage with”

byteEDGE’s proprietary platform transforms lengthy documents into swipe able, multilingual, byte-size videos—making high-stake knowledge instantly accessible in the flow of work integrated with companies’ ecosystem apps. It’s already delivering measurable outcomes in sales enablement, onboarding, performance support and frontline productivity.

42% of sales teams lack product knowledge, costing billions in lost revenue annually. This is a silent endemic,” said Akash Gupt, COO & Co-founder. “People scroll, not read. Learning must meet them where they are—on mobile, on-demand, in seconds.”

With enterprise clients that include multiple Fortune 500s and multinational giants, byteEDGE is fast becoming the go-to knowledge platform for the swipe generation workforce.

Investors might want to take note of this category-defining AI disruptor has just entered the enterprise AI space —and it’s moving fast.

Media & Investor Inquiries: kamal@byteedge.com | akash@byteedge.com

About byteEDGE

byteEDGE is an AI-first knowledge transfer platform that transforms traditional business documents into cinematic, multilingual short videos—delivered in an Insta and tiktok style mobile-first AI platform. Embedded directly into workflows, byteEDGE drives instant access to mission-critical knowledge, improving productivity, engagement, and performance across the enterprise.

New Delhi | May 2025 – With a strong track record of helping brands transform fragmented efforts into strategic, measurable growth, Omni Media Consulting today officially unveils its brand refresh—a visual and strategic evolution designed to reflect the needs of modern enterprises. The rebrand introduces more than just a new look; it represents a renewed commitment to creative & strategic approaches, data automation, full-funnel strategy, agility, and business impact.

In today’s increasingly complex marketing landscape, brands are facing a new set of challenges. Campaigns are often siloed. Customer journeys are disconnected. And despite an abundance of data, many marketing efforts still fail to translate into meaningful results.

Omni Media Consulting—a results-driven marketing consulting firm with a global footprint—has been solving this for years, with a proven track record of success that instills confidence in our clients and partners.

Why the Rebrand, and Why Now?

The brand refresh comes at a pivotal moment.

After years of delivering strategic growth through partner networks, referrals, and selective campaigns, Omni Media Consulting is ready to broaden its reach. The updated brand reflects:

  • A wider spectrum of full-funnel services across strategy, creative, paid media, data analytics, SEO, web development, and email automation
  • A mature positioning as a growth enabler, not merely a service provider
  • A deeper focus on partnerships with SMBs, mid-market firms, and scale-ups across North America, the UK, the Middle East, and Asia

“This isn’t a pivot—it’s a sharpening,” adds Saurav Chhabra. “We’ve always been results-first. We’ve always been strategic. Now, our branding reflects it. And our clients will benefit from this elevated clarity.”

Complexity Has Outpaced Capability

In an era defined by information saturation, businesses need more than creative efforts and isolated optimizations. Sustainable success hinges on holistic digital ecosystems that align strategy, execution, and performance in real time.

Yet, too many brands—especially mid to large-sized enterprises—are still trapped in outdated models: juggling multiple vendors, lacking clear attribution, and pouring budgets into tactics with no clarity on ROI.

“We’ve seen brands stuck in cycles of noise,” says Saurav Chhabra, Founder & Director of Omni Media Consulting. “Agencies offer piecemeal services, while internal teams struggle to stitch them together. What’s missing is a unified vision—clarity, strategic direction, and a clear path to meaningful brand growth. That’s the foundation we’ve always operated on. This rebrand isn’t a shift; it’s a reflection of the integrated value we’ve been delivering all along.”

A Strategy-First, Outcome-Driven Approach

In one instance, a rapidly scaling global e-commerce brand approached the firm with a common problem: rising acquisition costs, inconsistent messaging across channels, and low customer retention. Omni didn’t only fix the symptoms—it rebuilt the foundation.

Through Omni’s full-funnel marketing audits, strategic repositioning, segmented paid media, and advanced analytics implementation, the brand saw these results in over six months:

  • A 3.7x increase in paid media ROI
  • 65% higher lead-to-conversion rates
  • 28% improvement in customer retention

These aren’t one-off wins—they’re repeatable frameworks.

What Clients Can Expect

The rebrand brings improved structure and communication to what clients already value most:

  • An experienced, agile team focused on results, not vanity metrics.
  • Full-funnel campaign strategy, from go-to-market to retention.
  • A proven process that combines market research, digital execution, analytics, and optimization under one roof.

As one long-time client says, “Omni isn’t simply a vendor. They’re our growth partner. They understand what we’re trying to build—and help us get there faster, smarter.”

Looking Ahead

Omni Media Consulting’s rebrand is a promise: to move with the market, to lead with strategy, and to deliver measurable impact in an era that demands more.

Because in 2025 and beyond, brands don’t need more noise. They need clarity. Focus. And performance.

And Omni is built to deliver just that.

Contact:
Email: hello@omnimediaconsulting.com

Mumbai (Maharashtra) [India], May 2: BigRattle.ai, a prominent AI-first company specializing in advanced image recognition solutions, and Idonneous Marketing Services Pvt. Ltd., a leading provider of sales promotion and field marketing solutions tailored specifically for the consumer products industry, today announced a strategic partnership aimed at enhancing retail execution for consumer packaged goods (CPG) companies across India.

This collaboration offers CPG companies an integrated, comprehensive solution that combines Big Rattle’s state-of-the-art AI technology with Idonneous’ robust manpower resources and expertise in retail execution. By leveraging AI-driven image recognition solutions alongside trained field teams, brands will benefit from improved accuracy and real-time insights, leading to more effective in-store management and heightened competitive advantages.

The combined solution uniquely addresses critical challenges faced by retailers and brands, including automatic capture and detailed analysis of shelf images. This capability enables accurate monitoring of shelf share, compliance, and stock levels, allowing companies to promptly address out-of-stock scenarios and maximize shelf space utilization.

Additionally, the partnership emphasizes improved planogram compliance through real-time monitoring of product placement, pricing accuracy, and promotional effectiveness. By streamlining these processes, CPG companies can efficiently execute strategies, enhance in-store experiences, and achieve superior operational effectiveness.

Ashoke Kumar Seth, Co-Founder of Big Rattle, underscores the importance of this strategic partnership: “One of the common challenges highlighted by our clients is the preference for a single vendor who can deliver both manpower and technological expertise. After extensive research, we identified Idonneous as a market leader with deep expertise in manpower solutions across both modern and general trade segments.”

Mohit Tiku, Founder & Managing Director of Idonneous Marketing Services, shared his perspective on the collaboration’s potential: “Our collaboration with Big Rattle represents a significant advancement toward providing a unified solution enhanced by AI technology. This partnership positions us uniquely to deliver innovative, best-in-class services, meeting the evolving needs of our clients in the competitive retail market.”

This partnership is expected to drive efficiency and accuracy in retail execution, enabling CPG brands to optimize their strategies based on data-driven insights provided through real-time analytics and AI capabilities.

For more information visit www.bigrattle.ai

About Big Rattle AI:

Big Rattle is an AI-first company dedicated to providing advanced image recognition solutions for consumer products and retail brands. The company helps businesses achieve actionable insights through innovative AI technology solutions.

About Idonneous Marketing Services:

Idonneous Marketing Services specializes in sales promotions and field marketing solutions, specifically crafted to meet the distinct demands of the consumer products industry, ensuring brands achieve optimal visibility and market presence.

Media Contact:

BigRattle.ai

Ashoke Kumar Seth

ashoke@bigrattle.com

www.bigrattle.com

In an age where smart living is rapidly becoming the norm, one homegrown brand is revolutionizing the Indian home automation landscape. Auslese Automation, with over six years of expertise in the field, has emerged as a leading force in delivering comprehensive, integrated smart home solutions—offering a premium experience at accessible pricing.

Unlike many market players that offer standalone devices, Auslese Automation stands out with its holistic approach. The company has built a powerful ecosystem that combines smart lighting, security, access control, and environmental automation into one seamless platform. This allows homeowners and businesses alike to enjoy a fully connected living or working space, managed effortlessly through smartphones, voice assistants, or sleek manual switches.

Revolutionizing Smart Living: Complete Home Automation Under One Roof

Auslese Automation is redefining modern living with a comprehensive suite of smart home solutions that seamlessly integrate lighting, security, access, and environment control. Designed for both new constructions and retrofit projects, the brand offers premium yet affordable automation tailored to every need.

The product lineup includes smart lighting and dimming systems, Zigbee-enabled anti-glare metal-finish touch switches, smart locks, retrofit modules, and scene controllers. Also featured are motorized curtains and blinds, smart panels, circuit breakers, automated swing and sliding gate systems, and cutting-edge PDLC film for dynamic glass control. All products are fully compatible with Alexa, Google Home, and dedicated mobile apps—enabling effortless control through voice, smartphone, or manual operation.

Speaking to the media, company CEO Satyam Katiyar stated, “Our mission is to make premium automation accessible to everyone. We don’t just sell devices; we create intelligent environments that enhance daily living.”

With a growing list of completed residential and commercial projects, the brand is rapidly gaining recognition among homeowners, architects, and interior designers. Backed by robust B2B collaborations and expanding B2C outreach, Auslese Automation is on track to become a major player in India’s smart home revolution. As the Indian smart home market is expected to grow at over 23% CAGR in the coming years, Auslese is uniquely positioned to lead this transformation—blending cutting-edge technology, elegant design, and customer-focused innovation.

For more information, visit www.auslese-automation.com or follow Auslese Automation on social media.

Mumbai (Maharashtra) [India], April 28: GNC, a global leader in nutritional supplements, through Guardian Healthcare Pvt. Limited (“GNC India”), GNC’s master franchisee in India has launched GNC Pro Performance GNC Creatine + Electrolytes, a next-generation performance supplement tailored to meet the real needs of today’s active individuals. Engineered with a blend of micronized creatine and a comprehensive electrolyte complex, this breakthrough product is designed not just to amplify performance, but to also optimize hydration and recovery, helping you train longer, recover smarter, and move better.

Ashutosh Taparia, Managing Director & Board Member of Guardian Healthcare Pvt. Ltd., shared:

“In a world where athletes and fitness enthusiasts are constantly challenging their limits, hydration and recovery are no longer optional, they’re essential. Our new Creatine + Electrolytes formula is for those who demand more from their supplements: more hydration, better absorption, and sustained energy. It’s creatine, but smarter.”

While 3g of creatine monohydrate supports explosive energy and strength during high-intensity workouts, this unique formulation goes a step beyond. GNC Creatine + Electrolytes supports hydration with a robust combination of five hydration-supporting ingredients:

  • 118mg Sodium – Helps maintain fluid balance and enhances hydration
  • 106mg Potassium – Supports muscle function and aids hydration
  • 150mg Calcium – Fortifies bones and aids in muscle contraction
  • 106mg Magnesium – Promotes energy production and muscle, heart, and nerve function
  • Pink Himalayan Salt – A natural source of trace minerals essential for hydration and performance

Balaji Uppala, CEO of GNC India, added:

“Whether you’re running, lifting, dancing, or sweating it out in any form, your body naturally loses vital electrolytes. Replenishing them is crucial, and that’s where our product stands out. It’s not just creatine, it’s an intelligent blend that aids absorption, restores lost electrolytes, and fuels your body to perform at its best. With zero added sugar and a fully vegetarian formulation, it’s clean, effective, and made for real-world routines.”

Formulated for both elite athletes and everyday movers, GNC Creatine + Electrolytes aids absorption, is easy to mix, and available in four refreshing flavors, Unflavored, Lemon, Orange, and Cola.

Absorb more. Hydrate better. Perform longer. This is the evolution of creatine.

Product Highlights:

  • Zero Added Sugar: No unnecessary calories
  • 100% Vegetarian: Inclusive and adaptable to all lifestyles
  • Micronized Creatine Monohydrate: Mixes easily
  • Complete Electrolyte Complex: For better hydration, performance, and recovery

Available now on GNC India’s website, Amazon, Flipkart, Healthcare, Myntra, Hyugalife, and select offline stores across India.

For media inquiries, please contact:

Tanya Sharma, tanya.s@oneguardian.in, +91 99991 47699

About GNC:

GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

About Guardian Healthcare Private Limited:

Guardian Healthcare Private Limited, is the master franchisee holder of GNC for India. Guardian Healthcare, with 60+ premium pharmacies across India, serves over 10 million customers. Offering 100% reliable health, wellness, and pharmaceutical products, Guardian Pharmacy prioritizes reliability, customer satisfaction, and trust.

Not every research has to look complicated, sometimes they are quite ordinary & understandable by common man.

April 28, 2025 – Mumbai, IndiaIn a creative development that could add-up to the research areas ranging from agriculture, ayurvedic science, spirituality to the renewable energy, an independent researcher from Palghar, Maharashtra has discovered a novel technique of measuring bio-electricity in Rudraksha (scientific name: Elaeocarpus ganitrus) with decent accuracy and sensitivity.

Punit M. Kansara, a researcher & founder of therudrakshatree.org, shared his findings in the International Journal For Multidisciplinary Research (IJFMR), with a paper titled “Elaeocarpus Ganitrus Bead & Bio Electricity”. This new method utilizes the simplest approach & ordinary device capable of detecting subtle electrical signals within a bead of Elaeocarpus ganitrus in real time, offering a direct alternative to traditional impedance spectroscopy (IS) techniques used for analysing the electrical properties of materials and electrochemical systems by measuring the resistance and capacitance of a material as a function of frequency.

“Bio-electricity plays a critical role in everything right from a brain activity, muscle movement to healing wounds and cellular level of communication and since many centuries, rudraksha has been seen as a healing agent & spiritual transformation tool” Punit Kansara said. “Until now, our setup for measuring these signals in rudraksha have been highly complex, & practicality not in reach of a common man. This method opens new avenues for understanding if at all, a rudraksha bead contains any bio-electricity? If yes, how much electrically charged a particular bead of rudraksha is, that too can be gauged with a most ordinary instrument, or to simply say, if a bead of rudraksha is dead or alive.”

This experiment uses an electronic device called digital multi-meter which generally an electronic shop keeper uses for measuring diodes, transistors, capacitors etc. This study has been conducted on more than 100 samples of Nepal origin Rudraksha which includes different Mukhi of beads such as 5 Faces, 11 Faces, a Doublet – popularly known as Gaurishankar bead along with few broken bead compartments with seeds and without seeds in them.

This study has directly uncovered some interesting answers to the questions, such as how to check if a rudraksha bead is dead or alive? Which part of rudraksha is an energy storehouse? What is a right method of measuring a rudraksha bead with the help of a multi-meter?

Each of these questions are carefully answered in this published research paper, you can download it for free since it is published in an open access journal, kindly follow the mentioned steps and try measuring the bio-electricity of your rudraksha.

Access to the freely downloadable research paper:

https://www.ijfmr.com/research-paper.php?id=42807

Kansara is currently working on the next part of this research to uncover some other interesting characteristics of this mystical bead.

At “The Rudraksha Tree”, he makes powerful rudraksha combination mala such as Siddha mala. Being a meditator himself and as a social cause he teaches meditation to the under-privileged children at the Government schools in the rural interiors of Palghar – Maharashtra, so that a light of consciousness can spread further.

For further details and inquiries, please contact Punit Kansara: punit.kansara@gmail.com

Bangalore, April 25, 2025 – 14th Degree Azimuth Advisory, a boutique GCC advisory firm focusing on AI-First Global Capability Centers for Trade Buyers and Enterprises, today released its GCC report titled “GCCs – Evolution, Technology Adoption and Way Ahead, Thought Leadership Paper covering AI Readiness in Back and Middle Office”, at a function held in Bangalore.

Releasing the report, Yadu Singh, Global Managing Partner, 14th Degree Azimuth Advisory said “AI proof of concepts are slowly getting into production in back and middle office in GCCs. These PoCs not only face employee resistance especially among the more tenured global capability centers but also existing structural and technical challenges like clean and context specific data, data localisation challenges and ESG pressures such as more stringent GDPR, DPDP act for offshore entities.”

The report provides key insights on

  1. Efficiency of operations is a clear winner when it comes to business outcomes
  2. Rising Challenges in Data Privacy, Protection, and Compliance
  3. Increasing demand for Environmental Social and Governance Reporting
  4. GCCs at the Core of Cost-Effective Digital Transformation

Talking about the how the report benefits enterprises looking at setting up their GCC’s , Nandini Sankar, Managing Partner said “The 14DAA research methodology comprised of both experiential learning of last 25 years across both providers and GCC owners as well as primary research on AI readiness in back and middle office. Rather than focusing heavily on historical data, we centred our approach on three discontinuities reshaping the ecosystem—AI, Quantum Computing, and the rapid transformation of Digital/Public infrastructure in countries like India. This is not a case of continuous improvement but of disruptive innovation, requiring a fresh perspective for evaluation. Our key objective was to assess the maturity of centers, Leadership, Culture, and Operating Structure. The focus was to assess the management flexibility of the parent company to fully embrace these discontinuities (for example AI) and the ability of GCC to move toward a more risk mitigation and business outcome-based innovation driven approach for the parent.”

The event was attended by leading companies like Enerva Marine, Fresenius, Harmann International, Infinity Infoway, Mercedes Benz, NDB Wealth, Randstad Digital, Sutherland Global amongst others.

The report will also be launched in London on June 10th (Backdrop of the London AI Summit), New York on June 17th (Backdrop of the Banking IT Summit) and Hamburg on June 24/25th (Backdrop of India Week)

About 14th Degree Azimuth Advisory

With over 5,000 person-years of demonstrable impact in AI readiness benchmarking, our experts will help you navigate the intricacies, including cultural implications, of any headwinds that may emerge from AI. This is backed up by market-tested design, build, and setup of AI-First Global Capability Centers and Captives experience and use cases.

Media Contact

contactus@14thdegreeazimuthadvisory.co

Bengaluru, India April 23 – BPL Medical Technologies Pvt. Ltd., one of India’s leading medical devices companies, announces key leadership changes as a part of its strategic growth initiatives. Mr. Sunil Khurana has been promoted to Executive Chairman from his former role as the company’s CEO & MD. Dr. Shravan Subramanyam assumes the role of MD of BPL MedTech & Group CEO of Claypond Capital invested MedTech platform. Mr. Guruswamy K, COO of BPL MedTech, will take over as the CEO of BPL Medical Technologies – ­­­effective April 01, 2025.

Mr. Sunil Khurana, the founding CEO & MD of BPL Medical Technologies, has played a crucial role in building the company into one of India’s most trusted medical device brands since its launch in 2013. Driven by the vision to make BPL MedTech a significant global exporter of medical devices, he led the company in establishing its second state-of-the-art manufacturing facility in Bengaluru – largely focusing on expanding the manufacturing capacity of X-ray range of equipment and other essential medical devices.

Mr. Khurana now transitions to the position of the Executive Chairman, with focus on guiding the strategic direction of the company, overseeing key decisions at the board level, helping the organisation achieve financial goals, and mentoring the senior leadership to ensure the company’s alignment with the long-term vision.

“I am incredibly proud of our journey so far,” said Mr. Khurana. “With such a strong leadership team, I am more confident than ever that BPL Medical Technologies will continue its growth path. I look forward to working closely with the team, aligning our synergies, and continuing to shape the future of healthcare in India and Global market.”

Dr. Shravan Subramanyam joins as the Managing Director of BPL MedTech & Group CEO of Claypond Capital invested MedTech companies. A third-generation physician from Madras Medical College, Dr. Subramanyam has over 20 years of experience in the healthcare sector, including leadership roles at Wipro-GE Healthcare, Roche, and Novartis. He has also led strategic initiatives at Premji Invest and Claypond Capital.

Dr. Subramanyam will take the reins from Mr. Khurana and lead BPL MedTech into its next phase of growth – BPL 2.0.

Expressing enthusiasm for his new role, Dr Subramanyam said, “I’m looking forward to working closely with Sunil Khurana, Executive Chairman and Guruswamy K MBE, CEO, in their new roles, along with the senior leadership team at BPL Medical Technologies. Together, we will continue to drive BPL’s mission of improving lives through cutting-edge medical technologies and solutions.”

Mr. Guruswamy Krishnamoorthy brings with him over 32 years of experience in the medical device industry. In 2017, he joined BPL MedTech where he initially led the international and strategic business initiatives. He was sent on a special assignment to Penlon as Director- Sales & was promoted to the CEO of Penlon Ltd., a former BPL MedTech-invested company based in the UK. Notably, during his role as Penlon’s CEO, he received the title of “Honorary Member of the Order of the British Empire (MBE)” from Queen Elizabeth II for successfully addressing the challenges posed due to the COVID-19 pandemic, including the launch of an innovative emergency ventilator for the UK market.

As the new CEO, Mr. Guruswamy K will manage all operations and continue to implement the strategic vision established by the former CEO.

“I am honoured to assume the role of CEO of BPL Medical Technologies,” he said. “I share the same passion for the potential and opportunities for this great organisation, and I am excited to work with our incredible team in this journey ahead to take BPL Medical Technologies to newer heights.”

BPL Medical Technologies remains committed to its mission of delivering cutting-edge MedTech solutions to empower healthcare professionals in India as well as globally.

ABOUT BPL MEDICAL TECHNOLOGIES

BPL Medical Technologies Pvt. Ltd. is one of India’s leading medical technology solutions providers, specializing in the development, manufacturing, and distribution of medical equipment across Cardiology, Critical Care & Surgery, Imaging, Mother & Child Care, Home Care, and Consumables & Accessories. In 2013, the company was carved out of BPL Limited as a medical devices business division through a business transfer.  The company has its registered head office in Bengaluru, India, along with 14 branch offices across India, dedicated customer support teams, and a network of over 600 professionals located in the farthest corners of the country. The company has a large team of R&D that strives to design and develop medical devices as per the latest product features and offerings. BMTPL products are manufactured at its ISO-certified manufacturing facilities located in Palakkad and Bengaluru – a new manufacturing facility under the PLI initiative driven by the GOI, and was inaugurated by Hon’ble PM of India, Shri Narendra Modi on Oct 29, 2024. Both our facilities conform to the highest standards of quality and best practices.

 Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces Tommy Hilfiger’s visit to Mumbai, India, on April 15, 2025, for a vibrant day of fashion, cultural exchange, and connection – reinforcing the brand’s presence in one of the world’s most dynamic style capitals.

The day began with a visit to the TOMMY HILFIGER store at Jio World Drive, located in the heart of Mumbai’s luxury shopping destination, the Bandra Kurla Complex. There, Mr. Hilfiger participated in a panel discussion moderated by Indian creative force Sarah-Jane Dias, and Bollywood actress, model and philanthropist Manushi Chhillar. The conversation explored style, fashion and global influence – uniting icons from both American and Indian fashion cultures.

Later that evening, Mr. Hilfiger hosted a dinner at the Taj Chambers, nestled within the legendary Taj Mahal Palace Hotel. With sweeping views of the Gateway of India and the backdrop of the Arabian Sea, the intimate affair was a curated celebration of culture, glamor and style. The evening brought together India’s foremost cultural tastemakers-from Bollywood icons and A-list celebrities to fashion power players, influential top-tier media, and industry insiders. Guests included Karan Johar, Sara Ali Khan, Ibrahim Ali Khan, Aditya Roy Kapur, Shikhar Dhawan and Guru Randhawa.

Infused with the brand’s bold, vibrant spirit and tailored with a local twist, the evening was a dazzling celebration of fashion, creativity, and Tommy Hilfiger’s deepening connection to India’s vibrant style and entertainment scene.

About TOMMY HILFIGER

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGERcelebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity. Global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2023 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.

About PVH Corp.

PVH is one of the world’s largest fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our over 140-plus-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.

Date: 22/04/2025

Location: Narmadapuram (MP)

With a shared vision to advance plant-based science for a sustainable and healthier world, the Society for Advanced Research in Plant Science (SARPS) is officially launched as a premier platform for high-impact research, collaboration, and innovation. SARPS brings together a multidisciplinary network of scientists, educators, researchers, and professionals committed to exploring the vast potential of plant science for global benefit.

SARPS envisions a future where plant research is central to solving real-world challenges, ranging from ecological preservation and public health to agricultural resilience and industrial innovation.

Core Objectives of SARPS:

1) To promote original and applied research in plant biology, medicinal plants, herbal drug development, phytochemistry, ethnobotany, nanobiology, and bioresource conservation.

2) To foster innovation in plant-based therapeutics, nanoformulations, and sustainable technologies rooted in traditional wisdom and modern biotechnological tools.

3) To organize national and international conferences, symposia, capacity-building workshops, and research fellowships to empower the scientific community.

4) To support and mentor young researchers, students, and early-career scientists through academic and professional development programs.

5) To promote collaborative projects between academia, industry, government bodies, and global institutions for real-world impact.

6) To advocate for science-informed policies and practices in agriculture, healthcare, conservation, and public health.

Messages from Founding Members and Advisors

Dr. Ruchita Shrivastava (President, SARPS):
“SARPS symbolizes a commitment to excellence in plant science and its limitless applications—from healing traditions to modern nanobiotechnology. This is our step toward a healthier planet.”

Dr. Sanjeeb Kumar Nath (Advisory Board Head):
“The Society creates a bridge between centuries-old herbal wisdom and emerging scientific technologies. SARPS will play a pivotal role in shaping research that is both rooted and revolutionary.”

Prof. Chandra Prakash Shukla, (National Advisor):
“We aim to build a vibrant community where innovation thrives and knowledge grows. SARPS is a home for researchers passionate about making meaningful contributions to science and society.”

Dr. Farzana Tasneem MI , (Secretary SARPS):
The SARPS aims at the global perspective of Research, Innovations with societal impact to conservation of biodiversity and impact on youth to mould themselves in the future endeavours in herbal drugs or conservation of rare medicinal plants, SARPS will actively support projects that define the future of plant-based research.”

Dr. Suhaib Malik, (Deputy Secretary,SARPS):
“As a founding team, our aim is to cultivate a space for emerging scientists and researchers to thrive. SARPS is committed to fostering inclusion, mentorship, and impactful research that shapes the future.”

The inaugural ceremony, held at Narmadapuram (MP), was attended by leading scientists, institutional representatives, and policy stakeholders. The event featured the official unveiling of the Society’s charter, emblem, and future strategic roadmap.

Membership is now open to individuals and organizations involved in research, education, or practice in plant sciences and allied domains.

To learn more or to become a member, please visit: www.thesarps.com

Issued by:
Dr. Ruchita Shrivastava
President – SARPS Society for Advanced Research in Plant Science (SARPS)
Contact – ‪+91 – 9131233389 (M)
Email – info@thesarps.com| Website – www.thesarps.com