India Press Releases

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The new EMOVerse will be launched soon with new roadmap

The new EMOVerse will be launched soon with new roadmap

Extremely elated on the occasion of launching EMOCOIN, the first Crypto Coin combined with Utility Services in India, Sachiin Sharma, Marketing Head (South East Asia EMO DAO) said in a press statement that EMOCOIN is the future of digital currency. While he released the EMOPAY ROADMAP, he emphasized that EMOCOIN is true democratization of Digital Currency which will empower individuals to participate in a Decentralized Economy enabling people and businesses to conduct trustless, anonymous, and secure transactions globally built on the cutting edge blockchain, cryptography and peer-to-peer technology. Explaining the roadmap further, Sachiin Sharma said that the Emocoin ecosystem will allow users to have access to countless products and services that any individual requires in his daily life including Crypto Wallets, Currency Swap, Web Browser, Exchange, Staking, Loans, Payment Gateways, Retails, Entertainments, Healthcare and many more. Emocoin a futuristic digital product of EMO DAO with the brand name EMOPAY is set to attract smart people to have a smooth ride in the digital financial world.

As a first, EMOPAY is the latest potential crypto coin. Counting the benefits, Sachiin Sharma said that Emocoin has no third-party risks; it is transparent, quick, and smooth; it does not necessitate any need for capital reserve; it has a secure deposit management and on top of all it has automatic execution of terms with no mediators. Being asked about the services that will be associated with Emocoin, Sachiin replied that major sectors are Education, E-Commerce, Real Estate, Travel, and Healthcare besides many others.

As far as the investors are concerned, Emocoin staking is going to be a magnificent way to increase an investor’s investment that would be sitting in his wallet. Once an investor has staked his Emocoin, he can earn staking rewards on top of his investments and grow them further by compounding those future rewards smartly. Speaking further he said Emo staking is very simple and accessible with the smallest of investment and anyone can start the program by investing only 500 EMOs which will add extra security to the system. The investors will surely be rewarded based on their tenure. Staked EMO can be used to provide loans to borrowers and help generate income for lenders creating a revolution in the financial market.

“In fact, Emocoin is an upgrade that will include the addition of smart contracts to the Emocoin blockchain using the Chain Key cryptography, technology that removes the need to use a bridge,” Sachiin said in the press statement.

Recalling the journey of Emocoin he said that the development of the EMO Wallet began during September-December, 2021 when Victoria (Mascot) was launched. During the same period EMO Pay i.e., Third Party payment Gateway Integration API, began.

Focusing on the new Roadmap, Sachiin Sharma enthusiastically explained the plans.  As per the new Roadmap, EMO DAO is soon going to launch in May 2022 the facility of Recharge of Prepaid Mobile and DTH services in India. He was extremely happy to share that the very first Test Trial would be conducted in India. Come June and you will find EmoSwap, a peer-to-peer buy/sell facility and launch of the EmoPay Android Mobile App. July 2022 will see booking of flights, hotels, buses, rails, fastags, and metro cards along with LUCKY-7 an interesting game. With the onset of monsoon, pre-sales will start for EmoValley, a Decentralised Mixed Reality Real Estate Project. Followed by this to amuse the Emocoin Owners, Emo Poker Game will be launched in September 2022. EMO DAO is set to launch EMO Swap (Exchange) and NFT Marketplace and work in this direction is in full swing. This is going to be another futuristic burst that may take the investors by awe.

Quarter beginning from October 2022 shall see Gift Coupons Purchase like Amazon or Flipkart gift coupons, and believe it, it will be another revolution in the digital world.

Sachiin said that they are taking the Emocoin to such levels where no exchange would be required. Terming this Roadmap as a 6-month roadmap, he said that the onslaught of the next half of 2023 is bound to see Blockchain by EMO DAO.

Before talking on the 2023 plans, Sachiin said that his company believed in bringing 100% utilization of the currency that empowers all of our products and services to bring credibility, accountability, agility, and freedom to Emocoin owners who will be empowered to participate in the decentralized economies.

“All transactions carried out in the near future in all our portfolios will be through Emocoin, directly or indirectly. We will be working for continuous innovation and development to strengthen this link and it will help us to connect with our users and growth of the ecosystem” said a confident Sachiin Sharma. Speaking again on EMO Staking he clarified that Staking in Emobank is a program that includes purchasing and freezing EMO in the system for specific tenure where participants will be remunerated by Earning EMOs according to their staking tenure. He further stated that by freezing these coins, the participants will become a part of the organisation’s security framework and support in the development of the project, and increasing the price valuation of the currency. The freezed EMO in the staking program will be utilized in giving loans to the borrowers and generating income for lenders, he reiterated.

Sachiin invited investors who have cryptocurrency lying around to utilize it and make more. He advised them to lend the same to borrowers globally with ‘borderless lending’ and get higher returns than typical bank deposits peer-to-peer lending free from geographic and economic constraints.

Highlighting the EMO Lending Platform, he said that it is an online stage that permits investors to loan their crypto in return for interest mutually agreed between borrowers and lenders in a ‘Smart Contract’. Explaining it further he said that borrowers that need actual cash, for example, USD or EUR, that will take credit through these stages in return for interest.  Similarly, he said, that loan specialists, normally called financial backers, that have some crypto lying around might want to produce easy revenue from it.

While concluding, Sachiin Sharma said that the biggest challenge in the financial sector is a Lack of Trust. With banking organizations being extra stringent in their lending procedure, time, costs, and hassles of obtaining a loan are forcing consumers to marketplace lending. He said that borrowers face high costs, complex procedures, lengthy approvals process, access to information, storage of personal data, trustworthiness, access to funds, lack of transparency, and strict lending criteria.

“It is time to listen to the consumer, appreciate their needs, empathise with their concerns, and address them with SMART Goals. If we use the research available to us, adopt the latest technology, and combine the passion with innovation, we can create a suite and service to better cater to consumer demands. By bringing the core function of finance on the blockchain we can vastly improve and future proof services, with the help of smart contract” said Sachiin calling it a huge opportunity.

https://www.emo.network/

www.emopay.org

Rostec supports military history exhibition in Singapore

Rostec supports military history exhibition in Singapore

The events are part of the celebration of the Victory Day of the Soviet people in the Great Patriotic War.

With the support of Rostec State Corporation in Singapore, the Center for Overseas Promotion of Russian Hi-Tech Companies and Presentation of Investment Projects hosted a series of events to celebrate the Victory Day of the Soviet people in the Great Patriotic War.

Nikolay Volobuyev, Chairman of the Russian-Singaporean Business Council and Deputy Director-General of Rostec State Corporation, welcomed the guests: “The 9th of May is a sacred day for all of us, a national holiday. The USSR, China, and Southeast Asian countries suffered millions of casualties during World War II. The soldiers and commanders of the Soviet army showed courage, bravery, valor, a burning feeling of love for their home country, defending our land during the Great Patriotic War and they are an example for all of us.”

Visitors can view the exhibition “Armed with Love. Artists at War,” “Women at War.  1941-1945,” take part in the “Children of War. To Remember” historical interactive event and watch the Russian feature film “Pilot.” The exhibits feature stories about performing artists who joined the regular troops of the Red Army and concert brigades who fought in the Great Patriotic War, and about the heroism of Soviet women at the front lines.

The permanent exhibition at the Center’s premises has seven functional zones, including static and digital zones, as well as AR- and VR-spaces. More than a hundred Russian high-tech companies and investment projects are presented at the exhibition, spreading across more than 800 square meters. High-tech products and services of the enterprises and organizations of Rostec State Corporation make up the major share of exhibits.

The Center for Overseas Promotion of Russian High-Tech Companies and Presentation of Investment Projects was opened by the Russian-Singapore Business Council in 2018 with the support of Rostec State Corporation and is the largest Russian permanent exhibition and negotiation area in the Asia-Pacific region.

The event was organized by the Russian-Singaporean Business Council in cooperation with the Embassy of the Russian Federation in the Republic of Singapore, the Rossotrudnichestvo representative office in the Republic of Singapore, and the Russian Military Historical Society.

The thematic exposition of the exhibition will be available to visitors until the end of May and is open for the general public.

SEO VS PPC – Bitvero Digital Marketing Company reveals the right path to Pursue

SEO VS PPC – Bitvero Digital Marketing Company reveals the right path to Pursue

Have you recently launched a website and struggling to find that unique way to get the word out about your new business in a short span?

Is that you, who have been dreaming of acquiring customers right from day one, you launched your new website?

Is that you who would always want to see the regular or consistent footfall of traffic to your online business in affordable marketing efforts?

Above all, if you have a good marketing budget for a digital marketing campaign and are willing to choose which unique path to pursue to get the word out of your new business venture and get the best of both worlds? Then, you’re on the right track!

Sometimes marketers are responsible for balancing the campaign cost, maintenance, and the return revenue or results in line with the client’s approved budget.

They often deal with this tough decision, like which reasonable and suitable path to pursue – either Organic SEO or a PPC campaign.

That’s where Bitvero’s Digital marketing consultants are always available at your service.

The factual summary of SEO VS PPC

SEO Organic Search

SEO organic search focuses on unpaid ranking in search results, but the unpaid SEO ranking results take significantly more effort and time than the paid PPC campaign. On the contrary, the SEO organic search results are 3x more valuable than PPC campaigns, and that’s why you may encounter less % bounce rate and an excellent average session duration with no problem of keeping an eye on dries up the marketing budget.

Organic channels share expands to 53.3% of Traffic

In 2022, organic SEO will remain the dominant source of trackable web traffic in Google Analytics. Businesses can formulate their marketing strategies according to visitors’ behaviours and generate quality leads and revenue for their growth.

Pros

  • 3X more valuable than the PPC campaign
  • Cost-Effective/Budget-friendly
  • Reduce bounce rate
  • High Avg. session duration
  • Low CPC cost
  • Top of funnel clicks
  • Long-lasting brand image impressions.
  • Reap the ranking benefits for a long time
  • 57% of SEO marketers say organic SEO has the biggest impact on branding and lead generation
  • Organic search leads have a 6% close rate, just 1.7% for PPC marketing.

Cons  

  • A significant amount of time, effort & resources are required to get it right
  • No Results Guaranteed
  • Google algorithmic updates can drag down your ranking and results if you are caught doing unethical SEO activities.
  • Poor for time-sensitive content
  • Less control over performance

Paid Search Ranking

Paid Search advertisement works on a pay-per-click model, where the site owners are charged based on pay per click to get the expected conversion, be it newsletter signup, direct calls, contact form fill up, or traffic to the page.

Are there Pros and Cons before heading to the paid advertisement?

Yes, short and long-term business objectives can be achieved if paid marketing is done with utmost care.

Pros of Paid Search

  • Paid ads are well targeted
  • Expect Quick to produce results
  • More Traffic
  • Guaranteed Results, if done right
  • Allow conversion tracking and detailed data analytics
  • High ROI in a short span
  • More granular control over your marketing budget

Cons of Paid Search

  • No free butter as it costs money to make money
  • More expensive short term
  • ROI depends on the marketing budget you have
  • Requires maintenance
  • Dries up the marketing budget
  • Grows less effective overtime

Approach Vs Experience

Approach 1 – For New Website

If you have just launched your first business website with unique products & services with compelling USPs and expect 1000s of visitors overnight to your website, then PPC could be the best choice for a quick turnaround. This is how you’re expecting to get the dreamy revenue stats.

Sadly, you would hear a big ‘NO’ from any professional & experienced Digital marketing consultant.

Reason: You cannot ignore the importance of SEO optimised websites

  • No credibility and trust without SEO optimisation.
  • You may experience visitors jump-off from the website (% of Bounce Rate increase)
  • You will end up paying a high CPC (Cost-per-click)
  • Your website’s Average session duration will decrease due to an unwanted increase in bounce rate.
  • Paid campaign efforts will dry up once you stop paying Google.
  • You may lose the chance to create a long-lasting brand image.

The Correct Approach

Website & Competitor’s  Evaluation à Propose & Finalise targeted Keywords à Content Optimisation with target keywords à Implement Onsite SEO Elements à Launch your First SEO & PPC campaign à Regular Maintenance &  Monitoring for Campaign Enhancement

Approach 2 – For the Existing website

Are you a business struggling for a few good months to get results from organic SEO but sadly lost hope and now planning to switch over to another acquisition approach for a better outcome, and to expect to get the ‘RESULTS’ overnight via PPC campaign, instead?

You could buy Google search engine rankings and get loads of visitors overnight, hoping for good ROI, but sadly this switchover wouldn’t be fruitful without the correct approach.

The Correct Approach

Audit of Existing Digital Assets à Current USPs & CTAs Evaluations à Visitors Flow/Journey Evaluation à Streamline CTAs and Visitors Flow à Fixing Onsite & Offsite SEO Issues à PPC Launch à Regular Maintenance &  Monitoring for Campaign Enhancement

The above practical approaches, information, and statistics help you better understand to pursue the correct path to get the best of both worlds!

Microplastics are not just polluting our oceans but also contaminating our soil: New study reveals

Microplastics are not just polluting our oceans but also contaminating our soil: New study reveals

A first of its kind assessment titled “Plastic Mulching: Microplastics in Agricultural Soils,” released by environmental NGO Toxics Link today, has found a high abundance of microplastics in the soil samples that have been using plastic mulch sheets. The usage of plastic film in mulching is a recent development globally, and in India, it has been practised only for a few decades.

Mulching is a practice of covering the soil to retain the soil temperature and moisture to facilitate higher crop production. The study, which tested soil in some agricultural belts in Karnataka and Maharashtra, shockingly, found tiny plastic particles at various depths, indicating soil contamination due to the rampant use of plastic mulch sheets. Recent studies have found that microplastics are not only fatal to the human environment but have also found their way into the human blood and lungs.

30 samples were collected from mulched (areas where the plastics sheets were used to cover the soil), unmulched (areas where mulch sheets were never used before to cover the soil), and dumpsites (areas where the used mulch sheets were disposed of after their usage) from varying depths in the selected regions of Maharashtra and Karnataka.

The samples have been tested at Manipal Academy of Higher Education (MAHE), India (R&D). MPs were detected in all the soil samples. Dr Amit, Programme Coordinator, Toxics Link, elaborated, “the highest concentration of microplastics was detected in the sample from the dumpsite in Maharashtra with 87.57 pieces MPs per kg, followed by mulched sites at 15 cm in Badgaon in Maharashtra (40.46 MPs per kg) and at 0 cm in Khanapur in Karnataka (37.97 MPs per kg).” A large number of farmers used dumpsites to dispose of their used plastic mulch sheets.

Five distinct polymers were detected in the soil samples. Of which, the major polymers recorded were polyacrylamide (PA; 69.8 per cent) followed by polyethylene (PE; 11.63 per cent). The other polymers found in the samples were polypropylene (PP; 7.7 per cent), cellulose (CL; 3.87 per cent), and polyethylene terephthalate (PET; 3.87 per cent). Plastic mulch films are generally created from low-density and linear low-density polyethylene, which are not biodegradable. As per the farmers’ survey, it was observed that the practice of using plastic sheets in agricultural fields was first practised in Maharashtra, followed by Karnataka.

“Use of plastic in modern agriculture is jeopardizing the overall sustainability of our ecosystem. The plastic used for mulching is relatively thin, and the removal and recycling of these plastic films from the agricultural field are labour intensive, costly, and challenging. Consequently, it remains in the field or is dumped nearby and ultimately disintegrates into micro-particles (microplastics or MPs), accumulating in the soil. The microplastic contamination in the soil can also result in their uptake by plants or crops, affecting the environment and human health,” said Priti Banthia Mahesh, Chief Programme Coordinator, Toxics Link. A recent study has detected microplastics in human blood for the first time, with scientists uncovering the tiny particles in nearly 80 per cent of the people tested. Microplastics or MPs are tiny plastic materials less than 5 mm in diameter and are regarded as a major source of plastic pollution in the environment.

Farmer survey done by Toxics Link in the Belgaum district of Karnataka and Kolhapur district of Maharashtra revealed that many farmers have been using plastic sheets for nearly 20 years, but more farmers are joining this trend.65 per cent of farmers disposed of these non-biodegradable plastic sheets on agricultural land or the roadside. The lack of environmentally sound disposal mechanisms results in improper handling of plastic films after the harvest, resulting in microplastic accumulation in soils.

Though the concentration of microplastics was found to be much higher in mulched soil, MPs were also detected in unmulched soil samples tested in the study. In unmulched sites, the highest concentration of 20.54 pieces per kg at 15 cm MPs was found in Aurnol, Maharashtra. In contrast, the lowest concentration of 2.83 pieces per kg was found in Hukkeri, Karnataka, at the same depth. Dr Amit added, “the run-off from mulched fields could be one reason behind the detection of MPs in unmulched fields.”

The findings also unveiled the presence of heavy metals in the soil samples. The examined agricultural soils from Karnataka and Maharashtra were polluted by high concentrations of arsenic, lead, boron, and cadmium. According to this study, the heavy metal load was heightened in the mulched soil samples, implying a potential contribution of plastic mulch sheets.

Owing to the environmental concerns of plastic mulch in the agricultural system, it is imperative to opt for alternatives to plastic film mulch. Several viable alternatives to conventional plastics like organic mulching, including straw or crop residues mulch, paper mulch, photodegradable film mulch, and biodegradable plastics, are readily available for use. “The excessive usage of plastic across multiple sectors is a substantial cause of the environmental crisis due to its non-degradable property. It is necessary to conduct more research in mulched soils across India and take corrective measures,” said Satish Sinha, Associate Director at Toxics Link. He adds, “Initiating awareness campaigns to strengthen the consciousness of farmers about the damaging effects of plastics mulch sheets on the environment is of utmost importance.”

Actofit acquires affiliate marketing startup Adkitty

Actofit acquires affiliate marketing startup Adkitty

Adkitty’s acquisition bulks up CoachPro’s affiliate revenue streams channels.

Mumbai, May 7, 2022 – Actofit, a connected device and fitness management company, has acquired Bengaluru-based affiliate-marketing startup Adkitty, for a deal value of $1M in a cash and product mix, and is set to launch an online fitness management platform for fitness coaches within Adkitty, called Coachpro.

This aligns with the Company’s vision to build a superlative Fitness Delivery platform with a focus on Independent Coaches and helping them revamp their business under their own brand, post the pandemic era, which saw over 56% trainers lose their job.

The integrated product, CoachPro, allows any trainer to set up their own free branded digital studios on App & Web and start delivering fitness classes within a few minutes. This specialised fitness delivery & commerce platform absolves the need for a fitness trainer to use and pay for multiple platforms and is an all-in-one Zoom, Shopify, Linktree, Acuity & Trainerize.

In an era where technology is the biggest hurdle for trainers to scale or bypass geographic boundaries, they are restricted to work for the bigger guns and can’t build their own brand or run their own business. By eroding the technology gap, and licensing the entire platform, CoachPro allows those coaches an alternative; the ability to retain & scale their customers and brand instead.

Nehal Challani, the founder of Adkitty, who will now serve as the CEO for CoachPro, says “CoachPro will enable and automate a number of functions for online fitness trainers – empowering them to break into the fitness market with the same technological ammo as the big guns.”

Consumers work out with trainers in real-time using their own equipment, from home or gym. With smart wearables integrated across Garmin, Apple, Polar or Actofit the coach will be able to track user performance real-time, as well as recommend health & fitness tips, allowing customers to make informed buying decisions.

Actofit CEO Pratik Saraogi chimes in “The future of fitness is going to be a blend of physical and digital. It’s going to require giving back the power to the consumer and the instructor, instead of brick and mortar studios. It’ll rely on Mobile Apps with assisted virtual training on screens, to allow people to workout from anywhere; connected sensors to track user performance, and group engagement & social aspects to give a community feels.”

Shardul Sinha, MD at Medifit Consultants Pvt Ltd, operating gyms & leasing equipment in over 250 corporate campuses and employing over 3000 coaches nationwide; joins in as a co-investor. CoachPro aims to not only drive business value for the trainers but also up-skill their quality and level up the fitness delivery for the users. Shardul Sinha is excited with the prospect “This partnership is essential towards building a first of it’s kind, an all-India based organised trainer influencer network, which will help drive social commerce in the fitness niche.”

“I would like to see in 5 years from now, over 100,000 fitness coaches building business digitally in the Digital India era. Would like to see more kids wanting to work in the fitness industry and ultimately see a larger impact on society via reduction of obesity, diabetes and a better general health all across.” says Nilesh Jain, an Investor at Actofit, and a partner at the investment fund Metaform Ventures.

The team is now working on the early access launch of its personalised fitness coaching platform to support independent coaches, by the end of May 2022.

Actofit

Actofit.com is a tech-driven venture in the fitness space creating a connected ecosystem of wearables, gym & coach software, to deliver fitness to end-users. As a prime fit-tech player in India, Actofit relies on its digital platform that makes fitness coaching data-driven, engaging & quantifies progress to serve both the users and the coaches. With a strong focus on the accuracy of data via its own smart devices, Actofit builds and manages various SaaS products in the fitness technology space for various health & fitness organisations.

Ministry of Tourism under its “Incredible India” brand line participates at the Arabian Travel Market, Dubai -2022 India Pavilion showcases India as a “365 Days Destination”

Ministry of Tourism under its “Incredible India” brand line participates at the Arabian Travel Market, Dubai -2022 India Pavilion showcases India as a “365 Days Destination”

The Ministry of Tourism, Government of India under its“Incredible India” brand line is participating in the Arabian Travel Market (ATM), Dubai -2022 being held from 9th to 12th May 2022 showcasing India’s rich & diversified tourism potential and providing a platform to the tourism stakeholders to showcase the various tourism destinations and products including Niche products. Also, it is aimed to promote India as a ‘Must See, Must Visit’ destination.

During the Mart, the India Pavilion is showcasing India as a “365 Days Destination” a year-round multi-faceted tourist destination such as Culture, Adventure, Cruise, Golf, MICE, luxury, wildlife, wellness, medical tourism, etc. India Reopening as a theme has been amplified during the mart with the ‘Namaste Campaign’ to welcome International Travellers showcasing must-visit destinations of India.

The India Pavilion was inaugurated in the august presence of Mr. Satpal Maharaj, Minister of Tourism, Government of Uttarakhand, Ms. RupinderBrar, Additional Director General, Ministry of Tourism, Government of India, Dr. Aman Puri H.E. Consul General of India to Dubai, Mr. Sheo Shekhar Shukla, Principal Secretary, Tourism & MD, Madhya Pradesh Tourism Board and Mr. Kitto Zhimomi, Commissioner &Secretary, Government of Nagaland.

Around 18 Participants from India representing the State Tourism Government of Kerala, Nagaland, and Tour Operators, Travel Agents, and Hoteliers/Resorts, will be present in the India Pavilion showcasing the diverse tourism products and services. Apart from this, the State governments of Uttar Pradesh, Uttarakhand, Madhya Pradesh, and Karnataka are also showcasing the tourism potential that States have to offer.

The Indian tourism outlook is certainly very promising with an upward trend in Foreign Tourist Arrivals (FTA) barring the period of the Covid-19 pandemic since March 2020 when international travel was suspended in the majority of parts of the world. As the situation is getting slowly & steadily normalized and international travel has resumed, India is seeing a positive response from most of the source markets. The Gulf and the Middle East region is one of the most important markets for India. The availability of e-Visa facilities in three different segments that is tourist, business & medical segment makes it far more convenient for visitors to travel to India. Also, the Ministry of Tourism has been undertaking focused campaigns to target the Indian Diaspora in line with the appeal of Prime Minister Shri Narendra Modi of ‘ChaloIndia’ thereby urging the Indian Diaspora to inspire at least five of their non-Indian friends every year to visit India, calling them ‘Rashtradoot’.

India is an experiential destination with its kaleidoscope of ancient culture and heritage, ancient systems of healing like Ayurveda, Unani, Siddha, Naturopathy, natural beauty including 70% of the Himalayas and over 7500 km long coastline, rich flora and fauna, world-class medical facilities and many other aspects make India the favored destination for the discerning traveler. The enchanting backwaters, hill stations, and landscapes make India a beautiful country.

India’s rich and diverse natural, cultural, and religious heritage provides a unique opportunity for tourism, ranging from the architecture of palaces, forts, and temples, to the grandeur of its sculptures, the beauty of its paintings, and scenic landscapes all offering an unparalleled experience. The Indian Himalayas is a complete destination in themselves and spans across six states of India namely Jammu & Kashmir, Himachal Pradesh, Uttarakhand, Sikkim, Arunachal Pradesh, and the hill regions of West Bengal.

Theme-based schemes for the integrated development of circuits for the improvement of infrastructure in the country have been launched by the Ministry of Tourism to enable tourists to experience the destination fully. The Ministry of Tourism has also taken the initiative of identifying, diversifying, developing, and promoting nascent/upcoming niche tourism products. These have resulted in the development of unique products like Rural, Adventure, Eco, Wellness, Golf, MICE, Medical, and Cruise Tourism.

One of the regions in focus is the North-Eastern region of India which comprises the eight States of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura. Promotion of tourism of the North Eastern States of India with its rich and diverse tourism products, variety of flora and fauna, and also home to the unique Asian one-horned Rhino, is being given special emphasis. This area is also becoming popular with tourists for River Cruises. In order to showcase the tourism potential of the region in domestic and key international markets, the Ministry of Tourism in association with the North-Eastern States organizes the International Tourism Mart (ITM) annually in one of the North-Eastern States.

India has emerged as a Destination for Medical / Wellness Travel in Gulf Cooperation Council (GCC) countries. The percentage of Foreign Tourist Arrivals visiting India for Medical Treatment has been increasing over the years and growing rapidly. India is poised to become a hub for medical tourism because of several factors viz. world-class hospitals with the latest technology; highly skilled Indian physicians and surgeons; cost-effective treatment; excellent quality of care and nursing; less waiting time for availing of medical services; traditional healthcare therapies like Ayurveda & Yoga combined with allopathic treatment providing a holistic wellness destination.

Safety and Security of the tourists being one of the prime concerns, the Ministry of Tourism has a 24×7 Toll-Free Multi-Lingual Tourist Helpline in a total of 12 languages besides Hindi & English, 10 international languages namely, Arabic, French, German, Italian, Japanese, Korean, Chinese, Portuguese, Russian and Spanish. This helpline is available on the existing Toll-Free Number 1800111363 or on a short code 1363 for dialing in India and offers assistance to callers during times of distress while traveling in India and if need be alert the concerned authorities.

The Ministry of Tourism’s Official Website (www.incredibleindia.org) showcases India as a holistic destination, revolving around major experiences, such as spirituality, heritage, adventure, culture, yoga, wellness, and more. This website is also available in Hindi and leading international languages.

Global India Business Forum (GIBF) Working Towards Making India Self-Reliant: Governor Thawarchand Gehlot

Global India Business Forum (GIBF) Working Towards Making India Self-Reliant: Governor Thawarchand Gehlot

Bengaluru:- The National Awards 2022 Business Excellence Awards were organized by the Global India Business Forum at Radisson Blu Hotel, Bangalore. Karnataka Governor Thawar Chand Gehlot was the chief guest of this Programme. Apart from this, ambassadors and Council of Generals of many countries were present at the Programme.

The purpose of this Programme is to motivate and support the entrepreneurs of the MSME sector. Global India Business Forum is working to promote employment and business at the national and international levels. On this occasion ambassadors from more than 5 countries attended the event to discuss the Indian market.

Governor Thawar Chand Gehlot said that the Global India Business Forum has given awards to the businessmen who have made very good progress and people working in different fields. New opportunities are available. So the President of the Global India Business Forum has done a great job and I congratulate all the ambassadors and awardees.

Dr. Jitendra Joshi, President, Global India Business Forum said that the main objective of GIBF is to realize the dream of the Government of India to make a self-reliant India. We are constantly striving for this and it is our aim to motivate and support all MSME sector businessmen in India after a difficult situation like the corona pandemic and lockdown.

Speaking at the event, Dipali Gadkari, Director, GIBF, said that the Global India Business Forum is specially felicitating women for their support and contribution.

Bengaluru National Awardees 2022:-

  1. S R Murthy (Vice Chancellor-RV University) Awarded for Outstanding Contribution in CSR activity in the Education sector.
  2. Roopa Ravindran (Founder & Director- EARTHA) Awarded for Outstanding Achievement towards Cultural Industry.
  3. Mukesh Batra (Founder & CMD- Dr. Batra’s Positive Health Clinic Pvt. Ltd.) Awarded for Outstanding Achievements towards Homeopathic Healthcare Solutions.
  4. Hemant Tantia IRS (Joint Commissioner- Custom & GST) Awarded for Outstanding Performance and Contribution in Social, Cultural, and Musical activities.
  5. Abhishek Joshi (CMD- Joshi Pharmaceutical industries) Awarded for Emerging Cosmetic Brand of the Year.
  6. Harish (Managing Director- ICBio Clinical Research Pvt Ltd.) Awarded for Promising Business of the Year.
  7. Preethi Ramamoorthi (Director- HVAC System Pvt. Ltd.) Awarded for Young women Entrepreneur of the Year infra Industry.
  8. Vinod Krishna (Founder Director) & Dr.Chinmay Hegde ((H.C), MD & CEO) (Astrikos Consulting AI Solutions) Awarded for Innovative Start-up of the Year Information & Technology (IT).
  9. Murthy Govindaiah Nelamangala (Managing Director- Banashankari Chemicals Pvt. Ltd.) Awarded for Self-made Man of the Year.
  10. C V Seshagiri (Managing Director- Adityavani Facility Services Pvt. Ltd.) Awarded for Outstanding Contribution towards equality, diversity, and inclusion.
  11. Omkara Murthy S (CEO- E2M Automobiles) Awarded for Promising Business of the Year.
  12. Prashanth Havinahal (Founder & CEO- Futur Decor Solutions Pvt ltd.) Awarded for Innovative Start-up of the Year.
  13. Rakesh Padachuri (Director- Jagadish Hotels) Awarded for Outstanding Progress Hospitality.
  14. Prashant Jadhav (Founder & chairman- LaGrace Group of Companies & Chhatrapati Entrepreneurs Global Foundations) Awarded for Business Tycoon of the year.
  15. Ramyaa Dhanasekaran (Clinical Director- ConfiDentalSmilez) Awarded for Woman Entrepreneur of the Year Dentistry.
  16. M S R KUMAR (Founder- Aruna Green Ventures Pvt Ltd.) Awarded for Outstanding Contribution in waste to energy through bio-gas.
  17. Sushil Kumar Talesara Awarded for Outstanding Contribution towards Social Work and Welfare.
  18. S Satish (Managing Director- RYBLUE LOGISTICS PVT LTD.) Awarded for Outstanding Achievement towards Logistics & Transport Industry.
  19. R N Raj Manohar (Founder & MD- Livingshine Technologies Pvt. Ltd.) Awarded for Young Entrepreneur of the Year (IT & Technologies).
  20. Adv Sunil Nanasaheb Karpe Awarded for Self-made Man of the Year.
  21. Rajendrakumar (Proprietor- Sri Ganesh Book Depot) Awarded for Outstanding Contribution towards Educational resources.
  22. Premjeet Singh (Founder & Director- Tech-Tailor Solutions Pvt. Ltd.) Awarded for Promising Business of the Year towards Service Sector.
  23. Srinivasa Murthy K (BigTree Hospitality) Awarded for Emerging Startup of the year Hospitality.
  24. Shruti (Pat Pat Pataki) (Radio Jockey) Awarded for Outstanding Contribution toward Entertainment Industry.
  25. Shwetha Ravindranath & Divya Venkatesh (Founders- Isiri Farms) Awarded for Businesswoman of the year Agriculture Industry.
  26. Pradeesh PL (Founders & CEO- Trumarx) Awarded for Best MSME Company Intellectual Property Right Service.
  27. Veena Manavalli (Founder & Director- Image Station) Awarded for Brand of the Year Education Sector.
  28. Vani Sree R K (Raghava Holidays) Awarded for Woman Entrepreneur of the Year Travel & Tourism.
  29. Harish Babu M L (Managing Director- Mytan Farma Consultants Pvt.Ltd.) Awarded for Emerging Start-up Agriculture Industry.
  30. Sheetal Khosla (Director- IFI Technology PVT LTD.) Awarded for Innovative Start-up of the Year Information & Technology (IT).
  31. Pramod Joshi (CEO- Prakrithi International) Awarded for Businessman of the year FMCG & FMCD Industry.
  32. Parvaze Ashai (Managing Director- Maharaja Furniture) Awarded for Brand of the year Luxury Furniture.
  33. Jagdish Desai (Managing Director- KAMAL PRECISION PROFILE PVT. LTD.) Awarded for Best MSME Company In Heavy Engineering (MECHANICAL).
  34. BABU RAJENDRA PRASAD (Managing Director- Sree Builders and Developers) Awarded for Businessman of the Year Real Estate
  35. VIKAS KUMAR NAHATA (Managing Partner- Shri. Balaji Distributor) Awarded for Best MSME COMPANY Distribution, Sales & Marketing.
  36. Rakesh Kumar Rai (General Manager- Pride Hotel Bangalore) Awarded for Emerging Business Icon Hotel Industries.
  37. Vivek Udupa (CEO- SHRF Yoga, Ayurveda and Naturopathy Hospital) Awarded for Outstanding Contribution towards SHRF Yoga, Ayurveda, and Naturopathy.

Radisson Blu Atria Awarded for Hospitality Partner

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Small-town girl Anjali Kumari’s hottest Bollywood song “Katra Katra Again” compared to Mallika Sherawat’s

Small-town girl Anjali Kumari’s hottest Bollywood song “Katra Katra Again” compared to Mallika Sherawat’s

P J Music Label, a record label sister company of P J Films Productions, has released the song Katra Katra Again. The song is sung by famous singer Shahid Mallya known for chartbuster songs like Ik Kudi from Udta Punjab, Iski Uski from 2 States, and Daryaa from Manmarziyaan.

Founder Harish Jaiswal is the producer and director of the song Katra Katra Again. His last song with singer Shahid Mallya titled Aa Bhi Jaa has crossed over 17 million views on Youtube. The producer singer duo Harish Jaiswal and Shahid Mallya have more romantic tracks in the making for the audience.

The music of the song Katra Katra Again is composed and penned by well-known music director KR Wahi. The song is available to stream on leading streaming sites like Apple Music, JioSaavn, Gaana, and Spotify to name a few.

The song Katra Katra Again features Anjali Kumari, a small-town girl, and Raghav Vohra in the lead. The music video shows the romance and beautiful dance moves between the two.

When asked about the song Anjali Kumari says “It’s a beautiful romantic song for the young generation. I love the scenes, the choreography and the overall production. My director Harish Jaiswal has guided me well and you can see the efforts in the video. Aamir Shaikh, the choreographer and his team Debosmita Patnaik have crafted beautiful dance moves keeping my flexibility and chemistry with the opposite lead Raghav Vohra. Raghav and I have worked hard to get perfection from rehearsals to the final day of the shoot. While shooting for the song, we both got our feet injured on the beach but as they say no gain without pain, we smiled and danced our hearts out. The camera team by DOP Kunal Jena has beautifully captured the scenes. From rehearsals to location scouting to the final video we have nailed it all and all thanks to my director Harish Jaiswal and his team!”

When the audience compared Anjali Kumari to Mallika Sherawat, she says “Not at all. Mallika Sherawat is one of my inspirations and I can only walk in her footsteps and cannot compare myself to her. The audience loves both Mallika Sherawat and me. I won’t disappoint my audience.”

The music video Katra Katra Again is released on the P J Music Label’s youtube channel and earned love and support from the audience. Watch now https://youtu.be/EVDGs8MV9KA

The growth of Indian Wedding Apparels in North America and how a brand like Cbazaar is catering to these demands

The growth of Indian Wedding Apparels in North America and how a brand like Cbazaar is catering to these demands

Weddings are a prime business in India. According to a report by KPMG in 2017, the Indian wedding industry is estimated to be around $70 billion in size.

The industry is very disordered with small and medium scale establishments, and then some big brands who are trying to enter the industry. According to Technopak, the total Indian ethnic wear market is valued at Rs 70,000 crore; women’s ethnic wear has an 85% (Rs 59,500 crore) share in the market and is expected to grow at a CAGR of 10% till 2022. Wedding costs in India are estimated to range from USD 6,750 to USD 675,000 as per research. An Indian probably spends one-fifth of his lifetime wealth on a wedding.

Approximately 25 million Indians stay overseas and earn an average income of about USD 40,000 to USD 50,000 annually. With Indian weddings becoming mainstream in the United States and more first-generation Indians getting married, the choice of wedding dresses in the United States is still limited. From designers to regular boutiques, many shops in India take more than 20 days to customize dresses and may not be able to ship the item on time. Fit is also another major concern customers face with custom-made dresses.

Some of them rely on Facebook groups to post referral requests for visits to Mumbai, Delhi, Ahmedabad, and more to plan to buy family outfits for occasions, weddings, and bridal showers. Weddings, festivals, and family occasions drive the ethnic wear demand from the Indian diaspora, and the demand is met by online players like Manyavar-Mohey and Cbazaar. Known for offering distinctive occasions to wear ethnic clothing at economical prices, these brands have been catering to the confident, alluring and fashionable millennials who proudly flaunt their `desi avatar at weddings, events, and different unique occasions.

Picture Courtesy: USA wedding trousseau made by Ethnovogue for a Krina Shah and Rutvik Shah’s wedding, Florida, US

Cbazaar has been majorly dominating the Indian occasion ethnic wear industry with its footprint in the United States, UK, Mauritius, Australia, Middle-East, and South-East Asian nations. Selling ethnic wear requires a different set of skills than western wear. The size and fit of the diaspora are a bit off-standard (compared to regular Indian sizes), hence customization plays a key role in Ethnic wear buying. With their unique tech-enabled process Cbazaar has been successful in achieving the perfect fit and boosting customer satisfaction to the maximum. Cbazaar curates ethnic wear for NRI/South Asian women/kids across the globe.

Rostec reduces development time for high-speed aircraft

Rostec reduces development time for high-speed aircraft

ORPE “Technologiya” of the Rosteс State Corporation has developed a method for measuring the parameters of radio-transparent materials used in the production of high-speed aircraft. The application of this method will reduce the time for designing and modeling products for aviation and rocketry which are exposed to high temperatures in flight.

The only technique in Russia certified by Rosstandart makes it possible to reliably determine the dielectric characteristics of structural materials at the design stage in the temperature range up to +1200 °C. This technique makes it possible to reduce the time of development work and laboratory research due to the optimal radio engineering design and modeling of radio-transparent fairings of high-speed aircraft.

“Radio-transparent fairings for high-speed aircraft experience significant thermal loads during operation. The task of designers is to ensure that the product shows the specified radio-technical characteristics in a wide temperature range. The technique for measuring parameters developed by the experts of ORPE Technologiya improves and speeds up the process of developing such equipment,” said Oleg Yevtushenko, Executive Director of Rostec.

The All-Russian Scientific Research Institute of Physical, Technical, and Radio Engineering Measurements confirmed that the measurement technique complies with the established metrological requirements.