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Maple Ideas Launches Premium Kitchenware and Gift Sets E-commerce Store

Maple Ideas Launches Premium Kitchenware and Gift Sets E-commerce Store

Maple Ideas, a leading domestic appliances brand, today announced the launch of its premium kitchenware and gift sets on its e-commerce store. The new collection features a wide range of high-quality, durable cookware products designed to make every day cooking easy and convenient.

“We are excited to launch our new range of products and bring our premium range directly to our customers,” said Vijay Bhaskar, VP Operations at Maple Ideas. “At Maple Ideas, we are dedicated to providing premium quality offerings that match the ever growing demands of the modern customers.”

Maple has, over the last 15 years, became a trusted brand of choice for over two million households. The collection features a diverse range of products including stainless steel cookware, non-stick cookware, thermoware, pressure cookers, electrical appliances, and gift sets. The products are produced using premium raw materials ensuring durability and longevity.

The latest addition to the brand’s portfolio is expected to create a good demand in the market with its sleek designs and cutting-edge technology. The company’s commitment to solid build, functionality, high quality, and elegant design is evident in every product it offers, making Maple Ideas a go-to destination for customers seeking the best in home and lifestyle products.

The new collection is available for purchase now on the Maple Ideas e-commerce store, https://mapleideas.com with free pan India shipping on all orders.

They are also an ideal gift for any occasion, be it a wedding, housewarming, or simply as a treat for someone special. Maple Ideas continues to provide customers with stylish, functional kitchen products that make their lives easier.

About Maple Ideas

Maple Ideas is an e-commerce store launched by Group Welkin. For close to fifty years, Group Welkin has been adding value to clients across every conceivable industry. They have become a corporate gifting staple for hundreds of discerning organizations, who count on them as their one-stop solution provider.

Over the past fifteen years, its flagship brand, Maple, has touched the lives of over two million homes and families, with its boutique Kitchenware and Household appliances. Mapleideas.com is the new e-commerce extension of the brand to deliver premium kitchenware products to doorsteps across India.

The new range is available for purchase on the brand’s website, where customers can take advantage of the company’s convenient and easy-to-use online shopping platform.

For more information on Maple Ideas and its new range of Kitchenware and gifting products, please visit the company’s website at https://www.groupwelkin.com.

Maple Ideas Launches Premium Kitchenware and Gift Sets E-commerce Store

Maple Ideas Launches Premium Kitchenware and Gift Sets E-commerce Store

Maple Ideas, a leading domestic appliances brand, today announced the launch of its premium kitchenware and gift sets on its e-commerce store. The new collection features a wide range of high-quality, durable cookware products designed to make every day cooking easy and convenient.

“We are excited to launch our new range of products and bring our premium range directly to our customers,” said Vijay Bhaskar, VP Operations at Maple Ideas. “At Maple Ideas, we are dedicated to providing premium quality offerings that match the ever growing demands of the modern customers.”

Maple has, over the last 15 years, became a trusted brand of choice for over two million households. The collection features a diverse range of products including stainless steel cookware, non-stick cookware, thermoware, pressure cookers, electrical appliances, and gift sets. The products are produced using premium raw materials ensuring durability and longevity.

The latest addition to the brand’s portfolio is expected to create a good demand in the market with its sleek designs and cutting-edge technology. The company’s commitment to solid build, functionality, high quality, and elegant design is evident in every product it offers, making Maple Ideas a go-to destination for customers seeking the best in home and lifestyle products.

The new collection is available for purchase now on the Maple Ideas e-commerce store, https://mapleideas.com with free pan India shipping on all orders.

They are also an ideal gift for any occasion, be it a wedding, housewarming, or simply as a treat for someone special. Maple Ideas continues to provide customers with stylish, functional kitchen products that make their lives easier.

About Maple Ideas

Maple Ideas is an e-commerce store launched by Group Welkin. For close to fifty years, Group Welkin has been adding value to clients across every conceivable industry. They have become a corporate gifting staple for hundreds of discerning organizations, who count on them as their one-stop solution provider.

Over the past fifteen years, its flagship brand, Maple, has touched the lives of over two million homes and families, with its boutique Kitchenware and Household appliances. Mapleideas.com is the new e-commerce extension of the brand to deliver premium kitchenware products to doorsteps across India.

The new range is available for purchase on the brand’s website, where customers can take advantage of the company’s convenient and easy-to-use online shopping platform.

For more information on Maple Ideas and its new range of Kitchenware and gifting products, please visit the company’s website at https://www.groupwelkin.com.

Harley Street Clinics of London is developing community-embedded primary healthcare infrastructure across rural India

Harley Street Clinics of London is developing community-embedded primary healthcare infrastructure across rural India

Hyderabad (Telangana) [India], February 15 (ANI/India PR Distribution): Getting access to healthcare is still a distant dream for most Indian villages. The existing healthcare centres in rural parts of India are so few and overwhelmed that most people avoid them. Average shortfalls are now over 50 per cent across the country.

In partnership with local entrepreneurs, government health bodies, and NGOs, Harley Street Healthcare Group (HSHG) is creating a primary healthcare ecosystem capable of meeting the needs of the communities in rural India by bringing together the best of modern medicine, state-of-the-art technological innovation wrapped in the resourcefulness of ancient healing systems.

These public health centres, conceived as community wellness & diagnostic centres under its brand, Harley Street clinics of London, are tech-enabled all-in-one mobile polyclinics that will provide testing, diagnostic, and other primary healthcare services with a special focus on women’s health as well as mental health in tier II & III cities as well as villages across India.

HSHG plans to have up to 10 centres operational by June 2023 in the trial phase. As part of its 3-year plan, the company aims to have 100+ centres operating across rural India. The group is also launching its MyCare digital healthcare infrastructure to efficiently service the customers, including a state-of-the-art health assistant Ai “Health Chat Ai” in line with its continuity of care commitment.

Harley Street Healthcare Group is a diverse and consolidated healthcare business based in the heart of London with a global presence.

For more information visit:

https://theharleywellnessclub.com/, https://www.harleystreetgroup.ca/

Shri G. Kishan Reddy launches ‘Best Tourism Village Competition Portal’, Global Tourism Investor Summit 2023 Portal and Rural Tourism Portal in New Delhi

Shri G. Kishan Reddy launches ‘Best Tourism Village Competition Portal’, Global Tourism Investor Summit 2023 Portal and Rural Tourism Portal in New Delhi

The Union Tourism Minister, Shri G. Kishan Reddy launched important initiatives on February 16 for tourism promotion in the country in the presence of MoS, Tourism Shri Ajay Bhatt. He launched a unique initiative ‘Best Tourism Village Competition Portal’ and Rural Tourism Portal. The Global Tourism Investor Summit 2023 portal was also launched on the occasion.

The Ministry of Tourism is organizing 1st Global Tourism Investors’ Summit during 17-19 May 2023 to showcase investible projects and opportunities in tourism and hospitality sector in India to domestic and international investors. This is being organised in the backdrop of India’s G20 Presidency this year.

India is also observing ‘Visit India Year 2023’ on which a presentation was made. In order to develop tourism in mission mode and to accelerate India’s rise towards world leadership in tourism sector, the Ministry of Tourism has launched Visit India Year 2023. It is a unique, collective movement that invites the world to explore India during 2023 – a historical year of India’s G20 presidency as well as grand celebrations of India@75 Azadi ka Amrit Mahotsav.

On the occasion, the Union Minister of Tourism, Shri G. Kishan Reddy also interacted with Media on several key achievements of the Ministry of Tourism during the last few years and future strategy for promoting tourism in the country.

Shri Reddy highlighted the whole of government approach followed by the Government in promoting and developing tourism sector in the country with focus on connectivity, civic infrastructure, tourist amenities and soft infrastructure.

He said that the country is taking a new flight of development with the mantra of “Vikas Bhi aur Virasat bhi” under the guidance of Prime Minister.  India is seeing a rapid revival of Foreign Tourist Arrivals post Covid  and India will soon become a major destination of the world with the Whole of Government approach policy.

The Union Minister further said that in 2014, 76.8 lakh foreign tourists had come to India and in 2019 this number stood at 1.09 crore before Covid. Despite tourism being the most affected sector due to Covid, but still in 2022 this number has increased to 61 lakh. Union Minister also said that one crore foreign tourists are expected to visit India this year.

Shri Kishan Reddy also spoke about the phenomenal spurt in domestic tourism. Giving the example of Jammu and Kashmir, he said that in 2022, J&K received a staggering 1.84 cr tourists breaking all previous records since Independence.

He informed that the Government, for the first time focussed on the development of spiritual destinations and PRASHAD (National Mission on Pilgrimage Rejuvenation and Spiritual and Heritage Augmentation Drive) scheme was launched by the Ministry of Tourism in 2015. Till date, under PRASHAD scheme, a total of 45 projects for an amount of Rs.1586.10 Crore have been sanctioned.

He further informed that the Ministry of Tourism introduced Swadesh Darshan scheme in 2014-15 with focus on integrated development of theme-based tourist circuits in the country. 76 projects were sanctioned for an amount of Rs.5315.59 Crore under various themes such as eco, heritage, Himalayan, coastal theme etc. The Scheme has now been revamped as Swadesh Darshan 2.0 with the objective to develop sustainable and responsible tourist destinations in the country. The Ministry has selected 50 destinations for development in the country.

The Ministry of Tourism has also sanctioned 51 projects for an amount of Rs.737.89 Crore from 2014-15 to 2022-23 under Assistance to Central Agencies scheme for various projects such as sound and light show, development cruise terminals, border tourism projects such Attari Post Tourism Infrastructure, Tanot Post Tourism Infrastructure etc.

He informed that the Ministry of Tourism sanctioned 59 tourism routes under Regional Connectivity Scheme (RCS) UDAN-3 to provide better connectivity to important tourist places including Iconic sites. Out of this, 51 are already being provided viability gap funding, he said.

The Ministry is also working with Ministry of Road Transport and Highways to improve the road connectivity to various tourist destinations and setting up of wayside amenities.

Ministry of Tourism is also working with Ministry of Ports, Shipping and Waterways to promote cruise tourism both in oceans and inland waterways and has funded several cruise terminals projects. The Ministry is working with Ministry of Environment, Forest and Climate Change for promotion of wild life tourism and eco-tourism and has funded several projects under Swadesh Darshan Scheme.

The Ministry of Tourism has been working very closely with Ministry of Home Affairs and Ministry of External Affairs for easing of the Visa Regime in the country to facilitate seamless travel. The Ministry strongly supported launch of e-Visa regime on 27.11.2014 and subsequently e-Tourist Visa. It was initially introduced for 46 countries, which provided a major boost to inbound tourism. At present, the e-Tourist visa facility is available for the nationals of 165 countries. Post pandemic, the Government also announced 500,000 free visas to the tourists. The Ministry of Tourism, in association with the Ministry of External Affairs, has appointed Tourism Officers in 20 countries in 2021, who will promote Indian tourism in those countries.

During 2019, there was reduction in tax on hotel rooms with tariffs of ₹1,001 to ₹7,500/night to 12%; those above ₹7,501 to 18% to increase India’s competitiveness as a tourism destination vis-à-vis other competing markets in the region.

He also highlighted that the Ministry has introduced several IT based reforms and electronic portals were set up for hotel classification and travel trade recognition. These has been further revamped into National Integrated Database of Hospitality Industry (NIDHI), a technology driven system for providing services to Hospitality and travel industry.

The Minister further informed that the Government introduced International Tourism Mart (ITM) in 2014 with focus on promoting tourism in North Eastern region.

The Government has further formulated “a Coordinated Strategy for Revival of India as a Global Centre of Buddhist Culture and Tourism with Special Focus on Bodhgaya”. Inauguration of Kushinagar Airport will further boost Buddhist tourism in the country and the Ministry of Tourism in collaboration with IRCTC organized a Buddhist Circuit FAM Tour and Conference from 4th – 8th October 2021 at Bodhgaya and Varanasi.

The Ministry of Tourism launched the Dekho Apna Desh initiative in January 2020. More than 150 webinars have been conducted so far.

Talking about skill development initiatives of the Ministry, the Minister informed that the Ministry of Tourism is imparting hospitality and tourism education to our youth through 21 CIHMs, 28 SIHMs, 12 FCIs and one IITTM with four regional centres apart from Indian Culinary Institute and National Council for Hotel Management and Catering Technology and Indian Institute of Skiing & Mountaineering (IISM) Gulmarg.

Keeping in view the role of youth in all spheres of nation building, the Ministry of Tourism has launched a program for Yuva Tourism Club across the country to engage youth with tourism. It will provide youth with better understanding of their culture, heritage and tourism by engaging in a variety of activities. It will also create awareness about the career opportunities in the field of tourism and hospitality.

Developing Tourism in Mission Mode

Under India’s G20 Presidency since 1st Dec 2022 and in the backdrop of Azadi Ka Amrit Mahotsav, the Government has resolved to develop tourism in mission mode with focus on convergence and public private partnership.

Under India’s G20 Presidency more than 200 meetings are being organized at 56 locations which will give unprecedented opportunity to these destinations to come on the tourism world map.

India will consolidate the gains from transformation in connectivity and infrastructure, growing economic power and tremendous improvement in the framework conditions for growth of tourism in the country to promote and develop tourism in mission mode during Amrit Kaal. It has set out a vision to make India one trillion USD tourism economy by 2047 with 100 million international visitors.

Ministry of Tourism has formulated Draft National Tourism Policy. The National Tourism Policy is part of the vision of New India on high trajectory of growth and prosperity. The new Policy is a holistic framework for sustainable and responsible growth of tourism sector in the country. The Policy aims at Improving framework conditions for tourism development in the country, supporting tourism industries, strengthening tourism support

Visit India Year campaign will highlight India’s commitment to sustainable & rural tourism. It will propel India as a seamless, modern and smart tourism destination.

VST CoreB Propels the Growth of the Indian Trailer Industry Forward with Its Focus on Innovation and Safety

VST CoreB Propels the Growth of the Indian Trailer Industry Forward with Its Focus on Innovation and Safety

In the last two decades, the trailer industry in India has taken several giant strides and has emerged as an industry that is contributing greatly towards the growth of the Indian economy. The awareness around trailers has also played an important role in several businesses engaging with this industry. As compared to heavy trucks, trailers offer a minimal cost of transportation per tonne per kilometre. Another factor that has propelled the growth of the trailer industry forward is the expansion of the road network in the country.

Today, there are many companies that are a part of the trailer industry in India. The one company, however, that has left an indelible impact in this sector with its innovative practices and the visionary mind of its founding members is VST coreB. The foundation for VST coreB was laid in the year 2019 by Mr. Sitaram Yadav, who serves as the Chairman of the VST United Group. Currently, Vikas Yadav serves as the MD & CEO of VST coreB. The responsibilities of the company as a MD & COO are shouldered upon by Vijay Yadav.

Talking about what separates VST coreB from other companies in the industry, Vikas Yadav, CEO & MD, says, “We specialize in making technology-driven products that cater to the needs or demands of our clients. We have always believed that one must keep a close watch on the ever-changing technological landscape and adapt accordingly. The products offered by us boast of high-end efficiency. Our trailers are characterized by minimal fuel combustion, advanced breaking mechanism and produce limited carbon emissions. We make it a point to use high-quality components while putting together our trailers.”

VST coreB has its headquarters in Kotputli, a small city in Rajasthan that serves as the base for some of the biggest infrastructural projects in the country. Among other things, VST coreB is known to be a company that prioritizes safety procedures over other everything. When a business organization invests in the trailers manufactured by VST coreB, they know they can be sure about the safety of their goods. VST coreB trailers being best trailer manufacturer in India, equipped to cater National Logistics Policy for maximising growth.

“Safety has always been our biggest priority. For implementing safety-based procedures, too, we resort to technology. We have discovered and implemented several unique safety techniques which have been replicated by other companies based in this industry. We have also put together presentations and organized seminars to create awareness of how well-designed safety procedures can be used to avoid accidents. We have conducted extensive research on driving behaviour or pattern of driving professionals and corrected them as and when necessary. We have also installed advanced tools like object detection sensors in our trailers in a bid to add another layer of safety to them”, says Vikas.

The initiatives taken up by top trailer manufacturer VST coreB always become a subject of discussion in the trailer industry. Apart from having a highly professional approach to doing this, the company is known for leading the industry with its innovative methods and techniques. When a business organization collaborates with VST coreB, they get assured of timely deliveries or supplies. The company also specializes in making customized products that are offered at very economical prices. VST coreB trailers is working towards catering national logistics policies to help consumers to speed up their efficiency, accelerate their production and operation processes and breakdown their cost and time effectively.

Dr. Prabhakara’s “KAMASUTRA THE MUSICAL “gets certification from “The Gloden Book of World Records

Dr. Prabhakara’s “KAMASUTRA THE MUSICAL “gets certification from “The Gloden Book of World Records

Dr. Prabhakara Viswakarma Govindachari, a resident of Qatar has been awarded a certificate from the prestigious “Golden Book of World Records “, in appreciation of his music-based project on sexual well-being. He is a practicing Dermatologist with a keen interest in music and behavioral sciences.

Dr. Prabhakara Govindachari Viswakarma states, “These music tracks have been created by the panel of our expert music maestros based on the concept stated in a book titled ‘Quantum Union’ that has been authored by me and will be released soon. The book talks about the union of the mind, body and the soul. These tracks have been designed to enhance an individual’s experiences of love and sex. This exclusive creation is based on the scientific research of human biological responses to various sounds of specific frequencies during different stages of sexual activities.”

He says, people look for different remedies when they feel something is amiss in their love life. Some even resort to medications. The doctor firmly believes that listening to the right kind of music can help significantly in improving one’s romantic experiences with one’s partner and promote healthier relationships. His expertise as a specialised medical practitioner and love for music contributed towards lending this project a definite shape.

The project emphasizes the importance of music created according to the process of the human physiology of lovemaking by eliciting the response of emotional calmness, peace, romance, and love.
There are 4 albums, each lasting for 2 hours.
1. Romance
2. Passion
3. Seduction
4. Lust

Available on Itunes, Apple Music, Spotify, Amazon Music, Anghami, Deezer, Music.youtube.com, and most online streaming platforms.
The tracks are using Indian classical music instruments. These albums have been recorded at Bangalore, in collaboration with a well-known group of musicians.

He intends to produce similar tracks using Arabic and Western musical instruments. He welcomes partners and collaborators.

He can be reached on vgprabhakar2015@gmail.com

https://music.youtube.com/playlist?list=OLAK5uy_lku8N42W8im2Dw2ySHxBn7dx0nEumS30s&feature=share

Instagram: @prabhakaravg

The meeting of 1st Tourism Working Group under India’s G20 presidency concludes successfully at Rann of Kutch, Gujarat

The meeting of 1st Tourism Working Group under India’s G20 presidency concludes successfully at Rann of Kutch, Gujarat

The 1st Tourism Working Group Meeting under India’s G20 presidency which was held at the Rann of Kutch, Gujarat from 7th-10th February concluded today. The meeting included two side events, an inaugural session, two days of working group meetings on the five identified priorities, a series of bilateral meetings and excursion visits.

The working group meeting was preceded by a Side Event on the evening of 7th February on the theme, ‘Rural Tourism for Community Empowerment and Poverty Alleviation’. At the panel discussion panelists gave presentations and held discussions highlighting the best practices, success stories, prospects, and issues in the field of Rural tourism. At a separate event, Shri Miya Hussain Gul Beg, Head of Dhordo Village (Sarpanch) highlighted the positive impact of the development of tourism infrastructure and tourism promotion activities like Rann Utsav on the village economy and creation of job opportunities in the area.

The inaugural session was graced by the Chief Minister of Gujarat Sh. Bhupendra Bhai Patel, Minister of Tourism, Culture and DONER Sh. G. Kishan Reddy; and the Union Minister Shri Parshottam Rupala, Minister for Fisheries, Animal Husbandry and Dairying.

At the inaugural session, the Indian dignitaries shared their views on Indian tourist destinations, steps taken by government to promote tourism, safety of tourists, digitisation in the tourism sector and the impact of tourism on the local economy and employment.

During the working group meeting, discussions were held on the Indian Presidency identified five priority themes including Green Tourism: “Greening of tourism sector for a sustainable, responsible and resilient tourism sector”; Digitalization: “Harnessing the power of digitalization to promote competitiveness, inclusion and sustainability in tourism sector”; Skills: “Empowering youth with skills for jobs and entrepreneurship in tourism sector”; Tourism MSMEs: “Nurturing tourism MSMEs / Startups/ private sector to unleash innovation and dynamism in tourism sector” and Destination Management: “Rethinking the strategic management of destinations towards a holistic approach that delivers on the SDGs”. All the 5 key priority areas set for the deliberations were endorsed by all G20 Members, Guest countries and International organisations.

On the last day of the working group meeting, a second side event was organised on the theme, ‘Promotion of Archaeological Tourism: Discovering shared Cultural Heritage’. Speakers at the panel discussion shared their views on conservation of Archaeological sites and challenges faced at such sites. They also highlighted the benefits of promoting archaeological tourism for empowerment and sustainable livelihoods of local communities. In his concluding remarks, Secretary, Tourism Shri Arvind Singh said that Archaeological tourism can provide socio economic development of local communities in a sustainable manner.

During their stay at Dhordo Tent City, the delegates had an opportunity to attend a Yoga session at sunrise at White Rann. The delegates also visited the Harappan Site of Dholavira, a UNESCO World heritage site where delegates were briefed about the effective and efficient water management at Dholavira. The delegates were also familiarized with the local Kutchi art and traditions. They also enthusiastically joined the folk artists in a dance permanence during a cultural evening.

Before their departure, the delegates also paid a visit to the state-of-the-art Smritivan Earthquake Memorial Museum in Bhuj.

Going forward, the Tourism Working Group will reconvene for three more meetings including a Ministerial which will take place in Goa. A Ministerial Level Communique and the Goa Roadmap for Tourism as vehicle for achieving Sustainable Development Goals are the planned deliverables.

In addition to the four G20 meetings of G20 Tourism track, three mega events are also planned to promote tourism during the period of India’s G20 Presidency. The Ministry of Tourism will be organizing the first Global Tourism Investors’ Summit (GTIS) in April/May in New Delhi; MICE Global Conference in May; and G20 Tourism CEO Forum in June.

IVY PLUM-HOME & LIVING- WINNER OF GLOBAL EXCELLENCE AWARD 2022 BY LUX LIFE

IVY PLUM-HOME & LIVING- WINNER OF GLOBAL EXCELLENCE AWARD 2022 BY LUX LIFE

Ivy Plum, an interior design company also specializing in creating custom furniture, has recently won a Global Excellence 2022 award by Lux Life.

The recent award win is a significant milestone in the journey of Ivy Plum for company’s commitment to quality and excellence. The award was a recognition of the company’s dedication to their craft and their commitment to delivering exceptional interior design services to clients.

This recognition is a testament to the hard work, dedication, and exceptional skills of the team at Ivy Plum. From their launch a few years ago, the company has grown to become a leading provider of custom furniture and interior design services.

DESIGNING FOR A BETTER TOMORROW, TODAY

Ivy Plum was founded with the goal of providing clients with exceptional interior design services that would transform their living and working spaces.

With a focus on quality craftsmanship and attention to detail, the company quickly built a reputation for delivering beautiful and functional furniture and interiors.

The team at Ivy Plum comprises of in-house skilled designers, craftsmen, and project managers, who work closely with clients to bring their vision to life.

Over the years, Ivy Plum has undertaken numerous projects, both big and small, and has consistently received positive feedback from clients for their exceptional work. Whether it’s a custom-built kitchen island, a beautiful dining table, or a complete interior design for a home, the team at Ivy Plum is always striving to deliver the very best.

HOME STAGING- AN EMERGING CONCEPT

“At Ivy Plum we do things differently”-says Dilkash Malhotra-Founder CEO. We have an innovative segment called Home staging.

Home staging is the process of preparing a home for sale by making it look its best. This includes adding or removing decor, and making any necessary repairs in fraction of a budget. Ivy Plum’s home staging services are designed to help home owners sell their homes faster and for a higher price.

In conclusion, Ivy Plum is a company that is driven by passion, creativity, and a deep love for design. With their exceptional skills and unwavering commitment to excellence, Ivy Plum is set to continue their journey as a leader in the industry.

Evolve Brands, Xuriti partner to positively impact the business loyalty and credit offering to Brands in India

Evolve Brands, Xuriti partner to positively impact the business loyalty and credit offering to Brands in India

New Delhi [India], February 10 (ANI/India PR Distribution): A first-of-its-kind Memorandum of Understanding was signed on 1st February 2023, between Evolve Brands (www.evolvebrands.com), a leading loyalty-tech enterprise, and Xuriti (www.xuriti.com), a Bengaluru-based fintech start-up offering a non-recourse Credit platform for anchor-led retailer credit.

The strategic partnership will jointly explore and leverage opportunities to enhance the business loyalty & retailer credit ecosystem in India and the collaboration will enable technology integration and knowledge sharing amongst them to offer a robust never-before loyalty + credit product to businesses in India.

Business Loyalty is an immensely challenging aspect for every business globally and requires a tailored and expert approach by marketers to make it successful. It is increasingly becoming critical amidst cut-throat competition that businesses have to face for securing mind-share of the B2B customers. Likewise, Retailer credit is a critical aspect of every sales transaction and often becomes a roadblock in augmenting growth charter for every business that has to increasingly spend more time in credit collections.

“We are thrilled to enter into this MOU with Xuriti. This partnership is an important step towards our goal of evolving and expanding our presence in the B2B market and delivering even greater value to Brands beyond our existing loyalty-tech platform and delivering promise of growth and continued excellence in maximizing our customer engagement offering” said Harish Motwani, Co-Founder & CEO of Evolve Brands.

“By offering credit as a reward, brands can show their appreciation for their customers and foster a sense of community and loyalty. In addition, it can help drive sales, increase customer satisfaction, and improve brand reputation. We are super stoked to partner with Evolve Brands to offer our clients, particularly in the Building materials industry, a unique credit-led loyalty program that would redefine the last mile sales engagement unleashing multiplied growth opportunities said Venkatesh Chari, Co-Founder & CEO at Xuriti.

Evolve Brands is a leading Indian loyalty-tech company headquartered in Gurgaon, Delhi NCR, and has collaborated with over 100 leading Indian and Global brands for their diverse range of B2B Channel engagement and Influencer loyalty initiatives for over 2 decades. The company is an important building block in the sophisticated manner which Brands utilize to reach out and engage with their direct and indirect customers and strengthens the relationship with a blend of tech-oriented and offline engagements. The company enjoys years of association with brands across Building materials, Automobiles, IT, and Consumer durables.

Xuriti is an Anchor-led Credit Platform for retailers and channel partners. By eliminating the hassle of credit management, Xuriti helps brands to maximise depth and breadth in their retail distribution and thereby improving sales by atleast 20-30 per cent. Xuriti has partnered with leading Banks and NBFCs on its technology platform to enable seamless credit and user experience for retailers.

RawmeN wins creative mandate of Meron – Marine Hydrocolloids

RawmeN wins creative mandate of Meron – Marine Hydrocolloids

India’s largest manufacturer & exporter of agar-agar, Marine Hydrocolloids has appointed RawmeN international pvt ltd to manage its creative and brand marketing duties.

As a part of the partnership, RawmeN Chennai will be responsible for the brand building and communication development mandate of the parent brand Meron. This will include its wide range of products with markets worldwide. In a multi-agency pitch, Team RawmeN won the account due to their proven ability to communicate consistently and creatively across a wide variety of complex products which sets them apart.

On the back of its strategy to give the brand a higher purpose and to create distinct creative expressions, RawmeN was awarded the mandate.

www.rawmen.in