Seven Caribbean Nations in West Indies and Three City in USA Were Chosen as Venues

Author: Zalim Dhibar
Quote: Understand the pulse of the cricketing community and are dedicated to being the primary source for cricket-related needs.

Dubai, UAE – The International Cricket Council (ICC) has officially disclosed the host venues for the highly anticipated ICC Men’s T20 World Cup 2024. Seven Caribbean destinations – Antigua & Barbuda, Barbados, Dominica, Guyana, St Lucia, Trinidad & Tobago, and St Vincent & The Grenadines – have been confirmed as the Caribbean hosts, with an exciting addition to the roster as the United States of America (USA) joins the fold.

Cricket West Indies CEO Johnny Grave expressed enthusiasm as the organization unveiled the selected Caribbean venues to host the upcoming T20 World Cup in June 2024, featuring the participation of 20 teams in 55 matches.

The host countries have demonstrated their commitment by pledging upgrades to their international cricket venues and practice facilities. This dedication aligns with their ongoing support to uphold the rich legacy of West Indies cricket. Grave expressed confidence in the collaborative efforts, stating, “We are confident that together, we will deliver a world-class tournament, showcasing the best this region has to offer. The unique culture and carnival atmosphere will ensure a genuine celebration of the sport next June.”

The T20 World Cup 2024 Schedule is set for June 4 to June 30. For the first time in the history of the tournament, the USA is set to co-host the event, with Grand Prairie in Dallas, Broward County in Florida, and Nassau County in New York chosen as the prestigious venues. This significant decision was made after a thorough evaluation process by the USA and the West Indies.

2023-2031 ICC Men’s Tournament Host Summary

– ICC Men’s Cricket World Cup, October/November 2023: India

– ICC Men’s T20 World Cup, June 2024: West Indies & USA

– ICC Men’s Champions Trophy, February 2025: Pakistan

– ICC Men’s T20 World Cup, February 2026: India & Sri Lanka

– ICC Men’s Cricket World Cup, October/November 2027: South Africa, Zimbabwe & Namibia

– ICC Men’s T20 World Cup, October 2028: Australia & New Zealand

– ICC Men’s Champions Trophy, October 2029: India

– ICC Men’s T20 World Cup, June 2030: England, Wales, Ireland & Scotland

– ICC Men’s Cricket World Cup, October/November 2031: India & Bangladesh

ICC Chief Executive Geoff Allardice expressed his satisfaction in revealing the venues for the largest T20 World Cup to date.

“We’re delighted to announce the three USA venues that will host part of the biggest ICC Men’s T20 World Cup ever staged, with 20 teams competing for the trophy. The USA is a strategically important market and these venues give us an excellent opportunity to make a statement in the world’s biggest sport market.”

In a groundbreaking move of T20 World Cup 2024 Venue, modular stadium solutions will be implemented to enhance the facilities. Among these innovations is the construction of a state-of-the-art 34,000-seat modular stadium in Eisenhower Park, Nassau County, New York – a purpose-built sports and events park.

Expressing his enthusiasm, Nassau County Executive Bruce Blakeman stated, “Nassau County is excited to partner with the ICC to host the Men’s T20 World Cup, one of the most popular sporting events in the world. With more than one billion fans worldwide, this event will attract fans from all around the world to Eisenhower Park.”

Blakeman highlighted Nassau County’s rich history of hosting large-scale global events and expressed anticipation about uniting diverse communities to witness top-tier cricket in its picturesque setting.

20 Teams For The Tournament

Qualification for the T20 World Cup 2024 saw host nations West Indies and the USA secure the first two spots. The subsequent ten spots were determined based on team performances at the 2022 edition and their standings on the ICC T20I rankings as of the November 14 cut-off date.

The top eight teams from the 2022 T20 World Cup, including Australia, England, India, Netherlands, New Zealand, Pakistan, South Africa, and Sri Lanka, along with the next two highest-ranked T20I teams, Afghanistan and Bangladesh, earned direct entry. The final eight spots were secured through regional qualifiers.

The teams for the tournament have been finalized based on the recent results in the Africa Qualifier. Canada, Nepal, Oman, Papua New Guinea, Ireland, Scotland, Namibia, and Uganda emerged victorious in their respective regions, completing the list of 20 qualified T20 World Cup Teams.

Website: https://www.vijaycricket.com/

Impact Guru Foundation, an organization that aims to facilitate access to affordable healthcare, has launched its flagship program, Care on Wheels (C.O.W), in Mumbai.

With the generous support of STCI Finance Ltd under its Corporate Social Responsibility (CSR) initiative, the C.O.W program aims to deliver essential healthcare services to the doorsteps of communities in need, transcending barriers of accessibility and affordability. The launch event occurred at Kamgar Kalyan Mandal in Chinchpokli East, symbolizing the commitment to reaching the heart of communities.

The Care on Wheels program is structured to provide primary healthcare, both preventive and curative, to underserved areas, including rural, tribal, slums, and urban regions. The mobile units enable healthcare services to reach the most remote and needy areas, overcoming the challenges of inaccessibility and non-availability.

The key objectives of the Care on Wheels (C.O.W) program are centered around ensuring comprehensive healthcare accessibility to underserved communities. It also aims to enhance awareness within these communities.

Sundeep Talwar, CEO of Impact Guru Foundation, said, “We are thrilled to launch the Care on Wheels program in Mumbai along with STCI Finance Limited, bringing healthcare services to the doorsteps of those who need it the most. This initiative aligns with our mission to create a positive impact on society and improve the overall well-being of communities.”

V Narayanamurthy, MD & CEO of STCI Finance Ltd, commented, “STCI Finance Ltd, is proud to support the Care on Wheels program that will provide last mile healthcare connectivity at the doorstep of the underserved communities. This initiative resonates with our commitment to contribute to community welfare and healthcare accessibility to those in need of medical assistance and thus make a meaningful difference in the lives of the underserved people.”

The launch event saw the presence of Vikas Kaul, Co-Founder, and CPO of ImpactGuru.com, V Narayanamurthy, MD & CEO of STCI Finance Limited, Suparna Sharma, Company Secretary and Chief Compliance Officer and Executives/Staff of STCI Finance Limited, highlighting the collaborative effort and commitment of both organizations towards this transformative healthcare initiative.

Vikas Kaul, who is also a trustee with Impact Guru Foundation said, “I extend my heartfelt appreciation to STCI Finance Ltd for steering the way in bringing about healthcare transformation through the Care on Wheels program. Together, we can drive change and empower communities for a healthier, brighter tomorrow.”

Impact Guru Foundation

Headquartered in Delhi, Impact Guru Foundation (IGF) was established in 2014 with the mission to “provide access to quality and equitable healthcare for the deprived by building efficacies to impact 5 million lives by 2030”. The main aim is to put forward a platform where each individual can easily avail of preventative, curative, and critical care. Since, its inception IGF has executed projects impacting 450,000+ lives on pan India level. IGF has been recognized and awarded by various industry bodies. #HappyBharatHealthyBharat https://www.impactgurufoundation.org/

STCI Finance Ltd

STCI Finance Limited, a Systemically Important- Non Deposit taking Non-Banking Financial Company (NBFC-ND-SI) / Middle layer NBFC (NBFC-ML), has been undertaking lending and financing activities since year 2008. The Company is a diversified mid-market NBFC that provides customized financial solutions to a wide spectrum of customers ranging from Corporate, firms and High Net worth individuals through its loan products offerings of Loan against securities, Corporate Loan-Real Estate and Corporate Loan- Non- Real Estate. The Company operates from its corporate office in Mumbai and representative offices in Delhi, Pune, Hyderabad, Bengaluru, Ahmedabad and Kolkata.

STCI Finance Limited has a qualified and experienced management team headed by V. Narayanamurthy, Managing Director and CEO, who has more than 33 years of experience in the Banking and Financial sector. The Company benefits from the strength of its shareholding majorly comprising of Public Sector Banks as well as from its diversified and professional Board of Directors.

New Delhi [India]: Times BPO, a leading provider of Business Process Outsourcing (BPO) services, today announced an unprecedented opportunity for aspiring entrepreneurs across India. The company is inviting applications from individuals and startups in all states, offering them the chance to become business owners with minimal investment.

This groundbreaking initiative requires only a basic setup of computers and internet connections, along with a small team of 5-10 employees. Times BPO will provide all the necessary support and training, empowering individuals to take control of their entrepreneurial dreams without the financial burden of startup costs.

Unlocking Business Potential for All

Times BPO understands the challenges aspiring entrepreneurs face in securing funding and resources. By eliminating financial barriers, the company’s initiative aims to democratize entrepreneurship and make it accessible to anyone with the drive and passion to succeed. This innovative approach is expected to significantly boost the number of startups in India, contributing to the nation’s economic growth and development.

Times BPO has a proven track record of delivering high-quality and cost-effective solutions to its clients across various industries and domains.

Times BPO is inviting applications from all the states of India, thus providing a golden opportunity for anyone who wants to start their own business. All you need is a setup of computers and internet connections along with 5-10 employees. You don’t have to pay anything to Times BPO for this opportunity. You can start your business in zero investment and earn a handsome income every month.

Times BPO will provide you with all the support and training that you need to run your business successfully. You will get access to the best practices, tools, and technologies that Times BPO uses for its own operations. You will also get guidance and feedback from the experts of Times BPO who have years of experience and expertise in the field of business process outsourcing.

Times BPO’s initiative is more than just an opportunity for individual success; it’s a collective effort to drive economic development and empower communities across India. By fostering entrepreneurship and creating job opportunities, Times BPO is contributing to a brighter future for the nation. By joining Times BPO, you will not only become a business owner, but also a part of a growing and thriving community of entrepreneurs. You will be able to network and collaborate with other business owners who are working with Times BPO. You will also get recognition and rewards for your performance and achievements.

Unwavering Support for Success

Times BPO isn’t just offering an opportunity; they’re offering a comprehensive support system. Their team of experts will provide the necessary training and guidance in areas such as:

Process Management: Establishing efficient and effective business processes.

Customer Service: Delivering exceptional customer experiences.

Technology Adoption: Utilizing technology to optimize operations and performance.

Times BPO, a leading provider of Business Process Outsourcing (BPO) services, today announced an unprecedented opportunity for aspiring entrepreneurs across India. The company is inviting applications from individuals and startups in all states, offering them the chance to become business owners with minimal investment.

Marketing and Sales: Building a strong brand and generating leads.

This holistic approach ensures that entrepreneurs are equipped with the knowledge and skills required to thrive in the competitive BPO industry.

This opportunity will make every opportunity seeker a business owner. This will increase the number of startups in India, thus boosting the economy and creating more employment opportunities. Times BPO is providing business opportunities to all. Don’t miss this chance to fulfil your dreams and aspirations.

Becoming part of the Times BPO network offers several advantages for aspiring entrepreneurs:

Reduced Risk: Minimal upfront investment minimizes financial risk.

Expert Guidance: Constant access to support and training from industry professionals.

Scalability: Flexible business model allows for growth and expansion.

Reputation and Trust: Leverage the established brand and reputation of Times BPO.

Ready to Become a Business Owner?

If you’re interested in becoming a part of this exciting initiative and taking control of your entrepreneurial journey, visit the Times BPO website at to learn more and submit your application. Don’t miss out on this chance to join the Times BPO network and unlock your entrepreneurial potential!

Times BPO is looking forward to working with you and helping you grow your business. Hurry up and apply now before the slots get filled up. This is a once-in-a-lifetime opportunity that you don’t want to miss.

Away from the commotion and pollution of the city nestles a tranquil dreamscape — Karma Lakelands, where flowers bloom, birds chirp, lakes flow and even time stops for a breather! As the year is about to come to an end, Karma Lakelands plans an exclusive New Year Karnival for its guests to unwind and rejuvenate, whilst they create soulful memories with their loved ones!

The two-night three-day vacation will be packed with lots of excitement, fun-filled activities and entertainment, lavish buffets, and yummy treats that cater to every heart! Check into your cozy villa or quaint cottages and head for the scrumptious buffet by the pool where delectable delicacies and live entertainment await the guests. Enjoy your afternoon amidst lush greens or cosy confines of your villa. Head for a rejuvenating Hi-Tea at Khet by the Lake. Make evenings memorable with a musical jamboree at the front lawns. Enjoy an opulent buffet dinner amidst live entertainment at the Grand Ballroom and Lawn.

The dreamy breakfast buffet shall mark the beginning of last day of the year, with thoughtful arrangements for families. Savour memories along with delicacies! A day full of activities, and nourishments to indulge your heart and soul will be followed by the much-awaited New Year Karnival at The Pavilion, along with LIVE performances, grand feats, and beautiful decorations will be the show stealer.  Wake up at leisure, enjoy yet another feast, and leave at ease.

Long walks in forests, bird songs, beautiful views, and our heartfelt hospitality from the perfect backdrop for lovely dreams and beautiful memories. Recharge and rejuvenate for your new goals and new year with us!

Grooming Babies and NCPA to Unveil the 8th Edition of ‘UNDER THE PEEPAL TREE’ Dad-Child Festival, Showcasing Rajasthan’s Rich Cultural Tapestry

Mumbai; December: As the sun prepares to dip beyond the Arabian Sea on the cool winter evening of December 23, 2023, the open-air venues of NCPA will come alive with the resonating folk tunes of Rajasthan and the buzzing laughter of dads and children.

Grooming Babies, a dedicated social enterprise championing involved parenting, is set to host its much-anticipated annual Dad-Child Festival, ‘UNDER THE PEEPAL TREE,’ in collaboration with NCPA. Now in its 8th season, this distinctive event is carefully crafted for children aged 4 to 10 years and their fathers, creating a special space for shared experiences. Set against the backdrop of the Sunken and Experimental Garden at NCPA, the festivities will unfold between 4:00 PM and 7:00 PM, promising an enchanting open-air extravaganza meticulously designed to be both immersive and unforgettable.

Each year, the festival unveils the vibrant cultural traditions of different Indian states. This year, the princely state of Rajasthan takes centre stage, inviting fathers and children to immerse themselves in the creation of Rajasthani handicrafts and celebrating the rich artistry of the region. From the lively Opening Ceremony to royal Hobby Horsing and mystical storytelling of Kaavad Katha, the festival seamlessly blends tradition and creativity. Ragamala combines art and melody, and Kacchhi Ghodi Dancers inject vibrant energy. Culminating in a traditional Rajasthani dance, the Closing Ceremony leaves an indelible mark, ensuring the festival’s essence lingers in attendees’ hearts.

Bruce Guthrie, the Head of Theatre & Film at the National Centre for the Performing Arts (NCPA) in Mumbai, expressed that, “The festival not only aligns seamlessly with our commitment to diverse and enriching family experiences but also brings live folk art and culture to children in a modernized and contemporary way. Cultural exploration is a core belief at NCPA, and now, through this festival, children can be exposed to these rich traditions in a manner that resonates with them.” 

Tickets for the festival are priced at Rs. 1200 per child, and one parent gets to accompany them. The registration provides access to all engagements, games, and performances at the festival. Additional children will also receive an activity kit, comprising all art and craft materials needed for the festival workshops.

Speaking on the occasion, Oindrila Purohit, Founding-Director of Grooming Babies, shares, “Celebrating 8 years, the festival has nurtured 4000 heartfelt connections between dads and kids, forging enduring memories and bonds. These memories will be shared, leading to a lifetime of joy.”

Notably, the festival embraces diverse family structures, encouraging fathers or father figures, and in their absence, grandparents, uncles, or even moms, to share in the joys of the event, fostering a sense of inclusivity and bonding.

In its thriving second year with NCPA, the festival, which drew over 500 families last time, symbolizes a contemporary shift. With 80% now being hands-on fathers, this reflects evolving sociocultural dynamics and underscores the festival’s crucial role in supporting holistic father-child relationships.

For registration visit bookmyshow.com or NCPA box-office  https://in.bookmyshow.com/events/underthepeepaltreedadchildfestival/ET00374271  For further information about the event scan this QR Code 

Event social media: @utptdadchildfestival │@groomingbabies ● Organiser Website: groomingbabies.in

For press inquiries contact:

Nikita Thadeshwar, Event & Marketing Manager, Grooming Babies: 9820200569 │ nikita@trispire.in

Priyanka Mullick, Deputy Manager Public Relations, NCPA: pmullick@ncpamumbai.com Vandana, Mindworkz: vandana@mindworkz.in

Do you remember the last time you watched a sports event without thinking about its digital potential? Probably not! Welcome to the world of iGaming Sports, where the lines between physical sports and digital entertainment are blurring faster than a sprinter on the final stretch.

Remember when sports games was restricted to shadowy corners and low-lit rooms? Those days are long gone. Today, iGaming Sports is soaring to unprecedented heights. Also, The internet has been a game-changer, evolving sports into an engaging, interactive, and user-friendly experience.

Understanding iGaming Sports

Wondering what exactly iGaming Sports is? Let’s simplify it.

Key Elements

In essence, iGaming Sports combines sports’ excitement with gaming’s thrill. Also, It allows individuals to place bets on their favorite sports events, live, using online platforms.

iGaming Sports vs. Traditional Gaming

So, how is it different from traditional gaming? The answer lies in accessibility and immersion. While traditional cricket often lacks a direct and immersive connection to the event, iGaming offers real-time gaming, live streaming, and even virtual reality experiences.

Popular Sports in iGaming

Do you think iGaming is all about football? Think again!

Football (Soccer)

Football, or soccer as it’s known in some regions, is a dominant player in iGaming. Millions of fans worldwide place bets during matches, making it one of the most popular options.

Basketball

Not far behind is basketball, with the NBA and other global leagues being favorites among igamers.

Baseball

Add in baseball, and the list grows more diverse, particularly with the MLB’s long and storied history.

Cricket

But wait, let’s not forget about cricket. With the fanfare it enjoys, particularly in regions like the Indian subcontinent, UK, Australia, and South Africa, it’s a significant player in the iGaming industry. From IPL to The Ashes, the opportunities are numerous and exciting!

eSports

However, the dark horse in this race is eSports. Also, With their meteoric rise in popularity, games like League of Legends, Dota 2, and CS:GO are increasingly becoming hot spots for iGaming.

The Role of Technology in iGaming Sports

The magic behind iGaming’s allure? Technology. Real-time data analysis, AI algorithms, and blockchain for secure transactions all come together to create a smooth and engaging user experience.

Navigating the world of iGaming Sports isn’t all fun and games, though. Various countries have strict regulations and legalities around it. Always remember to check local laws before diving into this digital ocean.

The Economic Impact of iGaming Sports

Don’t underestimate the financial clout of iGaming. It’s an economic powerhouse, contributing billions to global economies and creating countless jobs.

Future Prospects

As for the future, iGaming shows no signs of slowing down. With the ongoing technological advancements and growing acceptance, its future looks brighter than a stadium on game night.

iGaming Sports is a thrilling intersection of technology, sports, and gaming. While it opens up a world of opportunities and excitement, playing responsibly and being aware of the risks involved is essential. So, are you ready to be a part of this digital sports revolution?

Zurich [Switzerland]/ Imphal (Manipur) [India]: The DFINITY Foundation (DFINITY), a Swiss, not-for-profit research and development organization and a major contributor to the Internet Computer Blockchain (ICP), today announced that the Manipur Department of Education will deploy a unique educational product suite focused on verifying and storing educational certificates in a secure platform on the Internet Computer. The solution will ensure the certificate’s authenticity while making it accessible to the owners anywhere in the world at all times, removing the issues associated with lost certificates. This ICP-based solution will bring more credibility to certificates and empower students in their search for employment.

The product suite will leverage ICP technology, such as Internet Identity, to ensure all relevant information is accessible and tamperproof while no unnecessary personal information is available. The Horizon, a New Delhi web3 policy and adoption think tank, will support the implementation process with technology guidance from DFINITY.

Dominic Williams, Founder and Chief Scientist at the DFINITY Foundation, commented, “As a global leader in cutting-edge technology, India continues to innovate by integrating blockchain technology into its education system. The Internet Computer is a tamper-proof and fully decentralized public blockchain with no backdoors. These qualities make it a perfect solution for securely hosting important documents.

Organizations such as FederItaly have been using the Internet Computer as part of their proof of authenticity initiative for Italian-made products with great success. We’re looking forward to exploring more ways in which the Internet Computer can integrate into Indian services.”

This initiative leverages ICP’s unique advantages in security, immutability, and transparency to address critical challenges within Manipur’s education system. The solution will be tailor-made for the Department of Education to develop the state into a knowledge and skills hub within India.

Th. Basanta Singh, Minister of Education, added “Manipur has always been at the forefront of technology adoption with a young and tech savvy population.. Blockchain is a very important technology and I can see a lot of use cases for it in my department. I look forward to collaborating with ICP to bring student academic credentials to blockchain.”

Academic Credential Verification System (“ACVS”)

The ACVS aims to provide tamper-proof verification of all academic certificates issued by government institutions, ensuring authenticity and integrity. The ACVS will encourage trust among employers, educational institutions, and individuals while streamlining the verification process. The ACVS solution will leverage the Internet Identity.

Internet Identity is a privacy-preserving authentication solution developed by the DFINITY Foundation. Internet Identity allows users to authenticate their identity credentials without disclosing personal information using advanced cryptography.

This latest initiative strengthens ICP’s presence in the region alongside the ICP. India Hub, which has organized hundreds of hackathons and workshops in India. ICP is committed to fostering a collaborative ecosystem in Asia, as demonstrated by the launch of the ICP Asia Alliance and a $20 million grant available for the projects in the region.

Rajat Sethi, Founder, The Horizon “Manipur has taken a very promising leap in adopting futuristic blockchain technology. This is the first statewide initiative of adopting blockchain in the education sector. This will set an important example for the entire industry to work closely on government applications in blockchain

Manipur is one of the fastest-growing small states located in the Northeastern region of India. It has a promising young talent pool of technology enthusiasts and a strong developer base. Manipuri diaspora continues to contribute to the global technology ecosystem.

DFINITY Foundation:

The DFINITY Foundation is a not-for-profit organization of leading cryptographers, computer scientists, and experts in distributed computing. With a mission to shift cloud computing into a fully decentralized state, the Foundation leveraged its experience to create the Internet Computer and currently operates as a major contributor to the network.

Internet Computer:

The Internet Computer Protocol (ICP) is a decentralized cloud 3.0 protocol that allows developers to build and run services and enterprise systems directly on a public, blockchain network with unprecedented scalability. Services running on top of ICP are tamper-proof and can negatively interact with the outside world in a trustless manner, both with traditional web 2.0 services and with other blockchains. The fast, low-cost, and energy-efficient protocol establishes a new paradigm for how a decentralized network truly operates in web3.

Media Contact

comms@dfinity.org

In the heart of Anna Nagar slums, nestled amidst the challenges of crumbling shanties and a community striving against odds, stands the Valmiki temple. Within its walls, a transformation unfolds daily, orchestrated by Pehchaan The Street School, an NGO committed to nurturing the potential of underprivileged children.

The temple’s interiors radiate vibrancy with colorful drawings adorning the walls. It’s a beacon of hope, bustling with children of diverse ages ardently engaged in learning and honing their skills.

“Even amid lack of resources, the Valmiki temple remains a hub of joyous learning,” says Akash Tandon, reflecting on the children’s unwavering dedication to their weekend classes despite the city’s challenges.

Every child here has a success story. Take Krish, a school dropout turned budding artist. His sketchbook bursts with pencil drawings of beloved cartoon characters and notable personalities. “I was a dropout but now, because of Pehchaan, I wish to study again I have joined class IX through Open School this year,” shares the determined 14-year-old.

Pehchaan The Street School’s genesis traces back to 2015 when a group of compassionate individuals – Akash Tandon, Kanika Narula, Sam Pillai, Leejo Joy, and Monika Wamdev – formed the organization. Moved by the plight of children either begging on the streets or dropping out of school due to academic struggles, these friends embarked on a mission to provide guidance and support.

Initially faced with skepticism from residents, they began with ten children, aiming not only to educate but also to nurture each child’s potential. Akash shares, “Our objective was holistic – to enable these children to build a career out of their strengths.” As Pehchaan introduced diverse activities like dance, music, art, crafts, and yoga, the initiative gained momentum. Today, it engages over 800 volunteers from city colleges, impacting 1,500+ slum children across ten centers in Delhi.

“We focus on nurturing their passions alongside academics. Our informal setup fosters confidence and communication, leading to visible transformations in behavior,” Kanika Narula  remarks, highlighting the NGO’s approach.

Pehchaan The Street School operates solely on crowdfunding, advocating for donations in the form of stationery, school supplies, and time from volunteers. College students join as interns, dedicating three months to teaching at least 24 classes. For children, like Deepak from the inaugural batch now becoming the first boy in the family to attend 12th class board exams, these volunteers serve as mentors, guiding them towards academic success and promising rewards for excellence.

“In slums, exclusion is a shared experience. By showering attention, we aim to change mindsets,” Akash emphasizes, shedding light on the transformative impact of volunteers’ attention on these marginalized children.

Pehchaan The Street School remains committed to rewriting the narratives of disadvantage, one child at a time. Through collective efforts, they aspire to build a world where every child’s potential is nurtured, irrespective of their circumstances. They offer internship & volunteering opportunities to anyone who is willing in contributing time to help an underprivileged.

For further information, volunteering opportunities, or donations, please visit https://pehchaanstreetschool.org/ or contact us at 9711718972.

Press Contact:

Akash Tandon

9711718972

pehchaanschool@gmail.com

https://www.pehchaanstreetschool.org

In an age where digital transformation is the new norm, businesses are rapidly evolving their marketing strategies to keep pace. However, this evolution brings with it a host of global challenges.

From the complexities of;

  • Stringent data protection laws
  • Crowded marketplace filled with similar outreach tactics

Above points are just tips of icebergs.

This article aims to delve deep into these challenges and unearth innovative solutions that will help businesses not only navigate these turbulent waters but also to thrive.

Vivek Sharma, the Marketing Director at Accropolix, plays a pivotal role in addressing these evolving challenges for their clients. Under Vivek’s guidance, Accropolix has been a frontrunner in implementing research oriented, data-driven innovative marketing strategies under the principle of Deep Sales & Marketing.

Global Challenges in Marketing

1. Stringent Data Protection Acts Globally

As per Harvard business review, the number one goal of data protection is, Trust over transactions. With laws like, GDPR and CCPA, along with recent Google Gmail Protection act are transforming the way personal data is collected and handled. Striking a balance between compliance and effective marketing is becoming an increasingly tough nut to crack.

2. Email Clients are Identifying and Classifying Cold Emails as Spam

As per google, Gmail’s AI-powered defenses stop nearly 15 billion unwanted emails every day. Imagine the massive, daily email-sending traffic, and where you stand in this very intense crowded market. Additionally, advancement in email filtering technology poses a new threat where legitimate business domains are also being wrongfully blacklisted. This disrupts marketing efforts making it challenging for businesses to reach their intended audiences.

3. Current market tactics are saturating

The once-effective cold email tactics are now losing their charm, thanks to an overcrowded marketing environment. Capturing potential clients’ attention is tougher than ever.

4. Transition to a Cookie-Less World

As per Google’s plan, they will completely deprecate 3P cookies in the second half of 2024. But they are not alone Safari has been blocking 3P for years. This makes it difficult for businesses reliant on cookie-based tracking for targeted advertising as the world gradually moves away from cookies.

5. Unsolicited outreach hampering brand perception

Look at your inbox, you will hardly find emails from established brands unless you have interacted earlier either on websites or social channels. An aggressive cold emailing strategy can backfire, harming the brand’s image and value in the consumer’s eyes.

Simple Yet Critical Solutions

1. Creating a Consent-Based Mailing List

Focus on building a mailing list based on explicit user consent, aligning with both global data protection laws and ethical marketing standards. This strategy not only boosts engagement rates but also solidifies brand trust and minimizes spam risks.

2. High Precision Outreach

The updated word would be: With laws like, GDPR and CCPA, along with recent Google Gmail Protection act are transforming the way personal data is collected and handled. Improved conversion rates, customer satisfaction, and compliance with privacy laws.

3. Tactical Discovery (Value Based Inbound Website Traffic)

Employ organic strategies like SEO and content marketing to attract genuinely interested visitors to your website. This helps build sustainable web traffic, better lead quality, and enhanced search engine rankings.

4. Trade Shows for Networking and Lead Generation

Engage in trade shows and industry events for direct engagement with potential clients and showcasing products or services. Opportunities for live interaction, networking, and direct lead generation.

Way forward

This exploration of the modern marketing challenges and the corresponding innovative solutions, spearheaded by Vivek Sharma at Accropolix, extensive research highlights that the future of marketing is about adaptability, creativity, and understanding evolving consumer preferences.

By embracing these strategies, businesses can set new standards in effective and ethical marketing, ensuring compliance with global regulations and standing out in a crowded marketplace.

InCoBAN, a Bengaluru-based construction industry improvement ecosystem championed by a group of highly experienced professionals, has partnered with the prestigious Singapore Management University’s Executive Development (SMU ExD) to launch the Advanced Leadership Program in Infrastructure & Construction (ALPIC). ALPIC, a one-year program starting in April 2024, addresses the leadership gaps in the infrastructure space for global south. Developing resilient infrastructure requires maintaining a fine balance among social, economic, environmental, and institutional sustainability. With a focus on bridging the technical and social sciences gap, ALPIC aims to produce leaders with the understanding of global disruptions, emphasizing integrative approach, and blending socio-economic aspects into infrastructure development.

ALPIC is designed for global working professionals with at least 10 years of experience, catering to Central and State governments, Multilateral Organizations, International Financial Institutions, MNCs entering the infrastructure market in emerging economies, public and private sector corporates, aspiring leaders from the infrastructure industry, NGOs, political and social organizations, and academia. The program is designed in such a way that everyone involved in these areas can benefit irrespective of their disciplines. ALPIC is looking for students from India, Africa, Middle East, and South East Asia to begin with.

Elaborating on the problems faced by the infrastructure sector, Eddie Tritton, Executive Director, SMU Executive Development, Singapore Management University said, “Construction and infrastructure sector is facing key challenges particularly when it comes to the financing and timely delivery of key infrastructure projects. Another challenge is the absence of specific skill sets that are crucial for infrastructure projects, resulting in a scarcity of qualified candidates for senior positions. The industry is also grappling with skills mismatch especially at the leadership level, as there is a scarcity of adequate educational infrastructure training programs.”

He added, “While efforts are underway to integrate new technology-driven innovations into Infrastructure projects, the need for the development of key leadership skills that are geared towards ensuring sustainable infrastructure development is critical. ALPIC aims to play the role of a catalyst that helps bridge the gap and transforms participants into effective change agents with a forward-thinking approach.”

Bhagya S Nair, Co-Founder of InCoBAN Ecosystem, emphasized the strategic partnership with SMU will leverage the learning from Singapore’s exemplary leadership towards creating a world-class learning experience for ALPIC. ” SMU is a progressive and globally recognized institution, and serves as a robust academic partner, contributing distinguished faculty, certificate recognition, and comprehensive student services. In our pursuit of excellence in leadership education, we discovered the right strategic partner in SMU for ALPIC,” she said.

She added “Singapore, renowned for pioneering urban infrastructure, boasts an impressive construction sector. It’s rapid development, efficient public infrastructure, and collaboration between industry and government serve as a benchmark for the rest of the world. Singapore’s structured interventions for sustainable infrastructure development are commendable and there is a lot to learn for the world from it. Choosing an Asian university intimately connected with the world was a key criterion in partner selection.”

The ALPIC program spans four terms over 12 months, featuring online and offline sessions. The hybrid model includes a 6-day continuous residency program in India starting at Bengaluru, fostering networking and group projects and has been designed to equip participants with a comprehensive set of skills and competencies that emphasise evidence-based thinking, leadership, positive deviation, cultural ethos integration, and navigating Volatility, Uncertainty, Complexity, and Ambiguity (VUCA).

The ALPIC certificate holds recognition from both SMU and InCoBAN. With distinguished faculty support, SMU ensures superior learning and educational experience, committing senior faculty members every term. Additionally, SMU provides comprehensive student services, associate alumni status, library access, and a dedicated Learning Management System.

Actively contributing to ALPIC’s success, SMU engages in promoting the program – leveraging its global recognition to enhance program visibility and reach.

InCoBAN Ecosystem advocates dignity of labour, principles of equality, workplace democracy, non-discrimination, meritocracy, collective wealth sharing, and inclusive growth. Synergasia BE-NEX Private Limited (SBPL) serves as the implementation arm of the InCoBAN ecosystem.

A premier university in Asia, the Singapore Management University (SMU) (www.smu.edu.sg) is internationally recognised for its world-class research and distinguished teaching. Established in 2000, SMU’s mission is to generate leading edge research with global impact and to produce broad-based, creative, and entrepreneurial leaders for the knowledge-based economy. SMU’s education is known for its highly interactive, collaborative, and project-based approach to learning.

InCoBAN (www.incoban.org) embodies a transformative ecosystem dedicated to addressing the intricate challenges faced by the Indian Construction Sector. With 60 to 70 million people relying on this sector for their livelihoods, InCoBAN stands as a beacon for progress, striving to elevate the industry to new heights. The core belief of InCoBAN lies in the understanding that managing the complexities of the Infrastructure and Construction Sector demands a high degree of risk management maturity. In response, InCoBAN functions as a platform, engaging diverse stakeholders to collaboratively build an ecosystem that fosters growth.

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