Over 90% of Payments in 10 Minutes: Sber Accelerates Russian-Indian Trade

Over 90% of Payments in 10 Minutes: Sber Accelerates Russian-Indian Trade

St. Petersburg [Russia], June 5: Among the areas are launching factoring for Indian MSMEs, developing technology bridges in AI, and creating a sustainable infrastructure for settlements in national currencies.

A New Stage of Financial Cooperation

Since April 1, 2026, Indian microenterprises, small and medium-sized companies (MSMEs) have gained access to Sber’s factoring services. The service, fully compliant with local legislation, allows companies operating with deferred payment terms of up to 180 days to quickly obtain working capital against the assignment of receivables without collateral.

Alexander Vedyakhin, First Deputy Chairman of the Executive Board of Sberbank:

“According to forecasts, by 2030 India will be among the world’s three largest economies, and such flexible financial instruments are critically necessary”.

Sber’s corporate clients in India can now open rupee deposit accounts online with interest rates of up to 7% per annum, as well as use them as collateral for loans. The total number of rupee accounts has grown by more than 60% over the past year.

Technological Sovereignty and AI

In the interview, Alexander Vedyakhin paid special attention to cooperation in the field of artificial intelligence. Sber views India as a strategic BRICS+ partner: in the IT hub in Bangalore, more than 250 engineers, together with their Russian colleagues, are developing world-class AI products.

Alexander Vedyakhin, First Deputy Chairman of the Executive Board of Sberbank:

“Sber is deeply immersed in India’s AI ecosystem, and we see a number of opportunities where our solutions and expertise can strengthen the business of local companies. We are working with them to develop joint business models and optimal partnership formats. We are confident that by working together in developing applied solutions based on GenAI and actively exchanging experience and competencies, we can make significant progress in building sovereign solutions. Such solutions must be adapted to the needs of citizens and businesses in our countries while simultaneously ensuring reliability and security, especially when used in critical processes”.

Rupee Settlements and Trade Support

The issue of stuck rupees, which was relevant several years ago, has been completely resolved. Conversion is possible in any volume. Sber has launched rupee-denominated lending for importers and joint ventures, as well as export financing for shipments of Indian pharmaceuticals, machinery, and consumer goods to Russia.

Currently, over 90% of payments from Russia to India are processed online in less than 10 minutes. The Business Development service, launched in 2024, has already generated about 3% of the bilateral trade market, with transaction volumes in 2026 increasing 10-fold compared to last year.

New Office in Delhi and Educational Projects

Sber’s immediate plans include opening a modern office in Delhi. Preliminary lease agreements are now being signed for a complex under construction, where the bank’s smart technologies will be applied.

Last year, to support entrepreneurs, Sber, in partnership with HSE University, launched an educational program on the specifics of business culture in the two countries. A guide for Indian companies interested in localizing their business in Russia was also published, and the Russia Executive Business Program for managers from India was launched.

CRM Masters Infotech: The Company That Is Helping Organizations Integrate AI With CRM

CRM Masters Infotech: The Company That Is Helping Organizations Integrate AI With CRM

CRM Masters Infotech Helps Organizations Integrate AI With CRM

Since the last few years, companies across the world have been using cloud-based software or tools. The one cloud-based software that has benefited companies greatly is customer relationship management or CRM software. CRM software or tools help organizations organize and regulate information related to its customers.

While using CRM software has become a must for every organization in the world, it is also important for companies to integrate it with artificial intelligence or AI to ensure it works optimally. Learning the different elements or nuances associated with AI is the need of the hour and so is integrating it with tools which organizations have been using for years. The one company that is helping business organizations integrate AI with CRM smoothly and guiding them towards using these elements to propel their growth forward is CRM Masters Infotech, a Gurgaon based company driven by a solid team.

Talking about the importance of integrating AI with CRM, a spokesperson from CRM Masters Infotech says, “Once your customer relationship management software gets integrated with AI, it will enable employees to exhibit higher productivity and do their much more efficiently. AI will assist CRM in a variety of tasks including managing calendars, making calls, scheduling meetings, and taking notes. It also helps the business using a more structured approach to customer segmentation. By using intelligent algorithms, one can out customers into different segments based on various factors like purchasing behaviour, demographics, and preferences. The process of lead management, too, becomes much more simplified.”

CRM Masters Infotech has spent a lot of time, resources, and energy in studying more than 80 CRM software and tools over the years. The company has closely observed how these tools have evolved in these years. It has also studied AI in detail and done extensive research on how CRM and AI could be integrated with each other. The company initiates this integration process after taking into account all the issues and hindrances companies and employees face.

Elaborating on the same, the spokesperson states, “CRM systems, which are powered by AI, integrate a plethora of different technologies, operational processes, and data sources. While integrating AI with CRM, you have to ensure the different processes are in sync with each other and working properly. Because of this, companies find it a little challenging to do this. When we collaborate with an organization, we break down the integration process into simpler steps and execute everything properly.”

There are several prominent use cases of the integration of AI with CRM.

  • When you integrate AI with CRM, business intelligence gets an immediate boost.
  • AI works towards analyzing a large amount of data from different touch-points and uses machine learning algorithms to chart out trends and patterns.
  • Another big advantage of this integration is sales optimization.
  • AI stimulates CRM sales modules by using predictive analytics to get leads driven by past interactions and conversion potential.

Since 2016, CRM Masters Infotech has offered its services to some of the most reputed organizations based in India and abroad. The company is a Zoho Consulting Partner & Salesforce Consulting Partner. The company specializes in offering customized IT solutions to organizations using Zoho, Salesforce, Shopify, AWS, WordPress, Microsoft Dynamics 365, and other tools. The company has helped more than 1500 clients embrace the digital revolution and transform themselves for the better.

Company Name: CRM Masters Infotech LLP

Address: 529-532, Fifth Floor, Vipul Trade Center, Sector 48, Gurgaon, Haryana India – 122018

Contact Email: info@crm-masters.com

Phone: +91 9810824033

Website: https://crm-masters.com

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