The Use Cases of AI in Mobile App Development

The Use Cases of AI in Mobile App Development

New Delhi, Everyone is talking about Artificial Intelligence and how it pushes the future to be automated and simpler. Well, a few years back, there were a few biggies in the game who used the capabilities of Artificial Intelligence to their advantage and benefitted the most from it.  But today, the picture has changed. With the advancement and accessibility of technology, startups, and SMEs leverage their full potential to transform their business and outpace the competition.

Well, there is no denial to the fact that AI in Business Mobile App Development can assist your customer support team, processing, and operability, sales and marketing, and offer real-time analytical insights for quick decision-making.

AI Chatbots – Making Customers Heard with Conversational AI Chatbots

One roadblock that the business arena felt when implementing AI chatbots in the business was its understanding of emotions. In the initial days, it was flat and responded based on the keywords in the search query.

With time, AI grew advanced enough to comprehend and analyze the tone and meaning of the queries and respond to them in a more humane manner. If you ever reached customer support of Amazon or Walmart, you can’t identify if it is the bot or a human on the other side answering your queries. With the help of natural language processing, cognitive Ai chatbots can understand and respond to users in a tone that would make calm them and help them reach the solution.

Robotic Process Automation to Make Business Operations Efficient

As we talk about robotic process automation, you can upgrade your functioning and operability efficiently with less human intervention.

Have you noticed how your mobile application can simply scan and give out the details of the products? Well, that’s basically CSV. A technology that uses AI algorithms to scan and fetch the details of the products from simply its unique bar code or scan code. Autofill, may seem like not that big of a rocket science, but that too is AI. Yup!

AI is helping users make the best of the applications with the least effort without even realizing the same.

* Data Entry and Migration: When you upgrade your handset, the details from your old smartphone are transferred to the new ones without much effort. Thanks to AI you just login to your account and get everything on any device you want.

* Transaction Processing: It is the role of RPA to assist you in validating transactions, reconciling payment information, and generating receipts. Thus, the chances of making a mistake here are almost nullified.

* Notifications and Alerts: You can use RPA to trigger personalized notifications and alerts to users based on their interactions within the app.

* Feedback and Support: Automate the process of collecting user feedback, categorizing it, and routing it to the right team.

* Inventory Management: As you focus on the core of your business, let AI take care of managing and updating your inventory as the order is received and delivered.

Real-Time Data Analytics and Insights to Know Your Customers Inside Out

Data gathering is one thing and using it to the best of your favor is another. Analyzing the data with the help of AI based algorithm can help you plan your business strategies in a way that would help you win a strong presence in the market.

* Predictive Analytics: Reflect in personalized recommendations that you can draw by analyzing the data collected by tracking user behavior on your mobile application.

* Personalized Recommendations: With real-time analytics, it’s easier for you to understand where your customer spends the majority time and what they like the best.

* User Engagement Tracking: With the ease to track user behavior it becomes easier for the service provider to offer similar recommendations and services to the users.

* Performance Monitoring: Monitor the performance of various services and products that you have to offer. You can easily track what works well for you and where you need improvements.

Sales and Marketing Help Growing Business Better with Artificial Intelligence

One department of your business that works 24*7 non-stop is the sales and marketing department. The department can come up with “n” number of tasks every day that needs human intervention. With AI automation under human surveillance the efficiency and productivity can increase several folds.

* Audience Segmentation: Let your marketing team have a helping hand in form of AI that makes studying the target audience easier.

* Predictive Lead Scoring: AI with advanced algorithms can predict lead scores on daily, weekly, monthly, quarterly basis, helping you set a budget for the same.

* In-App Personalization: As we talk about the content and services to be shared with the users, artificial intelligence works at its best. Ai personalizes the content serving and offerings as per user behavior.

* Lead Nurturing Automation: AI automates lead assignments, letting you focus on conversions.

* Competitor Analysis: The most important thing to beat the competition is stay ahead of them. With competitor analysis you can be sure where your competitor is and plan a strategy that helps you build a stronger and better presence.

* Content Generation: In the time where the world is rushing to build their presence over the internet, with the help of ChatGPT, your content team can get extended support in terms of ideas and small content that can be used.

Security Enhancement & Fraud Detection with Artificial Intelligence

With a surge in malware and cyber-attacks, mobile app users are a little skeptical about sharing their data online. The developers around the globe use advanced artificial intelligence and machine learning algorithm to better maintain the security and nullify online frauds.

Although this aspect does need more attention, we are making the use of the best advanced technology possible.

*   Data & Security Breach Alerts: AI detects suspicious activity in mobile apps and alerts the right team for action.

*   Banking & Finance Fraud Detection: AI in eWallet apps ensures data security and detects financial fraud using encryption and authentication.

*   E-commerce Fraud Detection: AI identifies user behavior patterns to distinguish genuine requests from abuse like return fraud.

*   Phishing and Cybersecurity: AI recognizes malicious content in emails and flags potential threats.

*   Online Identity Fraud Detection: AI studies user patterns and employs biometrics to prevent unauthorized access.

*   AML Compliance: AI in digital payment apps tracks transaction patterns, flagging potentially malicious activity if it deviates from the user’s usual history.

The market is expanding with technology and the businesses that embrace advance technology in its basic tasks would make it big than the ones that are looking forward to bigger infrastructure before they could adopt the change.

Despite market volatility and skepticism, AI proves transformative for those leveraging it as an enhancement tool. Arun Goyal, CEO of Octal IT Solution, highlighted how embracing evolving technology and upskilling the workforce propelled Octal from a modest Jaipur-based mobile app development company to an industry leader.

“We understand how AI is transforming the enterprise and creating new values. Recently our marketing and HR team upscaled their operability with the help of AI, and the results are amazing. I hear in the market often that AI may take away your jobs, I sincerely believe, if employed the right way, AI is only creating more job opportunities.” resonates Goyal, CEO of Octal IT Solution, a mobile app development firm.

Octal IT Solution is a leading mobile and web development service provider with a global clientele. They have been in the business for more than a decade now and have delivered more than 1500+ solutions. The company has a strong presence in the US, Europe, and the Middle East. They are often celebrated by their clients for their willingness to go the extra mile and deliver high-standard solutions.

Introducing Muni: CIMCON Digital’s Generative AI-Based Virtual Assistant that will Transform Manufacturing Decision-Making

Introducing Muni: CIMCON Digital’s Generative AI-Based Virtual Assistant that will Transform Manufacturing Decision-Making

Ahmedabad and Boston, August 2023 – CIMCON Digital, an AI-led IoT technology company in the manufacturing space, is thrilled to announce the launch of its innovative AI-powered virtual assistant, Muni. Designed to revolutionize manufacturing operations, Muni is set to enhance data-driven decision-making and boost asset reliability.

Muni is a sophisticated human-like expert interface to its AI-based Machine Anomaly detection and diagnostics application, tailored for manufacturing stakeholders and decision-makers. By harnessing the NLP (Natural Language Processing) power of Generative AI, Muni enables a human-like conversation with manufacturing professionals to optimize asset availability, reliability, and efficiency in an easy and interactive manner.

Muni seamlessly integrates with CIMCON‘s VIBit (Vibration, Temperature, and Noise) and CIM edge IIoT Platform. These cutting-edge tools collectively gather real-time machine health and performance data at a split-second interval. The software then employs a combination of physics, proven rules, and a number of advanced machine learning algorithms to precisely detect anomalies and identify machine faults with associated risk levels as well as recommendations to fix them.

“We are excited to introduce Muni to the manufacturing industry,” said Anil Agrawal, CEO of CIMCON Digital. “It is a game changer. It humanizes technology by enabling humanistic conversations where manufacturing professionals can question the system. This includes peeking into the way our software thinks resulting in quick decision making thereby avoiding costly machine downtime, saving plant owners hundreds of thousands of dollars while improving their brand. ”

Here is an example of a conversation with Muni and a manufacturing head, Tom:

Muni: “Hello Tom, good morning. A few assets changed their health status since you last logged in. Would you like to know further details from me?”

Tom: “Yes, provide me a list of assets under high risk.”

Muni: “Sure, Tom, the following assets are under high risk:

  • Screw Compressor (Asset ID: COM-456)
  • Pump 1 (Asset ID: PMP-789)
  • AHU Blower (Asset ID: AHU-123)
  • Force Draft Fan (Asset ID: FD-567)

Tom: “How many days has the Screw Compressor been at high risk?”

Muni: “The Screw Compressor (Asset ID: COM-456) has been at high risk for the past 5 days.”

Tom: “What is its fault mode?”

Muni: The fault mode is BPFI (Ball Pass Frequency Inner) found on ‘Motor Drive End Side’ of the Screw Compressor. The Non-synchronous energy at ball pass frequency in inner race 1xBPFI to 3xBPFI has increased.

Tom: “What’s your recommendation?”

Muni: “My recommendation is to assign this task to the maintenance team for inspection of the inner race bearing and replace the bearing, if required.

Muni: “Is there anything else I can assist you with today?”

Tom: “No thanks, all set.”

As shown above, Muni’s interface is extremely interactive and intuitive, allowing users to get a clear picture of their plant health issues along with subsequent recommendations.

CIMCON Digital’s Muni is poised to redefine the manufacturing landscape, propelling businesses towards data-driven excellence and unprecedented asset reliability. With its real-time insights and proactive recommendations, Muni showcases its potential to optimize manufacturing processes and drive decision-making for businesses in the industry to the next level.

“At CIMCON Digital, we are committed to bringing innovation and efficiency to the manufacturing sector,” added Agrawal. “Muni embodies our dedication to harnessing the power of AI to unlock the full potential of manufacturing processes.”

About CIMCON Digital: CIMCON Digital leverages 35 years of deep domain industrial experience of its parent company, CIMCON Software (I) Pvt. Ltd., to deliver cutting-edge Industry 4.0 solutions that incorporate IoT, Artificial Intelligence, and Machine Learning technologies. CIMCON Digital products and solutions help a diverse range of customers across Manufacturing, Water, Oil & Gas, among others, meet their net-zero and sustainability goals. The company has a global presence, with offices in the United States and India, and its mission is to create “One Connected Industrial World,” making it a leading player in the IoT industry.

For more information on CIMCON’s digital transformation solutions, visit cimcondigital.com. For media inquiries, contact Aishwarya Agrawal at ashi@cimcondigital.com or call +91-95128 00836.

AI helps Pathologists at Rajiv Gandhi Cancer Institute and Research Center decrease the TAT for Cancer diagnosis

AI helps Pathologists at Rajiv Gandhi Cancer Institute and Research Center decrease the TAT for Cancer diagnosis

Problem Statement

Rajiv Gandhi Cancer Institute and Research Center (RGCIRC), a project of Indraprastha Cancer Society and Research Centre, a not-for-profit public society, is a medical facility and research institute based in Delhi, specialising in cancer treatment and research. It is one of the largest medical centers for cancer treatment in Asia. RGCIRC uses front-line technology that helps accurate identification of each patient’s unique cancer and planning of treatment for the best possible results. It is the first hospital in India to begin robotic surgery for cancer patients, the first hospital to install a true beam for precision radiotherapy and the first hospital to set up a molecular laboratory.

There is a critical shortage of pathologists, which is more pronounced in India. Cancer diagnosis being complex, takes 2-3 weeks for the test results. Even a routine test requires counting of individual cells and taking the ratio of positive (brown) to negative (blue) stained cells.

Although widely touted as a replacement for glass slides and microscopes in pathology, digital slides present major challenges in interoperability, data storage, security, transmission and processing. In the absence of a standardised data format, each vendor defines its own proprietary data formats, analysis tools, viewers and software libraries. This creates issues for interoperability.

Background

Digitization can help in automating repetitive & mundane tasks, thereby reducing the TAT of the pathologist to provide the correct diagnosis. Other advantages with the digitized workflow include the possibility for more active production planning, allowing staff and managers to keep track of how many specimens are there in the system and where in the production chain they are, whether time limits are being kept, etc. Digitized images also eliminate the need to go to the glass archive when looking for a previously prepared slide. In addition, while glass slides can be broken or lost, a digital image can easily be stored and transmitted.

Digitising images unlocks immense collaborative possibilities, as results can be reviewed by other specialists or research institutions in real time, worldwide, improving the time to diagnosis and prognosis. Combining this with AI solutions – facilitates even faster, and more accurate and consistent clinical decisions.

Healthcare Innovation Challenge (HIC), a flagship initiative of MeitY-NASSCOM Center of Excellence – IoT & AI, is aimed at enabling the Digital Transformation of Healthcare. Lying at the convergence of Healthcare, Technology and Impact creation, HIC is focused on increasing operational efficiency, reducing TAT & associated costs and enhancing patient engagement for Healthcare Providers through the adoption of curated Digital Technology solutions. HIC has a unique Use Case focused framework allowing comprehensive evaluation of Digital solutions through Jury Panels comprising Healthcare, Technology & Regulatory experts, to mitigate the risks associated with digital technology adoption. RGCIRC needed a solution that could help reduce the burden on their histopathologists, reduce the TAT for test results and improve the accuracy of diagnosis and therefore RGCIRC nominated this use case under HIC.

Solution Deployed

Qritive AI India Pvt Ltd, led by Dr Aneesh Sathe and Dr Rajasa Jiasaldani, the HIC winner, has an AI-based solution called Pantheon which is a CE marked vendor-agnostic digital pathology platform that enables digitization of the entire pathology lab workflow. It automates the analysis of Whole Slide Scanner images. It produces a rich diagnostic report and has the capabilities for workflow automation and telepathology. Pantheon has the following capabilities:

  • Computer Vision highlights problem areas and auto-detects visual indicators of disease (e.g. counting the total nuclei or classifying tumor tissue)
  • Natural Language Processing summarizes patient history for quick reading and analysis
  • Vendor agnostic whole slide image management system compatible with Hamamatsu, Philips, Leica, Huron and Morphle
  • Integration with major LIS, EMR and other hospital information systems as well as compatible with PACS systems and DICOM protocol
  • Data encryption & secure communication protocols
Qritive Pantheon

It has AI modules for Lymphoma, Prostate Cancer, Gastric Cancer, Colon Cancer, Breast Cancer and Alpha-thalassemia. The AI modules have 95% sensitivity and specificity based on 5,00,000 test images and 7000 hours of expert annotation.

Impact

Today, it takes weeks for a cancer patient to get lab results. Qritive AI’s solution reduces the TAT from a week to a day to produce a report for Prostate Cancer and improves accuracy of diagnosis. Pathologist has to largely focus on verifying the report generated by Pantheon.

Prostate Cancer

Mr J P Dwivedi, CIO, RGCIRC said, “Qritive has enabled our pathology to move towards becoming truly Digital. The tissue images captured onsite go to the cloud storage instantly. These images could be studied anywhere and anytime. Hospitals and labs are full of archives of slides. Just as the films have disappeared from Radiology, we envision the same for these slides in pathology. We have already established a tissue bank where tissues will remain stored. At the next level, these slides will all become digital. The next problem was storing, retrieving and sharing these digital slides. The solution took them all to the cloud where our pathologists can upload these images and share those as desired. The prostate Cancer Module powered by AI is helping to create a template for PDSS (Pathologist Decision Support System) and will segregate benign cases with a high degree of confidence straight saving a lot of time for pathologists. With data being available in real time, several opportunities for advanced analytics are opening up.

CoE has truly been instrumental in bringing several solutions including this one to our notice. Healthcare Innovation Challenges (HICs) are doing a remarkable job of bridging the gap of supply and demand of cutting-edge innovative technologies together.”

Dr Gurudutt Gupta, Senior Consultant & Head – Histopathology, RGCIRC said, “This solution has greatly helped us in collaborating with experts where we can seamlessly share the Whole Size Images (WSI) without any inconvenience and with speed. The AI component associated with the solution is going to assist us in increasing throughput and speed of reporting.”

Mr Sanjeev Malhotra, CEO, Center of Excellence – IoT & AI said, “At CoE, we’re aiming to create an impact by leveraging technology to solve real-world challenges. Supported by MeitY, this initiative has been able to create a collaborative innovation ecosystem consisting of deep-tech startups, Med-Tech Enterprises, Pharma companies and Healthcare providers. Our programs follow a unique use-case focussed framework to drive the digital transformation of the healthcare and life sciences sector. We are immensely proud that Rajiv Gandhi Cancer Institute and Research Center have prioritised the adoption of AI-based pathology workflow automation solution to significantly optimise their histopathology analysis”

Mr Sudhanshu Mittal, Head & Director Technical Solutions, CoE Gurugram said, “The role of AI is growing in all dimensions by reducing the role on human operator, thereby allowing the human operator to focus energies in what is really important. The deployments such as the ones at RGCIRC are the real-life demonstrations of the capabilities of AI especially in a sector as sensitive as healthcare. There are multiple other pilots in pipeline where we expect to demonstrate the capabilities of digital technology in solving long pending problems in different sectors”.

Appy Pie Announces Alpha Launch of AppyLM: Revolutionary Large Language Model for Native Mobile App Code Generation

Appy Pie Announces Alpha Launch of AppyLM: Revolutionary Large Language Model for Native Mobile App Code Generation

Appy Pie, the leading provider of innovative AI-powered solutions, is proud to announce the alpha launch of AppyLM, its proprietary large language model (LLM) designed exclusively for native mobile app code generation in technologies such as Swift and Kotlin. With the introduction of AppyLM, Appy Pie AI, the AI arm of Appy Pie, aims to revolutionize the app development industry by combining the power of artificial intelligence and natural language processing, offering a transformative approach to native app development.

AppyLM represents an extraordinary leap forward in mobile app development by leveraging a large language model to generate app code based on users’ text or voice inputs. Powered by a robust algorithm, this comprehensive model has undergone extensive training on an extensive corpus of text and code data, equipping it with the capability to effortlessly generate intricate code structures.

At its alpha launch, AppyLM showcases the cutting-edge technology and marks the beginning of a new era in app development. This milestone demonstrates Appy Pie’s commitment to continuous innovation and staying at the forefront of industry advancements. During the alpha phase, Appy Pie welcomes early adopters to experience the power of AppyLM and provide valuable feedback to further enhance its capabilities.

Traditionally, building native mobile apps required proficient coding skills and a deep understanding of programming languages. However, AppyLM’s intuitive and conversational interface breaks down these barriers, allowing users of all skill levels to create robust and professional applications. By leveraging AppyLM, developers can streamline the app development process, reduce time-to-market, and deliver high-quality applications that cater to the needs of today’s tech-savvy users.

“We are thrilled to introduce AppyLM to the world,” said Mr. Abhinav Girdhar, CEO of Appy Pie AI. “With this proprietary large language model, we are revolutionizing the way native mobile apps are created. AppyLM empowers users to effortlessly generate complex code structures, saving them valuable time and effort. By harnessing the power of artificial intelligence, we are democratizing app development and making it accessible to a wider audience.”

About Appy Pie

Appy Pie, a Trademark of Appy Pie LLP, is a leading no-code development platform that helps transform business ideas into reality without requiring technical knowledge. It offers an all-inclusive suite of the best no-code tools, including an app builder, website builder, workflow automation platform, graphic design software, chatbot builder, help desk software, and live chat software. Appy Pie’s App Maker has been recognized as one of the highest-rated app builders globally by G2, thanks to its unique features, ease of use, and affordability. It is considered one of the most comprehensive no-code application development software for businesses of all sizes according to Capterra. Moreover, Appy Pie is the fastest-growing cloud-based DIY Mobile App Builder in the world, as acknowledged by GetApp.

DWN CREATE ANNOUNCES PUBLICATION OF INNOVATIVE NEW BOOK ON ENTREPRENEURSHIP

DWN CREATE ANNOUNCES PUBLICATION OF INNOVATIVE NEW BOOK ON ENTREPRENEURSHIP

“AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” Now Available on Amazon

May 16, 2023 – DWN Create, a pioneering hybrid publishing company, is proud to announce the release of “AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” by Avery Ingram.

Avery Ingram, an esteemed entrepreneur, and speaker, unlocks the door to rural Indian entrepreneurship in this groundbreaking book. With a steadfast belief in resilience and community building, Ingram deftly combines the innovative principles of jugaad with artificial intelligence, aiming to foster a sustainable future for rural communities worldwide.

This book delves into the heart of rural Indian entrepreneurship, addressing unique challenges and offering practical strategies for success. It aims to empower readers to master the jugaad mindset and learn to use accessible AI technology to overcome resource scarcity, navigate complex markets, maximize efficiency, and streamline business processes.

With real-world examples and practical insights, Ingram explores how modern AI systems such as ChatGPT can serve as a virtual mentor to entrepreneurs, providing guidance on various aspects of rural entrepreneurship. From identifying market gaps and emerging trends to offering advice on effective team management and regulatory hurdles, AI can play a pivotal role in the success of entrepreneurial ventures.

This book stands as an invitation to aspiring rural entrepreneurs in India and around the world to embrace the spirit of frugality and innovation in entrepreneurship, and to unlock their potential to drive sustainable growth and empower their communities.

“AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” is available for purchase on Amazon at https://www.amazon.in/dp/B0C4RDTP7K

About DWN Create:

DWN Create is a hybrid publisher dedicated to sharing diverse voices and ideas.

About Avery Ingram:

Avery Ingram is a determined entrepreneur and speaker dedicated to empowering individuals globally to unlock their entrepreneurial potential. He believes in the power of resilience and community building, and through his latest book, he aims to merge rural Indian entrepreneurship principles with AI to encourage a sustainable future.

Press Contact: Daniel Williams

DWN Create

daniel@dwnpub.com

www.dwnpub.com

Appy Pie Adds Artificial Intelligence to Its No-code Website Builder Platform

Appy Pie Adds Artificial Intelligence to Its No-code Website Builder Platform

Appy Pie Website Builder, a leading no-code development platform, has announced the launch of its AI Website Builder. This new product will simplify and accelerate the website-building process for businesses of all sizes by employing artificial intelligence and machine learning technologies. Users only need to describe their website specifications and requirements on the platform as text or voice input. The in-built AI will convert these into a full-fledged website, delivering faster and more efficient website development without coding.

The Appy Pie AI Website Builder makes website building more accessible and affordable for everyone, especially small business owners and individuals with limited technical expertise. It uses highly-advanced Natural Language Processing (NLP) and Machine Learning (ML) algorithms to generate website content and design templates. The AI website builder offers many features and functionalities, including customizable templates, themes, and designs that users can customize to fit their unique branding and aesthetic preferences.

“Appy Pie’s AI Website Builder brings the power of intelligent technology to the hands of every website creator. With this revolutionary product, we are changing the way websites are built and empowering users to create professional-looking websites effortlessly, just by speaking or typing. We are excited to launch this innovative product and look forward to seeing the incredible websites that our users will create with it.” says Abhinav Girdhar, Founder and CEO of Appy Pie.

The AI Website Builder from Appy Pie is fully responsive, which means that websites created using the platform are optimized to deliver a seamless experience on any device, from desktops to smartphones. It also provides e-commerce integration, social media integration, and SEO optimization that help businesses maximize their online presence and cater to customers worldwide. Users can also access integrated analytics tools that help them measure and improve their website’s performance.

About Appy Pie

Appy Pie, a Trademark of Appy Pie LLP, is a no-code development platform that helps transform business ideas into reality without technical knowledge. It is an all-inclusive suite of the best no-code tools like an app builder, website builder, workflow automation, graphic design software, chatbot builder, help desk software, and live chat software. Appy Pie’s App Maker has been recognized as one of the highest-rated app builders globally (G2) for its unique features, ease of use, and affordability, and is considered one of the most comprehensive no-code application development software for businesses of all sizes (Capterra). Appy Pie is also the fastest-growing cloud-based DIY Mobile App Builder in the world (GetApp).

Media Contact

Abhinav Girdhar

sales@appypie.com

+91 120 4338720

Digital Marketing Trends 2023 by Dhananjay Yadav – SEO Expert

Digital Marketing Trends 2023 by Dhananjay Yadav – SEO Expert

With 1.5 billion social media users worldwide, online enterprises or those who have not yet migrated to a digital platform must seize this market.

What trends in digital marketing should you be on the lookout for in 2023? Here are some new trends that will change your future marketing efforts if your marketing team is having trouble finding inspiration or if your present approach has gotten stale.

  1. Data Privacy: 

Big data now has a much greater impact on businesses than ever before. However, due to privacy rules in effect all around the world, we have had to adapt the method we collect data.

Businesses being more proactive in acquiring intelligence through various tactics will probably be a hot trend in digital marketing in 2023. For instance, form building might assist in gathering data from yours. For instance, form building can assist in gathering client data that may affect the introduction of your next product or service.

  1. Email marketing

Email marketing is one of the most successful marketing techniques now being used. This tendency will continue through 2023 as 89% of organizations primarily use email marketing to create leads. Since almost everyone has an email address, it is relatively simple for businesses and brands to engage with their customers.

  1. Use of AI Tools in Marketing

Artificial intelligence is being used more and more in digital marketing, and for good reason. Digital marketing initiatives powered by AI have a higher chance of success since they can deliver quicker and more precise insights on consumer behavior. ChatGPT is trending at the moment..

  1. Programmatic Marketing

The process of automating ad buying with AI is called programmatic advertising. Companies get a more dependable and economical answer to their needs by getting rid of humans from the ad-buying process.

  1. Multichannel Advertising

One of the buzzwords of 2020 was omnichannel marketing. The tactic is just as viable and applicable as ever, despite the fact that the phrase may now sound a little dated.

The technique of marketing using several channels, including social media, apps, email, and blog posts, in order to provide a better customer experience and a consistent brand message that increases conversions and brand loyalty.

  1. Marketing based on accounts (ABM)

Account-based marketing is a (usually B2B) marketing tactic that focuses on particular accounts as opposed to a large audience, allowing companies to customize their messaging and forge connections with important decision-makers.

By concentrating on the accounts that have the greatest chance of success, this method also enables organizations to save time and money. ABM also promotes solid customer relationships, which may enhance conversion rates and customer loyalty.

  1. Visual Content Marketing and Visual Search

A new technique called visual search allows users to input images into searches. Although it’s still fairly new, two businesses are using visual search:mn

  1. Google Lens: Google Lens is a visual search engine that uses a camera app to identify items and locations.
  2. Pinterest: With the release of Lens, a visual search tool that enables users to take a photo of an item to find out where to buy it online, search for comparable things, or explore pinboards of related items, Pinterest got on the visual search bandwagon.

8. Analytics using Predictive & Augmented

Data mining, predictive modeling, and machine learning are all practices used in predictive analytics to find trends and make future predictions. Because of its potential, it has advanced and spread throughout various industries.

We may anticipate an even greater number of predictive analytics tools and applications, such as improved lead scoring, customer segmentation, and personalisation, in terms of digital marketing trends.

  1. Geo-Fencing

Although targeting customers based on their location is not a novel concept, we do anticipate a surge in the use of geo-fencing, an industry that is anticipated to reach $2.4 billion by 2023.

Real-time targeting based on a user’s location is possible using geo-fencing. A user receives a push notification, text message, or other kinds of marketing communication when they enter or depart a target region, which is defined as, for example, within a mile of a restaurant

Conclusion:

Change is a necessary component of any digital marketer’s profession. To outperform your rivals, you must constantly endeavor to adopt new technology, techniques, and marketing strategies.

Businesses can beat the competition and succeed in 2023 by comprehending and utilizing these marketing techniques now! Good Luck!

About Dhananjay Yadav:

Dhananjay Yadav is SEO professional with extensive experience in the digital marketing domain. Worked on more than 500+ national and international websites to improve their website ranking on Google search.

LinkedIn Profile

Kunal Gupta Felicitated with Times 40 under 40 Achievers Award for Outstanding Contribution to the Recruitment and Staffing Industry

Kunal Gupta Felicitated with Times 40 under 40 Achievers Award for Outstanding Contribution to the Recruitment and Staffing Industry

~ With his contributions Kunal Gupta has ushered an ecosystem of growth, opportunity, and merit in the Indian HR Industry. His platforms are using the new age of Artificial Intelligence to help provide jobs and livelihood to millions of people. ~

New Delhi: Kunal Gupta, Founder & MD, Mount Talent Consulting, Rozgar.com, and Value Innovation Labs, has been honored with the Times 40 under 40 North 2022 Awards for his outstanding contribution to the HR Industry. Through his exemplary work, he has ushered an ecosystem of growth, opportunity, and merit in the recruitment and staffing industry.

Organized by the Times Group and powered by OneXtel Media, the glittering event was attended by stalwarts in the industry. The platform identifies, encourages, and recognizes the excellence of the top 40 brightest young entrepreneurs, leaders, and innovators under the age of 40 from multiple fields such as Information Technology, Automobile, Consumer Durable, Retail, Real Estate, Education, Healthcare, E-Commerce, FMCG, Designs, Talent, Entertainment, Fashion, Hospitality, Service Industry, etc,

Elated on receiving the award from Cine Star Sonu Sood at Westin, Gurugram, Kunal Gupta said, “I am grateful to the Times Group for considering and acknowledging my work worthy of appreciation. This applause would not have been possible without the support of my team, partners and stakeholders.” He further shared, “My next mission is to provide 25 lakh jobs by 2025 using my job search platforms and services.”

Kunal Gupta has been instrumental in providing jobs and livelihood to more than 1.3 lakh people across levels, industries, and geographies. His platforms–Mount Talent Consulting & Rozgar.com–use new-age Artificial Intelligence to help provide jobs and livelihood to millions of people. He has launched AI-based products such as AI-based HRMS and AI-based job portals.

Kunal Gupta has been empowering the HR space with AI-driven Enterprise HRMS which has unique features to increase employee productivity by 70%. It has features that include a chatbot for interviews, Employee Productivity Management, Employee Performance Management, Secured Employee Communication–Voice, Video, and Group-based. Real-time task and employee tracking through Geotagging, Geofencing, real-time analytics, and chatbot-based helpdesk.

A first-generation entrepreneur, Kunal Gupta operates businesses in Employment, Technology, and Infrastructure across India, the US, the UK, South Asia & UAE. Having worked with more than 700 clients including Fortune 500 companies, his clients comprise Amazon, Boston Consulting Group, McKinsey, Accenture, Flipkart, Honeywell, Bharti Airtel, Mercedes, Ernst & Young, OYO Rooms, KPMG, Landmark Group- Worldwide, American Express, ICICI Bank, HDFC, Mphasis, Sapient – Publicis, Cognizant, Lazada – Alibaba group, Adobe Systems, and others.

Kunal Gupta has always addressed the concerns faced by clients through multiple solutions including onsite, offshore, project-based models, contractual temporary staffing models and also headhunting people at the leadership level for multiple organisations. It has defined the best practices in Human Resource Consulting, Market Intelligence, Compensation Benchmarking, Job Grading, Organisation Development, Training and Development, Recruitment and Staffing, Performance Management, etc

An avid speaker, he has been a voice for national & international forums on employment, technology, and entrepreneurship. He is also an active member and contributor to CII, TiE, NASSCOM, Sector Skill Councils, National Skill Development Corporation, MSME Industry bodies, Global Incubation Centres, and other associations.

His determination, perseverance, and zeal have made him the recipient of the iconic Philip Kotler’s “Emerging CEO of the Year” Award in 2020 and awarded & honoured by Chief Minister of Haryana, Shri Manohar Lal Khattar, for Industry Integrated Employment Promotion. He believes in living more-life-in-one-life to create a legacy and impact on the world.

Media Contact:

Rosy Sharma, +91 9582495515, rosy@valueinnovationlabs.com

IVEPOS is now live on Mswipe Moneystore application store: Great news for Restaurant and Retail businesses

IVEPOS is now live on Mswipe Moneystore application store: Great news for Restaurant and Retail businesses

Bengaluru, India:- IVEPOS, one of India’s leading Point of Sale (POS) applications, is now available on the Mswipe Money store. Retail businesses commonly use the Mswipe Money store for accessing various POS softwares. Being a trusted platform, Mswipe has strict assessment criteria for approving POS applications. IVEPOS is the latest entry in the list of prestigious and reliable applications available on the Mswipe Money store for retail traders. The platform has classified the Money store app under different categories. However, the users can mostly find three types of applications on this platform: merchant-specific, billing or inventory management, and other similar utility apps.

IVEPOS – An Advanced POS Application

IVEPOS is developed by Intuition Systems, a trustworthy name in the field of POS software development. The developer recommends this application to restaurants and retail owners. For small and medium-size businesses this application is convenient due to its cost-effectiveness. Nevertheless, it commits a steady revenue increase in the case of the retail shops and restaurants.

Mswipe onboards applications are packed with advanced features that add value to the merchant’s business. Moreover, applications must adhere to modern security protocols to get approval on this POS application – The money store. Two major highlights of the IVEPOS application are the cloud data server and the advanced POS features.

IVEPOS is an AI-integrated POS application for restaurants and retail shops. It improves efficiency and reduces errors in payment processing. Most importantly, the application is affordable for small retail stores, restaurants, cafes, and fast food centers. Retail businesses and restaurants can get their hands on IVEPOS for an efficient inventory and employee management platform. Additionally, businesses can also manage vendors and customers using this tool.

IVEPOS is a versatile POS and business management software that eliminates the requirement of multiple apps. Therefore, it is a one-stop platform for business management for small and medium businesses. Since you do not have to use multiple apps, you can enjoy the convenience of switching between tasks seamlessly. Some significant features of the application are Billing, Payments, Inventory Management, Customer Management, Sales Analytics, Multiple store support, etc.

Idly Guru: IVEPOS’s New Customer on Mswipe

Idly Guru is a new food truck business in Bengaluru, and it serves hot and delicious idlis at only Rs. 10 rupees. This food joint is one of the novel clients of the IVEPOS on the Mswipe platform. Idly Guru is the fastest-growing food joint in India which signed the deal for over 200 licenses with Intuition Systems’ IVEPOS.

The company is looking forward to selling more IVEPOS licenses for the Mswipe’s merchants. Many small to large restaurants and retail stores have immensely benefitted in managing their payment gateways by using the IVEPOS application.

Frequent Updates

Intuition Systems, the developer of IVEPOS, assures frequent updates of the tool for the subscribers. The frequent updates ensure zero bugs and technological glitches. On the other hand, the company introduces new features to the application by releasing the updates.

The introduction of the new features with application updates does not change the pricing policy for the users. The buyers will continue to use newly added features with their old subscription agreement. Intuition Systems has developed an excellent brand value by rolling out the IVEPOS application for restaurants and retail stores.

Visit the Mswipe Money store and download the IVEPOS application for your retail business. Click here to visit the Mswipe Money store:  https://bit.ly/3xZbXOh.

About Intuition Systems

Intuition Systems is a Bengaluru-based company for developing POS applications using advanced technologies such as cloud storage, artificial intelligence, etc. The company has developed multiple applications, and IVEPOS is one of the company’s most successful products.

Click here to download IVEPOS app from the play store:  https://bit.ly/37uMO2U.

Nay.AI, an artificial intelligence health platform, launched in sync with UNSDG3

Nay.AI to provide timely clinical interventions in saving lives

The newly introduced healthcare platform “Nay” makes use of components of Artificial Intelligence to provide timely interventions for diseases. 

Tension and stress due to medical uncertainties are ubiquitous. Health-related news of a family member or even self often makes people vulnerable. Gaping holes in the healthcare support systems turn into nightmares. Even with the best healthcare facility, no one can guarantee the right treatment.

In an attempt to bridge such vast gaps, a group of senior visionaries and industry leaders have designed Nay.AI; an ecosystem to provide just in time help to patients and intelligent decision support insights to doctors. This healthcare system aims to help UNSDG3 reach some of the goals with NLP (Natural Language Processing) and CV (Computer Vision) technology components of Artificial Intelligence. Timely and well-informed clinical interventions enabled by Nay.AI can save millions of lives in the days to come.

 

Avijit Guha, CEO at Nay, said, “Nay.AI is an equitable platform. We are bringing in a bunch of life-saving SOPs that will institute life-saving across socioeconomic classifications at par”.

The professionals in the core team of Nay have been working in the educational technology field for several decades. They have been developing software applications for dealing with education-related problems. The wide impact of COVID19 and rampant wrong treatments and ignorance around the subject influenced the team in repurposing their technology components towards saving human lives and building this history-making healthcare ecosystem, Nay. According to a clinical study at the University of Montreal, young brains lack the wisdom of elders. This gives the team of senior professionals at Nay who have extensive knowledge in their respective fields an edge over the youth-dominated start-up industry.

Mr. Guha mentioned, “We designed Nay.AI as the world’s biggest healthcare platform. Ignorance and lack of timely intervention are the biggest reasons for fatalities across the world. With Nay, we want to save as many lives as possible. We do not want people in the forthcoming world to die due to human errors or ignorance”. “It’s a long way to go; the platform is coming up brick by brick. The Neonatal and Geriatrics offerings will be available in India by the end of 2022.”

 

About Nay:

Many people lose their lives due to a lack of timely medical intervention or the non-availability of the right insights with the treating doctors. Understanding this need of the people for a healthcare venture Nay has been introduced. This healthcare venture aims to help UNSDG3 reach some of the goals with NLP (Natural Language Processing) and CV (Computer Vision) technology components of Artificial Intelligence. With the help of this, timely and well-informed clinical interventions can be provided to the patients during health emergencies.