Appy Pie Website Builder, a leading no-code development platform, has announced the launch of its AI Website Builder. This new product will simplify and accelerate the website-building process for businesses of all sizes by employing artificial intelligence and machine learning technologies. Users only need to describe their website specifications and requirements on the platform as text or voice input. The in-built AI will convert these into a full-fledged website, delivering faster and more efficient website development without coding.

The Appy Pie AI Website Builder makes website building more accessible and affordable for everyone, especially small business owners and individuals with limited technical expertise. It uses highly-advanced Natural Language Processing (NLP) and Machine Learning (ML) algorithms to generate website content and design templates. The AI website builder offers many features and functionalities, including customizable templates, themes, and designs that users can customize to fit their unique branding and aesthetic preferences.

“Appy Pie’s AI Website Builder brings the power of intelligent technology to the hands of every website creator. With this revolutionary product, we are changing the way websites are built and empowering users to create professional-looking websites effortlessly, just by speaking or typing. We are excited to launch this innovative product and look forward to seeing the incredible websites that our users will create with it.” says Abhinav Girdhar, Founder and CEO of Appy Pie.

The AI Website Builder from Appy Pie is fully responsive, which means that websites created using the platform are optimized to deliver a seamless experience on any device, from desktops to smartphones. It also provides e-commerce integration, social media integration, and SEO optimization that help businesses maximize their online presence and cater to customers worldwide. Users can also access integrated analytics tools that help them measure and improve their website’s performance.

About Appy Pie

Appy Pie, a Trademark of Appy Pie LLP, is a no-code development platform that helps transform business ideas into reality without technical knowledge. It is an all-inclusive suite of the best no-code tools like an app builder, website builder, workflow automation, graphic design software, chatbot builder, help desk software, and live chat software. Appy Pie’s App Maker has been recognized as one of the highest-rated app builders globally (G2) for its unique features, ease of use, and affordability, and is considered one of the most comprehensive no-code application development software for businesses of all sizes (Capterra). Appy Pie is also the fastest-growing cloud-based DIY Mobile App Builder in the world (GetApp).

Media Contact

Abhinav Girdhar

sales@appypie.com

+91 120 4338720

With 1.5 billion social media users worldwide, online enterprises or those who have not yet migrated to a digital platform must seize this market.

What trends in digital marketing should you be on the lookout for in 2023? Here are some new trends that will change your future marketing efforts if your marketing team is having trouble finding inspiration or if your present approach has gotten stale.

  1. Data Privacy: 

Big data now has a much greater impact on businesses than ever before. However, due to privacy rules in effect all around the world, we have had to adapt the method we collect data.

Businesses being more proactive in acquiring intelligence through various tactics will probably be a hot trend in digital marketing in 2023. For instance, form building might assist in gathering data from yours. For instance, form building can assist in gathering client data that may affect the introduction of your next product or service.

  1. Email marketing

Email marketing is one of the most successful marketing techniques now being used. This tendency will continue through 2023 as 89% of organizations primarily use email marketing to create leads. Since almost everyone has an email address, it is relatively simple for businesses and brands to engage with their customers.

  1. Use of AI Tools in Marketing

Artificial intelligence is being used more and more in digital marketing, and for good reason. Digital marketing initiatives powered by AI have a higher chance of success since they can deliver quicker and more precise insights on consumer behavior. ChatGPT is trending at the moment..

  1. Programmatic Marketing

The process of automating ad buying with AI is called programmatic advertising. Companies get a more dependable and economical answer to their needs by getting rid of humans from the ad-buying process.

  1. Multichannel Advertising

One of the buzzwords of 2020 was omnichannel marketing. The tactic is just as viable and applicable as ever, despite the fact that the phrase may now sound a little dated.

The technique of marketing using several channels, including social media, apps, email, and blog posts, in order to provide a better customer experience and a consistent brand message that increases conversions and brand loyalty.

  1. Marketing based on accounts (ABM)

Account-based marketing is a (usually B2B) marketing tactic that focuses on particular accounts as opposed to a large audience, allowing companies to customize their messaging and forge connections with important decision-makers.

By concentrating on the accounts that have the greatest chance of success, this method also enables organizations to save time and money. ABM also promotes solid customer relationships, which may enhance conversion rates and customer loyalty.

  1. Visual Content Marketing and Visual Search

A new technique called visual search allows users to input images into searches. Although it’s still fairly new, two businesses are using visual search:mn

  1. Google Lens: Google Lens is a visual search engine that uses a camera app to identify items and locations.
  2. Pinterest: With the release of Lens, a visual search tool that enables users to take a photo of an item to find out where to buy it online, search for comparable things, or explore pinboards of related items, Pinterest got on the visual search bandwagon.

8. Analytics using Predictive & Augmented

Data mining, predictive modeling, and machine learning are all practices used in predictive analytics to find trends and make future predictions. Because of its potential, it has advanced and spread throughout various industries.

We may anticipate an even greater number of predictive analytics tools and applications, such as improved lead scoring, customer segmentation, and personalisation, in terms of digital marketing trends.

  1. Geo-Fencing

Although targeting customers based on their location is not a novel concept, we do anticipate a surge in the use of geo-fencing, an industry that is anticipated to reach $2.4 billion by 2023.

Real-time targeting based on a user’s location is possible using geo-fencing. A user receives a push notification, text message, or other kinds of marketing communication when they enter or depart a target region, which is defined as, for example, within a mile of a restaurant

Conclusion:

Change is a necessary component of any digital marketer’s profession. To outperform your rivals, you must constantly endeavor to adopt new technology, techniques, and marketing strategies.

Businesses can beat the competition and succeed in 2023 by comprehending and utilizing these marketing techniques now! Good Luck!

About Dhananjay Yadav:

Dhananjay Yadav is SEO professional with extensive experience in the digital marketing domain. Worked on more than 500+ national and international websites to improve their website ranking on Google search.

LinkedIn Profile

~ With his contributions Kunal Gupta has ushered an ecosystem of growth, opportunity, and merit in the Indian HR Industry. His platforms are using the new age of Artificial Intelligence to help provide jobs and livelihood to millions of people. ~

New Delhi: Kunal Gupta, Founder & MD, Mount Talent Consulting, Rozgar.com, and Value Innovation Labs, has been honored with the Times 40 under 40 North 2022 Awards for his outstanding contribution to the HR Industry. Through his exemplary work, he has ushered an ecosystem of growth, opportunity, and merit in the recruitment and staffing industry.

Organized by the Times Group and powered by OneXtel Media, the glittering event was attended by stalwarts in the industry. The platform identifies, encourages, and recognizes the excellence of the top 40 brightest young entrepreneurs, leaders, and innovators under the age of 40 from multiple fields such as Information Technology, Automobile, Consumer Durable, Retail, Real Estate, Education, Healthcare, E-Commerce, FMCG, Designs, Talent, Entertainment, Fashion, Hospitality, Service Industry, etc,

Elated on receiving the award from Cine Star Sonu Sood at Westin, Gurugram, Kunal Gupta said, “I am grateful to the Times Group for considering and acknowledging my work worthy of appreciation. This applause would not have been possible without the support of my team, partners and stakeholders.” He further shared, “My next mission is to provide 25 lakh jobs by 2025 using my job search platforms and services.”

Kunal Gupta has been instrumental in providing jobs and livelihood to more than 1.3 lakh people across levels, industries, and geographies. His platforms–Mount Talent Consulting & Rozgar.com–use new-age Artificial Intelligence to help provide jobs and livelihood to millions of people. He has launched AI-based products such as AI-based HRMS and AI-based job portals.

Kunal Gupta has been empowering the HR space with AI-driven Enterprise HRMS which has unique features to increase employee productivity by 70%. It has features that include a chatbot for interviews, Employee Productivity Management, Employee Performance Management, Secured Employee Communication–Voice, Video, and Group-based. Real-time task and employee tracking through Geotagging, Geofencing, real-time analytics, and chatbot-based helpdesk.

A first-generation entrepreneur, Kunal Gupta operates businesses in Employment, Technology, and Infrastructure across India, the US, the UK, South Asia & UAE. Having worked with more than 700 clients including Fortune 500 companies, his clients comprise Amazon, Boston Consulting Group, McKinsey, Accenture, Flipkart, Honeywell, Bharti Airtel, Mercedes, Ernst & Young, OYO Rooms, KPMG, Landmark Group- Worldwide, American Express, ICICI Bank, HDFC, Mphasis, Sapient – Publicis, Cognizant, Lazada – Alibaba group, Adobe Systems, and others.

Kunal Gupta has always addressed the concerns faced by clients through multiple solutions including onsite, offshore, project-based models, contractual temporary staffing models and also headhunting people at the leadership level for multiple organisations. It has defined the best practices in Human Resource Consulting, Market Intelligence, Compensation Benchmarking, Job Grading, Organisation Development, Training and Development, Recruitment and Staffing, Performance Management, etc

An avid speaker, he has been a voice for national & international forums on employment, technology, and entrepreneurship. He is also an active member and contributor to CII, TiE, NASSCOM, Sector Skill Councils, National Skill Development Corporation, MSME Industry bodies, Global Incubation Centres, and other associations.

His determination, perseverance, and zeal have made him the recipient of the iconic Philip Kotler’s “Emerging CEO of the Year” Award in 2020 and awarded & honoured by Chief Minister of Haryana, Shri Manohar Lal Khattar, for Industry Integrated Employment Promotion. He believes in living more-life-in-one-life to create a legacy and impact on the world.

Media Contact:

Rosy Sharma, +91 9582495515, rosy@valueinnovationlabs.com

Bengaluru, India:- IVEPOS, one of India’s leading Point of Sale (POS) applications, is now available on the Mswipe Money store. Retail businesses commonly use the Mswipe Money store for accessing various POS softwares. Being a trusted platform, Mswipe has strict assessment criteria for approving POS applications. IVEPOS is the latest entry in the list of prestigious and reliable applications available on the Mswipe Money store for retail traders. The platform has classified the Money store app under different categories. However, the users can mostly find three types of applications on this platform: merchant-specific, billing or inventory management, and other similar utility apps.

IVEPOS – An Advanced POS Application

IVEPOS is developed by Intuition Systems, a trustworthy name in the field of POS software development. The developer recommends this application to restaurants and retail owners. For small and medium-size businesses this application is convenient due to its cost-effectiveness. Nevertheless, it commits a steady revenue increase in the case of the retail shops and restaurants.

Mswipe onboards applications are packed with advanced features that add value to the merchant’s business. Moreover, applications must adhere to modern security protocols to get approval on this POS application – The money store. Two major highlights of the IVEPOS application are the cloud data server and the advanced POS features.

IVEPOS is an AI-integrated POS application for restaurants and retail shops. It improves efficiency and reduces errors in payment processing. Most importantly, the application is affordable for small retail stores, restaurants, cafes, and fast food centers. Retail businesses and restaurants can get their hands on IVEPOS for an efficient inventory and employee management platform. Additionally, businesses can also manage vendors and customers using this tool.

IVEPOS is a versatile POS and business management software that eliminates the requirement of multiple apps. Therefore, it is a one-stop platform for business management for small and medium businesses. Since you do not have to use multiple apps, you can enjoy the convenience of switching between tasks seamlessly. Some significant features of the application are Billing, Payments, Inventory Management, Customer Management, Sales Analytics, Multiple store support, etc.

Idly Guru: IVEPOS’s New Customer on Mswipe

Idly Guru is a new food truck business in Bengaluru, and it serves hot and delicious idlis at only Rs. 10 rupees. This food joint is one of the novel clients of the IVEPOS on the Mswipe platform. Idly Guru is the fastest-growing food joint in India which signed the deal for over 200 licenses with Intuition Systems’ IVEPOS.

The company is looking forward to selling more IVEPOS licenses for the Mswipe’s merchants. Many small to large restaurants and retail stores have immensely benefitted in managing their payment gateways by using the IVEPOS application.

Frequent Updates

Intuition Systems, the developer of IVEPOS, assures frequent updates of the tool for the subscribers. The frequent updates ensure zero bugs and technological glitches. On the other hand, the company introduces new features to the application by releasing the updates.

The introduction of the new features with application updates does not change the pricing policy for the users. The buyers will continue to use newly added features with their old subscription agreement. Intuition Systems has developed an excellent brand value by rolling out the IVEPOS application for restaurants and retail stores.

Visit the Mswipe Money store and download the IVEPOS application for your retail business. Click here to visit the Mswipe Money store:  https://bit.ly/3xZbXOh.

About Intuition Systems

Intuition Systems is a Bengaluru-based company for developing POS applications using advanced technologies such as cloud storage, artificial intelligence, etc. The company has developed multiple applications, and IVEPOS is one of the company’s most successful products.

Click here to download IVEPOS app from the play store:  https://bit.ly/37uMO2U.

Nay.AI to provide timely clinical interventions in saving lives

The newly introduced healthcare platform “Nay” makes use of components of Artificial Intelligence to provide timely interventions for diseases. 

Tension and stress due to medical uncertainties are ubiquitous. Health-related news of a family member or even self often makes people vulnerable. Gaping holes in the healthcare support systems turn into nightmares. Even with the best healthcare facility, no one can guarantee the right treatment.

In an attempt to bridge such vast gaps, a group of senior visionaries and industry leaders have designed Nay.AI; an ecosystem to provide just in time help to patients and intelligent decision support insights to doctors. This healthcare system aims to help UNSDG3 reach some of the goals with NLP (Natural Language Processing) and CV (Computer Vision) technology components of Artificial Intelligence. Timely and well-informed clinical interventions enabled by Nay.AI can save millions of lives in the days to come.

 

Avijit Guha, CEO at Nay, said, “Nay.AI is an equitable platform. We are bringing in a bunch of life-saving SOPs that will institute life-saving across socioeconomic classifications at par”.

The professionals in the core team of Nay have been working in the educational technology field for several decades. They have been developing software applications for dealing with education-related problems. The wide impact of COVID19 and rampant wrong treatments and ignorance around the subject influenced the team in repurposing their technology components towards saving human lives and building this history-making healthcare ecosystem, Nay. According to a clinical study at the University of Montreal, young brains lack the wisdom of elders. This gives the team of senior professionals at Nay who have extensive knowledge in their respective fields an edge over the youth-dominated start-up industry.

Mr. Guha mentioned, “We designed Nay.AI as the world’s biggest healthcare platform. Ignorance and lack of timely intervention are the biggest reasons for fatalities across the world. With Nay, we want to save as many lives as possible. We do not want people in the forthcoming world to die due to human errors or ignorance”. “It’s a long way to go; the platform is coming up brick by brick. The Neonatal and Geriatrics offerings will be available in India by the end of 2022.”

 

About Nay:

Many people lose their lives due to a lack of timely medical intervention or the non-availability of the right insights with the treating doctors. Understanding this need of the people for a healthcare venture Nay has been introduced. This healthcare venture aims to help UNSDG3 reach some of the goals with NLP (Natural Language Processing) and CV (Computer Vision) technology components of Artificial Intelligence. With the help of this, timely and well-informed clinical interventions can be provided to the patients during health emergencies.

In today’s world, digitalization has touched almost every walk of life. Digitalization has brought massive changes to the insurance industry as well. It has also revolutionised the car insurance industry with automation and digital upheaval. With the rise of Artificial Intelligence, Next-gen data, Blockchain, Cloud computing, Advanced analytics, etc. adopting the new ways of doing business has become a prerequisite to survive in the advanced world.

The following points will give you a better understanding of the digital impact on the car insurance sector:

  • Customized services

The automobile industry is relatively challenging, and car manufacturers are competing against each other to give the best services to their customers with a choice of personalizing their vehicles. While various new vehicle variants are coming into the market with a customization option. Making a one-size-fit for all insurance policy is becoming difficult. With digitalization, the on-demand, usage-based, customizable form of insurance products and services is getting more attention. From flexible cover options, micro insurance, sustainable insurance plans are becoming the new norm.

  • Faster access to products and services

With the digital transformation, you can get any kind of information you want in order to buy a car insurance policy from the insurance provider’s website. After that, gather all the required information and compare those policies with others to find one more suitable to your needs. With digitalization, every insurance provider has an advanced process in place, where you can look, select, compare, get a quote, talk to an expert, buy, and renew insurance policies in a matter of minutes at one destination.

  • Reduced operational cost and time.

With one-click research, buying, and renewal options, the operational cost and time have been reduced, and as a result, making the whole user experience efficient. The digital atmosphere has made it convenient to process claims, perform transactions, and increase awareness about the necessity of car insurance.

  • Integrated analytics to enhance customer experience:

To build long-lasting relations with customers, it is crucial that customers feel comfortable using digital means of business. That is where the data collection and integrated analysis of that data come in handy. Digitizing data allows the insurance provider to perform the transaction and automate processes with little to no time to help the customers – for example, by assisting a customer get ahead on the claim process shortly after an unfortunate event such as an accident. With available data from the smartphone, health tracking devices, GPS, security systems, etc., insurers can get a head start on their response to the customer.

  • Use of AI

Ever since digitalization took over the car insurance industry, the usage of Artificial Intelligence has increased on a grand scale. With the help of various AI forms such as chatbots, consumer behaviour tracking, trend analysis, etc., the insurers are improving the turn-around time of policy buying and renewal, claims processing, etc. AI can use analytics to detect fraudulent claims, assess risk points, and create accurate reports

The above points make it clear that digitalization has impacted and transformed the car insurance industry in monumental ways.

Buying car insurance and securing yourself and your vehicle against any unforeseen event is one of the most crucial things you can do as a car owner. Check out various types of car insurance policies from Kotak General Insurance.

This article is authored by Suresh Sankaranarayanan, Sr. Executive Vice President & Chief Technology Officer, Kotak General Insurance, and views expressed in this article are the author’s personal views.

Shillong: MIT University of Meghalaya appoints Dr. Malhar Pangrikar as the new Vice-Chancellor, MIT University of Meghalaya was established in 2011. An alumnus of IIM Calcutta graduated in electronics & telecommunication engineering from Amravati University, Maharashtra, and a PhD in strategic management, Dr. Malhar Pangrikar is one of the youngest Vice-Chancellors in India. He started his career with HCL Infosystems Ltd. as a senior system integrator in the telecom division and then as a research associate with MIT School of Telecom Management. During his teaching assignment, he has published research papers in national & international journals & authored 4 books in the management domain, guided more than 50 business projects many of them have national recognition. His areas of interest are cultural diversity, sustainable design, applied economics, strategic branding, consumer behaviour, data science, artificial intelligence, and e-commerce. He is an academic & strategic growth advisor to many EdTech start-ups in India, which are phenomenally performing in the respective areas.

With a rank of sergeant in NCC, a captain for Amravati University in Ball Badminton & Handball builds his personality as a disciplined strong leader with ground connect. The decision of selecting him as the vice-chancellor of MIT, Shillong evolved as he has the academic experience and his major competencies being handling higher-order challenges, objective & result-oriented attitude, data-driven problem-solving approach and network building across the disciplines. His experience in MIT Group of Institutions, Pune for more than a decade with managing green & brownfield projects marked him as the Vice-Chancellor of MIT University of Meghalaya.

About MIT, Pune:

Established in the year 1983 by an academician, has more than 70 institutions, 4 universities across India, with more than 5 lacs global alumni. MIT Group of Institutions offers various Undergraduate, Postgraduate, Fellowship & Doctoral courses in the areas of Engineering, Management, Medicine, Pharmacy, Design, and many more for the students of India and abroad. Aimed to function as a great contributor in the socio-economic sphere of society, MIT has been working for years to make the dreams of aspiring students come true. Along with this, the MIT group of institutions pioneered a revolution in the educational sector of Indian society. After the successful functioning in Pune, MIT is working to expand to various parts of the country and provide quality education to all.