No. 1 in India – Lawn Suits and Original Dubai Based Suits Online.

Greater Noida, Uttar Pradesh – Shopping is an art. It is like having a sense regarding what to shop for and what not to. It is not astonishing to state that not everyone enjoys shopping, some people out there have a hard time deciding what to take home. In this world of modernization and digitalization where you cannot find anything which is not available in a market, it becomes lethargic to choose from so many options available. Keeping our concern focused on Women’s Clothing, it is well believed in the society we live in that women love to shop. Why wouldn’t they?

The world is full of different styles and types of women’s clothing, the most loved being, Salwar Suit. Having already a bunch of tasks on their plate, at times it becomes hard for these lovely ladies to decide the best place they can go for shopping. We have decided to help you with this task and contribute a little to make your day a little less hectic and occupied. As we know that internet is the biggest marketplace in the world, and multiple new e-commerce sites are coming up every single day. In the world of glamour and style, it is an arduous and herculean task for the customers to buy the exact things for which they are craving. This results in a lot of time invested in the markets and then also people do not get a satisfactory result. This is no myth that it becomes frustrating to travel in the whole city to get your favorite kind of Salwar Suit. Sometimes you search every shop in each market of your city and still do not find that one thing which clicks to your heart.

So – Best Website to Buy Salwar Suits Online?

Therefore there should be a smart approach to shopping to save precious time. One big hurdle that women get to face is the complaint from many of the men present in their life regarding their time-taking habit of shopping. Well, ladies, we have got a hack for you where you do not need to step out of your house. We have got you a magic wand that can bring home a variety of choices for you to select with just one click on your phone, laptop, tablet, or any other gadget. As per human psychology, when consumers decide on any product, they’re thinking about solving a need. Another fact is that a person likes and relies on the things which they see often, So it is important to be exposed to good things. It will have a considerable influence on one’s choice. Offline markets are slipping out of trend nowadays due to the resources it requires and the physical and mental fatigue it causes to an individual by manually seeing so many options and then choosing from the options at disposal, which ultimately results in a mess.

People around the world by this time have all decided to shop online. A massive number of people are relying on online shopping whether they want to buy dresses for ceremonies, formal interviews, casual parties or it could be anything. Plenty of dresses are available on the internet, crisping the words, the whole market is just a click away. Unfortunately, online markets are also exploited by low-quality items being a cause of dissatisfaction for the consumers. Hereby we would like to suggest to our readers that don’t judge any of the items blindly with price filters otherwise you’re not gonna make a good deal and will end up with something unwanted rather show some intellect and choose a platform that cares about the consumer’s rights, choice, and trust. While shopping for apparel online, you must always prefer reputed sites, known for their quality standards and satisfactory services.

Now the question arises that which platform should be opted to get enormous benefits of shopping so you need not search for websites, as we gonna help you out and will make this task a cakewalk for you.

Keeping all these views in our mind we have brought to you this website. The Fashion Station brings to you a plethora of options for buying Salwar Suits. We also have blogs to help you find the perfect dress for your perfect event. From Anarkali to short Kurtis to Pakistani Suits to Unstitched Cloth Material we have everything ready for you. To list out the major advantages to shop from our online store, one does not has to think a lot. The first and the foremost advantage is the ocean of choices available at our store. From simple and elegant to party-wearing and gaudy, we have everything available for you in just a single click. Talking about the parameters that a person finds in buying anything, we have, type, color, brand, quality, durability, size, and price. Our store has always maintained these parameters to the horizon. Whether it is about the type, we have plenty of them, or it is about the color, we have got color variants for any dress you select. If it is about the brand, we have a range of all the brands available in the industry of Salwar Suits, from Maria B to Amir to Ganga. 

Coming to the quality, every product available fashion station is well checked and is in its original form. Although the durability of the product varies from brand to brand since every item is original, they are very durable and long-lasting. We have options of sizes available for most of the stitched items present on our website. The most amazing perk that our online store carries is Free Shipping all over India.

In Our quest to find the Best Website to Buy Salwar Suits Online – Where many online stores lag because of the unavailability of cash on delivery, our website has maintained its legacy of safe cash on delivery option. The Fashion Store holds another incredible feature to die for, i.e., 10 days easy return policy from your doorstep. Isn’t this just what all ladies want?! Not keeping our roots limited to the Indian Customers, the fashion store also incorporates global shipping. Woah! Another factor to go crazy over this online store is the availability of catalogs for any piece item that you like. Last but not the least, the best feature of the fashion station is the one which is loved by all of us, the great and amazing sales we have now and then. So what else are you ladies looking for? Surf our store for the most versatile Salwar Suits which are pocket friendly with very feasible access.

The canons of art history are fluid and changing. And it’s the role of curators to come in, make sense of it all, and present a picture of where art will head next. They act as stewards, activate ideas, draw connections, bring attention to lesser-known artists and overlooked regions, and highlight topics

that warrant a deeper conversation. And as political and social mores continue to shift, acting as a dedicated arts connoisseur is only part of the job description. For many curators, their posts come with the responsibility of mediating between three active players: artists, institutions, and the public.

Since taking the reigns as the founder and curator of ‘MERAKII ART HOUSE’, New Delhi-born Ms. Chandni Gulati Aggarwal has produced one elegantly executed exhibition after another, featuring talented artists. Merakii is all set to host another art exhibition titled Unarchived at The Visual Art Gallery, New Delhi. From the 3rd to 6th June 2022. The show opens on the 3rd June 2022, at 4 pm.

This Exhibition is an initiative to promote young talent and encourage the new artists trying to make a mark in the art industry. It is Titled Unarchived which means bringing something back to the original place, where it belongs. This exhibition is to celebrate the talent and letting the audiences witness pure talent and expression. Artists have suffered a lot during the Covid -19 pandemic with absolutely no platform or opportunity to disseminate. This show exhibits the emotions experienced during tough times through visual art.

Artists from different parts of the country will be displaying their unique artworks in Oil, Acrylic, watercolor, and mixed media.

Participating Artists:

Rajat Kumar, Manisha Sharma, Banoshree Bose, Shruti Gupta Kasana, Subarna Bagchi, Ajay Kumar, Isha Mehra, Namrita Nagra, Indu Mishra, Najla Al Rabia, Seema Kaushik, Charulata Mukherjee, Anirudhha Mukherjee, Preetika Rao, Anushka Jain, Kareena Shivam, Mahesh Chand, Nisha Verma, Shefali Khanna, Ajitaaditya, Shanthi Vinjamuri, Jasjit Sidhu, Shruti Solanki, Aditi Sood, Snigdha Goel, Kuhulika Sharma, Meha Chaturvedi, Shivali Verma, Riya Saxena, Arshhia Chawla, Anurag Anand, Umapathy, Vinod Prakash, Ashdeep Babra, KS Dilip Kumar, Rritu Goel, Jyoti Bansal, Doyel Sinha, Mayank Agarwal, Komal Vaswani & Kirti Chatrath.

इमो कम्युनिटी जिन्हें कुछ नौजवानों ने मिलकर स्थापित किया है, यह कम्युनिटी बहुत तेज़ी से विस्तारित हो रही है और देश के विकास तथा समाज को आर्थिक रूप से सक्षम बनाने की दिशा में बहुत ही सुदृढ़ रूप से अग्रसर है। यह प्रेस वक्तव्य जारी करते हुए इमो कम्युनिटी को सही दिशा में ले जा रहे इमो डाओ के इंडिया सेल्स हैड 23 वर्षीय बहु प्रतिभाशाली और उभरते प्रेरक वक्ता, दिल्ली विश्वविद्यालय के स्नातक और युवा उद्यमी हर्षित जुनेजा ने इमो कम्युनिटी द्वारा की जा रही कल्याणकारी सामाजिक गतिविधियों के बारे में जानकारी दी। उन्होंने बताया कि इमो कम्युनिटी का उद्देश्य सिर्फ आर्थिक दृष्टिकोण नहीं है अपितु देश के नौजवानों में समाज कल्याण के प्रति जज्बा पैदा करना है जो किसी भी रूप में हो सकता है। उनके अनुसार किसी भी लक्ष्य को प्राप्त करने के लिए पहली सीढ़ी से ही चढ़ना पड़ता है। हर्षित ने बताया कि हमारे देश के युवाओं से ही देश को उम्मीदें हैं। जब तक हमारा युवा समाज से नहीं जुड़ेगा तब तक वह देश की सामाजिक स्थिति से परिचित नहीं हो पाएगा और इस दिशा में कोई कल्याणकारी कदम उठाने की विचारधारा पैदा नहीं कर पाएगा।

सचिन शर्मा एवं इमो दाओ के सेल्स हेड हर्षित जुनेजा ने इमो कम्युनिटी युवा साथियों शुभम शर्मा, आकाश झा, गणेश मेहता, साहिल, केशव, रविन्दर, सरबजीत सिंह तथा अन्य लगभग 50 इमोइयन्स के साथ मिलकर दिल्ली की 45 डिग्री की भयंकर गर्मी में लोगों को लू के थपेड़ों से राहत पहुंचाने के लिए उत्तरी दिल्ली तथा दिल्ली के अन्य क्षेत्रों में मीठे जल की व्यवस्था की। आग उगलती गर्मी में आयोजित इस अवसर पर सभी का उत्साह देखते ही बनता था। क्षेत्रीय निवासियों ने इमो कम्युनिटी के इस सामाजिक कार्य की खुले दिल से प्रशंसा की। इस पर हर्षित ने क्षेत्र के जिम्मेदार व्यक्तियों को इस प्रकार के आयोजन करने की सलाह दी तथा आवश्यक होने पर सम्पर्क करने का न्यौता भी दिया। यह एक प्रकार से सामाजिक जागृति लाने वाला कदम है।

हर्षित जुनेजा और इनकी मुख्य प्रतिभाशाली टीम के सदस्यों शुभम शर्मा, आकाश झा और सरबजीत सिंह जैसे युवाओं ने देश के अन्य युवाओं को प्रभावित किया है।

हर्षित ने यह भी कहा कि हमारे लिए यह तुच्छ और नगण्य कार्य है जिसका प्रचार करके हम किसी प्रकार का डंका नहीं पीट रहे और न ही हमें कोई नाम कमाने की लालसा है। पर इसके बारे में प्रचार करने की पीछे हमारा उद्देश्य केवल यही है कि अन्य लोग भी ऐसे आयोजनों से प्रेरित होकर समाज कल्याण की दिशा में अपना योगदान दे सकें। बकौल हर्षित ‘जंगल में मोर नाचा किसने देखा’। लोगों को हर दिशा में आत्मनिर्भर बनाने की दिशा में कार्यरत हर्षित ने बताया कि इमो कम्युनिटी तेरा-तेरा लंगर सेवा (ईएसआई अस्पताल दिल्ली) से भी सक्रिय रूप से जुड़ी है और प्रत्येक मंगलवार को अपनी सेवाएं प्रदान करती है। साथ ही उन्होंने कहा कि यह भी सुनिश्चित है कि किसी भी सामुदायिक या सामाजिक गतिविधि से जुड़ने के बाद जो आत्मसंतोष मिलता है उसका कोई मुकाबला नहीं है। इमो कोर मैनेजमेंट और विशेषकर सचिन शर्मा के मार्गदर्शन में प्रशिक्षित हुए हर्षित जुनेजा आज इमो कम्युनिटी के सेल्स हेड के रूप में युवाओं का नेतृत्व  कर रहे हैं और विकेन्द्रीकृत टेक्नोलॉजी के ज्ञान को अपनी टीम के द्वारा लोगों के मध्य सफलतापूर्वक रख रहे हैं।

ज्ञातव्य है कि ऐसे विराट आयोजनों की पूरी व्यवस्था हर्षित जुनेजा और उनके साथी समय-समय पर अपने ही आर्थिक योगदान से करते रहते हैं तथा किसी से भी आर्थिक सहयोग की अपेक्षा नहीं रखते। हर्षित ने बताया कि इमो कम्युनिटी जिस उद्देश्य को लेकर आगे बढ़ रही है वह उससे पीछे हटने वाली नहीं है। उनका कहना है कि वे निःस्वार्थ रूप से इस दिशा में कार्यरत हैं तथा लोगों को इसके बारे में बताकर उन्हें इमो कम्युनिटी का हिस्सा बनाना चाहते हैं जिससे कि इमो कम्युनिटी एक विशाल रूप धारण कर सके तथा इससे जुड़ने वाला प्रत्येक युवा व अन्य कोई व्यक्ति इससे प्रेरित होकर आत्मनिर्भर हो सके तथा आर्थिक रूप से स्वतंत्र हो सके। इसी में हमें आर्थिक रूप से स्वतंत्र भारत के दर्शन होते हैं।

हर्षित ने बताया कि इमो कम्युनिटी इस भयंकर लू के समाप्त होने तक ऐसे सामुदायिक कार्यों में सक्रिय रहेंगे तथा अधिक से अधिक लोगों की सेवा करेंगे। उन्होंने यह भी कहा कि न सिर्फ लू जैसी प्राकृतिक आपदा में अपितु जब भी समाज को जरूरत होगी इमो कम्युनिटी के सदस्य सेवा कार्य करने वालों की पंक्ति में सबसे आगे खड़े मिलेंगे। हर्षित, शुभम, आकाश, सरबजीत जैसे उत्साही युवा नई दिशा और नई तकनीक का इस दुनिया में परचम लहरा रही हैं  … ये युवा किसी भी स्थिति में अपने समाज और देश के सहयोग और सहायता के लिए तत्पर हैं और युवाओं के लिए उदाहरण हैं।

Bengaluru, India: Bengaluru headquartered business accounting platform Vyapar has acquired SaaS startup NeoDove for an undisclosed amount. This is Vyapar’s first acquisition with which it hopes to further strengthen and step up its efforts to cater to the SME sector.

“Building on our six years of success, the acquisition of NeoDove is our next big step to broaden the scope of problems that we solve for the MSMEs of India aligning to our larger goal of solving 360-degree problems of MSMEs” said Sumit Agarwal, founder & CEO at Vyapar

Vyapar recently raised $30 Million in Series-B funding led by WestBridge Capital with participation from existing investors Indiamart & IndiaQuotient. Fortytwo.VC also participated in the round.

Vyapar’s mobile-first solution helps businesses generate bills and GST invoices, manage transactions, make smart decisions on inventory purchases, and provides access to accounting reports on the smartphone to owners. The app is available on the Google Play Store.

NeoDove, founded in 2020 by Arpit Khandelwal and Ankit Kumar Agrawal, provides a unique telecalling and sales engagement solution for small and medium-sized businesses. Through their unique CRM system, NeoDove provides their customers with features that are required to drive better results from their sales, marketing, and customer engagement efforts.

Both NeoDove and Vyapar are driven to make life easier for small and medium-sized businesses, and this acquisition comes on the back of meeting the growing demand for cutting-edge technologies for the less technologically-savvy SMEs.

“It’s incredibly inspiring to see how far we’ve come, as well as how our users have been able to scale and grow their businesses. Now with Vyapar’s support, we look forward to reaching even greater heights.” – Arpit Khandelwal, Co-founder, NeoDove

Author Aniket Vats is one of those young authors in India who dare to think differently and succeed in their attempt in sharing fresh thoughts and ideas with their readers. Aniket has studied human psychology intimately both academically and as an observer. His recently released e-book traces the journey of an individual who adheres to certain notions and how his belief system leads him to where he reaches in life.

Talking about the novel, the young author says, “Human beings are a product of their own psychology about life. I have tried to explore this concept through this book. Psychological Love’, which happens to be the title of the novel, gives you a clear glimpse of what you should expect from it. It explores several things that a young individual faces in his life at different points. The book explores the relationship between the protagonist and different people in his life like his teachers and friends who play an important role in shaping his life.

Apart from drawing experiences from his own life, the kind of situations he saw people around him dealing with also helped Ankit in his writing process. While many books have revolved around love and its different aspects, there are very few authors who have been able to link it to one’s psychology. Interestingly, this book explores the love of a person for his psychology and how deeply it impacts him.

“The book also touches upon the complexities of a father-son relationship which is seldom talked about. I have explored the issue of peer pressure and the kind of psychological effect it has on students. I have also written about the ‘hermit point of view’ which is essentially about how you can have a broader view of the world around you. Most people don’t realize this but our individual psychology is responsible for how we navigate through life”, he says.

Aniket considers himself to be a ‘life learner’. He believes one lifetime is not enough to learn and process all that the world has to offer. According to him, every day one must make it a point to observe life closely and understand what it is trying to teach us. Every day, he says, can teach us an important lesson if we are observant enough. His philosophies and ideas on life reflect in the books authored by him.

Elaborating on what inspires him as an author, he says, “To have original ideas and offer something new to the readers, you must keep your eyes and mind open. I am a keen observer of human behaviour and try to understand how an individual’s thoughts influence their actions or the decisions taken by them. When people read my books, they can relate too many of the situations depicted in them. My books are steeped in realism and I make an attempt to delve deep into ideas that have not been explored or discussed earlier.”

‘Psychological Love’, authored by Aniket Vats, is available in e-book format on Amazon. The novel is available for free and can be read on a Kindle device and other e-book readers as well.

Website: – https://aniketauthour.com/

  • Investment led by Maruti Suzuki, GHV, Hakuhodo Inc., with participation from existing investors Mumbai Angels & IIIT Seed fund
  • First investment made through the Maruti Suzuki Innovation Fund

Bengaluru: DaveAI, a virtual AI avatar led sales experience platform announced a strategic round of investment led by Maruti Suzuki India Ltd – India’s largest automobile brand, GHV – India’s first and biggest industry Co-Creation innovation and investment group for Japan, Singapore, and South East Asia, and Hakuhodo Inc. – A global top 10 Integrated Marketing & Innovation Company. The round also saw participation from existing investors Mumbai Angels Network and IIIT Seed fund.

Talking about the investment, Sriram P H, Co-founder & CEO said “This strategic round of investment will help us meet growing global demand for assisted digital sales experiences. We have scaled rapidly in the last year with these strategic partnerships and are in early discussions about our Series A round to take us through the next phase of global growth.”

DaveAI was the winner of the Maruti Suzuki MAIL program, powered by GHV India’s largest mobility testbed. Maruti Suzuki is leading this round by making its first investment through the Maruti Suzuki Innovation Fund. “The investment would help MSI strengthen its offering to customers by creating a customised sales experiences on the web, virtual reality, and augmented reality,” the auto major said in a regulatory filing. DaveAI’s Virtual AI avatars power Maruti Suzuki’s digital car-buying journey across cars delivering a>30% increase in sales metrics.

DaveAI virtual avatars mimic a human sales brain coupled with state-of-the-art 3D Visualization, which is an industry first. “We are at the forefront of enabling some of the country’s largest brands in retail & banking, to take their first step in creating brand avatar-powered immersive Metaverse experiences,” said Dr. Ananth, Co-founder & CTO of DaveAI.

DaveAI has already leveraged GHV’s Digital transformation Lab & Industry Co-Creation programs to engage & scale with large enterprises in India & South East Asia. According to Mr. Vikram Upadhyaya, founder, GHV Group – “We, as GHV, are delighted to back DaveAI with additional capital, as the company has shown a consistent performance on T.E.S.T.PoC (C), GHV’s proprietary venture evaluation thesis. Further, the company aligns well with GHV’s vision of empowering Deep tech digital portfolios, as a part of its Digital Transformation framework for Enterprises such as Maruti Suzuki. This is one of the first examples of the most successful outcomes of the Maruti Suzuki MAIL program powered by GHV, and I am sure there would be many more to come.”

DaveAI witnessed 300% YoY growth in revenues in FY 2022. The platform is leveraged by large enterprise customers that include Maruti Suzuki, Hero MotoCorp, BPCL, Landmark Group, Raymond, Karnataka Bank, etc. “Hakuhodo Inc. is very bullish on Indian Startups’ Innovation capabilities.

DaveAI’s technology will be integrated with Hakuhodo’s Advance MarTech Stack and will be made available in 150 offices across 20 countries, creating an edge for the Global Network” – Rakesh Yadav, CEO of Hakuhodo Group’s India Digital arm, AdGlobal360, said.

DaveAI has strong partnerships with leading technology companies such as Intel and SAP. With MSIL & Hakuhodo joining in, DaveAI is all set to build an Industry first platform that will help create the next generation of sales experiences.

This round also saw participation from DaveAI’s existing investors Mumbai Angels – India’s premier platform for private investment that holds an AUM of USD 130 Mn and a 200+ strong portfolio spanning a wide range of sectors, & tech startup investor IIIT Seedfund.

Talking about DaveAI’s capability in reshaping businesses, Nandini Mansinghka, Co-founder & CEO of Mumbai Angels said “AI-driven retail applications are coming into the limelight as the need for advanced data-driven analytics and engagement become the norm. DaveAl, with its real-time analytics solutions for customized recommendations, holds immense potential in boosting retailing KPIs for businesses. I am confident that the fresh capital will enable them not only to scale up but also maximize the profitability of retailing businesses.”

Talking about the investment, Mr.Viiveck Verma, Co-founder of IIIT Seedfund said “We have a longstanding association with DaveAI since their early stage when our network investors were mentoring them as part of IIIT CIE’s Avishkar program. It is great to see this deep tech platform now being used by several global enterprises and one of them making a strategic investment. As existing investors, we are glad to continue supporting the team at DaveAI as they venture into the next phase of growth.”

India’s top DJ, Prithvi Sai pays Tribute to his favorite singer once again on 4th June, this time at Glocal Junction Kondapur, is where to spend the weekends.

Everyone needs a retreat from their busy schedules, a space where they can switch off their brain, enjoy some gourmet food and catch up with their friends over some chilled drinks or dancing all night on the floor.

After the successful series of sold-out Tribute shows for A R Rahman, Arijit Singh, Amitab Bachchan, and Khans Special, on popular demand, India’s most popular and energetic DJ, Prithvi Sai is all set to pay Tribute to Arijit Singh once again on Saturday, 4th June at Glocal Junction, that will allow audiences in Hyderabad to enjoy his dynamic and energetic performances compiling the popular songs of Arijit Singh, mixed in a fusion style, blending western music with Indian roots. Prithvi will be creating an unprecedented audiovisual experience with a live visual show that will offer a concert-like experience for Arijit Singh music lovers and is sure to make everyone’s next get-together a good time. The multi-genre live performance will feature more than 100 best songs from Arijit Singh’s repertoire.

Glocal Junction provides a unique experience to wake up the weekends with fun and frolic at Hyderabad’s most central location. The place offers electrifying music and ambiance at the modern & stylish meeting point. For party lovers and those looking to spend the weekends surrounded by delicious food and great music, Glocal Junction Kondapur is a one-stop club for them.

Glocal Junction is all about bringing people the best flavors from around the world. The mouthwatering dishes that their expert chefs prepare can leave anyone spellbound. The interiors of this place also transport you to a whole different world, making it one of the best hangout spots in the city of Hyderabad. The club also hosts live performances by famous DJs every weekend, Friday and Saturday to make nights more fun and memorable. Every Friday will be Ladies’ Night with one of the most famous artists performing. Ladies are sure to be lured by the charm that this cafe offers. From oh-so-delicious food to jaw-dropping aura and great music, one will find everything to make their weekends a blast. Saturdays’ will be special shows with popular artists performing.

The charming ambiance of the club is sure to keep people glued. This is one of the most happening clubs in the city on weekends. One won’t find a better place in all of Kondapur for any party or celebration, and this great lounge bar is certainly worth checking out! All in all, featuring live performances by popular DJs, great food & drinks, and a fun atmosphere, Glocal Junction promises to have the first-time visitors coming back for more again! So, Hyderabad! Get ready & experience a revolution in clubbing happening right in the heart of the city.

Don’t miss the Special Show on Saturday 4th June, A Tribute to Arijit Singh – Special & Exclusive Night featuring DJ Prithvi Sai.

For more details contact

Glocal Junction, Kondapur, Hyderabad

As an embroidery type, Zardozi has been around for a very long time. However, its popularity was limited to women, of a certain age group, in North India. Now, Zardozi is becoming popular all across the country among girls and women of all age groups courtesy of Zardouzee, a brand from the house of the renowned Ganeshi Lall Emporium in Agra in Uttar Pradesh. Though Zardouzee was launched just six months back, the umbrella brand is more than 175 years old.

While Zardouzee manufactures a wide range of products, they plan to build its identity as a luxury and designer handbag brand. The brand specializes in hand-crafted Zardozi embroidery and employs artisans who have studied this branch of embroidery for years. While most of the products that come from the house of Zardouzee are affordable, there are some premium-priced products as well. The brand’s target consumer base comprises those who prefer buying medium-range or high-value products.

Talking about the vision behind the brand, Alark M. Lall, founder of Zardouzee, says, “The brand aims to make the magnificent artistry of Zardozi more accessible to the younger generation. Handmade bags have been one of our highest selling product categories. We ensure that our designs reflect Zardozi in its most authentic form and are contemporary at the same time. We have provided artisans with a well-designed platform to showcase their skills in Zari work in various forms. Zardouzee comprises a team of skilled artisans who handicraft hand-embroidered clutches and bags, among other products, for women.”

‘Zardouzee’, the brand name has been derived from Zardozi art. Zardozi itself is a mixture of two Persian words. While zar refers to gold, dozi roughly translates to sewing. Professional artisans used metallic fleeces to design three-dimensional artworks using Zardozi techniques. In these designs, artisans use metallic threads incorporated with precious and semi-precious gemstones. In ancient times, silver thread and real gold leaves were two of the primary components that were used to craft Zardozi artwork. Now, most artisans use copper wire with threads made of gold, silver, and other material.

Since Rigveda. Embroidery with gold and silver threads has been prevalent in India. It gained further popularity during the Mughal era owing to its semblance in the form of Zardozi art, the intricate metal embroidery work done on fabrics such as silk, velvet, and satin. While Zardozi has been a prominent handicraft item in the Persian culture for ages, it has been adapted quite well by Indian artisans. The kind of intricate Zardozi work you see artisans doing in India is truly unique and one-of-its-kind.

“An artisan, with fine art skills, needs to put in hours to put together a simple Zardozi item. These are highly trained artisans for whom Zardozi is not a means of livelihood but their passion. They live to pursue this craft and take it further in different directions. I strongly feel that the amount of effort they put in cannot be measured in terms of money. However, the products offered by Zardouzee are reasonably priced. We are taking several steps to ensure the popularity of Zardozi embroidery reaches far and wide. While we are already offering a wide range of products to our customers, we will be launching more soon. We are committed to making Zardouzee a global brand”, says Lall.

Zardouzee has been built on the promise of preserving the nation’s heritage and representing it on a global platform. With the finest quality material and the creativity of the most qualified artisans, Zardouzee has the vision to create a global market of ancient handmade and sustainable accessories for women. The brand’s handmade products are skilfully embroidered and inlaid with different types of gemstones.

Zardouzee manufactures handbags, hand bracelets, jewellery boxes and several other items that represent Zardozi embroidery in its purest form. The entire catalog of the brand can be viewed at its official website www.zardouzee.com

Brand Concepts Ltd announces the appointment of Mr. Govind S Shrikhande as a Board Member

Adding another feather to its crown, Brand Concepts Ltd expands its Board of Directors to 7 by inviting Mr. Govind S Shrikhande in the capacity of Non-Executive Independent Director as well as Mentor in the field of his expertise and experience viz. customer-centric strategy, innovation, people, retail, etc.

Mr. Shrikhande aged 62 years is a Retail Professional with a Degree in Textile Technology (B.Text) from VJTI, Mumbai, and Masters in Marketing (MBA) from Symbiosis Institute of Management, Pune. He has 38 years of rich experience in the entire chain of Fabrics to Apparel to Multi-Format Retailing including Department Stores, Hypermarket, Airport Retail, Beauty, Home, Books, Music, etc. across Marquee Companies like Mafatlal, Johnson, Arvind, Bombay Dyeing and Shoppers Stop. In His long Journey, he has been closely associated with Many milestone events such as the Launch of Denim in India, the Launch of Arrow, the Revival of Vivaldi & Two Major Turnarounds at Shoppers Stop, etc.

He is also working as an Independent Director on the board of V Mart Retail, IR & H Pvt Ltd & Donear Industries Ltd, SDL Retail, and also on the Board of WeSchool & Symbiosis. He has been a Mentor with the Bombay Chamber of Commerce for the last 3 years under the shadow of The Leader Programme. He has been awarded several Awards like Retail Icons of India in 2019 by Images Magazine, Movers of Time by Samay Bharti in 2012, and Award of Excellence in 2012- For creating & nurturing excellence in the field of Business (Award by ASM Group of Institutes Pune) and many more.

Mr. Govind’s long history of successful leadership, coupled with his experience advising clients and people makes him an ideal person for this role. Mr. Abhinav Kumar, the CEO of the company, expressed his excitement at the addition to his team, saying, “We are immensely pleased to have Govind join our team. His vast experience makes me confident in the fact that being associated with him will surely make Brand Concepts a force to reckon with in the coming years. Together, we are poised to make our name globally and I look forward to working closely with Govind to continue to ensure Brand Concepts makes a positive impact on all stakeholders, including Our Customers, our people, Our shareholder & the society at large,” said Mr. Abhinav Kumar CEO & Whole Time Director, Brand concepts Ltd.

“I feel very privileged to take on this role at such an exciting time for our profession — the needs of customers, people, and other stakeholders are changing rapidly. Brand Concepts is dealing with these changes in thoughtful and innovative ways which will benefit all Brand Concepts stakeholders & businesses for years to come. I am positive that my experience will be put to good use and our association will enable us to give the company reach new milestones.” said Mr. Shrikhande.

About the Company:

Incorporated in the year 2007, Brand Concepts specializes in the retail of bags, backpacks & fashion accessories for the Indian markets. Brand Concepts is a premier resource for licensed fashion and lifestyle brands in the category – Travel Gears, such as Luggage Trolleys, Backpacks, and Small Leather Goods like Belts & Wallets for both Men & Women, Women’s Handbags, and Lifestyle accessories. We have some valued brands in our portfolio, like Tommy Hilfiger and some of Our in-house brands Sugarush and The Vertical. Our portfolio, with strategic product offering, makes us one of the preferred retailers across all formats. With the passage of time, we continue to get more efficient and stronger with our technical expertise and increasing market share. We make sincere efforts on transforming the latest trends into accessible fashion. Brand Concepts’ mission is to be the largest Multi-Brand Accessories Retail company in India and pioneer innovative concepts in Retailing to benefit the end consumer. Brand Concepts Ltd. has an Omni commerce business currently company runs 25 Stores in (COCO & FOCO format) and www.baglineindia.com

VISION -Become one of the world’s most regarded Fashion & Lifestyle Accessories retail entities, by consistently adding more valuable brands to our portfolio.

For further information on Brand Concepts Ltd. & Baglineindia.com write to media@brandconcepts.in

An exclusive Yoga Camp was organized by Haryana Yoga Sabha (Regd.) at Yog Chikitsalya, Sector 12, Panchkula, and Haryana from 08th May to 15 May 2022 under the sublime guidance of Yogiraj Swami Lal Ji Maharaj.

People of all ages including school children, and college students with their teachers, and working professionals, participated in the Yoga Camp. They performed various Yoga Asanas and Pranayama (breathing exercises) in presence of Swami ji and his instruction team.

The emphasis of the camp was to ensure that the people who are straining their neck and back for long hours, causing cervical spondylitis and back pain by Saral Sahaj yoga. Surprisingly each of them relives their aches and pains besides enhancing their workability even a large no of houses wife’s also participated in the said camp. These asanas, practically, had a therapeutic effect on migraine, sinus, eyesight, paralysis, and BP concerns.

A Yoga Workshop was held at Navodya Vidyalaya, Panchkul, and at the Govt Model Sanskriti Sr Sec School Sector 26, Panchkula, and Haryana. Besides yoga during this workshop, they were also given quite beneficial tips to improve their lifestyles which is laying at the root of so many illnesses today. All the participants were apprised about how, in today’s modern world, yoga is the only way to manage and manage one’s life. Swami Ji further emphasized “We should not just be concentrating on Asanas or Pranayama, but also should perform inner cleansing techniques of yoga (shatkarma) Meditation could be the master key to a healthy and wealthy life. Our rich scripts of philosophical and cultural traditions, nurtured by visionary yogis, saints, and sages, are based on some eternal humanitarian values, which have been influencing the world for ages. Yoga and natural cures, practices in ancient times, have now found fancy among the Indians and the world,”

While addressing the media swami Ji said “Over the years, I have developed a set of easy-to-do yogic exercises which are performed gently but strictly synchronized with deep breathing, to help people attain good health and peace of mind after each session. Simple Jeevan Tatav (crocodile yogic postures) founded Yog Yogeshwar Mahaprabhu Ramlal Ji Maharaj approx. 135 years ago or spinal manipulations have helped millions of people around the world to attain flexibility in their body, while at the same time, it has also helped rid them of chronic diseases like recurring issues like obesity, diabetes, constipation, gas and acidity, backache, indigestion, sciatica, cervical spondylitis, migraine, tinnitus, etc.”. The day got started with prayers for good health and peace and was followed by deep breathing and yoga exercises, chanting of mantras for beginners along with meditation.

Each participant was asked about the physical or mental issues, or both, that they are facing and the yoga routine they were asked to follow was tailor-made depending on their age, capacity, and health conditions. For those whose bodies remain stiff, they were assisted in performing ‘Saral sehaj yoga postures’ to make their bodies supple and flexible within the one week of the yoga camp. Participants were also taught the right way of breathing to de-stress and calm their minds. There were also exercises to enhance the endurance levels of executives working for long hours on computers as well as those who have to routinely drive long distances.

Swami Ji also demonstrated before the participants some of the Yogic Kriyas (Shatkarmas) or detox yoga practices that help detoxify the body from the toxins. They were also familiarized with the right sequence of yoga to be followed for the yoga exercises to derive optimal benefits.

Yogiraj Swami Lal Ji Maharaj is a part of the Guru Parampara of Yog Yogeshwar Mahaprabhu Ramlal Ji Maharaj, He is the 4th Gen Yog Guru in the lineage and is the only living Yog Guru in India who started teaching Yoga on Indian National T.V way back in 1975 and still teaches Yoga on various T.V channels ever since and has conducted seminars on Yoga in more than 22 countries. Apart from this His holiness meets the Hon’ble Governor of Haryana Shri Bandaru Dattatreya at Rajbhawan along with Guru Maa Smt Prabha Devi and Yogacharya Amit Dev and explained to him about the posture correction along with some yogic and lifestyle changes.