India Press Releases

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Uranus Oil : India’s first tech based green energy startup that collects used cooking oil using EVs and helps in converting the oil into green fuel

Uranus Oil : India’s first tech based green energy startup that collects used cooking oil using EVs and helps in converting the oil into green fuel

Uranus Oil is a renewable energy and waste management startup based in India. The startup remains in the news for having a well-executed tech-based waste management platform and efficient infrastructure to aggregate the waste used cooking oil generated from various outlets and sending them for producing biodiesel, which is a cleaner alternative for the conventional diesel derived from petroleum. Uranus Oil is an FSSAI RUCO authorized used cooking oil aggregator and has tie ups with many biodiesel plants across India. Primary Biodiesel partner of Uranus oil is Pan Oleo Energy Limited, which is a large-scale biodiesel manufacturer.

The startup has also been deploying several EV vehicles for their waste management operations, thus making them as the first firm in the Indian used cooking oil management domain to use EVs for their operations. Their operations are spread all across India with the primary operations spread across Tamil Nadu, Kerala, Andhra Pradesh, and Karnataka. Biodiesel is being made from Used Cooking Oil as well as other waste oils as well as fats.

Uranus Oil also aggregates other feedstocks like animal tallow, palm stearin, and palm oil mill effluent (POME) which can be used as primary feedstock in the production of biofuels.

Mr. Saravanan, Co-founder of Uranus Oil commented that “The whole world is facing a shortage of energy resources. In such a situation, substantial increase in renewable energy production can go a long way to satisfy the growing energy demand. Uranus Oil follows balanced eco-friendly rules. The wasted used cooking oil which used to be dumped in the drains is now getting a fair price for the restaurant owners. We are happy to inform you that a large number of people are joining us, and this Taking the campaign forward. The whole system of used cooking oil collection creates a virtuous cycle for the restaurant owners, restaurant customers, the biodiesel manufacturers as well as biodiesel consumers. The restaurant owners are getting paid to dispose of their waste oil, consumers of such restaurants are consuming healthy food made from cooking oil that has not been reused, biodiesel manufacturers are getting feedstock for their business and the consumers of biodiesel are getting a cleaner fuel for conventional diesel at a cheaper price.”

Uranus Oil was awarded the best emerging startup in renewable energy, by the Times group. The team is composed of a combination of renewable energy experts as well as youngsters. The company is on track to set up entrepreneurship alternatives for individuals across the country through the Uranus Entrepreneurship program. The company has also plan of expanding its scope into Plastic waste management as well as rubber waste management, apart from Used Oil Management.

Khyati Mehta- The First Woman Amputee To Climb Kalsubai Peak in Maharashtra

Khyati Mehta- The First Woman Amputee To Climb Kalsubai Peak in Maharashtra

Mumbai: Khyati Mehta, a 39-year-old amputee is the first woman to climb the Kalsubai peak with a prosthetic leg. Kalsubai is the highest peak in Maharashtra at 5,400 ft and a 6.6 km long trek that has a moderately hard difficulty level. This feat which was performed on 26th January 2022 on the occasion of the 73rd Republic Day of India to celebrate Azadi ka Amrit Mahotsav, holds a record title under India Book of Records and Asia Book of Records, 2023.

Born with 60% disabilities including bilateral flexion contracture & bilateral varus legs, Khyati has scaled the Surkandadevi Temple trek which is a steep 3 km trek at 9000 ft in Uttarakhand. In the past, she has trekked the 5,200 ft Vaishanavdevi peak. Being modest about her achievements, Khyati says, “I am still a trekker but wish to be a mountaineer someday and reach for a more technical climbing that will help me scale unexplored summits.”

Khyati is a passionate traveller who has travelled to more than 20 countries of the world. With her disabilities and a prosthetic foot, she did sky diving in New York, trekked Taman Negara Forest in Malaysia, travelled to North Cape Norway, scuba dived at Langkawi, Malaysia and Andaman, paraglided at Bir Biling, Palampur, and did white water river rafting at the highest altitude of Ladakh. Little wonder that she is entrepreneuring as a Travel & Visa Consultant and has her travel agency in Mumbai.

Khyati has also gained the reputation of one of the Fastest Walking Marathoners with her participation in more than 20 marathons. When asked what challenges an amputee faces during the treks, marathons, and similar adventures, Khyati says “Every 30 mins or 1 hour, I have to remove my prosthetic limb and give a few minutes to relax my muscles and the stump. I often get blisters on the stump, develop bursitis on my hips or endure severe back pain. During the Kalsubai trek, there were around 6 steeply inclined ladders with wide railings. My deformed hands cannot extend to hold the railings, at the same time, my hands don’t have the ergonomic grip to hold the railings. But with the support of my co-trekkers and god’s grace, I managed to reach the top.”

Besides planning new adventures, Khyati is busy giving shape to her new startup wherein she designs uniquely curated travel packages for specially-abled communities. “Being an ardent traveller, I have experienced innumerable challenges which specially-abled people like me have to endure. With my experience and expertise, I want to design hassle-free and smooth travel for disabled people that accommodates their shortcomings while allowing them to optimally explore the destination.”

Kunal Gupta Felicitated with Times 40 under 40 Achievers Award for Outstanding Contribution to the Recruitment and Staffing Industry

Kunal Gupta Felicitated with Times 40 under 40 Achievers Award for Outstanding Contribution to the Recruitment and Staffing Industry

~ With his contributions Kunal Gupta has ushered an ecosystem of growth, opportunity, and merit in the Indian HR Industry. His platforms are using the new age of Artificial Intelligence to help provide jobs and livelihood to millions of people. ~

New Delhi: Kunal Gupta, Founder & MD, Mount Talent Consulting, Rozgar.com, and Value Innovation Labs, has been honored with the Times 40 under 40 North 2022 Awards for his outstanding contribution to the HR Industry. Through his exemplary work, he has ushered an ecosystem of growth, opportunity, and merit in the recruitment and staffing industry.

Organized by the Times Group and powered by OneXtel Media, the glittering event was attended by stalwarts in the industry. The platform identifies, encourages, and recognizes the excellence of the top 40 brightest young entrepreneurs, leaders, and innovators under the age of 40 from multiple fields such as Information Technology, Automobile, Consumer Durable, Retail, Real Estate, Education, Healthcare, E-Commerce, FMCG, Designs, Talent, Entertainment, Fashion, Hospitality, Service Industry, etc,

Elated on receiving the award from Cine Star Sonu Sood at Westin, Gurugram, Kunal Gupta said, “I am grateful to the Times Group for considering and acknowledging my work worthy of appreciation. This applause would not have been possible without the support of my team, partners and stakeholders.” He further shared, “My next mission is to provide 25 lakh jobs by 2025 using my job search platforms and services.”

Kunal Gupta has been instrumental in providing jobs and livelihood to more than 1.3 lakh people across levels, industries, and geographies. His platforms–Mount Talent Consulting & Rozgar.com–use new-age Artificial Intelligence to help provide jobs and livelihood to millions of people. He has launched AI-based products such as AI-based HRMS and AI-based job portals.

Kunal Gupta has been empowering the HR space with AI-driven Enterprise HRMS which has unique features to increase employee productivity by 70%. It has features that include a chatbot for interviews, Employee Productivity Management, Employee Performance Management, Secured Employee Communication–Voice, Video, and Group-based. Real-time task and employee tracking through Geotagging, Geofencing, real-time analytics, and chatbot-based helpdesk.

A first-generation entrepreneur, Kunal Gupta operates businesses in Employment, Technology, and Infrastructure across India, the US, the UK, South Asia & UAE. Having worked with more than 700 clients including Fortune 500 companies, his clients comprise Amazon, Boston Consulting Group, McKinsey, Accenture, Flipkart, Honeywell, Bharti Airtel, Mercedes, Ernst & Young, OYO Rooms, KPMG, Landmark Group- Worldwide, American Express, ICICI Bank, HDFC, Mphasis, Sapient – Publicis, Cognizant, Lazada – Alibaba group, Adobe Systems, and others.

Kunal Gupta has always addressed the concerns faced by clients through multiple solutions including onsite, offshore, project-based models, contractual temporary staffing models and also headhunting people at the leadership level for multiple organisations. It has defined the best practices in Human Resource Consulting, Market Intelligence, Compensation Benchmarking, Job Grading, Organisation Development, Training and Development, Recruitment and Staffing, Performance Management, etc

An avid speaker, he has been a voice for national & international forums on employment, technology, and entrepreneurship. He is also an active member and contributor to CII, TiE, NASSCOM, Sector Skill Councils, National Skill Development Corporation, MSME Industry bodies, Global Incubation Centres, and other associations.

His determination, perseverance, and zeal have made him the recipient of the iconic Philip Kotler’s “Emerging CEO of the Year” Award in 2020 and awarded & honoured by Chief Minister of Haryana, Shri Manohar Lal Khattar, for Industry Integrated Employment Promotion. He believes in living more-life-in-one-life to create a legacy and impact on the world.

Media Contact:

Rosy Sharma, +91 9582495515, rosy@valueinnovationlabs.com

Shabd.in online and printing platform launches Self-Publishing Packages with highest royalty

Shabd.in online and printing platform launches Self-Publishing Packages with highest royalty

If you are considering self-publishing your book, there are several different ways to get it published.

One of the most compelling reasons to publish your own book is the freedom to control every aspect of its production. In addition to earning more royalties, self-publishing gives you full creative control.

Shabd.in, a newly launched online publishing and printing platform announced its business operations in May 2022. The publishing and printing platform publishes and prints in two languages as of now, both online and in paperback format, with other Indian languages in pipeline.

“We all love books and the idea of writing, so we wanted to create a platform for the Indian writers out there of every age group who has a dream of becoming a published author in any Indian language in genuine prices, earn royalty with complete transparency in an easy way all from the comfort of their home.”, says Amitesh Misra, CEO, MD, and founder of Shabd.

Shabd.in provide four packages, two dedicated to publishing and printing of books and two dedicated towards advertising and marketing. “We have a skilled team of profession writers, authors, reviewers, influencers, and designers to help our clients all in through the journey, not only that we have implemented new and modern techniques of marketing strategies that can ensure the best of results and market exposure to our published authors.” Misra added.

Shabd also very notably offers the highest amount of royalty in the publishing industry, i.e. 80 per cent. Also, interestingly, here the author decides the royalty first and then the final price of the book is calculated. You can also choose whether to publish your book as free or as paid. The book takes only a day to go live on Shabd.

Apart from this, Shabd also offers a lot of books for the readers out there. There are hundreds of books on the platform that can be read for free without spending a dime. Also, in extracurricular activities on the platform, numerous daily, weekly and monthly competitions for all age groups get organized with lucrative prizes.

You can now get your books published on shabd.in. Your books will now be available in paperback format on the platform and any user can order them directly. You can now avail various additional services like book cover-design, Proof-reading, marketing/promotion and much more.

An entirely new interface is available on shabd.in for writing. Now you can not only writer articles, but also complete books on this platform. Shabd.in platform is becoming increasingly popular among authors and writers due to these features and benefits.

Chocolaty Brings Exclusive Gifting Range for Rakhi in 2022

Chocolaty Brings Exclusive Gifting Range for Rakhi in 2022

According to the Hindu calendar, the festival of Raksha Bandhan is observed, and the dates change frequently every year. Of all the holidays in India, this one is the one that all brothers and sisters excitedly welcome. It is a celebration that holds promise since it provides blessings like joy and love, which enhances the beauty of the event. Raksha Bandhan is a custom of tying rakhis, which is stronger than iron chains and symbolises a vow that never expires. This celebration has been around since time immemorial.

Raksha Bandhan festival is here once more on the calendar and as always it is a celebration of joy, happiness, siblings, and divine. Also, Chocolaty is ready to assist people with their Rakhi celebrations by offering a wide array of rakhi and rakhi gifts as they do every year. Chocolaty serves as an ideal link between siblings and brothers during this Raksha Bandhan. It has expanded its reach nationally which allows sisters and brothers to build a solid connection by delivering rakhis pan India.

The celebration of rakhi in India is renowned for its beauty and strengthening the force of deep devotion between the sisters and brothers. In fact, India is all around the globe renowned for its vibrant celebrations and the evergreen tradition. It is celebrated with various celebrations, family gatherings, and sweets, Raksha Bandhan is about the love of God and happiness. Similar to other festivals, the rakhi ceremony has a unique significance.

There is almost only a month left in Raksha Bandhan and the Chocolaty is ready for the festival. For 2022 Rakhi Celebration, Chocolaty is providing facility to Send Rakhi Online Delivery in all the 29 states of India.

The CEO and Founder of Chocolaty.in the statement, he stated, “Chocolaty always holds in high regard the feelings and emotions of its clients. We believe in spreading smiles with our tokens. The overwhelming response we received from the rakhi distributions in a handful of states over the last year has prompted us to extend our reach to 29 states, and to every part of India. The trust of our customers in our service has been an important driving factor. Also, this year we are determined to bring together brothers and sisters who are separated by geographical borders.”

Chocolaty always has an array of rakhi options that are diverse. This year is no exception. In addition to single rakhis The website is also able to market rakhi sets that include three, two-four, and five. Also, one can purchase bhaiya bhabhi sets of rakhi and combinations of dry fruits, chocolates, sweets, Signature boxes, and even plants. One of the most essential benefits is that one can Same Day Rakhi Delivery.

Chocolaty also demonstrated the safety precautions taken in order to establish a powerful and positive influence as a known brand while keeping the pandemic and viruses in mind. The gifting giant has demonstrated how they are handling the matter, from appropriate sanitization of the facilities, rakhis, and rakhi presents, to temperature checks of the personnel every day, from giving zero touch delivery to having the employees immunised. Additionally, it guarantees the clients a secure celebration. Chocolaty, an online retailer of rakhis, has also claimed that they have increased the scope of their delivery services to the highest level possible.

To ensure that the celebrations are alive, regardless of distance, the website allows family members to send Rakhi presents for India. The website lets its users select from a variety of unique rakhis, curated across the country to different age groups. Chocolaty also has a special Rakhi hamper, which includes rakhi threads for both the brother and sister-in-law, a law, as well as a tray decorated with traditional sweets and modern chocolates, based on the person’s preferences. In addition, the website provides a variety of choices for the sister-in-law, such as Rakhi threads for her, personalised luxurious hampers and watches, couple mugs, and specially designed gift certificates.

To keep the present catalogue engaging for its clients, the firm has created a wonderful blend of traditional and contemporary gift goods. They may purchase traditional rakhi designs at reasonable prices, including semi-precious stone rakhis, hand-painted rakhis from Tanjore, zardozi rakhis, and many others. In addition to this, the web site has created American Diamond Rakhis and Bracelet Rakhis that are fashionable and can be delivered the same day in order to match the expectations of the younger generation.

Since its starting, the company has delivered thousands of gifts across the PAN India. To give gifting a personal experience and ensure that the recipients choose and deliver the most appropriate gifts, Chocolaty offers 24×7 customer support. The customer service representatives help users navigate the site and assist them in selecting the most appropriate gift options for sending the rakhi.

About Chocolaty

Chocolaty has thrived in the Indian market as a leader in the gift industry with its distinctive gifts (flowers, cakes, jar cakes, plants, etc., personalised gifts, combos). Mr. Abhishek Singh’s effort allowed the company to build its first Chocolaty store in New Delhi in 2017.

In addition to having the top-of-the-line gift-finding platform, a unique range of products, customised packaging as well as zero tolerance quality of service standards, and a food-to-table supply chain The brand is always Vocal For Local. Chocolaty is a market leader today, providing delivery services to hundreds of locations and guaranteeing a great experience for every customer. Chocolate is prepared to handle all of the Indian Market’s needs for the rakhi celebration.

Tata Capital Launches Digital On-boarding Journey For Loan Against Shares

Tata Capital Launches Digital On-boarding Journey For Loan Against Shares

Tata Capital Ltd, already known for its one-of-a-kind and unparalleled financial facilities, has recently made yet another staggering announcement. The company has launched digital on-boarding journey for Loan against Shares.

As a part of the launch of the facility, Abonty Banerjee, the Chief Digital Officer of Tata Capital, said that the digital LAS offered by the NBFC will help its customers meet their financial requirements conveniently. She further said that Tata Capital is confident that its newly – launched credit facility will benefit its customers.

Tata Capital has introduced the facility via its digital customer service portal, which can be used for placing pledge requests digitally with the help of NSDL API and get the same approval from the respective depository participants (DPs). The availability of this online facility is expected to make the process of availing credit against shares highly convenient and quick.

How Does the ‘Loan Against Shares’ Facility Work?

Loan Against Shares is a facility where people can take Loan Against Shares in their Demat account as collateral. The maximum amount an individual can avail is determined by a percentage of the total market value of shares present in the portfolio of the individual.

In India, banks can lend a maximum of Rs. 20 Lakh under a single entity under the LAS facility. However, by being a Non-Banking Financial Corporation (NBFC), Tata Capital can offer up to Rs. 5 Crore credit under the LAS facility. Tata Capital is one of the first NBFCs who offer an end-to-end integrated digital onboarding experience for Loan Against Shares.

Who is Eligible for Tata Capital’s LAS Facility?

The eligibility criteria for availing Tata Capital Loan Against Shares facility are as follows –

  1. Individuals: Salaried and self-employed individuals who fall in the age bracket of 18 to 65 years are eligible for the LAS facility.
  2. Non-Individuals: Entities that have existed for at least the last two years are eligible for the credit facility.

Documents Required for Loan Against Shares Facility:

To avail this facility, one needs to submit the following documents:

  • A photo ID proof such as Aadhaar Card, PAN Card, etc
  • Address proof such as Passport, Utility Bill, Bank Passbook, etc.
  • Last six month’s bank statement
  • Income Tax Return for the last two years
  • Last three months’ salary slips
  • 1 Security Cheque
  • A Passport-sized photograph

What are the Key Benefits of the Tata Capital LAS Facility?

One can enjoy the following benefits by availing of the LAS facility with Tata Capital –

  • Online Process: The process, from application, account creation, pledging of shares, and identity verification to the transaction of the amount, can be completed online. No paperwork and no branch visits are required. One can also electronically sign their documents and benefit from the e-Nach facility.
  • Retention of Ownership: When one pledges their shares to avail of a loan from Tata Capital, they continue retaining their ownership over their shares. They can continue to benefit from the returns generated by their investment in the share market, as they need not liquidate them.
  • Zero Scope of Error: With Tata Capital’s online onboarding and customer servicing platform, the risk of document error stands at zero, be it the ones submitted to the NBFC or those exchanged with the DPs. Thus, it helps in avoiding the risk of rejection of their application and delays in processing the loan amount.
  • Interest Payable on Utilised Loan Amount Only: When one avails the LAS facility with Tata Capital, they only need to pay the interest on the amount utilised as a loan by them and not the total credit extended by the NBFC. The remaining credit line can be used as an overdraft facility.
  • 1-Day Processing of Loan: Once the documents submitted by the individual are verified, the shares are pledged and final approval is given, then it takes only a day for the individual to receive the entire loan amount.
  • No Foreclosure or Prepayment Penalty: One can pay back the loan amount whenever they want, even if it is just 1 or 2 days right after the loan disbursement from Tata Capital. The NBFC charges no foreclosure or prepayment penalty.

Wrapping Up:

With the LAS facility offered by Tata Capital, one can leverage their investment to fulfil their credit requirements while enjoying returns from their investment. All one needs to do is pledge their shares digitally, and they can get a loan of up to Rs. 5 Crore!

Country needs increased production of Biofuels

Country needs increased production of Biofuels

Ethanol is a renewable fuel made from molasses, corn, rice, and other agriculture-based feedstocks which can be blended and used in conventional petrol. The country has done well in Ethanol blending in the petrol scheme, which has reduced substantial carbon emissions, which has also helped in reduction of carbon footprints as well as emission of greenhouse gases and saved more than INR 40,000 crores of forex reserve for the country. Usage of Ethanol blended petrol has many environment friendly benefits. Similarly, Biodiesel is an alternative for conventional diesel derived from waste fats and oils and OMCs have floated tenders to blend biodiesel in the diesel.

Vasanth JB, energy sector analyst said that the country needs more biodiesel and ethanol which are sustainable green fuels and can be directly used as an alternative for the conventional diesel and petrol.

All over the world, the sources of traditional energy and fossil fuels are slowly moving towards extinction, so renewable forms of energy are emerging as suitable alternatives. Vasanth JB added that it is very important to bring Ethanol as well as Biodiesel in more circulation to save the environment and to reduce the carbon footprint.

Oil and coal are being heavily used in the energy sector since the Industrial Revolution. The problem is that these fuels are limited and are being depleted at a rapid rate. Adding to this, these fuels derived from fossil fuels tend to contribute to greenhouse gases, which can have detrimental effects on the environment.  Bio-Diesel is an important alternative green energy fuel, because it does not take thousands of years to manufacture but can be produced on a human-controlled scale. Biodiesel can be manufactured from a wide range of organic waste fats and oils, and it is a cost-effective alternative for conventional diesel derived from petroleum. India has launched the ethanol blending program as well as biodiesel blending program which is a great step towards a greener future. Challenge in front of is now, is to scale up the production of biofuels

Vasanth also commented that India’s Ethanol production, as well as blending ratio in petrol, have increased significantly over the years, and this is a boost to the Indian sugar industry as well as the agricultural sector. Sugar industry is benefited because a significant number of Ethanol manufacturers in India use Molasses as the primary feedstock. Increase in production and blending of Ethanol as well as Biodiesel can reduce the country’s dependency on imported crude oil.

Manoj Mauryaa awarded Raja Ravi Varma Award

Manoj Mauryaa awarded Raja Ravi Varma Award

Painter- Filmmaker Manoj Mauryaa was awarded Raja Ravi Varma Award for his contribution to the field of art and culture. The award ceremony was organised in New Delhi in association with the Ministry of Culture, Delhi Police, and Megh Mandal Sansthan to commemorate Raja Ravi Varma’s 174th birth anniversary as a part of Azaadi Ka Amrit Mahotsav and Platinum Jubilee of Delhi Police. Manoj received the award at the hands of G Kishan Reddy, Union Minister of Culture, Tourism, Professor Kaptan Singh Solanki, Former Governor of Punjab, Haryana and Tripura, and Rakesh Asthana, Commissioner of Police, Delhi. There was an exhibition of paintings of Raja Ravi Varma at the event. Manoj’s painting titled ‘The War of Existence’ was selected to be a part of the Ministry of Culture.

Vimlesh Brijwall (Secretary, Megh Mandal Sansthan), Ramavarma Thampuran (General Secretary, ‘Kilimanoor Palace Trust’ and a descendent of Raja Ravi Verma), Sonal Mansingh (Member of Parliament, Rajya Sabha), Anu Asthana (President, PFWS), Sanjay Beniwal (Special CP Perception Management) and many other notable artists and senior police officers also graced the occasion. G Kishan Reddy congratulated Manoj Mauryaa and conveyed his sincere appreciation to the artists on behalf of Prime Minister Narendra Modi.

Manoj’s paintings evoke surreal realism and are thought-provoking, figurative, and mystic. Manoj takes inspiration from nature, spirituality, current affairs, philosophy, women, and Benaras, his city of birth and graduation. Manoj has participated in various solo and group exhibitions at prestigious galleries like Nehru Centre, Mumbai, Lalit Kala Vibhag, Varanasi, NGMA, and Kala Ghoda, Mumbai. His solo exhibition in Mumbai titled ‘Reborn’ at Nehru Art Gallery received rave reviews from the critics and the masses for his style of painting as well as for the social experiment wherein he invited blind students and made them ‘see’ and create paintings.

As a filmmaker, Manoj has written and directed a German Feature Film based on the journey of a musical dyslexic florist who becomes a soloist in a symphony orchestra. The film shot and produced in Germany shall be released in Europe. His Hindi feature film titled ‘The Icecake’ is an adventurous journey about 12 Indian motorcycle riders to Himalayan Spiti valley who discover their inner mysticism while battling treacherous weather, interpersonal conflicts, treachery, revenge, and love. The film has real stunts performed on Spiti valley’s toughest and highest motorable road, where temperatures dropped below -15C.

His upcoming project is a painting and film project based on ‘Kamasutra’ for which he is developing a new series of paintings. He is also working on a European film.

Leapfrog Strategy Consulting Pvt Ltd launches new website, pioneers applied semiotics and cultural semiotics in India

Leapfrog Strategy Consulting Pvt Ltd launches new website, pioneers applied semiotics and cultural semiotics in India

India’s leading experts in applied semiotics for marketing, Leapfrog Strategy Consulting has recently launched a brand new website – www.leapfrogstrategy.com. The website aims to evangelise applied semiotics based on real experiences and tangible results delivered over the last ten years.

Chief semiotician and founder of Leapfrog Strategy Consulting, Ms. Hamsini Shivakumar, nostalgically talks about semiotics not being new at all, “Two years into our existence, Leapfrog Strategy had included Applied Semiotics into our proposals, as early as 2009.” Two years later in 2011, the semiotician with over a decade worth of experience co-founded Semiofest – a global conference in commercial semiotics that helps resolve interpretational conflicts and provides sharper tools for social meaning-making spaces.

What is semiotics? For the beginner, semiotics is the study of signs and symbols and what meaning they represent. Linguist Ferdinand de Saussure from Switzerland was perhaps the first semiotician; he spent considerable time studying how the meaning of words (in a language) is encoded into language. The nexus of symbols and signs and the meaning it forms as given by Saussure is still used by modern-day semioticians in their submissions. Charles Sanders Pierce, on the other hand, created a theory that was language-agnostic, that is to say, that signs and sign interpretations that are applicable across all classes of signs – mathematical, visual, symbols, etc. As part of their website and knowledge centre, Leapfrog Strategy shares a plethora of beginner-level information while also catering to experts in consumer insight. The website is akin to a bridge that joins theory and practice with respect to applied semiotics.

And how is semiotics useful? Often users say one thing but actually mean quite another. This confuses the marketer or the business owners with regard to their communication strategy. In such cases, semiotic decoding helps paint a truer picture of what’s going on in the consumers’ minds. Another use of semiotics is in simply understanding how some individuals think in a changing culture. For instance, our understanding of a mother’s role has changed over the years, she is no longer the sacrificing dying-but-still-cooking mother that we used to deify in the Nirupa Roy days. So perhaps communication to new mothers might now be about taking care of themselves, as opposed to the earlier notion of putting others first. Understanding these changing heuristics in dynamic cultures, helps us understand our consumers better, resulting in pinpointed and effective messaging.

The main attraction of the Leapfrog website is the knowledge centre – https://leapfrogstrategy.com/learning-centre/ containing a comprehensive and in-depth column dedicated to colour semiotics, video guides, reading material like articles, white papers, and even a list of books.

Broadly, Leapfrog Strategy has four offerings. The first is that one can commission a Semiotic Study or Research in Semiotics, for example, the Mahindra group commissioned a study about the alpha male for their SUV car category. The second is Brand Strategy where their Leapfrog’s semioticians help reimagine or reconstruct a brand to make it more future relevant, for example, the work the team did for Chambor cosmetics by tracking the brand’s 30-year history and mapping the changing contexts of user consumption. The third service they provide is Semiotic Inputs into Design, for example, they helped decode the SugarFree Green package design, and based on their inputs, their client Zydus Wellness’ sales grew at least ten times. Lastly, they provide training to marketing professionals in using semiotics in their jobs.

Rasika Batra, one of the semioticians in the Leapfrog team explains why the team is a pioneer in semiotic research that finds useful applications and proven results. She says, “The Leapfrog Strategy team consists of leading experts, a whole team works on the project, not just one person, so the client benefits exponentially from collective eyes and minds. I think our experience in strategy, particularly Hamsini’s thirty-plus years in advertising and consumer insight make our work highly implementable.”

www.leapfrogstrategy.com was launched on 1st June 2022.

To learn more about how semiotics is applied in the fields of marketing and advertising for brands and businesses, look up www.leapfrogstrategy.com

Leapfrog Strategy is a semiotics-approach strategy consulting firm that provides an overarching brand strategy to specific design inputs from brand packaging to product User Experience or User Interface (UI & UX). The team helps their clients identify their current problems within the category, with the design or with the understanding of the culture they are operating in. They then devise an actionable solution based on research and analyses. To know more about Leapfrog Strategy Consulting, visit – https://in.linkedin.com/company/leapfrog-strategy-consulting

Diagnostic Services at Your Doorstep by Star Home Care

Diagnostic Services at Your Doorstep by Star Home Care

Star Home Care is redefining healthcare in Delhi-NCR by bringing X-Ray, ECG,  NCV, Holter, Sleep Study, and other critical health diagnostic services to the patient’s home.

Delhi-NCR, India: After the pandemic, general health concerns are at the peak, considering the burnt suffered by the healthcare industry during COVID. So, as the world is still recovering and trying to get back to normality with the virus still active in many places, the need for diagnostic care at home is picking up at a rapid pace. Bridging the gap with their revolutionary healthcare services Star Home Care has made a name by delivering NCV, Holter, Sleep Study, and similar vital health diagnostic services to the doorstep.

It has always been challenging for bedridden patients to complete a medical assessment or provide critical patient care at home. The dynamics have changed a lot in today’s time, and there has been no shortage of home-delivered diagnostic services. Star Home Care takes it to another level by introducing by blending its empathy and wisdom within its services.

Star Home Care branched out of a 44-year-old lab named Star Imaging and Path Lab Pvt Ltd. The reason for this extension was to organise a separate care unit for reaching out to patients in the confinement of a home. It is a Delhi-NCR-based diagnostic care facility, with a team of highly-skilled and experienced doctors, nurses, and other medical associates dedicated to providing health checkups and diagnostic tests at the convenience of home.

Time is quite precious and even more essential in the medical field, especially in a critical care unit. As there can be no specific time for a crisis to occur, even in a safe home environment, Star Home Care pays immense attention to the flexibility of its services, allowing patients access to critical healthcare services whenever necessary.

As mentioned before, elderly and bedridden patients are more susceptible to a lack of medical assistance due to apparent immobility. As they cannot travel to their nearest diagnostic centres, Star Home Care takes its services to the home of such patients offering accurate check-up facilities along with confidential reports.

Among the several medical aids offered by Star Home Care, Digital X-Ray at Home & ECG at Home, Holter, NCV, EEG and sleep study, Pulmonary function tests, Uroflowmetry services, and special health packages are a few examples to count. Not just the tests, they also deliver the reports back to their patients’ homes or through an online means like many of its peers are doing.

There is no denying that “prevention is better than a cure”, and early detection of a disease can have tumultuous benefits in the recovery. Star Home Care uses cutting-edge medical technology coupled with a blend of sound imaging services to deliver credible reports that patients can trust, and their doctors can use in the diagnosis.

About Star Home Care

Having a 44-year-old legacy in the medical business, Star Home Care has amassed quite the experience and established its brand based on excellence. The results or reports presented by Star Home Care also get checked by a panel of physicians before it’s delivered. In short, the facility leaves no stones unturned in delivering acute medical services at their client’s homes, at their convenience.