SMC Group strengthens product and engineering verticals; appoints Abhishek Chawla as Group Chief Product and Technology Officer

SMC Group strengthens product and engineering verticals; appoints Abhishek Chawla as Group Chief Product and Technology Officer

SMC Group, India’s leading financial services company, has announced the appointment of Abhishek Chawla as Group Chief Product and Technology Officer. Over the last one year, SMC has been scaling its technology and product verticals as it continues to invest in the powerful synergy of technology, innovation, and financial services. Abhishek’s appointment is part of this strategy to further enhance SMC’s world-class financial products, accelerate creative development, and create large-scale impact. Abhishek will report to SMC Group’s CMD.

In his new role, Abhishek will lead SMC Group’s product and engineering verticals across its portfolio of products. He will also empower teams to bring sustained value to customers, partners, business associates and enhance user experience through technological innovations. Additionally, he will plan, manage, and oversee various activities within the department to ensure that efficient operations and cost-effective systems are developed and implemented to meet SMC’s immediate and future demands.

Commenting on the appointment, Subhash C Aggarwal, Chairman and Managing Director, SMC Group said, “The pursuit of innovation and great execution is at the core of SMC. We are thrilled to have Abhishek join us in strengthening this foundation and transforming financial products for our customers, partners and business associates. His strong expertise in tech innovation will further strengthen SMC’s commitment to creating value in customers’ lives and providing them with high-quality suites of financial products.”

With over 17 years of extensive experience, Abhishek holds expertise in conceptualization, design, development, implementation, management and production support of large scale and high availability applications. He has built and driven COEs along with owning and building technologies around Wallets, User Platforms, Lending, Payments etc.

Prior to joining SMC Group. Abhishek was a Vice President of Engineering with Byju’s. He has also worked in leadership roles at Paytm and Expedia earlier.

About SMC Group :

Established in 1994, SMC Global Securities Ltd is one of India’s leading financial solutions providers. Over the years, the company has grown into a diversified financial services company offering brokerage services, investment banking, wealth management, distribution of financial products, financing, insurance broking, clearing & depository services, fixed income securities, financial advisory services to corporates, institutions, high net worth individuals and other retail clients. It’s highly qualified workforce of about 4000 employees is serving to over 2.0 mn client base through a strong network of approx. 2,530 Sub Brokers and Authorized Persons. The company has footprints spread over 450+ cities across India.

To know more visit www.smctradeonline.com

 

SIAA is Changing the World of Ethnic Wear

SIAA is Changing the World of Ethnic Wear

Siaa, a fashion retailer specializing in traditional ethnic wear, is changing the way the world looks at Indian fashion. With their innovative product lines and commitment to quality, Siaa is revolutionizing the traditional Indian fashion industry.

Since its inception in 2016, Siaa has quickly risen to become one of the most respected names in the ethnic clothing industry. Through their creative designs and high-quality fabrics, Siaa is pushing the boundaries of traditional Indian fashion. From their signature kurtis to their wide variety of sarees, Siaa has something for everyone.

Their commitment to quality and customer satisfaction doesn’t stop at their products. Siaa is proud to offer an online shopping experience that is second to none. Their website offers a variety of features, such as detailed product descriptions and product reviews, that make it easy for customers to find exactly what they need. Additionally, they offer a wide selection of payment methods and easy returns, ensuring that customers have the best possible shopping experience.

It’s not just customers that are benefitting from Siaa’s success. The company has created a number of jobs in the retail and fashion industry, providing employment opportunities to people from all backgrounds. Furthermore, Siaa’s commitment to sustainability means that their products are made using eco-friendly materials and processes.

In short, Siaa is revolutionizing the world of ethnic wear. By pushing the boundaries of traditional Indian fashion and offering an unparalleled online shopping experience, Siaa is setting new standards for the retail industry. With their innovative designs and commitment to quality, Siaa is changing the way the world looks at ethnic wear.

A creative studio that harmonizes your brand’s strategy and takes it to therapy!

A creative studio that harmonizes your brand’s strategy and takes it to therapy!

EBB X FLO, founded by Akash Kumawat and Anusha Tallam, has challenged the status quo in the marketing and branding industry with their cutting-edge strategies and services. Their unique approach, fueled by research-driven insights and design integration, delivers a dimensional brand experience that resonates with customers.

In an industry overrun by mass marketers and agencies, EBB X FLO has disrupted the norm and introduced three new fundamental segments in marketing and branding. These segments include Harmonized Marketing, which focuses on a harmonized creative brand strategy that comes from a space of objective and purpose, rather than just a means to market to the audience. Another segment is Brand Therapy, which provides a studied and applied therapy module for brands. The purpose of this segment is to help brands heal or relive their purpose, reimagine their roadmap, and stay aligned with growing market trend or establish themselves from the scratch. The third segment, Creative Confidants focuses on building communities, experiences, curation and reflecting actuality.

The studio’s innovative approach and unique services are set to change the way businesses view marketing and branding in the post-covid era. As the first movers in this segment, EBB X FLO believes it is essential to evolve the way things are currently executed, rather than merely changing them.

With businesses needing to adapt to changing times to succeed in today’s market, EBB X FLO’s approach is more important than ever. Their services are designed to capture and amplify a brand’s essence, ensuring that it stands out from the competition.

Akash Kumawat emphasizes that pioneering a new approach to marketing and branding is essential for progress in the industry. Merely changing existing practices is not enough; a fundamental evolution is necessary for growth and innovation.

Anusha Tallam asserts that their innovative approach and distinctive set of services will revolutionize the way clients perceive marketing and branding in a post-Covid world. Their goal is to assist businesses in achieving their objectives and delivering a multi-dimensional brand experience to their customers, emphasizing the importance of staying ahead of the curve in the rapidly evolving marketing landscape.