According to the Hindu calendar, the festival of Raksha Bandhan is observed, and the dates change frequently every year. Of all the holidays in India, this one is the one that all brothers and sisters excitedly welcome. It is a celebration that holds promise since it provides blessings like joy and love, which enhances the beauty of the event. Raksha Bandhan is a custom of tying rakhis, which is stronger than iron chains and symbolises a vow that never expires. This celebration has been around since time immemorial.

Raksha Bandhan festival is here once more on the calendar and as always it is a celebration of joy, happiness, siblings, and divine. Also, Chocolaty is ready to assist people with their Rakhi celebrations by offering a wide array of rakhi and rakhi gifts as they do every year. Chocolaty serves as an ideal link between siblings and brothers during this Raksha Bandhan. It has expanded its reach nationally which allows sisters and brothers to build a solid connection by delivering rakhis pan India.

The celebration of rakhi in India is renowned for its beauty and strengthening the force of deep devotion between the sisters and brothers. In fact, India is all around the globe renowned for its vibrant celebrations and the evergreen tradition. It is celebrated with various celebrations, family gatherings, and sweets, Raksha Bandhan is about the love of God and happiness. Similar to other festivals, the rakhi ceremony has a unique significance.

There is almost only a month left in Raksha Bandhan and the Chocolaty is ready for the festival. For 2022 Rakhi Celebration, Chocolaty is providing facility to Send Rakhi Online Delivery in all the 29 states of India.

The CEO and Founder of Chocolaty.in the statement, he stated, “Chocolaty always holds in high regard the feelings and emotions of its clients. We believe in spreading smiles with our tokens. The overwhelming response we received from the rakhi distributions in a handful of states over the last year has prompted us to extend our reach to 29 states, and to every part of India. The trust of our customers in our service has been an important driving factor. Also, this year we are determined to bring together brothers and sisters who are separated by geographical borders.”

Chocolaty always has an array of rakhi options that are diverse. This year is no exception. In addition to single rakhis The website is also able to market rakhi sets that include three, two-four, and five. Also, one can purchase bhaiya bhabhi sets of rakhi and combinations of dry fruits, chocolates, sweets, Signature boxes, and even plants. One of the most essential benefits is that one can Same Day Rakhi Delivery.

Chocolaty also demonstrated the safety precautions taken in order to establish a powerful and positive influence as a known brand while keeping the pandemic and viruses in mind. The gifting giant has demonstrated how they are handling the matter, from appropriate sanitization of the facilities, rakhis, and rakhi presents, to temperature checks of the personnel every day, from giving zero touch delivery to having the employees immunised. Additionally, it guarantees the clients a secure celebration. Chocolaty, an online retailer of rakhis, has also claimed that they have increased the scope of their delivery services to the highest level possible.

To ensure that the celebrations are alive, regardless of distance, the website allows family members to send Rakhi presents for India. The website lets its users select from a variety of unique rakhis, curated across the country to different age groups. Chocolaty also has a special Rakhi hamper, which includes rakhi threads for both the brother and sister-in-law, a law, as well as a tray decorated with traditional sweets and modern chocolates, based on the person’s preferences. In addition, the website provides a variety of choices for the sister-in-law, such as Rakhi threads for her, personalised luxurious hampers and watches, couple mugs, and specially designed gift certificates.

To keep the present catalogue engaging for its clients, the firm has created a wonderful blend of traditional and contemporary gift goods. They may purchase traditional rakhi designs at reasonable prices, including semi-precious stone rakhis, hand-painted rakhis from Tanjore, zardozi rakhis, and many others. In addition to this, the web site has created American Diamond Rakhis and Bracelet Rakhis that are fashionable and can be delivered the same day in order to match the expectations of the younger generation.

Since its starting, the company has delivered thousands of gifts across the PAN India. To give gifting a personal experience and ensure that the recipients choose and deliver the most appropriate gifts, Chocolaty offers 24×7 customer support. The customer service representatives help users navigate the site and assist them in selecting the most appropriate gift options for sending the rakhi.

About Chocolaty

Chocolaty has thrived in the Indian market as a leader in the gift industry with its distinctive gifts (flowers, cakes, jar cakes, plants, etc., personalised gifts, combos). Mr. Abhishek Singh’s effort allowed the company to build its first Chocolaty store in New Delhi in 2017.

In addition to having the top-of-the-line gift-finding platform, a unique range of products, customised packaging as well as zero tolerance quality of service standards, and a food-to-table supply chain The brand is always Vocal For Local. Chocolaty is a market leader today, providing delivery services to hundreds of locations and guaranteeing a great experience for every customer. Chocolate is prepared to handle all of the Indian Market’s needs for the rakhi celebration.

Tata Capital Ltd, already known for its one-of-a-kind and unparalleled financial facilities, has recently made yet another staggering announcement. The company has launched digital on-boarding journey for Loan against Shares.

As a part of the launch of the facility, Abonty Banerjee, the Chief Digital Officer of Tata Capital, said that the digital LAS offered by the NBFC will help its customers meet their financial requirements conveniently. She further said that Tata Capital is confident that its newly – launched credit facility will benefit its customers.

Tata Capital has introduced the facility via its digital customer service portal, which can be used for placing pledge requests digitally with the help of NSDL API and get the same approval from the respective depository participants (DPs). The availability of this online facility is expected to make the process of availing credit against shares highly convenient and quick.

How Does the ‘Loan Against Shares’ Facility Work?

Loan Against Shares is a facility where people can take Loan Against Shares in their Demat account as collateral. The maximum amount an individual can avail is determined by a percentage of the total market value of shares present in the portfolio of the individual.

In India, banks can lend a maximum of Rs. 20 Lakh under a single entity under the LAS facility. However, by being a Non-Banking Financial Corporation (NBFC), Tata Capital can offer up to Rs. 5 Crore credit under the LAS facility. Tata Capital is one of the first NBFCs who offer an end-to-end integrated digital onboarding experience for Loan Against Shares.

Who is Eligible for Tata Capital’s LAS Facility?

The eligibility criteria for availing Tata Capital Loan Against Shares facility are as follows –

  1. Individuals: Salaried and self-employed individuals who fall in the age bracket of 18 to 65 years are eligible for the LAS facility.
  2. Non-Individuals: Entities that have existed for at least the last two years are eligible for the credit facility.

Documents Required for Loan Against Shares Facility:

To avail this facility, one needs to submit the following documents:

  • A photo ID proof such as Aadhaar Card, PAN Card, etc
  • Address proof such as Passport, Utility Bill, Bank Passbook, etc.
  • Last six month’s bank statement
  • Income Tax Return for the last two years
  • Last three months’ salary slips
  • 1 Security Cheque
  • A Passport-sized photograph

What are the Key Benefits of the Tata Capital LAS Facility?

One can enjoy the following benefits by availing of the LAS facility with Tata Capital –

  • Online Process: The process, from application, account creation, pledging of shares, and identity verification to the transaction of the amount, can be completed online. No paperwork and no branch visits are required. One can also electronically sign their documents and benefit from the e-Nach facility.
  • Retention of Ownership: When one pledges their shares to avail of a loan from Tata Capital, they continue retaining their ownership over their shares. They can continue to benefit from the returns generated by their investment in the share market, as they need not liquidate them.
  • Zero Scope of Error: With Tata Capital’s online onboarding and customer servicing platform, the risk of document error stands at zero, be it the ones submitted to the NBFC or those exchanged with the DPs. Thus, it helps in avoiding the risk of rejection of their application and delays in processing the loan amount.
  • Interest Payable on Utilised Loan Amount Only: When one avails the LAS facility with Tata Capital, they only need to pay the interest on the amount utilised as a loan by them and not the total credit extended by the NBFC. The remaining credit line can be used as an overdraft facility.
  • 1-Day Processing of Loan: Once the documents submitted by the individual are verified, the shares are pledged and final approval is given, then it takes only a day for the individual to receive the entire loan amount.
  • No Foreclosure or Prepayment Penalty: One can pay back the loan amount whenever they want, even if it is just 1 or 2 days right after the loan disbursement from Tata Capital. The NBFC charges no foreclosure or prepayment penalty.

Wrapping Up:

With the LAS facility offered by Tata Capital, one can leverage their investment to fulfil their credit requirements while enjoying returns from their investment. All one needs to do is pledge their shares digitally, and they can get a loan of up to Rs. 5 Crore!

Ethanol is a renewable fuel made from molasses, corn, rice, and other agriculture-based feedstocks which can be blended and used in conventional petrol. The country has done well in Ethanol blending in the petrol scheme, which has reduced substantial carbon emissions, which has also helped in reduction of carbon footprints as well as emission of greenhouse gases and saved more than INR 40,000 crores of forex reserve for the country. Usage of Ethanol blended petrol has many environment friendly benefits. Similarly, Biodiesel is an alternative for conventional diesel derived from waste fats and oils and OMCs have floated tenders to blend biodiesel in the diesel.

Vasanth JB, energy sector analyst said that the country needs more biodiesel and ethanol which are sustainable green fuels and can be directly used as an alternative for the conventional diesel and petrol.

All over the world, the sources of traditional energy and fossil fuels are slowly moving towards extinction, so renewable forms of energy are emerging as suitable alternatives. Vasanth JB added that it is very important to bring Ethanol as well as Biodiesel in more circulation to save the environment and to reduce the carbon footprint.

Oil and coal are being heavily used in the energy sector since the Industrial Revolution. The problem is that these fuels are limited and are being depleted at a rapid rate. Adding to this, these fuels derived from fossil fuels tend to contribute to greenhouse gases, which can have detrimental effects on the environment.  Bio-Diesel is an important alternative green energy fuel, because it does not take thousands of years to manufacture but can be produced on a human-controlled scale. Biodiesel can be manufactured from a wide range of organic waste fats and oils, and it is a cost-effective alternative for conventional diesel derived from petroleum. India has launched the ethanol blending program as well as biodiesel blending program which is a great step towards a greener future. Challenge in front of is now, is to scale up the production of biofuels

Vasanth also commented that India’s Ethanol production, as well as blending ratio in petrol, have increased significantly over the years, and this is a boost to the Indian sugar industry as well as the agricultural sector. Sugar industry is benefited because a significant number of Ethanol manufacturers in India use Molasses as the primary feedstock. Increase in production and blending of Ethanol as well as Biodiesel can reduce the country’s dependency on imported crude oil.

Painter- Filmmaker Manoj Mauryaa was awarded Raja Ravi Varma Award for his contribution to the field of art and culture. The award ceremony was organised in New Delhi in association with the Ministry of Culture, Delhi Police, and Megh Mandal Sansthan to commemorate Raja Ravi Varma’s 174th birth anniversary as a part of Azaadi Ka Amrit Mahotsav and Platinum Jubilee of Delhi Police. Manoj received the award at the hands of G Kishan Reddy, Union Minister of Culture, Tourism, Professor Kaptan Singh Solanki, Former Governor of Punjab, Haryana and Tripura, and Rakesh Asthana, Commissioner of Police, Delhi. There was an exhibition of paintings of Raja Ravi Varma at the event. Manoj’s painting titled ‘The War of Existence’ was selected to be a part of the Ministry of Culture.

Vimlesh Brijwall (Secretary, Megh Mandal Sansthan), Ramavarma Thampuran (General Secretary, ‘Kilimanoor Palace Trust’ and a descendent of Raja Ravi Verma), Sonal Mansingh (Member of Parliament, Rajya Sabha), Anu Asthana (President, PFWS), Sanjay Beniwal (Special CP Perception Management) and many other notable artists and senior police officers also graced the occasion. G Kishan Reddy congratulated Manoj Mauryaa and conveyed his sincere appreciation to the artists on behalf of Prime Minister Narendra Modi.

Manoj’s paintings evoke surreal realism and are thought-provoking, figurative, and mystic. Manoj takes inspiration from nature, spirituality, current affairs, philosophy, women, and Benaras, his city of birth and graduation. Manoj has participated in various solo and group exhibitions at prestigious galleries like Nehru Centre, Mumbai, Lalit Kala Vibhag, Varanasi, NGMA, and Kala Ghoda, Mumbai. His solo exhibition in Mumbai titled ‘Reborn’ at Nehru Art Gallery received rave reviews from the critics and the masses for his style of painting as well as for the social experiment wherein he invited blind students and made them ‘see’ and create paintings.

As a filmmaker, Manoj has written and directed a German Feature Film based on the journey of a musical dyslexic florist who becomes a soloist in a symphony orchestra. The film shot and produced in Germany shall be released in Europe. His Hindi feature film titled ‘The Icecake’ is an adventurous journey about 12 Indian motorcycle riders to Himalayan Spiti valley who discover their inner mysticism while battling treacherous weather, interpersonal conflicts, treachery, revenge, and love. The film has real stunts performed on Spiti valley’s toughest and highest motorable road, where temperatures dropped below -15C.

His upcoming project is a painting and film project based on ‘Kamasutra’ for which he is developing a new series of paintings. He is also working on a European film.

India’s leading experts in applied semiotics for marketing, Leapfrog Strategy Consulting has recently launched a brand new website – www.leapfrogstrategy.com. The website aims to evangelise applied semiotics based on real experiences and tangible results delivered over the last ten years.

Chief semiotician and founder of Leapfrog Strategy Consulting, Ms. Hamsini Shivakumar, nostalgically talks about semiotics not being new at all, “Two years into our existence, Leapfrog Strategy had included Applied Semiotics into our proposals, as early as 2009.” Two years later in 2011, the semiotician with over a decade worth of experience co-founded Semiofest – a global conference in commercial semiotics that helps resolve interpretational conflicts and provides sharper tools for social meaning-making spaces.

What is semiotics? For the beginner, semiotics is the study of signs and symbols and what meaning they represent. Linguist Ferdinand de Saussure from Switzerland was perhaps the first semiotician; he spent considerable time studying how the meaning of words (in a language) is encoded into language. The nexus of symbols and signs and the meaning it forms as given by Saussure is still used by modern-day semioticians in their submissions. Charles Sanders Pierce, on the other hand, created a theory that was language-agnostic, that is to say, that signs and sign interpretations that are applicable across all classes of signs – mathematical, visual, symbols, etc. As part of their website and knowledge centre, Leapfrog Strategy shares a plethora of beginner-level information while also catering to experts in consumer insight. The website is akin to a bridge that joins theory and practice with respect to applied semiotics.

And how is semiotics useful? Often users say one thing but actually mean quite another. This confuses the marketer or the business owners with regard to their communication strategy. In such cases, semiotic decoding helps paint a truer picture of what’s going on in the consumers’ minds. Another use of semiotics is in simply understanding how some individuals think in a changing culture. For instance, our understanding of a mother’s role has changed over the years, she is no longer the sacrificing dying-but-still-cooking mother that we used to deify in the Nirupa Roy days. So perhaps communication to new mothers might now be about taking care of themselves, as opposed to the earlier notion of putting others first. Understanding these changing heuristics in dynamic cultures, helps us understand our consumers better, resulting in pinpointed and effective messaging.

The main attraction of the Leapfrog website is the knowledge centre – https://leapfrogstrategy.com/learning-centre/ containing a comprehensive and in-depth column dedicated to colour semiotics, video guides, reading material like articles, white papers, and even a list of books.

Broadly, Leapfrog Strategy has four offerings. The first is that one can commission a Semiotic Study or Research in Semiotics, for example, the Mahindra group commissioned a study about the alpha male for their SUV car category. The second is Brand Strategy where their Leapfrog’s semioticians help reimagine or reconstruct a brand to make it more future relevant, for example, the work the team did for Chambor cosmetics by tracking the brand’s 30-year history and mapping the changing contexts of user consumption. The third service they provide is Semiotic Inputs into Design, for example, they helped decode the SugarFree Green package design, and based on their inputs, their client Zydus Wellness’ sales grew at least ten times. Lastly, they provide training to marketing professionals in using semiotics in their jobs.

Rasika Batra, one of the semioticians in the Leapfrog team explains why the team is a pioneer in semiotic research that finds useful applications and proven results. She says, “The Leapfrog Strategy team consists of leading experts, a whole team works on the project, not just one person, so the client benefits exponentially from collective eyes and minds. I think our experience in strategy, particularly Hamsini’s thirty-plus years in advertising and consumer insight make our work highly implementable.”

www.leapfrogstrategy.com was launched on 1st June 2022.

To learn more about how semiotics is applied in the fields of marketing and advertising for brands and businesses, look up www.leapfrogstrategy.com

Leapfrog Strategy is a semiotics-approach strategy consulting firm that provides an overarching brand strategy to specific design inputs from brand packaging to product User Experience or User Interface (UI & UX). The team helps their clients identify their current problems within the category, with the design or with the understanding of the culture they are operating in. They then devise an actionable solution based on research and analyses. To know more about Leapfrog Strategy Consulting, visit – https://in.linkedin.com/company/leapfrog-strategy-consulting

Star Home Care is redefining healthcare in Delhi-NCR by bringing X-Ray, ECG,  NCV, Holter, Sleep Study, and other critical health diagnostic services to the patient’s home.

Delhi-NCR, India: After the pandemic, general health concerns are at the peak, considering the burnt suffered by the healthcare industry during COVID. So, as the world is still recovering and trying to get back to normality with the virus still active in many places, the need for diagnostic care at home is picking up at a rapid pace. Bridging the gap with their revolutionary healthcare services Star Home Care has made a name by delivering NCV, Holter, Sleep Study, and similar vital health diagnostic services to the doorstep.

It has always been challenging for bedridden patients to complete a medical assessment or provide critical patient care at home. The dynamics have changed a lot in today’s time, and there has been no shortage of home-delivered diagnostic services. Star Home Care takes it to another level by introducing by blending its empathy and wisdom within its services.

Star Home Care branched out of a 44-year-old lab named Star Imaging and Path Lab Pvt Ltd. The reason for this extension was to organise a separate care unit for reaching out to patients in the confinement of a home. It is a Delhi-NCR-based diagnostic care facility, with a team of highly-skilled and experienced doctors, nurses, and other medical associates dedicated to providing health checkups and diagnostic tests at the convenience of home.

Time is quite precious and even more essential in the medical field, especially in a critical care unit. As there can be no specific time for a crisis to occur, even in a safe home environment, Star Home Care pays immense attention to the flexibility of its services, allowing patients access to critical healthcare services whenever necessary.

As mentioned before, elderly and bedridden patients are more susceptible to a lack of medical assistance due to apparent immobility. As they cannot travel to their nearest diagnostic centres, Star Home Care takes its services to the home of such patients offering accurate check-up facilities along with confidential reports.

Among the several medical aids offered by Star Home Care, Digital X-Ray at Home & ECG at Home, Holter, NCV, EEG and sleep study, Pulmonary function tests, Uroflowmetry services, and special health packages are a few examples to count. Not just the tests, they also deliver the reports back to their patients’ homes or through an online means like many of its peers are doing.

There is no denying that “prevention is better than a cure”, and early detection of a disease can have tumultuous benefits in the recovery. Star Home Care uses cutting-edge medical technology coupled with a blend of sound imaging services to deliver credible reports that patients can trust, and their doctors can use in the diagnosis.

About Star Home Care

Having a 44-year-old legacy in the medical business, Star Home Care has amassed quite the experience and established its brand based on excellence. The results or reports presented by Star Home Care also get checked by a panel of physicians before it’s delivered. In short, the facility leaves no stones unturned in delivering acute medical services at their client’s homes, at their convenience.

When it comes to South Indian cuisine, the name of Naadbramha idli is unavoidable. They are famous for their healthy, authentic, and delicious idlis. Every South Indian food lover in Pune knows the way to Naadbramha Idlis, but their story is still unknown to many.

Let’s see how they made a place in the hearts of so many customers all over Maharashtra.

Naadbramha restaurant: The start of a remarkable journey

In 2016, Mr. Dattatray Nidvanche, Narsingh Biradar, Digambar Nidvanche, Harish Nidvanche, and Krishna Nidvanche came together to start a small restaurant in Bharati Vidyapeeth, Katraj, named Naadbramha. All the five partners were from different fields. Their different experiences paved their way to success.

Their mission was to deliver timely, healthy, hygienic food at a reasonable price so that customers could savour tasty food prepared with high-quality ingredients.

They were working hard to provide the best possible service to their customers and make them fall in love with their dishes. They decided to keep only two dishes in the restaurant and try to make them their strength.

Soon, people started loving their food as it was served fresh to every customer. They became everyone’s first choice. Naadbramha started to earn a good profit.

When a global pandemic of COVID-19 strikes,

In March 2020, India experienced its first lockdown due to the outbreak of coronavirus. Since that time, we have lived in lockdown for more than 6 months due to the pandemic. It was the time when the whole world turned upside down. The economic conditions of all countries were turning worse. Many people contracted the virus. People were losing their means of livelihood and were facing financial crises. Many businesses were shut down, especially restaurants, hotels, and other small-scale businesses.

An innovative solution to the problem.

To survive these tough circumstances, the directors of Naadbramha restaurant held a meeting with their marketing team. The agenda of the meeting was to find an innovative solution to the problem.

After a lot of discussions, they decided to provide only idli as their product and to come up with a unique cooking mechanism. After that, they met and discussed it with many factory owners and came up with a machinery-based cooking model for making idli.

With the implementation of these decisions, Naadbramha Idli was established on November 10th, 2020.

An ultimate game-changer.

This idea proved to be the ultimate game-changer for their business as it became highly successful. Today, based on this business model, Naadbramha Idli has 47+ franchises spread across Pune, Mumbai, Nashik, and Ahmednagar. These franchises sell the best idli in Maharashtra.

Recently, they won the de Asra Foundation Entrepreneur Excellence Award, 2022, by Dr. Anand Deshpande (Founder and Chairman of Persistent Systems).

Naadbramha Idli’s unique business model

The machinery-based cooking model of Naadbramha is a no-chef cooking model. The machine makes 120 idlis at a time. That means anyone can make these idlis. This made it easier for the franchisee to maintain the taste and quality of Naadbramha Idlis. It ensures it replaces unhealthy fast food. It makes it easier to provide fresh Idli, sambar, and coconut chutney to every customer.

Reasons behind choosing Idli as their product

Throughout the pandemic, the environment was extremely unhealthy. Idli is considered one of the healthiest Indian snacks. It’s cooked using steam, so it’s non-greasy. It is easy to digest. Along with that, it has a high nutritional value. When served with delicious coconut chutney and lip-smacking sambhar, it has a wonderful taste.

Many people gained weight during lockdown sitting at home, while some became fitness freaks. Idli is suitable for everyone as it is ideal for weight loss.

Apart from a great business model, they have great communication skills. They deal with their customers, franchisees, and everyone else in a very polite manner. This is also the reason why customers and franchisees are loyal to them.

It’s not the destination yet

Within a short period, Naadbramha Idli climbed the ladder of success. However, there’s still a long way to go.

Someone rightly said, “Dream big to achieve big”.

The vision of Naadbramha Idli is to make India a healthy country by serving healthy food and with their hard work and perseverance, they are constantly growing closer to their goal.

For all the obvious reasons, Naadbramha will soon be ruling over the fast-food industry in India. For more information visit:

www.naadbramha.com

Glance, the world’s leading lock screen platform organised a 3-day (3rd-5th June 2022) interactive Live virtual fest- Glance Live Fest (GLF) bringing forth the new-age entertainment to life. Catering to an audience of over 70 million users, the platform offered non-stop programming from 8 am to 11 pm across various genres of music, gaming, shopping, and entertainment. GLF was streamed on Glance and Roposo.

Glance roped in popular celebrities like Kareena Kapoor Khan, Rajkumar Rao, Karan Johar, Pritam, Jasleen Royal, Asaka Singh, Virender Sehwag, Harbhajan Singh, Shoaib Akhtar, S Sreesanth, and the likes. Moreover, with the interactive programming format, the audience could actively participate from the comfort of their homes and also click selfies with their favourite celebrities, making this fest a fun-filled extravaganza. GLF has definitely left a mark in the space of innovative digital entertainment, and it looks like just a beginning!

Mumbai-based Clink Communications was the brain behind conceptualisation, creative strategy, innovations in content, and execution of this grand virtual event. With the planning and programming of hourly shows with different content, genres, artists, and locations and all of them being performed simultaneously, they successfully programmed 30 shows over 3 days, LIVE! Clink worked on 5 LIVE fashion shows with 8-10 creators each, launching EK by Ekta Kapoor and promoting KRA.

Roli Purnima Singh, Co-founder – Clink Communications said “Glance Live fest came in as a storm and left us in euphoria. Working end to end on over 30 LIVE shows across 4 cities in 3 days was something that excited us and the fact that they were all so different from one another was just the cherry on top. I would want to thank the team at Roposo and Glance for giving us this opportunity. If not for their constant support, we would have never been able to do something like this”

Prepping up the celebs, brainstorming, and scripting to manage the hourly programming across multiple locations is daunting. It surely was a one-of-its-kind event, with a one-of-its-kind experience.

“But the most thrilling part for the team was to initiate celebs like Kareena, Raj Kumar Rao, Rana Dagubatti, and Ekta Kapoor into the world of live content with formats that got them excited! At Clink, we are always ready to dive head-on into the unseen and explore the unknown,” says Roli. 

Clink Communications is a Creative agency offering 360-degree services across the domains of Digital, Design, Mobility, and Video production. A team that is apt at curating creative strategies, Clink is industry agnostic and has partnered with brands across E-Commerce, Fintech, Sustainability, Edutech, Pet Services, and many more. With a rich cross-industry experience, Clink Communications is successfully catering to its clients across the globe. 

June 2022: Good news for foodies in Kolkata as the city gets a new food delivery app – Fooza!

Kolkata is known for its vibrant food culture where cuisines from different parts of the world have always contributed to and enriched its culinary heritage. Fooza has partnered with 500+ restaurants that serve meticulously crafted meals prepared by expert chefs.

The app brings a perfect combination of innovative technology, renowned restaurant partners, and a dedicated delivery network known as ‘The Purple Riders’ that allows consumers to choose from an array of delicious food with no restrictions on order value. Currently, Fooza is operating in Kolkata and Howrah.

From quintessential Desi chaats to Tandoori, Bengali, Mughlai, Chinese & Continental – Fooza allows you to explore a wide range of dishes and cuisine from handpicked restaurants. The wide range of meal options with a dedicated delivery network that allows customers to order from a much wider area will open new economic opportunities for delivery partners as well as restaurants.

Fooza is an entrepreneurial venture of Reena Lath, Kapil Lohia, and Kuruvind Lath. Reena Lath is the Co-Director of Fooza Foods Private Limited who says, “For our customers, food is happiness! At Fooza, we focus on delivering this happiness at your doorstep with the push of a button.”

According to Kapil Lohia, Co-Founder & CEO, “Fooza is built for the love of good food and great customer service. The app will allow customers to order from a much wider area. So, they don’t have to compromise when it comes to ordering food from their favourite restaurant.”

Kuruvind Lath, the Director of Fooza says, “We have invested our time, energy, and money on building the technology that will simplify the food ordering process and grow a loyal customer base with offers, rewards, and reliable, convenient service.”

Fooza brings together multi-cuisine and speciality restaurants, experienced chefs, cloud kitchens, and home kitchens all under one roof. With endless options to choose from, easy payment methods, and LIVE order tracking – Fooza is ready for an exciting journey benefiting consumers, restaurants, and delivery partners.

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Youlry.com, a fashion and lifestyle brand for Gen Z, from one of the foremost heritage houses of jewelry hailing from the princely state of Baripada, Odisha has launched its limited-edition collection Bella Donna through a music video with rapper and Kolkata boy EPR along with the talented nightingale and National Films award winner Iman. The duet is a breathtaking collaboration between Emcee, Poet, and Rapper EPR a.k.a. Srinivas Iyer, and National Award-winning folk and classical singer, Iman Chakraborty. Set against the alluring backdrop of a modern, neon-lit throne room, the music video sees EPR and Iman allude to a quest for “earth’s rarest treasure”. The Dragon with the bars of gold and The Nightingale from the East, both musicians are guarding and guiding seekers to the Bella Donna – 13 one-of-a-kind pure 18 K gold rings that can only be discovered and claimed by “true wanderers” through the YOULRY.COM website.

In a series of firsts, this unique collection has also brought together the two artists featured in the music video for the first time in a hauntingly beautiful jugalbandi (duet) of rap and folk. The composition, an ode to the forgotten beauties in our lives has Iman and EPR collaborating seamlessly to bring to life a lyrical and musical extravaganza. Sung in three languages and set to alternating rap and classical tunes, the Bella Donna homage is a must-watch for lovers of jewelry and music alike.

The marketing and content teams at Digital Dogs Content and Media, the Mumbai-based content and technology firm behind the brand, wanted to delve into something inventive which is why they’ve roped in creators and artists to celebrate this project. EPR which is based in the East and is known for being “Big Daddy Kane reppin’ Chanditala Lane” is a lyrical force known for hits such as Ekla Chalo Re, representing the grittier music aesthetics of Kolkata on a national level. In juxtaposition, Iman is the honeyed voice of the nation with a National Award under her belt and one of the most recognizable faces of musical genius from the East. A mentor, guru, actor, and singer, she represents the siren call of the Bella Donna while EPR is the Beast from the East who spits out the golden truth of the treasure.

Featuring stunning rings inspired by the Indian musical element ghunghroo, set in pure 18 K gold, brilliant whites, and handcrafted elements such as jaali work and delicate enamel, the limited-edition Bella Donna collection, features only 13 pieces. Each piece has been uniquely handcrafted and painstakingly created through weeks and months of patient craftsmanship. In fact, it took 13 months to bring these 13 rings to life.

Says Anjali Rawat, Chief Creative and Design Officer, Digital Dogs Content and Media – the mastermind behind the designs:

“Each Bella Donna is a Madonna, a unique and graceful deity. There is no second piece and you can’t get another one for love or money. It has taken my team and me 13 months to bring these 13 babies to life. We hope whoever the lucky 13 are that possesses them, all the best.”

Nishit Nanda, CEO, youlry.com says:

“I am proud to say that with our born-in-the-cloud brand Youlry, we have always managed to push the envelope while engaging with and entertaining our tribe, the Gen Z. With this latest adventure featuring EPR and Iman for the Bella Donna collection, we are creating content that is as exquisite as the jewelry itself.”

Discover the Bella Donna Feat. EPR & Iman and seek the 13, limited edition rings on the site youlry.com as long as they last.

Music Video: https://youtu.be/dGz3UzFb6tU

Youlry Website: https://www.youlry.com/